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Condolence Book

soft demand (-10.6% this quarter) — Condolence Book doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 22Growth 20Conversion 45Competition 78Returns 77Price range 49Avg price 57Brand share 59Review moat 90Quality gap 21
This niche Category average

Is Condolence Book profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Condolence Book is a £87K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 48/100.

Condolence Book: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.6% over the last 90 days and 3.6% of searches end in a purchase.

£87K

revenue / yr

Units sold / yr8K
Search volume / yr-10.6%187K
Conversion rate3.6%
Avg price£12.89

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers14 · 29
Top-5 product click share37%
Open market31%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 39 products

Sponsored placement92%
New entrants (1y)9· 0 succeeded
Avg rating4.7★
Avg reviews205

Top Condolence Book products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

29

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

24%

  • Lanpn25%
  • ANGEL & DOVE15%
  • Esposti12%
  • AISBUGUR11%
  • Foliom7%
  • JIMBON6%

Condolence Book demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume187KCVR3.6%Products39Brands14Top 5 Brands69%OOS Rate4.7%Rating4.7★Reviews205Avg BSR#72
5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Condolence Book search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • memory book for funeral38K/yr
  • condolence book36K/yr
  • funeral memory book30K/yr
  • book of condolences memory book20K/yr
  • memorial book16K/yr
  • remembrance book8K/yr
  • book of condolences8K/yr
  • condolences book8K/yr
  • celebration of life memory book5K/yr
  • memorial books for funeral7K/yr

What reviews say buyers love and hate about Condolence Book

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Quality-Overall51%

Good quality and arrived promptly

Value For Money16%

Excellent value for money

Size-Overall11%

Good size

Advertised Vs Actual Product7%

True to advert

Shape/Style4%

Very classy

What buyers complain about

90% of reviews
Size-Overall28%

Not quite the right size for A5 order of service

Quality-Overall23%

which I feel is a cracking price for this sort of quality

Advertised Vs Actual Product21%

Not as advertised

Instructions/User Manual/Troubleshooting8%

Why no instruction

Strength8%

I bit flimsy

Condolence Book return rate & reasons

Why buyers send it back, as a share of all return requests.

1.9%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
63%
2Advertised Vs Actual Product
10%
3Quality-Overall
8%
4Color
7%
5Design-Overall
4%

Common Condolence Book questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Condolence Book 48/100 on Amazon United Kingdom — Skip it. The niche generates £87K/yr across 39 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -10.6% over the last 90 days.
Search demand for Condolence Book on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.