Skip to content

Combination Microwave Oven and Grill

Fail

Buyers convert on only 1.0% of searches, so Combination Microwave Oven and Grill is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£285K/yr239K searches / yr
90-day growth
-6.4%search demand this quarter
Competition
47%top-5 click share · 12 brands · 32 sellers

Flapen Score

Combination Microwave Oven and Grill against its category

The dotted line is the Home & Garden average. Past it, Combination Microwave Oven and Grill is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Combination Microwave Oven and Grill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Combination Microwave Oven and Grill 239K times last year and spent an estimated £285K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £285K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
-6.4%
Conversion, latest week
1.0%
Market size, estimated
£285Ka year
Peak month
November1.9× the quietest month
Top search term
combination microwave oven30K searches a year

02 · Price

A sale here is worth £118.06.

Listings sell for £118.06 on average, from £50.56 to £298.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £118.06 that is £0 to £12K a year per listing.

Average price
£118.06above the $15 to $100 sweet spot
Price range
£50.56–£298.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£12K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 12.9% of listings are out of stock. The average listing ranks #17 within Small Kitchen Appliances. It carries 1,365 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
74%
Out of stock, average day
12.9%
Average rank
#17in Small Kitchen Appliances
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,365per listing
Listings tracked
31

04 · Newcomers

Amazon counts 8 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
50 months

Products

Top Combination Microwave Oven and Grill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£43K£57K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

32

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

47%

Top 20: 88%

Open market

9%

  • Toshiba31%
  • Samsung23%
  • Russell Hobbs15%
  • Panasonic12%
  • Hamilton Beach7%
  • VYTRONIX4%
  • Open — no brand owns it (6 brands, 9%)

Demand

Combination Microwave Oven and Grill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Combination Microwave Oven and Grill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • combination microwave oven30K/yr
  • microwave combination oven27K/yr
  • combination microwave52K/yr
  • combi microwave oven and grill21K/yr
  • microwave oven combination19K/yr
  • combination microwave oven and grill21K/yr
  • 30l microwave11K/yr
  • microwave 30l8K/yr
  • combi microwave10K/yr
  • convection microwave oven10K/yr

Reviews and returns

What reviews say buyers love and hate about Combination Microwave Oven and Grill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level8%−0.07

Makes too much noise

such a weird noise

Bit loud

Heating8%−0.05

stopped heating anything

takes a lot longer to heat up

doesnt heat at all

Size-Overall7%+0.46

A bit smaller than no thought

Returned as wrong size

Large

Durability5%−0.08

platter broke in use

Broke in just over a year

broke in half

Instructions/User Manual/Troubleshooting5%−0.03

There is no manual

No instruction book

No instructions manual

Love

Ease Of Use19%+1.26

Ease of Use

easy to understand

Easy to operate

Quality-Overall17%+0.53

Excellent product

Build quality seems solid so far

the quality is great its very sturdy

Value For Money14%+1.26

Reasonable price

Excellent price

Excellent value

Size-Overall5%+0.46

great size

Love the larger size

A good family size

Heating5%−0.05

Really good heats evenly

Heats up super fast and hot

Food is warmed evenly

Return

3.1% Return rate 41% Fixable by listing

Size-Overall29%▅██▇▆█

A bit smaller than no thought

Returned as wrong size

Large

Functionality-Overall11%▅▅▇█▆▇

It's now not working

not working great

really crap function right there

Defective Material/Parts10%▅▅▅▆█▇
Heating9%█▆▆▇▅▅

stopped heating anything

takes a lot longer to heat up

doesnt heat at all

Touch/Button Controls7%▅▆▆▅█▅

I find the controls hard to press in

Door opening button a bit stiff

after a while the buttons dont work

FAQ

Common Combination Microwave Oven and Grill questions

Answered from the same tracked data.