Coloured Tea Lights
FailDemand is soft, at -53.9% this quarter, so Coloured Tea Lights is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £113K/yr221K searches / yr
- 90-day growth
- -53.9%search demand this quarter
- Competition
- 52%top-5 click share · 10 brands · 65 sellers
Flapen Score
Coloured Tea Lights against its category
The dotted line is the Home & Garden average. Past it, Coloured Tea Lights is stronger. Inside it, weaker.
Market
The Coloured Tea Lights market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coloured Tea Lights 221K times last year and spent an estimated £113K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 221K
- Growth, 90 days vs prior 90
- -53.9%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £113Ka year
- Peak month
- December6.0× the quietest month
- Top search term
- scented tea lights107K searches a year
02 · Price
A sale here is worth £5.37.
Listings sell for £5.37 on average, from £1.87 to £14.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £5.37 that is £3K to £4K a year per listing.
- Average price
- £5.37under the $15 to $100 sweet spot
- Price range
- £1.87–£14.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #97 within Candles & Holders. It carries 564 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 96%
- Out of stock, average day
- 6.9%
- Average rank
- #97in Candles & Holders
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 564per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Coloured Tea Lights products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Prices Candles Petali 150 Scented Tealights Mixed Pack 6 Fragrances Cotton Flowers Berries Citrus Rose Lavender Cinnamon Long Burn Wax Tea Lights Home Fragrance Set
- Price
- £14.04
- Rating
- 4.4/5
- Reviews
- 3,487
- Age
- 7y ago

WAX LYRICAL Scented Tealight Candles Box of 9 Fresh Linen Silver
- Price
- £2.88
- Rating
- 4.3/5
- Reviews
- 424
- Age
- 6y ago

8 Hour Tea Lights 20 Pack (Mixed Berries) JNS_475599
- Price
- £5.81
- Rating
- 4.3/5
- Reviews
- 1,389
- Age
- 5y ago

Prices Petali Brand Scented Tealights | 25 Pack Tealights 4 Hour Burn Time | Available in Multiple Scents (Mixed Berries)
- Price
- £3.49
- Rating
- 4.4/5
- Reviews
- 638
- Age
- 12y ago

Bolsius - Set of 18 Scented Tealight Candles - Apple Cinnamon - Burning Time: 4 Hours - Home Decoration - Natural Extracts - with Natural Vegan Wax Pomme Cannelle
- Price
- £2.35
- Rating
- 4.0/5
- Reviews
- 303
- Age
- 3y ago
Trending
90-day click momentum
Bolsius - 18 Scented tealights - Pink Orchid - Burning time of 3.5 Hours - Diameter 38 mm - Natural extracts - Contains Vegan Wax - No Palm Oil
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 1y ago

60 Packs Scented Tealight Candles Bulk 4 Hours Rose & Lavender Scented Tea Lights Smokeless Long Burning Candles for Wedding Party Halloween Christmas
- Price
- £11.93
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 11mo ago

Spaas Scented Tealights flatpack x24 4 5h - Midnight Magic
- Price
- £3.50
- Rating
- 4.7/5
- Reviews
- 40
- Age
- 2y ago

WAX LYRICAL Scented Tealight Candles Box of 9 Lemon Verbena Colored
- Price
- £3.70
- Rating
- 3.9/5
- Reviews
- 263
- Age
- 6y ago

Jasmine Scented Tealight Candles 14 Pack 100% Pure Palm Wax 6-Hour Burn White Floral Aromatherapy Tea Lights for Halloween Christmas Decor Home Spa Clean Burn & Smokeless
- Price
- £8.29
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 10mo ago
Newest
by launch date
Jasmine Scented Tealight Candles 14 Pack 100% Pure Palm Wax 6-Hour Burn White Floral Aromatherapy Tea Lights for Halloween Christmas Decor Home Spa Clean Burn & Smokeless
- Price
- £8.29
- Rating
- 3.8/5
- Reviews
- 18
- Age
- 10mo ago

60 Packs Scented Tealight Candles Bulk 4 Hours Rose & Lavender Scented Tea Lights Smokeless Long Burning Candles for Wedding Party Halloween Christmas
- Price
- £11.93
- Rating
- 4.0/5
- Reviews
- 57
- Age
- 11mo ago

Bolsius - 18 Scented tealights - Pink Orchid - Burning time of 3.5 Hours - Diameter 38 mm - Natural extracts - Contains Vegan Wax - No Palm Oil
- Price
- £2.47
- Rating
- 4.3/5
- Reviews
- 146
- Age
- 1y ago

Bolsius - 18 Scented tealights - Vanilla - Burning time of 3.5 Hours - Diameter 38 mm - Natural extracts - Contains Vegan Wax - No Palm Oil
- Price
- £1.97
- Rating
- 4.5/5
- Reviews
- 657
- Age
- 1y ago

Bolsius - 18 Scented Tealights - Cranberry - Burn time of 3.5 Hours - Diameter 38 mm Natural Extracts Contains Vegan Wax Palm Oil-Free Red
- Price
- £1.99
- Rating
- 4.4/5
- Reviews
- 230
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
65
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
52%
Top 20: 95%
Open market
10%
- Price's33%
- BOLSIUS21%
- Wax Lyrical13%
- Baltus10%
- SOL8%
- Tealight5%
- Open — no brand owns it (4 brands, 10%)
Demand
Coloured Tea Lights search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×
Search terms
Top Coloured Tea Lights search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- scented tea lights107K/yr
- scented tea light candles32K/yr
- tea lights scented31K/yr
- scented tealights15K/yr
- tealights scented10K/yr
- tea lights candles scented5K/yr
- tealight candles scented6K/yr
- scented tea lights 8 hour burn7K/yr
- scented tealight candles7K/yr
Reviews and returns
What reviews say buyers love and hate about Coloured Tea Lights
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Especially fishy smells
not a very strong scent
No scent
they die after 10 min
don't last 8 hours
don't last very long
It also states they burn for 3.5 hours this is also not true
Misleading
Only received 4 packs not 5 misleading picture
They are cheaper elsewhere
Bit expensive
Money completely wasted
Poor
Love
Lovely fragrance
Beautiful fragrance
Great fragrance
Value for money
Best value
GOOD VALUE
Very good in all aspects
Good quality Tea Lights
Good quality
Nice light from the candle
Really nice candles
Nice lights
Brilliant Colours
Colour deep red which looks great
Beautiful variety of colours and perfumes
Return
0.2% Return rate 30% Fixable by listing
Especially fishy smells
not a very strong scent
No scent
I could have done with a bigger size packet however
It also states they burn for 3.5 hours this is also not true
Misleading
Only received 4 packs not 5 misleading picture
it came out black
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coloured Tea Lights questions
Answered from the same tracked data.









