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Condolence Book

Fail

Demand is soft, at -10.6% this quarter, so Condolence Book is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£87K/yr187K searches / yr
90-day growth
-10.6%search demand this quarter
Competition
37%top-5 click share · 14 brands · 29 sellers

Flapen Score

Condolence Book against its category

The dotted line is the Home & Garden average. Past it, Condolence Book is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Condolence Book market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Condolence Book 187K times last year and spent an estimated £87K. The top 5 brands take 69% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-10.6%
Conversion, latest week
3.6%
Market size, estimated
£87Ka year
Peak month
January1.7× the quietest month
Top search term
memory book for funeral38K searches a year

02 · Price

A sale here is worth £12.89.

Listings sell for £12.89 on average, from £7.04 to £22.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.89 that is £1K to £3K a year per listing.

Average price
£12.89under the $15 to $100 sweet spot
Price range
£7.04–£22.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #72 within Party Supplies. It carries 205 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
90%
Out of stock, average day
4.7%
Average rank
#72in Party Supplies
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
205per listing
Listings tracked
39

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Condolence Book products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

29

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

37%

Top 20: 79%

Open market

24%

  • Lanpn25%
  • ANGEL & DOVE15%
  • Esposti12%
  • AISBUGUR11%
  • Foliom7%
  • JIMBON6%

Demand

Condolence Book search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Condolence Book search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • memory book for funeral38K/yr
  • condolence book36K/yr
  • funeral memory book30K/yr
  • book of condolences memory book20K/yr
  • memorial book16K/yr
  • remembrance book8K/yr
  • book of condolences8K/yr
  • condolences book8K/yr
  • celebration of life memory book5K/yr
  • memorial books for funeral7K/yr

Reviews and returns

What reviews say buyers love and hate about Condolence Book

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.10

Not quite the right size for A5 order of service

Too small

Smaller than I expected

Quality-Overall23%+3.59

which I feel is a cracking price for this sort of quality

although the overall quality is a little more basic than expected

the quality could be better

Advertised Vs Actual Product21%−0.01

Not as advertised

in fairness I didnt read the description properly

this was my error as hadnt checked dimensions that were clear on the product specifications

Instructions/User Manual/Troubleshooting8%−0.04

Why no instruction

no instruction, been on ages unless i'm missing something very simple

Strength8%−0.02

I bit flimsy

Love

Quality-Overall51%+3.59

Good quality and arrived promptly

All items were very well made

Excellent quality

Value For Money16%+0.58

Excellent value for money

is reasonably priced

good price

Size-Overall11%−0.10

Good size

the size is just right — not too big

I like it is not overly large

Advertised Vs Actual Product7%−0.01

True to advert

As described

just what I needed

Shape/Style4%+0.40

Very classy

Totally recommended for a minimal chic look

Elegant

Return

1.9% Return rate 79% Fixable by listing

Size-Overall63%████▆▅

Not quite the right size for A5 order of service

Too small

Smaller than I expected

Advertised Vs Actual Product10%▁▄▁▇▄█

Not as advertised

in fairness I didnt read the description properly

this was my error as hadnt checked dimensions that were clear on the product specifications

Quality-Overall8%▁▁▄▃█▃

which I feel is a cracking price for this sort of quality

although the overall quality is a little more basic than expected

the quality could be better

Color7%█▁▃▁▂▆
Design-Overall4%▁▁▆▅█▁

FAQ

Common Condolence Book questions

Answered from the same tracked data.