condolence book
Skip itSoft demand (-10.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great204.56avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good£12.89avg listing price — sweet spot $15–$100
Price range
Okay£7.04–£22.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Bad£87K£87K/yr · 187K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, condolence book is a £87K/yr Amazon United Kingdom market (187K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
condolence book market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £77K–£103K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #72
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 92%
- Out of stock
- 4.7%
- Avg brand age
- 38 months
- Avg seller age
- 210 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
29
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
37%
Top 20: 79%
Open market
24%
- Lanpn25%
- ANGEL & DOVE15%
- Esposti12%
- AISBUGUR11%
- Foliom7%
- JIMBON6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top condolence book search terms
- memory book for funeral38K/yr
- condolence book36K/yr
- funeral memory book30K/yr
- book of condolences memory book20K/yr
- memorial book16K/yr
- remembrance book8K/yr
- book of condolences8K/yr
- condolences book8K/yr
- celebration of life memory book5K/yr
- memorial books for funeral7K/yr
Top condolence book products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANGEL & DOVE A5 Ivory Funeral Memory Book & 2 Signs - for Condolence Book Memorial Remembrance Celebration of Life
ANGEL & DOVE£18.234.8★662 rev
Condolence Book Funeral Guest Book in Loving Memory Celebration of Life Linen Hardback Gold Foil Welcome Card & Table Sign 21.5 x 14.5 cm 120 Blank Pages for Memorial Service and Wake
Foliom£15.404.6★30 rev
Memory Book for Funeral Condolence & Remembrance Book Set with 50 Cards
AISBUGUR£16.094.6★34 rev
Funeral Memory Book Leather Hardcover Funeral Guest Book with Gold Engraving Guestbook for Celebration of Life Memorial Service Book of Condolence with Memory Table Card Sign and Pen 10.3 x 7.9
JIMBON£15.414.6★195 rev
Memory Book for Funeral - Cover Made from Wood Thick Paper Pages (Memory Book)
Woodland Mail£8.444.6★50 rev
Newest
by launch date
Funeral Memory Book with Sign & Pen Condolence & celebration of life
AISBUGUR£8.403 rev
Lanpn Funeral Guest Book for Memorial Service 100 Pages in Loving Memory Sign in Books for Guests Funeral Favors Registry Book with Memorial Table Sign White Leather Cover
Lanpn£7.9420 rev
Lanpn Funeral Guest Book for Memorial Service 100 Pages Celebration of Life Sign in Books for Guests Funeral Favors Registry Book with Memory Table Sign White Leather Cover
Lanpn£7.6720 rev
Lanpn Funeral Guest Book for Memorial Service 100 Pages in Loving Memory Sign in Books for Guests with Memorial Table Sign Leather Cover Funeral Favors Registry Book Black
Lanpn£7.0423 rev
Condolence Book Funeral Guest Book in Loving Memory Celebration of Life Linen Hardback Gold Foil Welcome Card & Table Sign 21.5 x 14.5 cm 120 Blank Pages for Memorial Service and Wake
Foliom£15.4030 rev
Trending
90-day click momentumLanpn Funeral Guest Book for Memorial Service 100 Pages Celebration of Life Sign in Books for Guests Funeral Favors Registry Book with Memory Table Sign White Leather Cover
Lanpn£7.674.7★
Funeral Memory Book with Sign & Pen Condolence & celebration of life
AISBUGUR£8.405.0★
Lanpn Funeral Guest Book for Memorial Service 100 Pages in Loving Memory Sign in Books for Guests with Memorial Table Sign Leather Cover Funeral Favors Registry Book Black
Lanpn£7.044.2★
Lanpn Funeral Guest Book for Memorial Service 100 Pages in Loving Memory Sign in Books for Guests Funeral Favors Registry Book with Memorial Table Sign White Leather Cover
Lanpn£7.944.7★
Condolence Book Funeral Guest Book in Loving Memory Celebration of Life Linen Hardback Gold Foil Welcome Card & Table Sign 21.5 x 14.5 cm 120 Blank Pages for Memorial Service and Wake
Foliom£15.404.6★
What buyers say about condolence book
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and arrived promptly”
“Excellent value for money”
“Good size”
“True to advert”
“Very classy”
“Simple and respectful design”
“It has a magnolia look rather than the traditional black so may appeal to those wanting a brighter look”
“Perfect keepsake”
“Absolutely stunning and plenty of room for people to write their messages in the book and on the memory cards to go along any photos”
“Lovely to be able to keep all those memories in the folder supplied”
What buyers complain about
“Not quite the right size for A5 order of service”
“which I feel is a cracking price for this sort of quality”
“Not as advertised”
“Why no instruction”
“I bit flimsy”
“I do think it's a little bit overpriced”
Top return reasons
Common questions
- Is condolence book profitable to sell on Amazon United Kingdom?
- The niche generates £87K/yr across 39 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Skip it (48/100).
- How competitive is the condolence book niche?
- 14 brands and 29 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in condolence book?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 1.9%.
- When does demand for condolence book peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the condolence book niche?
- Listings span £7.04–£22.55; the average listing price is £12.89 (sweet spot $15–$100). The average incumbent carries 205 reviews — the moat a new listing must climb.