combination microwave oven and grill
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£118.06avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,365.48avg incumbent reviews — the moat a new listing must climb
Market size
Good£285K£285K/yr · 239K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-6.4%90-day search growth — must beat 0% to launch
Price range
Bad£50.56–£298.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, combination microwave oven and grill is a £285K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
combination microwave oven and grill market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £177K–£236K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 84%
- Out of stock
- 12.9%
- Avg brand age
- 50 months
- Avg seller age
- 185 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
32
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
47%
Top 20: 88%
Open market
9%
- Toshiba31%
- Samsung23%
- Russell Hobbs15%
- Panasonic12%
- Hamilton Beach7%
- VYTRONIX4%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top combination microwave oven and grill search terms
- combination microwave oven30K/yr
- microwave combination oven27K/yr
- combination microwave52K/yr
- combi microwave oven and grill21K/yr
- microwave oven combination19K/yr
- combination microwave oven and grill21K/yr
- 30l microwave11K/yr
- microwave 30l8K/yr
- combi microwave10K/yr
- convection microwave oven10K/yr
Top combination microwave oven and grill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Samsung MC28H5013AS Combination Microwave 900W 28 Litre Silver
Samsung£100.444.3★1,758 rev
Russell Hobbs Black Microwave 23 Litre 900W Microwave 3-in-1 1000W Grill and 1700W Oven 5 Power Levels 10 Autocook Settings including Defrost RHM2366B
Russell Hobbs£100.344.4★205 rev
Toshiba 25L 3-in-1 900W Digital Microwave Oven With Grill Origin Inverter Chef Defrost Microwave Combi 10 Power Levels 7 Auto Menus Easy Clean Perfect for 10 Pizza Black MW3-AG25PFI(BK)
Toshiba£92.544.3★339 rev
TOSHIBA Air Fry Combo 5-In-1 26L Countertop Microwave Oven Broil Bake Combi 10 Power Levels 10 Auto Cooking Presets Easy Defrost Black 900W ML2-EC26SF(BS)
Toshiba£141.354.0★760 rev
TOSHIBA 26Liter 6-in-1 Air Fry Microwave Combo With Origin Inverter Chef Defrost Convection Combi Grill 10 Power Levels 10 Auto Menus 900W Microwave 1000W Grill Black MW3-AC26SFI(BK)
Toshiba£160.914.0★760 rev
Newest
by launch date
Toshiba 23L Black Mirror Digital Grill Microwave 900W Countertop Microwave with 1000W Grill Combination Cooking with 11 Power Levels Auto Menus Chef Defrost Timer Mirrored Front MW3-EG23PFI(MB)
Toshiba£80.275,632 rev
Panasonic NN-CT54RWBPQ 27L 4-in-1 Combination Inverter Microwave with Air Fryer 1000W 19 Auto Programs Convection Grill Cooking Space-Saving Slimline Design White
Panasonic£202.7670 rev
Toshiba 25L 3-in-1 900W Digital Microwave Oven With Grill Origin Inverter Chef Defrost Microwave Combi 10 Power Levels 7 Auto Menus Easy Clean Perfect for 10 Pizza Black MW3-AG25PFI(BK)
Toshiba£92.54339 rev
TOSHIBA 26Liter 6-in-1 Air Fry Microwave Combo With Origin Inverter Chef Defrost Convection Combi Grill 10 Power Levels 10 Auto Menus 900W Microwave 1000W Grill Black MW3-AC26SFI(BK)
Toshiba£160.91760 rev
TOSHIBA 26L 6-in-1 Professional Air Fry Plus Microwave Combo With Chef Defrost Crispy Grill Bake Convection Combi 10 power levels 20 Auto Menus 900W Microwave 1500W Grill Black MV2-EC26SF(BK)
Toshiba£198.47780 rev
Trending
90-day click momentumToshiba 23L Black Mirror Digital Grill Microwave 900W Countertop Microwave with 1000W Grill Combination Cooking with 11 Power Levels Auto Menus Chef Defrost Timer Mirrored Front MW3-EG23PFI(MB)
Toshiba£80.274.6★
Panasonic NN-CT54RWBPQ 27L 4-in-1 Combination Inverter Microwave with Air Fryer 1000W 19 Auto Programs Convection Grill Cooking Space-Saving Slimline Design White
Panasonic£202.764.3★
Toshiba 25L 3-in-1 900W Digital Microwave Oven With Grill Origin Inverter Chef Defrost Microwave Combi 10 Power Levels 7 Auto Menus Easy Clean Perfect for 10 Pizza Black MW3-AG25PFI(BK)
Toshiba£92.544.3★
Toshiba Black Mirror Microwave 900w 23L Microwave Oven with Digital Display Solo Auto Defrost One-Touch Express Cook with 11 Power Levels 7 Auto Menus Perfect for 10 Pizza MW3-EM23PF(MB)
Toshiba£75.614.5★
Toshiba Black Microwave 25Liter 900W Digital Microwave Oven With Origin Inverter Chef Defrost 10 Power Levels 7 Auto Menus Clock &Timer Easy Clean Perfect for 10 Pizza MW3-AM25PFI(BK)
Toshiba£85.764.4★
What buyers say about combination microwave oven and grill
What buyers praise and complain about, mined from review topics.What buyers love
“Ease of Use”
“Excellent product”
“Reasonable price”
“great size”
“Really good heats evenly”
“cleans easily with a damp clean cloth”
“As advertised”
“has lovely look to it”
“The touch controls are intuitive”
“It's a sturdy machine”
What buyers complain about
“Makes too much noise”
“stopped heating anything”
“A bit smaller than no thought”
“platter broke in use”
“There is no manual”
“Cheap Quality”
“it's virtually impossible”
“I find the controls hard to press in”
“Especially for the price”
“It's now not working”
Top return reasons
Common questions
- Is combination microwave oven and grill profitable to sell on Amazon United Kingdom?
- The niche generates £285K/yr across 31 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is -6.4%. Flapen's verdict: Skip it (44/100).
- How competitive is the combination microwave oven and grill niche?
- 12 brands and 32 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in combination microwave oven and grill?
- Top complaints mined from reviews: Noise Level, Heating, Size-Overall. The return rate is 3.1%.
- When does demand for combination microwave oven and grill peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the combination microwave oven and grill niche?
- Listings span £50.56–£298.91; the average listing price is £118.06 (sweet spot $15–$100). The average incumbent carries 1,365 reviews — the moat a new listing must climb.