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Coloured Markers

Fail

Prices span $2.69–$10.97, mostly outside the sweet spot, so Coloured Markers is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£58K/yr45K searches / yr
90-day growth
+23.8%search demand this quarter
Competition
66%top-5 click share · 6 brands · 115 sellers

Flapen Score

Coloured Markers against its category

The dotted line is the Home & Garden average. Past it, Coloured Markers is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coloured Markers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coloured Markers 45K times last year and spent an estimated £58K. The top 5 brands take 98% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 19.1% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 19.1% of those searches ended in a purchase. Searches in the last 90 days moved +23.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £58K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
+23.8%
Conversion, latest week
19.1%
Market size, estimated
£58Ka year
Peak month
December1.8× the quietest month
Top search term
coloured sharpies10K searches a year

02 · Price

A sale here is worth £6.86.

Listings sell for £6.86 on average, from £2.69 to £10.97. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £6.86 that is £2K to £3K a year per listing.

Average price
£6.86under the $15 to $100 sweet spot
Price range
£2.69–£10.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Drawing. It carries 22,940 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Drawing
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
22,940per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Coloured Markers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£23K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

115

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

0%

  • Sharpie77%
  • REQUISITE NEEDS7%
  • Shuttle Art6%
  • Just stationery6%
  • Amazon Basics3%
  • Rainberg2%
  • Open — no brand owns it (0%)

Demand

Coloured Markers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Coloured Markers search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coloured sharpies10K/yr
  • sharpie pens coloured7K/yr
  • coloured permanent marker pens5K/yr
  • coloured marker pens7K/yr
  • sharpie set7K/yr
  • sharpie colouring pens5K/yr
  • sharpies colouring pens4K/yr
  • sharpies colouring pens set114/yr

Reviews and returns

What reviews say buyers love and hate about Coloured Markers

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Color”
12%of negative reviews mention “Dry/Empty Ink”
0.2%of orders come back
“Abnormal ink drying inside”
A buyer, on “Dry/Empty Ink”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Coloured Markers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data