Colouring Pens

Shoppers searched for this 3.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.7M a year.

Searches, last 12 months

3.6M

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

8.7%

Market size, estimated

£2.7Ma year

Peak month

December3.2× the quietest month

Top search term

colouring pens1.4M searches a year

Listings sell for £8.88 on average, from £1.86 to £17.39. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 8,000 to 10,000 of them. At £8.88 that is £71K to £89K a year per listing.

Average price

£8.88under the $15 to $100 sweet spot

Price range

£1.86–£17.39

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

250K–300K

Units per listing a year

8,000–10,000

Revenue per listing a year

£71K–£89K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #70 within Drawing. It carries 5,199 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

97%

Out of stock, average day

5.9%

Average rank

#70in Drawing

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

5,199per listing

Listings tracked

37

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

43 months