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Confetti

Pass

Confetti scores 69 out of 100, a Pass. Shoppers spend an estimated $363K a year here, search demand grew +54.4% this quarter, and an estimated 1.1% of orders come back.

Flapen Score
69
69 / 100
Top 4% of 5,777 Home & Garden niches · +18 vs the category median of 51
Market size
£363K/yr609K searches / yr
90-day growth
+54.4%search demand this quarter
Competition
40%top-5 click share · 25 brands · 32 sellers

Flapen Score

Confetti against its category

The dotted line is the Home & Garden average. Past it, Confetti is stronger. Inside it, weaker.

69Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Confetti market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Confetti 609K times last year and spent an estimated £363K. The top 5 brands take 46% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 69 out of 100, a Pass.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 609K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved +54.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £363K a year.

Searches, last 12 months
609K
Growth, 90 days vs prior 90
+54.4%
Conversion, latest week
6.1%
Market size, estimated
£363Ka year
Peak month
July3.3× the quietest month
Top search term
confetti224K searches a year

02 · Price

A sale here is worth £9.77.

Listings sell for £9.77 on average, from £1.61 to £34.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £9.77 that is £7K to £10K a year per listing.

Average price
£9.77under the $15 to $100 sweet spot
Price range
£1.61–£34.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #86 within Party Supplies. It carries 278 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
4.7%
Average rank
#86in Party Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
35

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
29 months

Products

Top Confetti products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks, no more. An open shelf where new products get seen.

£0£18K£36K£54K£73K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

32

Est. top-5 brand share

46%

Top 20: 94%

Est. top-5 click share

40%

Top 20: 84%

Open market

48%

  • Ertzinla16%
  • Deva Designs9%
  • Plantalaya7%
  • KEEP IT7%
  • TOFFEL6%
  • GOEDEKE6%

Demand

Confetti search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.3×

Search terms

Top Confetti search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • confetti224K/yr
  • biodegradable confetti174K/yr
  • wedding confetti51K/yr
  • confetti biodegradable21K/yr
  • wedding confetti biodegradable23K/yr
  • biodegradable confetti wedding21K/yr
  • dried flower confetti12K/yr
  • petal confetti9K/yr
  • paper confetti12K/yr
  • natural confetti10K/yr

Reviews and returns

What reviews say buyers love and hate about Confetti

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Value For Money”
1.1%of orders come back
“These are poor value”
A buyer, on “Value For Money”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Confetti questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data