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Colouring Set

Fail

Demand is soft, at -10.7% this quarter, so Colouring Set is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£109K/yr262K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
45%top-5 click share · 22 brands · 142 sellers

Flapen Score

Colouring Set against its category

The dotted line is the Home & Garden average. Past it, Colouring Set is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colouring Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Colouring Set 262K times last year and spent an estimated £109K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
4.4%
Market size, estimated
£109Ka year
Peak month
December7.9× the quietest month
Top search term
colouring set55K searches a year

02 · Price

A sale here is worth £9.51.

Listings sell for £9.51 on average, from £1.43 to £18.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.51 that is £951 to £2K a year per listing.

Average price
£9.51under the $15 to $100 sweet spot
Price range
£1.43–£18.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£951–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #67 within Drawing. It carries 5,126 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
93%
Out of stock, average day
4.1%
Average rank
#67in Drawing
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,126per listing
Listings tracked
42

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Colouring Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

142

Top-5 brand share

80%

Top 20: 99%

Top-5 click share

45%

Top 20: 78%

Open market

18%

  • CRAYOLA50%
  • KINSPORY15%
  • XDISHYN7%
  • Artworx5%
  • Melifluo3%
  • H & B2%

Demand

Colouring Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Colouring Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colouring set55K/yr
  • kids colouring sets39K/yr
  • color20K/yr
  • kids colouring21K/yr
  • coloring16K/yr
  • colouring sets20K/yr
  • colouring sets for children32K/yr
  • kids drawing & painting supplies18K/yr
  • kids colouring set8K/yr
  • colours for kids8K/yr

Reviews and returns

What reviews say buyers love and hate about Colouring Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.03

Not good quality

total rubbish

shocked at quality for a trusted brand

Color17%+0.47

The colours are really dull

not all colours as expected

Also some of the colours are supposed to be very slightly different

Moist/Dry6%−0.04

Pens were all dry

they dried up

the pastles were dry

Durability6%−0.03

Break quickly

Lid on one of the pens has broke after being used once so now it doesn't stay on the pen

Ran out so quickly

Value For Money6%+1.99

Overpriced

Expensive for what it was

Not worth the price

Love

Color25%+0.47

Beautiful colours

Strong colours

Lots of colours

Value For Money20%+1.99

Great deal

Excellent value

Amazing value

Quality-Overall18%−0.03

Brilliant quality

Great quality pencils

Good quality pencils

Gifting Purpose5%+0.21

Purchased as a gift

Good gift

Lovely for gift

Advertised Vs Actual Product4%+0.46

exactly what i wanteed

match the description

As described

Return

0.2% Return rate 35% Fixable by listing

Quality-Overall16%▇▆▅█▇█

Not good quality

total rubbish

shocked at quality for a trusted brand

Size-Overall11%▅▂█▇▃▄

Big

Much smaller than picture

Massive

Color9%▆▇███▄

The colours are really dull

not all colours as expected

Also some of the colours are supposed to be very slightly different

Functionality-Overall9%▅█▇▅▆█

did not work at all

Didnt work as I had hoped

not working properly

Value For Money7%█▃█▄▁▅

Overpriced

Expensive for what it was

Not worth the price

FAQ

Common Colouring Set questions

Answered from the same tracked data.