Colouring Set
FailDemand is soft, at -10.7% this quarter, so Colouring Set is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £109K/yr262K searches / yr
- 90-day growth
- -10.7%search demand this quarter
- Competition
- 45%top-5 click share · 22 brands · 142 sellers
Flapen Score
Colouring Set against its category
The dotted line is the Home & Garden average. Past it, Colouring Set is stronger. Inside it, weaker.
Market
The Colouring Set market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Colouring Set 262K times last year and spent an estimated £109K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.
- Searches, last 12 months
- 262K
- Growth, 90 days vs prior 90
- -10.7%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £109Ka year
- Peak month
- December7.9× the quietest month
- Top search term
- colouring set55K searches a year
02 · Price
A sale here is worth £9.51.
Listings sell for £9.51 on average, from £1.43 to £18.88. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £9.51 that is £951 to £2K a year per listing.
- Average price
- £9.51under the $15 to $100 sweet spot
- Price range
- £1.43–£18.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £951–£2K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #67 within Drawing. It carries 5,126 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 93%
- Out of stock, average day
- 4.1%
- Average rank
- #67in Drawing
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,126per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Colouring Set products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
CRAYOLA Inspiration Art Case - 140 Pieces of Colouring Fun! | Includes Crayons Markers Pencils & Paper | Ideal for Kids Aged 5+
- Price
- £15.35
- Rating
- 4.8/5
- Reviews
- 30,034
- Age
- 12y ago

CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 8,107
- Age
- 10y ago

CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+
- Price
- £3.37
- Rating
- 4.7/5
- Reviews
- 39,393
- Age
- 10y ago

KINSPORY 278 PCS Art Set for Kids Deluxe Coloring Drawing Art Supplies Case Gift for Teens Boys Girls 4 5 6 7 8 9 10 11 12
- Price
- £10.51
- Rating
- 4.6/5
- Reviews
- 830
- Age
- 4y ago

XDISHYN 208 PCS Art Supplies Drawing Kit for Kids Adults Art Set with Double Sided Trifold Easel Oil Pastels Crayons Colored Pencils Watercolor Pens Gift for Girls Boys Artist
- Price
- £11.87
- Rating
- 4.5/5
- Reviews
- 1,333
- Age
- 4y ago
Trending
90-day click momentum
M.J COMFY-LIFE 208 PCS Painting and Colouring Set Art Supplies Set for Kids Adults Drawing Kit with Storage Box Case & Easel Portable Art Case with Handle Pink Gift for Girls & Boys
- Price
- £6.96
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 3mo ago

CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+
- Price
- £1.86
- Rating
- 4.7/5
- Reviews
- 39,393
- Age
- 24y ago

H & B 72 Colors Dual Brush Markers with Fineliner Felt Tip Pens for Adults Kids Colouring pens with Case for Drawing Sketching Easter Christmas
- Price
- £17.10
- Rating
- 4.5/5
- Reviews
- 422
- Age
- 3y ago

Litlat 72 Colouring Pens Set - Dual Tip Brush & Fineliner Marker Pens with an A4 Hardback Artist Marker Pad - Adult Colouring Pens for Calligraphy Drawing Sketching
- Price
- £18.88
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 1y ago

KINSPORY 290 PCS Art Set for Kids Deluxe Coloring Drawing Art Supplies Case Gift for Teens Boys Girls 4 5 6 7 8 9 10 11 12
- Price
- £14.13
- Rating
- 4.7/5
- Reviews
- 3,275
- Age
- 5y ago
Newest
by launch date
M.J COMFY-LIFE 208 PCS Painting and Colouring Set Art Supplies Set for Kids Adults Drawing Kit with Storage Box Case & Easel Portable Art Case with Handle Pink Gift for Girls & Boys
- Price
- £6.96
- Rating
- 3.9/5
- Reviews
- 4
- Age
- 3mo ago

KINSPORY 54PCS Coloring Pencils with 3.0mm Soft Leads 50-Sheet 3-Color Sketch Book Sketching Kit with Adjustable Shoulder Strap - Art Set Gift for Adults Artists Beginners Teens Girls Boys
- Price
- £11.98
- Rating
- 4.6/5
- Reviews
- 354
- Age
- 1y ago

Litlat 72 Colouring Pens Set - Dual Tip Brush & Fineliner Marker Pens with an A4 Hardback Artist Marker Pad - Adult Colouring Pens for Calligraphy Drawing Sketching
- Price
- £18.88
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 1y ago

CutteeyFyry Colouring Sets for Children Age 3-9 Unicorn Art Set for Kids Girls Drawing Set with Oil Pastels Crayons Colored Pencils Coloring Book Kids Colouring Sets&Arts and Crafts for Kid
- Price
- £11.64
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 2y ago

JoyCat Paint with Water Coloring Books for Toddlers Watercolor Painting Sets for Kids Ages 3-5 4-8 Arts and Crafts Drawing Activities Toy Birthday Gift for Boys Girls
- Price
- £8.48
- Rating
- 4.6/5
- Reviews
- 4,419
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
142
Top-5 brand share
80%
Top 20: 99%
Top-5 click share
45%
Top 20: 78%
Open market
18%
- CRAYOLA50%
- KINSPORY15%
- XDISHYN7%
- Artworx5%
- Melifluo3%
- H & B2%
Demand
Colouring Set search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Search terms
Top Colouring Set search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colouring set55K/yr
- kids colouring sets39K/yr
- color20K/yr
- kids colouring21K/yr
- coloring16K/yr
- colouring sets20K/yr
- colouring sets for children32K/yr
- kids drawing & painting supplies18K/yr
- kids colouring set8K/yr
- colours for kids8K/yr
Reviews and returns
What reviews say buyers love and hate about Colouring Set
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good quality
total rubbish
shocked at quality for a trusted brand
The colours are really dull
not all colours as expected
Also some of the colours are supposed to be very slightly different
Pens were all dry
they dried up
the pastles were dry
Break quickly
Lid on one of the pens has broke after being used once so now it doesn't stay on the pen
Ran out so quickly
Overpriced
Expensive for what it was
Not worth the price
Love
Beautiful colours
Strong colours
Lots of colours
Great deal
Excellent value
Amazing value
Brilliant quality
Great quality pencils
Good quality pencils
Purchased as a gift
Good gift
Lovely for gift
exactly what i wanteed
match the description
As described
Return
0.2% Return rate 35% Fixable by listing
Not good quality
total rubbish
shocked at quality for a trusted brand
Big
Much smaller than picture
Massive
The colours are really dull
not all colours as expected
Also some of the colours are supposed to be very slightly different
did not work at all
Didnt work as I had hoped
not working properly
Overpriced
Expensive for what it was
Not worth the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Colouring Set questions
Answered from the same tracked data.









