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Coloured Tea Lights

Fail

Demand is soft, at -53.9% this quarter, so Coloured Tea Lights is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£113K/yr221K searches / yr
90-day growth
-53.9%search demand this quarter
Competition
52%top-5 click share · 10 brands · 65 sellers

Flapen Score

Coloured Tea Lights against its category

The dotted line is the Home & Garden average. Past it, Coloured Tea Lights is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coloured Tea Lights market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coloured Tea Lights 221K times last year and spent an estimated £113K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-53.9%
Conversion, latest week
9.6%
Market size, estimated
£113Ka year
Peak month
December6.0× the quietest month
Top search term
scented tea lights107K searches a year

02 · Price

A sale here is worth £5.37.

Listings sell for £5.37 on average, from £1.87 to £14.04. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £5.37 that is £3K to £4K a year per listing.

Average price
£5.37under the $15 to $100 sweet spot
Price range
£1.87–£14.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #97 within Candles & Holders. It carries 564 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
6.9%
Average rank
#97in Candles & Holders
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
564per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Coloured Tea Lights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£23K£34K£45K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

65

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

10%

  • Price's33%
  • BOLSIUS21%
  • Wax Lyrical13%
  • Baltus10%
  • SOL8%
  • Tealight5%
  • Open — no brand owns it (4 brands, 10%)

Demand

Coloured Tea Lights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Holiday '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Coloured Tea Lights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • scented tea lights107K/yr
  • scented tea light candles32K/yr
  • tea lights scented31K/yr
  • scented tealights15K/yr
  • tealights scented10K/yr
  • tea lights candles scented5K/yr
  • tealight candles scented6K/yr
  • scented tea lights 8 hour burn7K/yr
  • scented tealight candles7K/yr

Reviews and returns

What reviews say buyers love and hate about Coloured Tea Lights

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell70%−0.44

Especially fishy smells

not a very strong scent

No scent

Durability6%−0.07

they die after 10 min

don't last 8 hours

don't last very long

Advertised Vs Actual Product3%−0.03

It also states they burn for 3.5 hours this is also not true

Misleading

Only received 4 packs not 5 misleading picture

Value For Money3%+1.87

They are cheaper elsewhere

Bit expensive

Money completely wasted

Quality-Overall2%+1.69

Poor

Love

Smell53%−0.44

Lovely fragrance

Beautiful fragrance

Great fragrance

Value For Money16%+1.87

Value for money

Best value

GOOD VALUE

Quality-Overall11%+1.69

Very good in all aspects

Good quality Tea Lights

Good quality

Brightness/Shine/Glow7%+0.71

Nice light from the candle

Really nice candles

Nice lights

Color2%−0.02

Brilliant Colours

Colour deep red which looks great

Beautiful variety of colours and perfumes

Return

0.2% Return rate 30% Fixable by listing

Smell58%▆▅▆█▄▁

Especially fishy smells

not a very strong scent

No scent

Size-Overall16%▁▃▁▁▄█

I could have done with a bigger size packet however

Advertised Vs Actual Product8%▃▁█▁▁▁

It also states they burn for 3.5 hours this is also not true

Misleading

Only received 4 packs not 5 misleading picture

Color6%▁█▁▁▁▁

it came out black

Functionality-Overall3%▁▁▁▁▁█

FAQ

Common Coloured Tea Lights questions

Answered from the same tracked data.