Is colour coded chopping boards profitable to sell on Amazon United Kingdom?

The niche generates £64K/yr across 27 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the colour coded chopping boards niche?

23 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in colour coded chopping boards?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 0.9%.

When does demand for colour coded chopping boards peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the colour coded chopping boards niche?

Listings span £4.26–£39.55; the average listing price is £18.30 (sweet spot $15–$100). The average incumbent carries 1,626 reviews — the moat a new listing must climb.

colour coded chopping boards

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Avg price

Great£18.30

avg listing price — sweet spot $15–$100

Price range

Good£4.26–£39.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.3%

search→purchase rate — share of searches ending in a sale

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,625.93

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.6%

90-day search growth — must beat 0% to launch

Market size

Bad£64K

£64K/yr · 56K searches

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, colour coded chopping boards is a £64K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

colour coded chopping boards market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £73K–£92K; units × avg price
Conversion rate: 6.3%
Avg BSR: #131
Page quality: 0%
Prime: 89%
Sponsored: 85%
Out of stock: 8.6%
Avg brand age: 48 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

Top-5 brand share

52%

Top 20: 97%

Top-5 click share

44%

Top 20: 93%

Open market

42%

Fotouzy17%
Acense12%
DDGAO8%
eZone8%
Argon Tableware7%
Chef Aid7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top colour coded chopping boards search terms

coloured chopping boards set17K/yr -18.8%7.4% conv.
colour coded chopping boards18K/yr -14.5%5.9% conv.
chopping boards colour coded6K/yr +35.1%4.2% conv.
coloured chopping boards6K/yr -20.4%7.3% conv.
colour coded chopping board set4K/yr -15.2%7.3% conv.
catering chopping boards4K/yr -3.8%8.5% conv.

All search terms

Top colour coded chopping boards products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Acense Professional Large Colour Coded Chopping Boards for Commercial Kitchen with Rack - 45 x 30 x 10mm - Assorted Set of 6

Acense£33.294.6★138 rev

Cutting Board Mats Flexible Plastic Colored Mats with Food Icons Fotouzy BPA-Free Non-Porous Anti-Skid Back and Dishwasher Safe Set of 7

Fotouzy£13.744.2★9,833 rev

DDGAO Chopping Board Set - Extra Thick Colour Coded Plastic Cutting Boards with Storage Stand - Set of 4 with Holder

DDGAO£16.264.1★305 rev

Argon Tableware Plastic Chopping Board - Multicolour - Pack of 6-45cm x 30cm - Thick Professional Colour Coded Kitchen Catering Chefs Cutting Mat Chopping Mat

Argon Tableware£24.154.3★140 rev

Fotouzy Plastic Cutting Board Flexible Mats with Food Icons Set of 4 Upgrade 100% Anti-Skid Back BPA-Free Non-Porous Dishwasher Safe Rainbow Colors

Fotouzy£11.414.1★4,266 rev

Newest

by launch date

4PCS Colour Coded Chopping Boards Chopping Boards with Stand Cutting Board Set Durable Scratch-Resistant Anti-Slip Cutting Board for Kitchen Cooking Equipment

Hcunbsu£12.110 rev

4mo ago

7X eZone Commercial Kitchen Chopping Boards 45x30cm Multi-Colour w/Rack & Chart

eZone£34.846 rev

11mo ago

BAKI Professional Plastic Cutting Board Set 7 Pieces Colour Coded 450mm x 300mm with and Without Rack (with Rack)

Baki£38.8326 rev

12mo ago

Pleafind Colour Coded Chopping Boards - 4 Pcs Plastic Chopping Board Set with Storage Stand Juice Grooves & Non-Slip Cutting Board That Prevents Food Cross Contaminaton Dishwasher Safe

Pleafind£14.2422 rev

1y ago

4 Pcs Chopping Board Set with Stand Colour Coded Chopping Boards for Kitchens Reusable Plastic Cutting Boards Dishwasher Safe & Anti-Slip 11.8x7.87 inch

SiGuLiKeJi£11.3864 rev

1y ago

What buyers say about colour coded chopping boards

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality, not too heavy and it was delivered quick”

Value For Money13%

“Great value”

Advertised Vs Actual Product9%

“Just what I wanted”

Size-Overall7%

“Good size”

Color6%

“great colours too”

Strength5%

“Not too flimsy like some”

Durability4%

“Durable and dishwasher safe”

Ease Of Cleaning4%

“Ease of cleaning”

Storage Capacity3%

“it makes storage so simple”

Ease Of Use3%

“Useful”

What buyers complain about

Size-Overall22%

“small size”

Quality-Overall13%

“Poor Quality”

Thickness8%

“a lot thinner than my old ones”

Dishwasher Safe7%

“They have bent slightly in the dishwasher”

Grip5%

“Raw meat slips around”

Adhesion/Stickiness3%

“Chopping board glue”

Material Quality3%

“just cheap sheets of plastic”

Value For Money3%

“Cheap and not worth it”

Advertised Vs Actual Product3%

“Only offside is that not all the image descriptions on the board handle follows the cutting board colour code”

Durability3%

“Boards not durable”

Top return reasons

Size-Overall47%

Thin12%

Quality-Overall8%

Strength6%

Thickness4%

Weight Heavy3%