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Confetti Cannons

Pass

Confetti Cannons scores 71 out of 100, a Pass. Shoppers spend $224K a year here, search demand grew +107.9% this quarter, and returns run at 0.9% of orders.

Filters Trending
Flapen Score
71
71 / 100
Top 3% of 5,777 Home & Garden niches · +20 vs the category median of 51
Market size
£224K/yr291K searches / yr
90-day growth
+107.9%search demand this quarter
Competition
46%top-5 click share · 21 brands · 38 sellers

Flapen Score

Confetti Cannons against its category

The dotted line is the Home & Garden average. Past it, Confetti Cannons is stronger. Inside it, weaker.

71Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Confetti Cannons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Confetti Cannons 291K times last year and spent an estimated £224K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Jul–Dec. Flapen scores it 71 out of 100, a Pass.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +107.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
+107.9%
Conversion, latest week
7.3%
Market size, estimated
£224Ka year
Peak month
July3.2× the quietest month
Top search term
confetti cannons174K searches a year

02 · Price

A sale here is worth £10.47.

Listings sell for £10.47 on average, from £2.91 to £24.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £10.47 that is £5K to £8K a year per listing.

Average price
£10.47under the $15 to $100 sweet spot
Price range
£2.91–£24.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #175 within Party Supplies. It carries 641 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
90%
Out of stock, average day
9.9%
Average rank
#175in Party Supplies
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
641per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Confetti Cannons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£34K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 falling

Sellers

38

Top-5 brand share

57%

Top 20: 99%

Top-5 click share

46%

Top 20: 89%

Open market

38%

  • SOL26%
  • HOVCEH10%
  • PRIMEPURE10%
  • XPJBKC7%
  • Partyjoker5%
  • DEARLIVES5%

Demand

Confetti Cannons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Confetti Cannons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • confetti cannons174K/yr
  • confetti cannon39K/yr
  • biodegradable confetti cannon15K/yr
  • confetti cannons biodegradable10K/yr
  • party cannon confetti13K/yr
  • confetti poppers12K/yr
  • party cannon11K/yr
  • confetti canon6K/yr
  • party cannons4K/yr
  • glitter cannon4K/yr

Reviews and returns

What reviews say buyers love and hate about Confetti Cannons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall24%−0.12

Poor quality

Made really cheaply

Rubbish

Functionality-Overall22%−0.15

Did not work

No bang effect

Do not work

Value For Money12%−0.03

These are poor value

At £3.33 each they arent cheap

NOT WORTH THE MONEY

Size-Overall10%−0.03

It doesn't fit in the palm too small

They tubes are quite a bit bigger than I expected. see photo

they are tiny

Advertised Vs Actual Product8%+0.37

seriously change the description

Not as described

Not what is described or pictured

Love

Fun/Entertainment Experience17%+1.27

Great Fun for a Celebration

Fun

Excellent for parties and celebrations

Advertised Vs Actual Product15%+0.37

As described

Great product as pictured

worked as expected without any issues

Value For Money14%−0.03

Excellent value for money

great for the price

Worth every penny

Quality-Overall11%−0.12

Excellent product, easy to use

Great product

they are really spectacular when they are set off

Ease Of Use8%+0.56

Easy to use

Each cannon was easy to hold

Easy to operate

Return

0.9% Return rate 49% Fixable by listing

Size-Overall32%▅▇▅█▆▄

It doesn't fit in the palm too small

They tubes are quite a bit bigger than I expected. see photo

they are tiny

Functionality-Overall24%▅▁▄▆█▇

Did not work

No bang effect

Do not work

Advertised Vs Actual Product13%▁▁▃▄▂█

seriously change the description

Not as described

Not what is described or pictured

Leak-Proof5%█▁▄▁▃▁

a balloon around it that you pull I get more spillage coming from spag bol

Defective Material/Parts5%█▁▇▁▁▁

FAQ

Common Confetti Cannons questions

Answered from the same tracked data.