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Combination Microwave

Fail

Buyers convert on only 0.9% of searches, so Combination Microwave is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£303K/yr260K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
55%top-5 click share · 13 brands · 27 sellers

Flapen Score

Combination Microwave against its category

The dotted line is the Home & Garden average. Past it, Combination Microwave is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Combination Microwave market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Combination Microwave 260K times last year and spent an estimated £303K. The top 5 brands take 91% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £303K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
0.9%
Market size, estimated
£303Ka year
Peak month
November1.9× the quietest month
Top search term
combination microwave oven30K searches a year

02 · Price

A sale here is worth £127.71.

Listings sell for £127.71 on average, from £50.81 to £298.91. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £127.71 that is £0 to £13K a year per listing.

Average price
£127.71above the $15 to $100 sweet spot
Price range
£50.81–£298.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 77% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #11 within Small Kitchen Appliances. It carries 1,087 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
77%
Out of stock, average day
13.4%
Average rank
#11in Small Kitchen Appliances
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,087per listing
Listings tracked
26

04 · Newcomers

Amazon counts 8 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
49 months

Products

Top Combination Microwave products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£61K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

27

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

55%

Top 20: 94%

Open market

8%

  • Toshiba34%
  • Samsung20%
  • Russell Hobbs17%
  • Panasonic16%
  • Sharp3%
  • Cookology2%
  • Open — no brand owns it (7 brands, 8%)

Demand

Combination Microwave search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Combination Microwave search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • combination microwave oven30K/yr
  • microwave combination oven27K/yr
  • combination microwave52K/yr
  • combi microwave oven and grill21K/yr
  • microwaves combination22K/yr
  • microwave oven combination19K/yr
  • combination microwave oven and grill21K/yr
  • combi microwave10K/yr
  • convection microwave oven10K/yr
  • microwave grill oven combination6K/yr

Reviews and returns

What reviews say buyers love and hate about Combination Microwave

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall8%+0.54

It is quite large

A bit smaller than no thought

Returned as wrong size

Heating8%−0.07

stopped heating anything

takes a lot longer to heat up

Theres no heat now

Durability6%−0.11

platter broke in use

Broke in just over a year

broke in half

Instructions/User Manual/Troubleshooting6%−0.04

There is no manual

No instruction book

No instructions manual

Ease Of Use6%+1.22

it's virtually impossible

awful to use

Interface a bit fiddly

Love

Ease Of Use18%+1.22

Ease of Use

easy to understand

Easy to operate

Quality-Overall15%

Build quality seems solid so far

Excellent product

The Quality: I was very impressed with the build quality of the Microwave

Value For Money13%+1.42

Reasonable price

Excellent price

Excellent value

Heating5%−0.07

Heats up super fast and hot

Food is warmed evenly

Really good heats evenly

Size-Overall5%+0.54

Good size

Love the larger size

A good family size

Return

3.3% Return rate 47% Fixable by listing

Size-Overall33%▅▇█▇▆█

It is quite large

A bit smaller than no thought

Returned as wrong size

Functionality-Overall11%▅▇█▇▇█
Heating10%█▇▇█▅▆

stopped heating anything

takes a lot longer to heat up

Theres no heat now

Defective Material/Parts9%▇▇█▇█▇
Noise Level4%█▅▆▅▅▃

making horrid noises

Turned with a noisy fan motor

such a weird noise

FAQ

Common Combination Microwave questions

Answered from the same tracked data.