Compost
Compost clears our launch bar: a $2.9M/yr market growing +27.6% this quarter with returns at 0.0%.
Flapen Score
Is Compost profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Compost is a £2.9M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 65/100.
Compost: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +27.6% over the last 90 days and 11.2% of searches end in a purchase.
£2.9M
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 28 products
Top Compost products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Growmoor Multi-Purpose Compost for Use All Around the Garden Promotes Healthy Growth Vibrant Flowers & Strong Roots 40L
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 7,077
- Age
- 5y ago
CB FUELS 2 X 60L GROWMOOR MULTI-PURPOSE COMPOST
- Price
- £14.65
- Rating
- 4.4/5
- Reviews
- 3,505
- Age
- 5y ago
Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds
- Price
- £10.92
- Rating
- 4.5/5
- Reviews
- 4,280
- Age
- 2y ago
Pelle & Sol 10L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 6,103
- Age
- 4y ago
Munnie 60L Multi-Purpose Compost Soil Bag Eco-Friendly Seed Compost for Outdoor Plants Nutrient-Rich Potting Mix for Garden Indoor Use Houseplants Pots and Seed Starting
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 1,914
- Age
- 2y ago
Trending
90-day click momentum
Miracle-Gro All Purpose Compost 40 Litre
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 17,386
- Age
- 8y ago
Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 4mo ago
Miracle-Gro Premium All Purpose Compost PEAT FREE 40 Litre
- Price
- £6.77
- Rating
- 4.4/5
- Reviews
- 2,377
- Age
- 6y ago
Pelle & Sol 40L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 6,103
- Age
- 4y ago
Pelle & Sol 10L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 6,103
- Age
- 4y ago
Newest
by launch dateDorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 4mo ago
TerraGrade Multipurpose Compost 60L | Premium Potting & Garden Soil for Indoor & Outdoor Plants | Nutrient Rich Compost for Vegetables Seeds Seedlings & Houseplants | Moisture Retentive Root Boostin
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 4mo ago
Pelle & Sol 120L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix
- Price
- £20.68
- Rating
- 4.5/5
- Reviews
- 6,103
- Age
- 1y ago
Munnie 60L Multi-Purpose Compost Soil Bag Eco-Friendly Seed Compost for Outdoor Plants Nutrient-Rich Potting Mix for Garden Indoor Use Houseplants Pots and Seed Starting
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 1,914
- Age
- 2y ago
Hardys 100L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds
- Price
- £17.49
- Rating
- 4.5/5
- Reviews
- 4,280
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
81
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
14%
- GROWMOOR46%
- Pelle & Sol13%
- Miracle-Gro9%
- Hardys9%
- Munnie4%
- ecoblaze4%
- Open — no brand owns it (6 brands, 14%)
Compost demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.8×
Top Compost search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- compost1.1M/yr
- compost for outdoor plants455K/yr
- soil334K/yr
- soil for pots plants outdoor128K/yr
- potting compost140K/yr
- multi purpose compost108K/yr
- peat free compost74K/yr
- potting soil81K/yr
- garden compost49K/yr
- compost for vegetables growing26K/yr
What reviews say buyers love and hate about Compost
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“Affordable quality”
“Grow well”
“Good Price”
“As described”
“Easy to use”
What buyers complain about
67% of reviews“Bad quality”
“Seedlings will just not grow in it”
“Too dry”
“It is a little expensive”
“Misleading description”
Compost return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
54%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Compost questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
