Colouring
prices mostly outside the sweet spot ($1.43–$17.10) — Colouring doesn't clear our bar today.
Flapen Score
Is Colouring profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Colouring is a £60K/yr Amazon United Kingdom market (271K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Colouring: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -10.9% over the last 90 days and 3.5% of searches end in a purchase.
£60K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 32 products
Top Colouring products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
CRAYOLA Pastel SuperTips Washable Markers - Assorted Colours (Pack of 20) | Premium Felt Tip Pens That Can Easily Wash Off Skin and Clothing | For Ages 3+
- Price
- £3.19
- Rating
- 4.6/5
- Reviews
- 4,578
- Age
- 3y ago
CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 24) | Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing | Ideal for Kids Aged 3+
- Price
- £3.37
- Rating
- 4.7/5
- Reviews
- 39,393
- Age
- 10y ago
CRAYOLA Twistables Colouring Crayons Multicolor 12 Count (Pack of 1)
- Price
- £2.16
- Rating
- 4.7/5
- Reviews
- 8,107
- Age
- 10y ago
Amazing Tour Graphic Marker Pens 80 Colors Drawing Art Markers Artist Dual Tips Permanent for Adults Colouring Books Adults Art Markers with Black Bag
- Price
- £8.02
- Rating
- 4.4/5
- Reviews
- 1,899
- Age
- 5y ago
CRAYOLA Twistables Colouring Crayons - Assorted Colours (Pack of 24) Simply Twist for More Colouring Fun - No Need to Sharpen! Ideal for Kids Aged 3+
- Price
- £3.95
- Rating
- 4.7/5
- Reviews
- 4,865
- Age
- 15y ago
Trending
90-day click momentum
CRAYOLA SuperTips Washable Markers - Assorted Colours (Pack of 12) Premium Felt Tip Pens That Can Easily Wash Off Skin & Clothing Ideal for Kids Aged 3+
- Price
- £1.86
- Rating
- 4.7/5
- Reviews
- 39,393
- Age
- 24y ago
H & B 72 Colors Dual Brush Markers with Fineliner Felt Tip Pens for Adults Kids Colouring pens with Case for Drawing Sketching Easter Christmas
- Price
- £17.10
- Rating
- 4.5/5
- Reviews
- 422
- Age
- 3y ago
Amazing Tour Graphic Marker Pens 80 Colors Drawing Art Markers Artist Dual Tips Permanent for Adults Colouring Books Adults Art Markers with Black Bag
- Price
- £8.02
- Rating
- 4.4/5
- Reviews
- 1,899
- Age
- 5y ago
Vallteng Alcohol Markers Set 80 Colours Dual Tips Colouring Pens for Adults Permanent Art Markers Set for Drawing Coloring Illustration Graphic Designing with Carrying Case and Base
- Price
- £10.49
- Rating
- 4.3/5
- Reviews
- 3,424
- Age
- 1y ago
WISYOK 48 Colouring Pencils Coloured Pencils for Adults Kids Colour Pencils Polychromos Drawing Art Pencils Artist Pencils for Drawing Sketching and Dooding
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 314
- Age
- 1y ago
Newest
by launch date
Thboxes 24 Colours Colouring Pens Dual Tip Marker Pens Washable Brush Tip Felt Tip Pens Water-Based Markers for Adult Colouring Drawing Sketching Calligraphy Good Easter Gifts
- Price
- £5.32
- Rating
- 4.5/5
- Reviews
- 435
- Age
- 1y ago
WISYOK 48 Colouring Pencils Coloured Pencils for Adults Kids Colour Pencils Polychromos Drawing Art Pencils Artist Pencils for Drawing Sketching and Dooding
- Price
- £5.56
- Rating
- 4.6/5
- Reviews
- 314
- Age
- 1y ago
Vallteng Alcohol Markers Set 80 Colours Dual Tips Colouring Pens for Adults Permanent Art Markers Set for Drawing Coloring Illustration Graphic Designing with Carrying Case and Base
- Price
- £10.49
- Rating
- 4.3/5
- Reviews
- 3,424
- Age
- 1y ago
Vallteng Alcohol Markers Set 80 Colours Dual Tips Colouring Pens for Adults Permanent Art Markers Set for Drawing Coloring Illustration Graphic Designing with Carrying Case and Base
- Price
- £11.32
- Rating
- 4.4/5
- Reviews
- 182
- Age
- 1y ago
Artecho 72 Dual Tip Brush Pens with bag Felt tip pens for adult colouring books Colouring Pens for Adults Calligraphy Drawing Sketching Nylon tip for Artists Beginners
- Price
- £11.56
- Rating
- 4.5/5
- Reviews
- 2,473
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 falling
Sellers
119
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
55%
Top 20: 87%
Open market
14%
- CRAYOLA70%
- Vallteng5%
- Amazing Tour4%
- STAEDTLER3%
- Thboxes3%
- BIC Kids2%
- Open — no brand owns it (11 brands, 14%)
Colouring demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
Top Colouring search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colouring151K/yr
- colours44K/yr
- kids colouring21K/yr
- coloring16K/yr
- kids drawing & painting supplies18K/yr
- colours for kids8K/yr
- colouring for kids8K/yr
- colouring in5K/yr
What reviews say buyers love and hate about Colouring
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Beautiful colours”
“Amazing value”
“Brilliant quality”
“Excellent pencils”
“Good to entertain a child”
What buyers complain about
67% of reviews“not all colours as expected”
“of much lower quality”
“didnt work”
“one came dry”
“Break quickly”
Colouring return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Colouring questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
