Skip to content

Coloured Paper

Maybe

Returns run at only 0.3% of orders. But prices span $2.97–$8.89, mostly outside the sweet spot, so Coloured Paper is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£261K/yr358K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
51%top-5 click share · 22 brands · 42 sellers

Flapen Score

Coloured Paper against its category

The dotted line is the Home & Garden average. Past it, Coloured Paper is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coloured Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coloured Paper 358K times last year and spent an estimated £261K. The top 5 brands take 61% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 358K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £261K a year.

Searches, last 12 months
358K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
12.6%
Market size, estimated
£261Ka year
Peak month
November2.2× the quietest month
Top search term
coloured paper189K searches a year

02 · Price

A sale here is worth £5.82.

Listings sell for £5.82 on average, from £2.97 to £8.89. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,000 to 1,250 of them. At £5.82 that is £6K to £7K a year per listing.

Average price
£5.82under the $15 to $100 sweet spot
Price range
£2.97–£8.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #45 within Paper & Paper Crafts. It carries 613 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#45in Paper & Paper Crafts
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
613per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Coloured Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

42

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

51%

Top 20: 94%

Open market

34%

  • KODAK18%
  • Uncle Paul17%
  • Keratobleem11%
  • AZVIEY9%
  • Hawksbill6%
  • Caianwin5%

Demand

Coloured Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Coloured Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coloured paper189K/yr
  • coloured paper a448K/yr
  • a4 coloured paper28K/yr
  • colour paper17K/yr
  • coloured a4 paper14K/yr
  • colour paper a49K/yr
  • colourful paper9K/yr
  • colored paper a47K/yr
  • colored paper7K/yr
  • coloured printer paper a45K/yr

Reviews and returns

What reviews say buyers love and hate about Coloured Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paper Quality23%−0.06

B. Paper was damaged

Really thin paper

Really poor quality paper

Thickness21%−0.15

Really thin

Thinner than expected

Thin paper

Color13%+1.20

the colours were not as shown

Thin and badly dyed

Colours are not very bright

Value For Money8%+0.29

Expensive

definitely overpriced

item is overpriced for only 15 sheets of poor quality card

Display Colors5%−0.04

Although the add said bright colours they are not really bright which is disssppointing

Love

Color29%+1.20

Beautiful Colours

Bright colors

Gorgeous colours

Quality-Overall25%+1.74

Excellent product

Very good quality card

Quality card

Value For Money11%+0.29

Great value

Great value for money

Good value

Paper Quality10%−0.06

Good quality square origami paper

Lovely paper very useful for lots of crafting projects

Great paper

Advertised Vs Actual Product8%+0.80

As described

Exactly as pictured & described

This was exactly what I needed

Return

0.3% Return rate 33% Fixable by listing

Paper Quality30%▆█▆▆▇▆

B. Paper was damaged

Really thin paper

Really poor quality paper

Size-Overall15%▁▃█▆▃▄
Thin12%▆▄▂▅█▅

Thin

Value For Money8%▆▇█▅▁▅

Expensive

definitely overpriced

item is overpriced for only 15 sheets of poor quality card

Color7%█▂▁▄▄▂

the colours were not as shown

Thin and badly dyed

Colours are not very bright

FAQ

Common Coloured Paper questions

Answered from the same tracked data.