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Compost for Vegetables Growing

Fail

Prices span $5.92–$15.26, mostly outside the sweet spot, so Compost for Vegetables Growing is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£125K/yr114K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
66%top-5 click share · 12 brands · 59 sellers

Flapen Score

Compost for Vegetables Growing against its category

The dotted line is the Home & Garden average. Past it, Compost for Vegetables Growing is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Compost for Vegetables Growing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Compost for Vegetables Growing 114K times last year and spent an estimated £125K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £125K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
10.7%
Market size, estimated
£125Ka year
Peak month
April10.8× the quietest month
Top search term
peat free compost74K searches a year

02 · Price

A sale here is worth £10.21.

Listings sell for £10.21 on average, from £5.92 to £15.26. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.21 that is £8K to £10K a year per listing.

Average price
£10.21under the $15 to $100 sweet spot
Price range
£5.92–£15.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

61% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #43 within Fertilisers & Plant Food. It carries 2,777 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
50%
Out of stock, average day
3.7%
Average rank
#43in Fertilisers & Plant Food
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,777per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Compost for Vegetables Growing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

59

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

13%

  • Miracle-Gro43%
  • GROWMOOR18%
  • Hardys11%
  • Dorman & Walsh5%
  • Pelle & Sol5%
  • CUQOO5%
  • Open — no brand owns it (6 brands, 13%)

Demand

Compost for Vegetables Growing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.8×

Search terms

Top Compost for Vegetables Growing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peat free compost74K/yr
  • peat free compost for outdoor plants27K/yr
  • compost peat free12K/yr
  • peat free multipurpose compost1K/yr

Reviews and returns

What reviews say buyers love and hate about Compost for Vegetables Growing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+1.06

Bad quality

No Quality Control

Inconsistent quality

Plant Growth11%+1.01

Not for the Seeds & Seedlings, Be Aware

Seeds I would have expected to perform well have been poor to germinate and grow

Nothing grew

Moist/Dry10%−0.10

Too dry

It did not retain moisture

It drys out so quickly

Water Resistance8%−0.09

does not absorb water

absolutely rubbish it's actually more or less waterproof

Difficult to Water

Value For Money7%+1.91

the price does fluctuate quite a bit

less than half the price

too expensive

Love

Quality-Overall30%+1.06

Affordable quality

Brilliant quality

Great quality for all my plants

Plant Growth21%+1.01

Grow well

Plants are growing well

helping the growth of the plants

Value For Money21%+1.91

Good value for money

Best value

Good Price

Advertised Vs Actual Product6%

As advertised

Exactly what I ordered

As described

Ease Of Use5%+0.46

Easy to use

easy to apply

Easy to handle

Return

0.0% Return rate 53% Fixable by listing

Size-Overall34%▁▁▃▅▅█

The bag size was larger than I expected

Big bag

Too small

Advertised Vs Actual Product13%▁▆█▆▆▄

Its not same as shown

False advertising

Not as advertised

Value For Money12%▁▁▃▄█▅

the price does fluctuate quite a bit

less than half the price

too expensive

Leak-Proof6%▁█▁▂▁▃
Contamination5%▁█▂▃▁▂

FAQ

Common Compost for Vegetables Growing questions

Answered from the same tracked data.