Is coloured tea lights profitable to sell on Amazon United Kingdom?

The niche generates £113K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -53.9%. Flapen's verdict: Skip it (46/100).

How competitive is the coloured tea lights niche?

10 brands and 65 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in coloured tea lights?

Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 0.2%.

When does demand for coloured tea lights peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.

What does it cost to enter the coloured tea lights niche?

Listings span £1.87–£14.04; the average listing price is £5.37 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.

coloured tea lights

Skip it

Soft demand (-53.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good564.29

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Market size

Okay£113K

£113K/yr · 221K searches

Avg price

Bad£5.37

avg listing price — sweet spot $15–$100

Growth

Bad-53.9%

90-day search growth — must beat 0% to launch

Price range

Bad£1.87–£14.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, coloured tea lights is a £113K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

coloured tea lights market data

Units sold / yr: 20K–25K; avg 500–750/product
Revenue / yr: £107K–£134K; units × avg price
Conversion rate: 9.6%
Avg BSR: #97
Page quality: 0%
Prime: 96%
Sponsored: 63%
Out of stock: 6.9%
Avg brand age: 39 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

52%

Top 20: 95%

Open market

10%

Price's33%
BOLSIUS21%
Wax Lyrical13%
Baltus10%
SOL8%
Tealight5%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -53.9% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Open Trend

Top coloured tea lights search terms

scented tea lights107K/yr -57.9%5.6% conv.
scented tea light candles32K/yr -44.2%5.0% conv.
tea lights scented31K/yr -58.8%6.1% conv.
scented tealights15K/yr -37.8%4.0% conv.
tealights scented10K/yr -40.3%6.2% conv.
tea lights candles scented5K/yr -38.0%7.2% conv.
tealight candles scented6K/yr -43.7%7.0% conv.
scented tea lights 8 hour burn7K/yr -51.2%4.9% conv.
scented tealight candles7K/yr -73.7%7.4% conv.

All search terms

Top coloured tea lights products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Prices Candles Petali 150 Scented Tealights Mixed Pack 6 Fragrances Cotton Flowers Berries Citrus Rose Lavender Cinnamon Long Burn Wax Tea Lights Home Fragrance Set

Price's£14.044.4★3,487 rev

WAX LYRICAL Scented Tealight Candles Box of 9 Fresh Linen Silver

Wax Lyrical£2.884.3★424 rev

8 Hour Tea Lights 20 Pack (Mixed Berries) JNS_475599

Baltus£5.814.3★1,389 rev

Prices Petali Brand Scented Tealights | 25 Pack Tealights 4 Hour Burn Time | Available in Multiple Scents (Mixed Berries)

Price's£3.494.4★638 rev

Bolsius - Set of 18 Scented Tealight Candles - Apple Cinnamon - Burning Time: 4 Hours - Home Decoration - Natural Extracts - with Natural Vegan Wax Pomme Cannelle

BOLSIUS£2.354.0★303 rev

Newest

by launch date

Jasmine Scented Tealight Candles 14 Pack 100% Pure Palm Wax 6-Hour Burn White Floral Aromatherapy Tea Lights for Halloween Christmas Decor Home Spa Clean Burn & Smokeless

LETINE£8.2918 rev

10mo ago

60 Packs Scented Tealight Candles Bulk 4 Hours Rose & Lavender Scented Tea Lights Smokeless Long Burning Candles for Wedding Party Halloween Christmas

LETINE£11.9357 rev

11mo ago

Bolsius - 18 Scented tealights - Pink Orchid - Burning time of 3.5 Hours - Diameter 38 mm - Natural extracts - Contains Vegan Wax - No Palm Oil

BOLSIUS£2.47146 rev

1y ago

Bolsius - 18 Scented tealights - Vanilla - Burning time of 3.5 Hours - Diameter 38 mm - Natural extracts - Contains Vegan Wax - No Palm Oil

BOLSIUS£1.97657 rev

1y ago

Bolsius - 18 Scented Tealights - Cranberry - Burn time of 3.5 Hours - Diameter 38 mm Natural Extracts Contains Vegan Wax Palm Oil-Free Red

BOLSIUS£1.99230 rev

1y ago

What buyers say about coloured tea lights

What buyers praise and complain about, mined from review topics.

What buyers love

Smell53%

“Lovely fragrance”

Value For Money16%

“Value for money”

Quality-Overall11%

“Very good in all aspects”

Brightness/Shine/Glow7%

“Nice light from the candle”

Color2%

“Brilliant Colours”

Size-Overall1%

“Good size”

Advertised Vs Actual Product1%

“As expected”

Fire Resistance1%

“decent burn time”

Durability1%

“Really effective and durable”

Locally Manufactured1%

“to buy locally so thank you Amazon”

What buyers complain about

Smell70%

“Especially fishy smells”

Durability6%

“they die after 10 min”

Advertised Vs Actual Product3%

“It also states they burn for 3.5 hours this is also not true”

Value For Money3%

“They are cheaper elsewhere”

Quality-Overall2%

“Poor”

Flammable2%

“created a large gas flame”

Color2%

“it came out black”

Size-Overall1%

“I could have done with a bigger size packet however”

Top return reasons

Smell58%

Size-Overall16%

Advertised Vs Actual Product8%

Color6%

Functionality-Overall3%

Quality-Overall3%

Value For Money3%

Gifting Purpose3%

Common questions

Is coloured tea lights profitable to sell on Amazon United Kingdom?: The niche generates £113K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -53.9%. Flapen's verdict: Skip it (46/100).
How competitive is the coloured tea lights niche?: 10 brands and 65 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in coloured tea lights?: Top complaints mined from reviews: Smell, Durability, Advertised Vs Actual Product. The return rate is 0.2%.
When does demand for coloured tea lights peak?: Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 6.0× the quietest.
What does it cost to enter the coloured tea lights niche?: Listings span £1.87–£14.04; the average listing price is £5.37 (sweet spot $15–$100). The average incumbent carries 564 reviews — the moat a new listing must climb.

coloured tea lights

coloured tea lights market data

Competition & brand share

Demand & seasonality

Top coloured tea lights search terms

Top coloured tea lights products on Amazon

Top sellers

Newest

Trending

What buyers say about coloured tea lights

What buyers love

What buyers complain about

Top return reasons

Common questions

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