Compost
PassCompost scores 65 out of 100, a Pass. Shoppers spend $2.9M a year here, search demand grew +27.6% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 65 / 100Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 5165
- Market size
- £2.9M/yr2.7M searches / yr
- 90-day growth
- +27.6%search demand this quarter
- Competition
- 47%top-5 click share · 12 brands · 81 sellers
Flapen Score
Compost against its category
The dotted line is the Home & Garden average. Past it, Compost is stronger. Inside it, weaker.
Market
The Compost market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Compost 2.7M times last year and spent an estimated £2.9M. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 65 out of 100, a Pass.
01 · Demand
11.2% of searches ended in a purchase last week.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- +27.6%
- Conversion, latest week
- 11.2%
- Market size, estimated
- £2.9Ma year
- Peak month
- May10.8× the quietest month
- Top search term
- compost1.1M searches a year
02 · Price
A sale here is worth £9.78.
Listings sell for £9.78 on average, from £3.97 to £24.47. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £9.78 that is £98K to £122K a year per listing.
- Average price
- £9.78under the $15 to $100 sweet spot
- Price range
- £3.97–£24.47
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £98K–£122K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
54% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #11 within Fertilisers & Plant Food. It carries 4,564 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 54%
- Prime listings
- 46%
- Out of stock, average day
- 1.5%
- Average rank
- #11in Fertilisers & Plant Food
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,564per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Compost products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Growmoor Multi-Purpose Compost for Use All Around the Garden Promotes Healthy Growth Vibrant Flowers & Strong Roots 40L
- Price
- £6.53
- Rating
- 4.5/5
- Reviews
- 7,077
- Age
- 5y ago

CB FUELS 2 X 60L GROWMOOR MULTI-PURPOSE COMPOST
- Price
- £14.65
- Rating
- 4.4/5
- Reviews
- 3,505
- Age
- 5y ago

Hardys 60L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds
- Price
- £10.92
- Rating
- 4.5/5
- Reviews
- 4,280
- Age
- 2y ago

Pelle & Sol 10L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 6,103
- Age
- 4y ago

Munnie 60L Multi-Purpose Compost Soil Bag Eco-Friendly Seed Compost for Outdoor Plants Nutrient-Rich Potting Mix for Garden Indoor Use Houseplants Pots and Seed Starting
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 1,914
- Age
- 2y ago
Trending
90-day click momentum
Miracle-Gro All Purpose Compost 40 Litre
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 17,386
- Age
- 8y ago

Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 4mo ago

Miracle-Gro Premium All Purpose Compost PEAT FREE 40 Litre
- Price
- £6.77
- Rating
- 4.4/5
- Reviews
- 2,377
- Age
- 6y ago

Pelle & Sol 40L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix
- Price
- £7.72
- Rating
- 4.5/5
- Reviews
- 6,103
- Age
- 4y ago

Pelle & Sol 10L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix
- Price
- £5.92
- Rating
- 4.5/5
- Reviews
- 6,103
- Age
- 4y ago
Newest
by launch date
Dorman & Walsh 60L Multipurpose Compost Nutrient Rich for Potting Seeding
- Price
- £9.82
- Rating
- 4.4/5
- Reviews
- 194
- Age
- 4mo ago

TerraGrade Multipurpose Compost 60L | Premium Potting & Garden Soil for Indoor & Outdoor Plants | Nutrient Rich Compost for Vegetables Seeds Seedlings & Houseplants | Moisture Retentive Root Boostin
- Price
- £10.00
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 4mo ago

Pelle & Sol 120L Multi Purpose Compost - Compost for Outdoor Plants & Soil for Plants Indoors - Potting Soil for Pots Plants Outdoor - All Purpose Nutrient Rich Fertiliser Houseplant Potting Mix
- Price
- £20.68
- Rating
- 4.5/5
- Reviews
- 6,103
- Age
- 1y ago

Munnie 60L Multi-Purpose Compost Soil Bag Eco-Friendly Seed Compost for Outdoor Plants Nutrient-Rich Potting Mix for Garden Indoor Use Houseplants Pots and Seed Starting
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 1,914
- Age
- 2y ago

Hardys 100L Multi Purpose Compost - Potting & Seed Compost for Outdoor Plants | All Purpose Indoor Plants Potting | Nutrient Rich Fertiliser for Garden Pots Planter Beds
- Price
- £17.49
- Rating
- 4.5/5
- Reviews
- 4,280
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
81
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
14%
- GROWMOOR46%
- Pelle & Sol13%
- Miracle-Gro9%
- Hardys9%
- Munnie4%
- ecoblaze4%
- Open — no brand owns it (6 brands, 14%)
Demand
Compost search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.8×
Search terms
Top Compost search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- compost1.1M/yr
- compost for outdoor plants455K/yr
- soil334K/yr
- soil for pots plants outdoor128K/yr
- potting compost140K/yr
- multi purpose compost108K/yr
- peat free compost74K/yr
- potting soil81K/yr
- garden compost49K/yr
- compost for vegetables growing26K/yr
Reviews and returns
What reviews say buyers love and hate about Compost
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
Inconsistent quality
No Quality Control
Seedlings will just not grow in it
Nothing grew
Seeds I would have expected to perform well have been poor to germinate and grow
Too dry
It did not retain moisture
Takes ages to dry
It is a little expensive
less than half the price
just way overpriced
Misleading description
False advertising
Not as advertised
Love
Affordable quality
Amazing quality
Great quality for all my plants
Grow well
Good plant growth
Plants are growing well
Good Price
Good value for money
Best value
As described
As advertised
better than I expected
Easy to use
easy to apply
Easy to handle
Return
0.0% Return rate 54% Fixable by listing
Too small
bags very small
this is huge
Misleading description
False advertising
Not as advertised
It is a little expensive
less than half the price
just way overpriced
Seedlings will just not grow in it
Nothing grew
Seeds I would have expected to perform well have been poor to germinate and grow
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Compost questions
Answered from the same tracked data.









