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Coloured Markers

Fail

Prices span $2.69–$10.97, mostly outside the sweet spot, so Coloured Markers is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£58K/yr45K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
66%top-5 click share · 6 brands · 115 sellers

Flapen Score

Coloured Markers against its category

The dotted line is the Home & Garden average. Past it, Coloured Markers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coloured Markers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coloured Markers 45K times last year and spent an estimated £58K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

19.1% of searches ended in a purchase last week.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
19.1%
Market size, estimated
£58Ka year
Peak month
December1.8× the quietest month
Top search term
coloured sharpies10K searches a year

02 · Price

A sale here is worth £6.86.

Listings sell for £6.86 on average, from £2.69 to £10.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.86 that is £2K to £3K a year per listing.

Average price
£6.86under the $15 to $100 sweet spot
Price range
£2.69–£10.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Drawing. It carries 22,940 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Drawing
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
22,940per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Coloured Markers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

115

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Sharpie77%
  • REQUISITE NEEDS7%
  • Shuttle Art6%
  • Just stationery6%
  • Amazon Basics3%
  • Rainberg2%
  • Open — no brand owns it (0%)

Demand

Coloured Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Coloured Markers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coloured sharpies10K/yr
  • sharpie pens coloured7K/yr
  • coloured permanent marker pens5K/yr
  • coloured marker pens7K/yr
  • sharpie set7K/yr
  • sharpie colouring pens5K/yr
  • sharpies colouring pens4K/yr
  • sharpies colouring pens set114/yr

Reviews and returns

What reviews say buyers love and hate about Coloured Markers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dry/Empty Ink12%−0.06

Abnormal ink drying inside

Despite drying quickly

More then half the pens are dry

Color11%+0.62

the ink colour is not nice

Colour missing

some of the colours arent very bright

Functionality-Overall10%−0.06

One not working

cannot work properly

Incomplete

Moist/Dry5%−0.02

Very disappointing - these pens came half dried up

Very dry

Half the pens did not work dried out

Quality-Overall5%+0.43

Cheap is not always good

Garbage

Not happy with quality

Love

Color17%+0.62

Colours are bright

Lovely colours

The colors are nice and vibrant

Value For Money11%+0.70

Good value for money

Good price

Great value

Quality-Overall11%+0.43

Good quality

Good quality pens

Good quality whiteboard pens

Sharpness10%+0.99

good price for Sharpies

Arrived in good time brilliant replacements for my worn out sharpies

Good sharpies

Advertised Vs Actual Product7%+0.49

Exactly as advertised

As described

Exactly as shown in the picture

Return

0.2% Return rate 41% Fixable by listing

Color27%▅█▄▅▅▅

the ink colour is not nice

Colour missing

some of the colours arent very bright

Dry/Empty Ink11%█▁▆▄▇▁

Abnormal ink drying inside

Despite drying quickly

More then half the pens are dry

Functionality-Overall10%▆█▄▁▂▇

One not working

cannot work properly

Incomplete

Quality-Overall5%▁▁█▁▅▃

Cheap is not always good

Garbage

Not happy with quality

Value For Money5%▅▁▆▁▁█

way cheaper

they cost more

Waste of money

FAQ

Common Coloured Markers questions

Answered from the same tracked data.