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Compost

Pass

Compost scores 65 out of 100, a Pass. Shoppers spend $2.9M a year here, search demand grew +27.6% this quarter, and returns run at 0.0% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£2.9M/yr2.7M searches / yr
90-day growth
+27.6%search demand this quarter
Competition
47%top-5 click share · 12 brands · 81 sellers

Flapen Score

Compost against its category

The dotted line is the Home & Garden average. Past it, Compost is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Compost market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Compost 2.7M times last year and spent an estimated £2.9M. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May–Jun. Flapen scores it 65 out of 100, a Pass.

01 · Demand

11.2% of searches ended in a purchase last week.

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.9M a year.

Searches, last 12 months
2.7M
Growth, 90 days vs prior 90
+27.6%
Conversion, latest week
11.2%
Market size, estimated
£2.9Ma year
Peak month
May10.8× the quietest month
Top search term
compost1.1M searches a year

02 · Price

A sale here is worth £9.78.

Listings sell for £9.78 on average, from £3.97 to £24.47. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 10,000 to 12,500 of them. At £9.78 that is £98K to £122K a year per listing.

Average price
£9.78under the $15 to $100 sweet spot
Price range
£3.97–£24.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
10,000–12,500
Revenue per listing a year
£98K–£122K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #11 within Fertilisers & Plant Food. It carries 4,564 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
46%
Out of stock, average day
1.5%
Average rank
#11in Fertilisers & Plant Food
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,564per listing
Listings tracked
28

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Compost products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£118K£235K£353K£471K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

81

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

14%

  • GROWMOOR46%
  • Pelle & Sol13%
  • Miracle-Gro9%
  • Hardys9%
  • Munnie4%
  • ecoblaze4%
  • Open — no brand owns it (6 brands, 14%)

Demand

Compost search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 10.8×

Search terms

Top Compost search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • compost1.1M/yr
  • compost for outdoor plants455K/yr
  • soil334K/yr
  • soil for pots plants outdoor128K/yr
  • potting compost140K/yr
  • multi purpose compost108K/yr
  • peat free compost74K/yr
  • potting soil81K/yr
  • garden compost49K/yr
  • compost for vegetables growing26K/yr

Reviews and returns

What reviews say buyers love and hate about Compost

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall13%+1.63

Bad quality

Inconsistent quality

No Quality Control

Plant Growth12%+0.95

Seedlings will just not grow in it

Nothing grew

Seeds I would have expected to perform well have been poor to germinate and grow

Moist/Dry8%−0.08

Too dry

It did not retain moisture

Takes ages to dry

Value For Money8%+1.53

It is a little expensive

less than half the price

just way overpriced

Advertised Vs Actual Product6%−0.03

Misleading description

False advertising

Not as advertised

Love

Quality-Overall32%+1.63

Affordable quality

Amazing quality

Great quality for all my plants

Plant Growth22%+0.95

Grow well

Good plant growth

Plants are growing well

Value For Money18%+1.53

Good Price

Good value for money

Best value

Advertised Vs Actual Product6%−0.03

As described

As advertised

better than I expected

Ease Of Use5%+0.46

Easy to use

easy to apply

Easy to handle

Return

0.0% Return rate 54% Fixable by listing

Size-Overall31%▃▆▄▅▇█

Too small

bags very small

this is huge

Advertised Vs Actual Product16%▄▂▆▅█▅

Misleading description

False advertising

Not as advertised

Value For Money14%█▂▄▂▄▃

It is a little expensive

less than half the price

just way overpriced

Plant Growth6%█▁▇▆▂▃

Seedlings will just not grow in it

Nothing grew

Seeds I would have expected to perform well have been poor to germinate and grow

Leak-Proof6%▁█▆▄▄▆

FAQ

Common Compost questions

Answered from the same tracked data.