Is coloured paper profitable to sell on Amazon United Kingdom?

The niche generates £261K/yr across 26 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Worth a look (53/100).

How competitive is the coloured paper niche?

22 brands and 42 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in coloured paper?

Top complaints mined from reviews: Paper Quality, Thickness, Color. The return rate is 0.3%.

When does demand for coloured paper peak?

Demand peaks in Feb–Nov–Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the coloured paper niche?

Listings span £2.97–£8.89; the average listing price is £5.82 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.

coloured paper

Worth a look

Shows low returns (0.3%), but prices mostly outside the sweet spot ($2.97–$8.89) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good612.88

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£261K

£261K/yr · 358K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£5.82

avg listing price — sweet spot $15–$100

Growth

Bad-25.9%

90-day search growth — must beat 0% to launch

Price range

Bad£2.97–£8.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, coloured paper is a £261K/yr Amazon United Kingdom market (358K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

coloured paper market data

Units sold / yr: 40K–50K; avg 1,000–1,250/product
Revenue / yr: £233K–£291K; units × avg price
Conversion rate: 12.6%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 4.1%
Avg brand age: 41 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

51%

Top 20: 94%

Open market

34%

KODAK18%
Uncle Paul17%
Keratobleem11%
AZVIEY9%
Hawksbill6%
Caianwin5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -25.9% search growth over the last 90 days.

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.2×

Open Trend

Top coloured paper search terms

coloured paper189K/yr -26.9%10.1% conv.
coloured paper a448K/yr -26.4%12.1% conv.
a4 coloured paper28K/yr -18.1%10.7% conv.
colour paper17K/yr -25.0%7.3% conv.
coloured a4 paper14K/yr -24.3%10.4% conv.
colour paper a49K/yr -19.8%10.2% conv.
colourful paper9K/yr -33.8%8.8% conv.
colored paper a47K/yr -32.8%7.6% conv.
colored paper7K/yr -33.5%5.9% conv.
coloured printer paper a45K/yr -8.2%6.6% conv.

All search terms

Top coloured paper products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

KODAK Color Paper - Colored Paper Pack of 100 Sheets 80g/m A4 Size (21x29.7 cm) Double-Sided Assorted in 10 Colors (Red Orange Yellow Green Blue Pink) Inkjet Printing

KODAK£3.364.7★527 rev

100 Sheets Coloured Paper A4 Origami Paper Double Sided for Childrens Art & Craft Activities 20 Colors Craft Paper Copy Papers - 297mm X 210mm

Keratobleem£5.674.5★338 rev

240 Sheets Coloured Paper 20 Colors Origami Paper A4 Double Sided for Childrens Art & Craft Activities(70gsm) 297MM X 210MM

AZVIEY£8.894.6★174 rev

15×15cm Coloured Origami Paper 12 Colours 120 Sheets 70gsm Double-Sided

Uncle Paul£3.414.7★1,044 rev

Hawksbill 500 Origami Paper A4 Coloured Paper 80gsm 17 Assorted Colours Double Sided for Arts & Crafts Scrapbooking DIY Projects School & Office Printing

Hawksbill£8.494.7★177 rev

Newest

by launch date

200 Sheets A4 Coloured Paper70gsm 20 Colors Origami Paper A4 Double Sided for Kids Arts Crafts Scrapbooking & DIY Projects School & Office Printing 8.3 X 11.7

mikuankuan£6.624 rev

4mo ago

Qcdou A4 Coloured Paper Pack 100 Sheets Origami Paper 70gsm 20 Assorted Colours Coloured Card A4 Origami Arts & Crafts Painting Suitable for Kids DIY Adults Beginners Creative Design

Qcdou£3.370 rev

5mo ago

Liyerfer Coloured Paper A4 80gsm Origami Paper Double Sided 20 Colours for Crafting Decorating Sketching Cutting Origami DIY Arts & Handmade Projects 80 Sheets

Liyerfer£5.041 rev

5mo ago

A4 Coloured Origami Paper 25 Colours 100 Sheets 70gsm Double-Sided

Uncle Paul£5.691,044 rev

7mo ago

Coloured Paper - 100 Sheets Pack 120gsm 10 Assorted Colours More Fun Crafting Decorating Sketch Cutting Papers DIY Arts Handmade Origami Coloured Paper School Projects DIY Creative Design

FEBYLIU£6.6612 rev

10mo ago

What buyers say about coloured paper

What buyers praise and complain about, mined from review topics.

What buyers love

Color29%

“Beautiful Colours”

Quality-Overall25%

“Excellent product”

Value For Money11%

“Great value”

Paper Quality10%

“Good quality square origami paper”

Advertised Vs Actual Product8%

“As described”

Paper Brightness4%

“good quality paper”

Fun/Entertainment Experience2%

“Hours of fun for my children, thank you”

Thickness2%

“Very thick and sturdy”

Ease Of Use2%

“Good useable”

Paper Compatibility1%

“the paper was easy to fold into origami shapes”

What buyers complain about

Paper Quality23%

“B. Paper was damaged”

Thickness21%

“Really thin”

Color13%

“the colours were not as shown”

Value For Money8%

“Expensive”

Display Colors5%

“Although the add said bright colours they are not really bright which is disssppointing”

Thin5%

“Thin”

Quality-Overall4%

“Awful quality”

Adhesion/Stickiness3%

“it isnt flimsy holds well with any tape”

Weight Heavy2%

“Imjust hoped it would be heavier”

Strength2%

“it isnt flimsy holds well with any tape”

Top return reasons

Paper Quality30%

Size-Overall15%

Thin12%

Value For Money8%

Color7%

Quality-Overall6%

Advertised Vs Actual Product4%

Display Colors3%

Compatibility-Overall3%

Paper Brightness2%

Common questions

Is coloured paper profitable to sell on Amazon United Kingdom?: The niche generates £261K/yr across 26 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.9%. Flapen's verdict: Worth a look (53/100).
How competitive is the coloured paper niche?: 22 brands and 42 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in coloured paper?: Top complaints mined from reviews: Paper Quality, Thickness, Color. The return rate is 0.3%.
When does demand for coloured paper peak?: Demand peaks in Feb–Nov–Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the coloured paper niche?: Listings span £2.97–£8.89; the average listing price is £5.82 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.