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Confetti

Pass

Confetti scores 69 out of 100, a Pass. Shoppers spend $363K a year here, search demand grew +54.4% this quarter, and returns run at 1.1% of orders.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£363K/yr609K searches / yr
90-day growth
+54.4%search demand this quarter
Competition
40%top-5 click share · 25 brands · 32 sellers

Flapen Score

Confetti against its category

The dotted line is the Home & Garden average. Past it, Confetti is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Confetti market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Confetti 609K times last year and spent an estimated £363K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
+54.4%
Conversion, latest week
6.1%
Market size, estimated
£363Ka year
Peak month
July3.3× the quietest month
Top search term
confetti224K searches a year

02 · Price

A sale here is worth £9.77.

Listings sell for £9.77 on average, from £1.61 to £34.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £9.77 that is £7K to £10K a year per listing.

Average price
£9.77under the $15 to $100 sweet spot
Price range
£1.61–£34.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #86 within Party Supplies. It carries 278 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#86in Party Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
35

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Confetti products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£18K£36K£54K£73K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

32

Top-5 brand share

46%

Top 20: 94%

Top-5 click share

40%

Top 20: 84%

Open market

48%

  • Ertzinla16%
  • Deva Designs9%
  • Plantalaya7%
  • KEEP IT7%
  • TOFFEL6%
  • GOEDEKE6%

Demand

Confetti search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Confetti search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • confetti224K/yr
  • biodegradable confetti174K/yr
  • wedding confetti51K/yr
  • confetti biodegradable21K/yr
  • wedding confetti biodegradable23K/yr
  • biodegradable confetti wedding21K/yr
  • dried flower confetti12K/yr
  • petal confetti9K/yr
  • paper confetti12K/yr
  • natural confetti10K/yr

Reviews and returns

What reviews say buyers love and hate about Confetti

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money32%−0.40

These are poor value

Bit pricey

Not worth the price

Size-Overall29%−0.24

Slightly bigger than what I wanted

Just small

Tiny box

Quality-Overall17%+0.14

Good quality just need a different bag for it as awkward to get out due to static and think bag

Rubbish

Poor

Advertised Vs Actual Product6%+0.26

Foil petals are not in the description or pictures

The pictures are misleading

Stain Resistance2%−0.03

this confetti stained the brides dress

Love

Quality-Overall16%+0.14

Really nice confetti

All components are amazing quality from the scoops to the confetti itself

Excellent product

Smell15%+1.56

smells beautiful comes in really nice package

Smells amazing

The smell was divine

Color14%+1.17

good colour

This confetti is lovely — shades of pink

vibrant colour

Value For Money14%−0.40

Excellent value for money

Good value for money

Good value

Eco Friendliness10%+0.73

Biodegradable

Perfect for the environment

Great value and environmental friendly

Return

1.1% Return rate 62% Fixable by listing

Size-Overall29%▇▆▄█▄▆

Slightly bigger than what I wanted

Just small

Tiny box

Advertised Vs Actual Product14%▁▁▃▅▃█

Foil petals are not in the description or pictures

The pictures are misleading

Color13%█▆█▄▆▃
Quality-Overall11%█▄▄▂▇▂

Good quality just need a different bag for it as awkward to get out due to static and think bag

Rubbish

Poor

Functionality-Overall7%▁█▃▃▂▃

FAQ

Common Confetti questions

Answered from the same tracked data.