Colouring Pens
Colouring Pens shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Colouring Pens profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Colouring Pens is a £2.7M/yr Amazon United Kingdom market (3.6M searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 60/100.
Colouring Pens: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -12.1% over the last 90 days and 8.7% of searches end in a purchase.
£2.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 37 products
Top Colouring Pens products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+
- Price
- £3.37
- Rating
- 4.7/5
- Reviews
- 39,393
- Age
- 10y ago
CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 20) | Premium Felt Tip Pens That Can Easily Wash Off Skin and Clothing | For Ages 3+
- Price
- £3.19
- Rating
- 4.6/5
- Reviews
- 4,578
- Age
- 3y ago
CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+
- Price
- £1.86
- Rating
- 4.7/5
- Reviews
- 39,393
- Age
- 24y ago
CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 50) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+
- Price
- £6.66
- Rating
- 4.7/5
- Reviews
- 7,246
- Age
- 13y ago
Tongfushop 80 Colored Alcohol Markers Set Dual Tip Professional Marker Pens Colouring Pens for Adults Art Markers for Drawing Sketching Graffiti Anime Manga Illustration with Bag Base
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 8,246
- Age
- 7y ago
Trending
90-day click momentum
Dual Tip Colouring Pens 24 Colors Fine & Brush Marker Set Felt Tip Pens for Adult Colouring Books Calligraphy Drawing Sketching Scrapbooking Painting DIY Projects Beginners & Artists
- Price
- £5.50
- Rating
- 4.6/5
- Reviews
- 2,616
- Age
- 8mo ago
Amazing Tour Graphic Marker Pens 80 Colors Drawing Art Markers Artist Dual Tips Permanent for Adults Colouring Books Adults Art Markers with Black Bag
- Price
- £8.02
- Rating
- 4.4/5
- Reviews
- 1,899
- Age
- 5y ago
Vallteng Alcohol Markers Set 80 Colours Dual Tips Colouring Pens for Adults Permanent Art Markers Set for Drawing Coloring Illustration Graphic Designing with Carrying Case and Base
- Price
- £10.49
- Rating
- 4.3/5
- Reviews
- 3,424
- Age
- 1y ago
CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+
- Price
- £1.86
- Rating
- 4.7/5
- Reviews
- 39,393
- Age
- 24y ago
Tongfushop 80 Colored Alcohol Markers Set Dual Tip Professional Marker Pens Colouring Pens for Adults Art Markers for Drawing Sketching Graffiti Anime Manga Illustration with Bag Base
- Price
- £11.34
- Rating
- 4.5/5
- Reviews
- 8,246
- Age
- 7y ago
Newest
by launch dateDual Tip Colouring Pens 24 Colors Fine & Brush Marker Set Felt Tip Pens for Adult Colouring Books Calligraphy Drawing Sketching Scrapbooking Painting DIY Projects Beginners & Artists
- Price
- £5.50
- Rating
- 4.6/5
- Reviews
- 2,616
- Age
- 8mo ago
Amazon Basics Super Tip 40 Colours Washable Markers Pack of 40 Multicoloured
- Price
- £4.75
- Rating
- 4.4/5
- Reviews
- 760
- Age
- 1y ago
HYNEXLK 78 Dual Tip Colouring Pens Brush Pens Felt Brush Tip Pens Art Markers for Adults Fineliners Felt Colouring Pens for Adult Colouring Books Calligraphy Drawing Sketching
- Price
- £10.98
- Rating
- 4.6/5
- Reviews
- 258
- Age
- 1y ago
FZMIT 24 Colouring Pens Felt Tips Pens for Adults Colouring Books-Coloured Dual Tip Brush Pens Markers and Fineliners Art Supplies for Drawing Painting Sketching Highlighting
- Price
- £5.30
- Rating
- 4.5/5
- Reviews
- 187
- Age
- 1y ago
Vallteng Alcohol Markers Set 80 Colours Dual Tips Colouring Pens for Adults Permanent Art Markers Set for Drawing Coloring Illustration Graphic Designing with Carrying Case and Base
- Price
- £10.49
- Rating
- 4.3/5
- Reviews
- 3,424
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
27 falling
Sellers
84
Top-5 brand share
65%
Top 20: 94%
Top-5 click share
44%
Top 20: 82%
Open market
32%
- CRAYOLA39%
- Tongfushop11%
- Artecho7%
- SOL4%
- Melifluo3%
- Amazon Basics3%
Colouring Pens demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.2×
Top Colouring Pens search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colouring pens1.4M/yr
- felt tip pens570K/yr
- markers206K/yr
- felt tips141K/yr
- colouring151K/yr
- colouring pens for adults176K/yr
- coloring pens92K/yr
- felt tip pens for adults93K/yr
- adult colouring pens92K/yr
- pens for kids62K/yr
What reviews say buyers love and hate about Colouring Pens
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Variety of colours”
“Amazing value”
“Great quality pens”
“Good quality pens”
“Lovely having the choice of nibs”
What buyers complain about
68% of reviews“not all colours as expected”
“Mixed quality of items”
“Pens are dry”
“they dried up”
“Lid on one of the pens has broke after being used once so now it doesn't stay on the pen”
Colouring Pens return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Colouring Pens questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
