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Coloured Markers

prices mostly outside the sweet spot ($2.69–$10.97) — Coloured Markers doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 15Growth 52Conversion 99Competition 31Returns 99Price range 0Avg price 19Brand share 6Review moat 15Quality gap 24
This niche Category average

Is Coloured Markers profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coloured Markers is a £58K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Coloured Markers: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +23.8% over the last 90 days and 19.1% of searches end in a purchase.

£58K

revenue / yr

Units sold / yr6K
Search volume / yr+23.8%45K
Conversion rate19.1%
Avg price£6.86

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 115
Top-5 product click share66%
Open market2%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement69%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews22,940

Top Coloured Markers products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£23K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

115

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Sharpie77%
  • REQUISITE NEEDS7%
  • Shuttle Art6%
  • Just stationery6%
  • Amazon Basics3%
  • Rainberg2%
  • Open — no brand owns it (0%)

Coloured Markers demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR19.1%Products13Brands6Top 5 Brands98%OOS Rate0.0%Rating4.6★Reviews22,940Avg BSR#20
2K1KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Top Coloured Markers search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coloured sharpies10K/yr
  • sharpie pens coloured7K/yr
  • coloured permanent marker pens5K/yr
  • coloured marker pens7K/yr
  • sharpie set7K/yr
  • sharpie colouring pens5K/yr
  • sharpies colouring pens4K/yr
  • sharpies colouring pens set114/yr

What reviews say buyers love and hate about Coloured Markers

What buyers mention most, as a share of all reviews.

What buyers love

75% of reviews
Color17%

Colours are bright

Value For Money11%

Good value for money

Quality-Overall11%

Good quality

Sharpness10%

good price for Sharpies

Advertised Vs Actual Product7%

Exactly as advertised

What buyers complain about

60% of reviews
Dry/Empty Ink12%

Abnormal ink drying inside

Color11%

the ink colour is not nice

Functionality-Overall10%

One not working

Moist/Dry5%

Very disappointing - these pens came half dried up

Quality-Overall5%

Cheap is not always good

Coloured Markers return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
27%
2Dry/Empty Ink
11%
3Functionality-Overall
10%
4Quality-Overall
5%
5Value For Money
5%

Common Coloured Markers questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coloured Markers 39/100 on Amazon United Kingdom — Skip it. The niche generates £58K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +23.8% over the last 90 days.
Search demand for Coloured Markers on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.8× the quietest.