colouring blanket for adults
Worth a lookShows demand growing +656.3% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+656.3%90-day search growth — must beat 0% to launch
Review moat
Incredible17avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Good£13.74avg listing price — sweet spot $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Price range
Okay£7.47–£21.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£83K£83K/yr · 302K searches
According to Flapen's Amazon United Kingdom niche tracking, colouring blanket for adults is a £83K/yr Amazon United Kingdom market (302K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
colouring blanket for adults market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £82K–£110K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #497
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 86%
- Out of stock
- 32.5%
- Avg brand age
- 25 months
- Avg seller age
- 195 days
Competition & brand share
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
18
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
59%
Top 20: 98%
Open market
20%
- YUNYOUC46%
- VLUVLA13%
- Nocecfi7%
- Lumosmart5%
- VEELU5%
- CUEYU5%
Demand
Weekly Amazon search volume, last 37 weeks — +656.3% search growth over the last 90 days.Top colouring blanket for adults search terms
- colouring blanket for adults97K/yr
- colouring blanket68K/yr
- colour in blanket for adults13K/yr
- colouring blanket for kids11K/yr
- colour blanket with pens for adults6K/yr
- coloring blanket for adults9K/yr
- colouring in blanket for adults10K/yr
- colour your own blanket16K/yr
- colour in blanket19K/yr
- coloring blanket13K/yr
Top colouring blanket for adults products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YUNYOUC DIY Colouring Blanket with 24 Colour Markers 156x125cm Colour Your Own Throw Blanket Arts and Crafts Activity Set Personalised Soft Polyester Throw Home Decor Gifts for Christmas(Style B)
YUNYOUC£11.403.9★51 rev
VLUVLA DIY Coloring Blanket DIY Color Your Own 50×60 Inch with 24 Pens Creative Personalized Fuzzy Velvet Washable Creative Personalized Art Project for Home Bedroom Decor
VLUVLA£18.353.7★19 rev
YUNYOUC DIY Colouring Blanket with 24 Colour Markers 156x125cm Colour Your Own Throw Blanket Arts and Crafts Activity Set Personalised Soft Polyester Throw Home Decor Gifts for Christmas(Style C)
YUNYOUC£10.323.9★51 rev
YUNYOUC DIY Colouring Blanket with 24 Colour Markers 156x125cm Colour Your Own Throw Blanket Arts and Crafts Activity Set Personalised Soft Polyester Throw Home Decor Gifts for Christmas(Style D)
YUNYOUC£11.153.9★51 rev
DIY Colouring Blanket for Adults with 24 Colour Markers Colour Your Own Throw Blanket Fun Creative Stress Relief Activity Home Decor Perfect Birthday Gifts for Women Friends Family (Rainbows)
VEELU£21.485.0★1 rev
Newest
by launch date
DIY Colouring Blanket for Adults with 24 Colors Markers Colour Your Own Throw Blankets Washable Diy Coloring Blanket Painted Fuzzy Velvet Creative Color in Blankets Gifts for Family 50x 60
SOUFEEL£17.931 rev
DIY Colouring Blanket for Adults with 24 Colour Markers Colour Your Own Throw Blanket Fun Creative Stress Relief Activity Home Decor Perfect Birthday Gifts for Women Friends Family (Rainbows)
VEELU£21.481 rev
Colouring Blanket for Adults Colour Your Own Throw Blanket with 24 Colour Markers Creative DIY Soft Plush Velvet Colouring Fleece for Mindful Relaxation and Home Decor 156 x 125 cm (White)
Generic£13.872 rev
YUNYOUC DIY Colouring Blanket with 24 Colour Markers 156x125cm Colour Your Own Throw Blanket Arts and Crafts Activity Set Personalised Soft Polyester Throw Home Decor Gifts for Christmas(Style D)
YUNYOUC£11.1551 rev
YUNYOUC DIY Colouring Blanket for Adults DIY Coloring Blankets Washable Colour Your Own Picnic Blanket with 24 Colors Markers Creative Stress Relief Activity(Flower Theme)
YUNYOUC£7.470 rev
Trending
90-day click momentumDIY Colouring Blanket for Adults with 24 Colour Markers Colour Your Own Throw Blanket Fun Creative Stress Relief Activity Home Decor Perfect Birthday Gifts for Women Friends Family (Rainbows)
VEELU£21.485.0★
CUEYU DIY Coloring Blanket Coloring Blankets for Adults Color Your Own Blankets Creative Personalized Drawing Art Project Soft Cozy Fleece Drawing Throw Bedroom Decor
CUEYU£18.973.0★
Colouring Blanket for Adults Colour Your Own Throw Blanket with 24 Colour Markers Creative DIY Soft Plush Velvet Colouring Fleece for Mindful Relaxation and Home Decor 156 x 125 cm (White)
Generic£13.872.0★
DIY Colouring Blanket for Adults with 24 Colors Markers Colour Your Own Throw Blankets Washable Diy Coloring Blanket Painted Fuzzy Velvet Creative Color in Blankets Gifts for Family 50x 60
SOUFEEL£17.933.0★
YUNYOUC DIY Colouring Blanket for Adults DIY Coloring Blankets Washable Colour Your Own Picnic Blanket with 24 Colors Markers Creative Stress Relief Activity(Flower Theme)
YUNYOUC£7.470.0★
What buyers say about colouring blanket for adults
What buyers praise and complain about, mined from review topics.What buyers love
“Vast amount of colours”
“Entertainment at least”
“Good quality for a DIY home decor piece”
“Great blanket”
“Perfect gift”
“Absolutely brilliant takes forever”
“Great value”
“As described”
“Good size”
“this is very lightweight”
What buyers complain about
“really thin”
“she is very unhappy with the quality of the blanket this is not a blanket”
“to small to see to coloor”
“pens do leak”
“Flimsy material that markers run through”
“This is not worth the money”
“if they tried to colour on it”
“now marked my daughters sofa 😡 She had not completed it due to staining”
“Not the same as picture and description”
Top return reasons
Common questions
- Is colouring blanket for adults profitable to sell on Amazon United Kingdom?
- The niche generates £83K/yr across 21 tracked products. 5 of 20 products launched in the last 360 days are still selling. 90-day search growth is +656.3%. Flapen's verdict: Worth a look (62/100).
- How competitive is the colouring blanket for adults niche?
- 14 brands and 18 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in colouring blanket for adults?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.2%.
- What does it cost to enter the colouring blanket for adults niche?
- Listings span £7.47–£21.48; the average listing price is £13.74 (sweet spot $15–$100). The average incumbent carries 17 reviews — the moat a new listing must climb.