colouring set
Skip itSoft demand (-10.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Okay£9.51avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£109K£109K/yr · 262K searches
Review moat
Bad5,126.43avg incumbent reviews — the moat a new listing must climb
Price range
Bad£1.43–£18.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, colouring set is a £109K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
colouring set market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £95K–£119K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #67
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 67%
- Out of stock
- 4.1%
- Avg brand age
- 43 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
142
Top-5 brand share
80%
Top 20: 99%
Top-5 click share
45%
Top 20: 78%
Open market
18%
- CRAYOLA50%
- KINSPORY15%
- XDISHYN7%
- Artworx5%
- Melifluo3%
- H & B2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Top colouring set search terms
- colouring set55K/yr
- kids colouring sets39K/yr
- color20K/yr
- kids colouring21K/yr
- coloring16K/yr
- colouring sets20K/yr
- colouring sets for children32K/yr
- kids drawing & painting supplies18K/yr
- kids colouring set8K/yr
- colours for kids8K/yr
Top colouring set products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CRAYOLA Inspiration Art Case - 140 Pieces of Colouring Fun! | Includes Crayons Markers Pencils & Paper | Ideal for Kids Aged 5+
CRAYOLA£15.354.8★30,034 rev
CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)
CRAYOLA£2.164.7★8,107 rev
CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+
CRAYOLA£3.374.7★39,393 rev
KINSPORY 278 PCS Art Set for Kids Deluxe Coloring Drawing Art Supplies Case Gift for Teens Boys Girls 4 5 6 7 8 9 10 11 12
KINSPORY£10.514.6★830 rev
XDISHYN 208 PCS Art Supplies Drawing Kit for Kids Adults Art Set with Double Sided Trifold Easel Oil Pastels Crayons Colored Pencils Watercolor Pens Gift for Girls Boys Artist
XDISHYN£11.874.5★1,333 rev
Newest
by launch date
M.J COMFY-LIFE 208 PCS Painting and Colouring Set Art Supplies Set for Kids Adults Drawing Kit with Storage Box Case & Easel Portable Art Case with Handle Pink Gift for Girls & Boys
M.J COMFY-LIFE£6.964 rev
KINSPORY 54PCS Coloring Pencils with 3.0mm Soft Leads 50-Sheet 3-Color Sketch Book Sketching Kit with Adjustable Shoulder Strap - Art Set Gift for Adults Artists Beginners Teens Girls Boys
KINSPORY£11.98354 rev
Litlat 72 Colouring Pens Set - Dual Tip Brush & Fineliner Marker Pens with an A4 Hardback Artist Marker Pad - Adult Colouring Pens for Calligraphy Drawing Sketching
Litlat£18.8864 rev
CutteeyFyry Colouring Sets for Children Age 3-9 Unicorn Art Set for Kids Girls Drawing Set with Oil Pastels Crayons Colored Pencils Coloring Book Kids Colouring Sets&Arts and Crafts for Kid
CutteeyFyry£11.64340 rev
JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gift for Boys Girls
JoyCat£8.484,419 rev
Trending
90-day click momentumM.J COMFY-LIFE 208 PCS Painting and Colouring Set Art Supplies Set for Kids Adults Drawing Kit with Storage Box Case & Easel Portable Art Case with Handle Pink Gift for Girls & Boys
M.J COMFY-LIFE£6.963.9★
CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+
CRAYOLA£1.864.7★
H & B 72 Colors Dual Brush Markers with Fineliner Felt Tip Pens for Adults Kids Colouring pens with Case for Drawing Sketching Easter Christmas
H & B£17.104.5★
Litlat 72 Colouring Pens Set - Dual Tip Brush & Fineliner Marker Pens with an A4 Hardback Artist Marker Pad - Adult Colouring Pens for Calligraphy Drawing Sketching
Litlat£18.884.7★
KINSPORY 290 PCS Art Set for Kids Deluxe Coloring Drawing Art Supplies Case Gift for Teens Boys Girls 4 5 6 7 8 9 10 11 12
KINSPORY£14.134.7★
What buyers say about colouring set
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful colours”
“Great deal”
“Brilliant quality”
“Purchased as a gift”
“exactly what i wanteed”
“Good quality pens”
“keeps the kids entertained for hours”
“easy to wash”
“easy to wash”
“lovely present of my grandkids, keeps them creative and entertained”
What buyers complain about
“Not good quality”
“The colours are really dull”
“Pens were all dry”
“Break quickly”
“Overpriced”
“did not work at all”
“Big”
“Pens are dry”
“The tips don't last, very squidgy”
“Poor quality, crumble and leave big mess to clean up”
Top return reasons
Common questions
- Is colouring set profitable to sell on Amazon United Kingdom?
- The niche generates £109K/yr across 42 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the colouring set niche?
- 22 brands and 142 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in colouring set?
- Top complaints mined from reviews: Quality-Overall, Color, Moist/Dry. The return rate is 0.2%.
- When does demand for colouring set peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the colouring set niche?
- Listings span £1.43–£18.88; the average listing price is £9.51 (sweet spot $15–$100). The average incumbent carries 5,126 reviews — the moat a new listing must climb.