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Coloured Tea Lights

soft demand (-53.9% this quarter) — Coloured Tea Lights doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 27Growth 0Conversion 85Competition 56Returns 99Price range 0Avg price 15Brand share 33Review moat 73Quality gap 78
This niche Category average

Is Coloured Tea Lights profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coloured Tea Lights is a £113K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Coloured Tea Lights: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -53.9% over the last 90 days and 9.6% of searches end in a purchase.

£113K

revenue / yr

Units sold / yr25K
Search volume / yr-53.9%221K
Conversion rate9.6%
Avg price£5.37

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 65
Top-5 product click share52%
Open market15%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement63%
New entrants (1y)2· 0 succeeded
Avg rating4.3★
Avg reviews564

Top Coloured Tea Lights products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£11K£23K£34K£45K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

65

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

10%

  • Price's33%
  • BOLSIUS21%
  • Wax Lyrical13%
  • Baltus10%
  • SOL8%
  • Tealight5%
  • Open — no brand owns it (4 brands, 10%)

Coloured Tea Lights demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume221KCVR9.6%Products24Brands10Top 5 Brands85%OOS Rate6.9%Rating4.3★Reviews564Avg BSR#97
12K8KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Top Coloured Tea Lights search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • scented tea lights107K/yr
  • scented tea light candles32K/yr
  • tea lights scented31K/yr
  • scented tealights15K/yr
  • tealights scented10K/yr
  • tea lights candles scented5K/yr
  • tealight candles scented6K/yr
  • scented tea lights 8 hour burn7K/yr
  • scented tealight candles7K/yr

What reviews say buyers love and hate about Coloured Tea Lights

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Smell53%

Lovely fragrance

Value For Money16%

Value for money

Quality-Overall11%

Very good in all aspects

Brightness/Shine/Glow7%

Nice light from the candle

Color2%

Brilliant Colours

What buyers complain about

90% of reviews
Smell70%

Especially fishy smells

Durability6%

they die after 10 min

Advertised Vs Actual Product3%

It also states they burn for 3.5 hours this is also not true

Value For Money3%

They are cheaper elsewhere

Quality-Overall2%

Poor

Coloured Tea Lights return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

30%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
58%
2Size-Overall
16%
3Advertised Vs Actual Product
8%
4Color
6%
5Functionality-Overall
3%

Common Coloured Tea Lights questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coloured Tea Lights 46/100 on Amazon United Kingdom — Skip it. The niche generates £113K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -53.9% over the last 90 days.
Search demand for Coloured Tea Lights on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 6.0× the quietest.