Is compost profitable to sell on Amazon United Kingdom?

The niche generates £2.9M/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.6%. Flapen's verdict: Launch it (65/100).

How competitive is the compost niche?

12 brands and 81 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in compost?

Top complaints mined from reviews: Quality-Overall, Plant Growth, Moist/Dry. The return rate is 0.0%.

When does demand for compost peak?

Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.8× the quietest.

What does it cost to enter the compost niche?

Listings span £3.97–£24.47; the average listing price is £9.78 (sweet spot $15–$100). The average incumbent carries 4,564 reviews — the moat a new listing must climb.

compost

Launch it

A $2.9M/yr market growing +27.6% this quarter with returns at 0.0% — clears our launch bar.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Market size

Incredible£2.9M

£2.9M/yr · 2.7M searches

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Good+27.6%

90-day search growth — must beat 0% to launch

Price range

Okay£3.97–£24.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.78

avg listing price — sweet spot $15–$100

Review moat

Bad4,564.18

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United Kingdom niche tracking, compost is a £2.9M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Launch it — 65/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

compost market data

Units sold / yr: 300K–400K; avg 10,000–12,500/product
Revenue / yr: £2.9M–£3.9M; units × avg price
Conversion rate: 11.2%
Avg BSR: #11
Page quality: 0%
Prime: 46%
Sponsored: 54%
Out of stock: 1.5%
Avg brand age: 50 months
Avg seller age: 175 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

14%

GROWMOOR46%
Pelle & Sol13%
Miracle-Gro9%
Hardys9%
Munnie4%
ecoblaze4%
Open — no brand owns it (6 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +27.6% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.8×

Open Trend

Top compost search terms

compost1.1M/yr +24.2%8.9% conv.
compost for outdoor plants455K/yr +47.0%10.4% conv.
soil334K/yr +25.8%7.8% conv.
soil for pots plants outdoor128K/yr +41.7%10.3% conv.
potting compost140K/yr -9.8%9.4% conv.
multi purpose compost108K/yr +38.4%9.3% conv.
peat free compost74K/yr +19.9%7.1% conv.
potting soil81K/yr +7.1%6.3% conv.
garden compost49K/yr +4.7%8.2% conv.
compost for vegetables growing26K/yr +148.6%6.6% conv.

All search terms

Top compost products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Growmoor Multi-Purpose Compost for Use All Around the Garden Promotes Healthy Growth Vibrant Flowers & Strong Roots 40L

GROWMOOR£6.534.5★7,077 rev

CB FUELS 2 X 60L GROWMOOR MULTI-PURPOSE COMPOST

GROWMOOR£14.654.4★3,505 rev

Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds

Hardys£10.924.5★4,280 rev

Pelle & Sol 10L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix

Pelle & Sol£5.924.5★6,103 rev

Munnie 60L Multi-Purpose Compost Soil Bag Eco-Friendly Seed Compost for Outdoor Plants Nutrient-Rich Potting Mix for Garden Indoor Use Houseplants Pots and Seed Starting

Munnie£10.004.6★1,914 rev

Newest

by launch date

Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding

Dorman & Walsh£9.82194 rev

4mo ago

TerraGrade Multipurpose Compost 60L | Premium Potting & Garden Soil for Indoor & Outdoor Plants | Nutrient Rich Compost for Vegetables Seeds Seedlings & Houseplants | Moisture Retentive Root Boostin

ecoblaze£10.00356 rev

4mo ago

Pelle & Sol 120L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix

Pelle & Sol£20.686,103 rev

1y ago

Munnie 60L Multi-Purpose Compost Soil Bag Eco-Friendly Seed Compost for Outdoor Plants Nutrient-Rich Potting Mix for Garden Indoor Use Houseplants Pots and Seed Starting

Munnie£10.001,914 rev

2y ago

Hardys 100L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds

Hardys£17.494,280 rev

2y ago

What buyers say about compost

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Affordable quality”

Plant Growth22%

“Grow well”

Value For Money18%

“Good Price”

Advertised Vs Actual Product6%

“As described”

Ease Of Use5%

“Easy to use”

Size-Overall2%

“The bag size was good”

Eco Friendliness2%

“Environmentally beneficial”

Moist/Dry2%

“Hold moisture it great”

Soft Feel1%

“It's very fluffy”

Weight Light1%

“this is a very lightweight compost”

What buyers complain about

Quality-Overall13%

“Bad quality”

Plant Growth12%

“Seedlings will just not grow in it”

Moist/Dry8%

“Too dry”

Value For Money8%

“It is a little expensive”

Advertised Vs Actual Product6%

“Misleading description”

Water Resistance6%

“absolutely rubbish it's actually more or less waterproof”

Size-Overall4%

“Too small”

Absorbency3%

“Not absorbent”

Wood Quality2%

“contains wood chipping”

Contamination2%

“Infested”

Top return reasons

Size-Overall31%

Advertised Vs Actual Product16%

Value For Money14%

Plant Growth6%

Leak-Proof6%

Quality-Overall4%

Contamination4%

Moist/Dry3%

Weight Heavy2%

Smell1%

Common questions

Is compost profitable to sell on Amazon United Kingdom?: The niche generates £2.9M/yr across 28 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +27.6%. Flapen's verdict: Launch it (65/100).
How competitive is the compost niche?: 12 brands and 81 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in compost?: Top complaints mined from reviews: Quality-Overall, Plant Growth, Moist/Dry. The return rate is 0.0%.
When does demand for compost peak?: Demand peaks in Mar–Apr–May–Jun; the busiest month runs 10.8× the quietest.
What does it cost to enter the compost niche?: Listings span £3.97–£24.47; the average listing price is £9.78 (sweet spot $15–$100). The average incumbent carries 4,564 reviews — the moat a new listing must climb.