Colouring Blanket for Adults

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +656.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months

302K

Growth, 90 days vs prior 90

+656.3%

Conversion, latest week

2.0%

Market size, estimated

£83Ka year

Top search term

colouring blanket for adults97K searches a year

Listings sell for £13.74 on average, from £7.47 to £21.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.74 that is £1K to £3K a year per listing.

Average price

£13.74under the $15 to $100 sweet spot

Price range

£7.47–£21.48

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 32.5% of listings are out of stock. The average listing ranks #497 within Home Textiles. It carries 17 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

57%

Out of stock, average day

32.5%

Average rank

#497in Home Textiles

Average rating

3.77 starsAmazon United Kingdom average 4.36 stars

Average reviews

17per listing

Listings tracked

21

20 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

5Amazon's first-year sales bar

Average brand age

25 months