coloured markers
Skip itPrices mostly outside the sweet spot ($2.69–$10.97) — this niche doesn't clear our bar today.
Conversion
Incredible19.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Growth
Good+23.8%90-day search growth — must beat 0% to launch
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.86avg listing price — sweet spot $15–$100
Market size
Bad£58K£58K/yr · 45K searches
Review moat
Bad22,940avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£2.69–£10.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coloured markers is a £58K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
coloured markers market data
- Units sold / yr
- 5K–6K
- avg 250–500/product
- Revenue / yr
- £34K–£41K
- units × avg price
- Conversion rate
- 19.1%
- Avg BSR
- #20
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 69%
- Out of stock
- 0.0%
- Avg brand age
- 52 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
6 rising
Sellers
115
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Sharpie77%
- REQUISITE NEEDS7%
- Shuttle Art6%
- Just stationery6%
- Amazon Basics3%
- Rainberg2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — +23.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.8×
Top coloured markers search terms
- coloured sharpies10K/yr
- sharpie pens coloured7K/yr
- coloured permanent marker pens5K/yr
- coloured marker pens7K/yr
- sharpie set7K/yr
- sharpie colouring pens5K/yr
- sharpies colouring pens4K/yr
- sharpies colouring pens set114/yr
Top coloured markers products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sharpie Permanent Markers | Fine Point for Bold Details | Assorted Colours | 12 Marker Pens
Sharpie£6.574.7★41,928 rev
Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 5 Marker Pens
Sharpie£4.754.8★15,323 rev
Sharpie Permanent Markers | Fine Point | Assorted Fun Colours | 18 Count
Sharpie£9.364.8★7,354 rev
REQUISITE NEEDS 12 x Smudge Resistant Fine Point Colour Permanent Marker
REQUISITE NEEDS£3.674.2★371 rev
Sharpie Permanent Markers | Fine Point for Bold Details | Black Blue Red and Green Ink Colours | 4 Marker Pens
Sharpie£3.134.7★41,928 rev
Newest
by launch date
Rainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom
Rainberg£3.40134 rev
Sharpie Permanent Markers | Fine Point Colouring Pens | Assorted Colours | 24 Marker Pens
Sharpie£10.9715,323 rev
Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 5 Marker Pens
Sharpie£4.7515,323 rev
Sharpie Permanent Marker Set | Limited Edition Colour Assortment | Fine Point | 18 Count Marker Pens | Back to School Set
Sharpie£8.6741,928 rev
Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 24 Marker Pens
Sharpie£10.2115,323 rev
Trending
90-day click momentumRainberg Dry Erase Marker Pens Pack of 12 Assorted Colours 3mm Fine Tip Low Odour Quick-Drying & Easy Wipe Ideal Dry Wipe Whiteboard Pens for School Office Home & Classroom
Rainberg£3.404.3★
REQUISITE NEEDS 12 x Smudge Resistant Fine Point Colour Permanent Marker
REQUISITE NEEDS£3.674.2★
Sharpie Glam Pop Permanent Markers | Fine Point for Bold Details | Assorted Vibrant Colours | 5 Marker Pens
Sharpie£4.754.8★
Sharpie Permanent Markers | Fine Point for Bold Details | Black Blue Red and Green Ink Colours | 4 Marker Pens
Sharpie£3.134.7★
Amazon Basics Permanent Markers Assorted Colours 24-Pack
Amazon Basics£8.024.5★
What buyers say about coloured markers
What buyers praise and complain about, mined from review topics.What buyers love
“Colours are bright”
“Good value for money”
“Good quality”
“good price for Sharpies”
“Exactly as advertised”
“neat to write”
“Great markers”
“They wipe off cleanly”
“They are a nice fine nib”
“They erase from the board easily too”
What buyers complain about
“Abnormal ink drying inside”
“the ink colour is not nice”
“One not working”
“Very disappointing - these pens came half dried up”
“Cheap is not always good”
“don't feel like they will last long”
“OK ink runs out fast”
“way cheaper”
“they dont erase well”
“Not fine tip, looks ok”
Top return reasons
Common questions
- Is coloured markers profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the coloured markers niche?
- 6 brands and 115 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in coloured markers?
- Top complaints mined from reviews: Dry/Empty Ink, Color, Functionality-Overall. The return rate is 0.2%.
- When does demand for coloured markers peak?
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the coloured markers niche?
- Listings span £2.69–£10.97; the average listing price is £6.86 (sweet spot $15–$100). The average incumbent carries 22,940 reviews — the moat a new listing must climb.