Colouring Set
soft demand (-10.7% this quarter) — Colouring Set doesn't clear our bar today.
Flapen Score
Is Colouring Set profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Colouring Set is a £109K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Colouring Set: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.7% over the last 90 days and 4.4% of searches end in a purchase.
£109K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 42 products
Top Colouring Set products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CRAYOLA Inspiration Art Case - 140 Pieces of Colouring Fun! | Includes Crayons Markers Pencils & Paper | Ideal for Kids Aged 5+
- Price
- £15.35
- Rating
- 4.8/5
- Reviews
- 30,034
- Age
- 12y ago
CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 8,107
- Age
- 10y ago
CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+
- Price
- £3.37
- Rating
- 4.7/5
- Reviews
- 39,393
- Age
- 10y ago
KINSPORY 278 PCS Art Set for Kids Deluxe Coloring Drawing Art Supplies Case Gift for Teens Boys Girls 4 5 6 7 8 9 10 11 12
- Price
- £10.51
- Rating
- 4.6/5
- Reviews
- 830
- Age
- 4y ago
XDISHYN 208 PCS Art Supplies Drawing Kit for Kids Adults Art Set with Double Sided Trifold Easel Oil Pastels Crayons Colored Pencils Watercolor Pens Gift for Girls Boys Artist
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 1,333
- Age
- 4y ago
Trending
90-day click momentum
M.J COMFY-LIFE 208 PCS Painting and Colouring Set Art Supplies Set for Kids Adults Drawing Kit with Storage Box Case & Easel Portable Art Case with Handle Pink Gift for Girls & Boys
- Price
- £6.96
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 3mo ago
CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+
- Price
- £1.86
- Rating
- 4.7/5
- Reviews
- 39,393
- Age
- 24y ago
H & B 72 Colors Dual Brush Markers with Fineliner Felt Tip Pens for Adults Kids Colouring pens with Case for Drawing Sketching Easter Christmas
- Price
- £17.10
- Rating
- 4.5/5
- Reviews
- 422
- Age
- 3y ago
Litlat 72 Colouring Pens Set - Dual Tip Brush & Fineliner Marker Pens with an A4 Hardback Artist Marker Pad - Adult Colouring Pens for Calligraphy Drawing Sketching
- Price
- £18.88
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 1y ago
KINSPORY 290 PCS Art Set for Kids Deluxe Coloring Drawing Art Supplies Case Gift for Teens Boys Girls 4 5 6 7 8 9 10 11 12
- Price
- £14.13
- Rating
- 4.7/5
- Reviews
- 3,275
- Age
- 5y ago
Newest
by launch dateM.J COMFY-LIFE 208 PCS Painting and Colouring Set Art Supplies Set for Kids Adults Drawing Kit with Storage Box Case & Easel Portable Art Case with Handle Pink Gift for Girls & Boys
- Price
- £6.96
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 3mo ago
KINSPORY 54PCS Coloring Pencils with 3.0mm Soft Leads 50-Sheet 3-Color Sketch Book Sketching Kit with Adjustable Shoulder Strap - Art Set Gift for Adults Artists Beginners Teens Girls Boys
- Price
- £11.98
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago
Litlat 72 Colouring Pens Set - Dual Tip Brush & Fineliner Marker Pens with an A4 Hardback Artist Marker Pad - Adult Colouring Pens for Calligraphy Drawing Sketching
- Price
- £18.88
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 1y ago
CutteeyFyry Colouring Sets for Children Age 3-9 Unicorn Art Set for Kids Girls Drawing Set with Oil Pastels Crayons Colored Pencils Coloring Book Kids Colouring Sets&Arts and Crafts for Kid
- Price
- £11.64
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 2y ago
JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gift for Boys Girls
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 4,419
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
Brands
22 falling
Sellers
142
Top-5 brand share
80%
Top 20: 99%
Top-5 click share
45%
Top 20: 78%
Open market
18%
- CRAYOLA50%
- KINSPORY15%
- XDISHYN7%
- Artworx5%
- Melifluo3%
- H & B2%
Colouring Set demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Top Colouring Set search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colouring set55K/yr
- kids colouring sets39K/yr
- color20K/yr
- kids colouring21K/yr
- coloring16K/yr
- colouring sets20K/yr
- colouring sets for children32K/yr
- kids drawing & painting supplies18K/yr
- kids colouring set8K/yr
- colours for kids8K/yr
What reviews say buyers love and hate about Colouring Set
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Beautiful colours”
“Great deal”
“Brilliant quality”
“Purchased as a gift”
“exactly what i wanteed”
What buyers complain about
73% of reviews“Not good quality”
“The colours are really dull”
“Pens were all dry”
“Break quickly”
“Overpriced”
Colouring Set return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
35%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Colouring Set questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
