commercial microwave
Skip itPrices mostly outside the sweet spot ($59.84–$591.55) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good718avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Okay£183.56avg listing price — sweet spot $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad£94K£94K/yr · 30K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.9%90-day search growth — must beat 0% to launch
Price range
Bad£59.84–£591.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, commercial microwave is a £94K/yr Amazon United Kingdom market (30K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
commercial microwave market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £92K–£138K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #88
- Page quality
- 0%
- Prime
- 50%
- Sponsored
- 80%
- Out of stock
- 14.5%
- Avg brand age
- 46 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
28
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
12%
- Quattro31%
- Buffalo20%
- Stalwart14%
- Toshiba10%
- Samsung8%
- Caterlite5%
- Open — no brand owns it (5 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.9% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top commercial microwave products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Contender Programmable Commercial Microwave 1000W 25Ltr. High Performance Microwave Oven For Professional Working Kitchens Catering & Cooking Establishments.
Quattro£177.794.5★143 rev
Buffalo Manual Commercial Microwave 25Ltr 1000W Stainless Steel
Buffalo£186.264.6★15 rev
Buffalo Programmable Commercial Microwave Oven 25L 1000W 25ltr
Buffalo£199.344.2★86 rev
Toshiba 800w 23L Microwave Oven with Digital Display Auto Defrost One-Touch Express Cook 6 Pre-Programmed Auto Cook Settings and Easy Clean - Stainless Steel Door Handle Microwave - ML-EM23P(SS)
Toshiba£60.294.6★8,938 rev
Samsung Solo Microwave 1000W Capacity: 32 Litre Type G Push Buttons Stainless Steel MS32DG4504ATE3
Samsung£110.484.3★297 rev
Newest
by launch date
Toshiba 800W Flatbed Microwave Solo Digital 23L Black Microwave Oven with 11 Power Levels 7 Auto Menus Chef Defrost +30S Express Cook Easy Clean Without Turntable Clock and Timer MW3-EM23PFF(BK)
Toshiba£85.2139 rev
Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)
Toshiba£75.61244 rev
Chefman 20L Microwave Oven 800W 6 Presets 10 Power Levels Mute Function
Chefman£60.291,392 rev
Hamilton Beach Microwave 30L 950W Family-Size Digital Controls 8 Pre-Set Programs 5 Power Levels Large Capacity Defrost Function Child Lock Silver - HB30FUXP04S
Hamilton Beach£83.64204 rev
Panasonic NN-CD88QSBPQ 4-in-1 Combination Microwave Oven with Air Fryer Grill & Convection 34L 1000W Inverter Technology Genius Sensor Cooking Stainless Steel
Panasonic£298.91134 rev
Trending
90-day click momentumToshiba 800W Flatbed Microwave Solo Digital 23L Black Microwave Oven with 11 Power Levels 7 Auto Menus Chef Defrost +30S Express Cook Easy Clean Without Turntable Clock and Timer MW3-EM23PFF(BK)
Toshiba£85.214.7★
Russell Hobbs Stainless Steel Microwave 20 Litre 800W Solo Manual with 5 Power Levels Defrost Function & Easy Clean 35 Minute Timer RHMM827SS
Russell Hobbs£59.844.5★
Panasonic NN-CD88QSBPQ 4-in-1 Combination Microwave Oven with Air Fryer Grill & Convection 34L 1000W Inverter Technology Genius Sensor Cooking Stainless Steel
Panasonic£298.914.1★
Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)
Toshiba£75.614.5★
Caterlite Manual Microwave and Grill 23Ltr 900W Stainless Steel Silver
Caterlite£112.714.6★
What buyers say about commercial microwave
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of use”
“Worth every penny”
“This microwave is great quality”
“Easy to clean”
“As advertised”
“I think it looks quite stylish”
“Heats up super fast and hot”
“Great size”
“Easy to use controls”
“Ideal simple and compact microwave”
What buyers complain about
“2 Units Failed Within 2 Years”
“Makes too much noise”
“UnfortunatelyToshiba have a quality control problem”
“fails to heat”
“didn't work”
“But small in size”
“item was damaged”
“Power button doesn't work”
“Not as easy as my last microwave”
“No instructions manual”
Top return reasons
Common questions
- Is commercial microwave profitable to sell on Amazon United Kingdom?
- The niche generates £94K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.9%. Flapen's verdict: Skip it (38/100).
- How competitive is the commercial microwave niche?
- 11 brands and 28 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in commercial microwave?
- Top complaints mined from reviews: Durability, Noise Level, Quality-Overall. The return rate is 2.8%.
- When does demand for commercial microwave peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the commercial microwave niche?
- Listings span £59.84–£591.55; the average listing price is £183.56 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.