collapsible tupperware
Worth a lookShows low returns (1.3%), but a small market ($42K/yr) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Review moat
Great330.92avg incumbent reviews — the moat a new listing must climb
Competition
Great38%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Price range
Good£5.58–£29.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.28avg listing price — sweet spot $15–$100
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Market size
Bad£42K£42K/yr · 92K searches
According to Flapen's Amazon United Kingdom niche tracking, collapsible tupperware is a £42K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
collapsible tupperware market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £28K–£34K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #449
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 92%
- Out of stock
- 10.0%
- Avg brand age
- 25 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
48
Top-5 brand share
61%
Top 20: 90%
Top-5 click share
38%
Top 20: 74%
Open market
36%
- Beeptrum19%
- Alimat PluS19%
- Zourglow9%
- Rthynti7%
- OITUGG6%
- Hooolee4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.9×
Top collapsible tupperware search terms
- collapsible food containers22K/yr
- collapsible tupperware14K/yr
- collapsible lunch box13K/yr
- silicone food containers11K/yr
- silicone containers10K/yr
- silicone lunch box8K/yr
- silicone storage containers5K/yr
- collapsible food storage6K/yr
- silicone food storage containers3K/yr
Top collapsible tupperware products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Beeptrum Collapsible Silicone Food Storage Container with Lid Portable Lunch Bento Box Outdoor Picnic Box Space Saving Microwave Dishwasher and Freezer Safe Set of 4 (Blue & Grey)
Beeptrum£12.054.6★2,365 rev
Alimat PluS Silicone Food Storage Containers with Lids 3 Pack Set 800ml Collapsible Meal Prep Lunch Containers Microwave Freezer and Dishwasher Safe
Alimat PluS£10.034.4★824 rev
Zourglow 3Pcs Collapsible Camping Bowl 550ML Silicone Lunch Flat Box with Lid Portable Food Storage Containers for Camping Travel Hiking Kitchen
Zourglow£8.324.3★89 rev
Alimat PluS Silicone Food Storage Containers with Lids 3 Pack Set 1200ml Collapsible Meal Prep Lunch Containers Microwave Freezer and Dishwasher Safe
Alimat PluS£10.874.4★824 rev
Rthynti 2 PCS Silicone Food Storage Containers Collapsible Food Storage Collapsible Food Containers for School Work and Travel
Rthynti£9.840.0★0 rev
Newest
by launch date
JIESHEPR 2Pcs Collapsible Food Storage Containers with Lids Silicone Collapsible Bowls & Bento Lunch Box for Camping Travel Kitchen Space Saving Microwave Dishwasher Freezer Safe Pink & Sky Blue
JIESHEPR£6.440 rev
HXSYKJDM Collapsible Lunch Box 3 Pack - 550ml Silicone Food Storage Containers with Lids Reusable Bento Boxes for Work School Picnic Space-Saving (Blue Green Pink)
HXSYKJDM£8.241 rev
Sayudar 3 PCS Collapsible Food Containers - 1200ml Silicone Food Storage Containers Lunch Box with Lids Collapsible Food Boxes Designed 4 Snap-on Buckles BPA Free Microwaveable Green
Sayudar£10.410 rev
Rthynti 2 PCS Silicone Food Storage Containers Collapsible Food Storage Collapsible Food Containers for School Work and Travel
Rthynti£9.840 rev
3 Pack 550ml Food Storage Containers with Lids Collapsible Silicone Lunch Box Portable Food Storage Container Foldable Bento Boxes Stackable Outdoor Picnic Box for Main Meal Salad Fruits Snack
Qurxuanwe£9.094 rev
Trending
90-day click momentumHXSYKJDM Collapsible Lunch Box 3 Pack - 550ml Silicone Food Storage Containers with Lids Reusable Bento Boxes for Work School Picnic Space-Saving (Blue Green Pink)
HXSYKJDM£8.245.0★
JIESHEPR 2Pcs Collapsible Food Storage Containers with Lids Silicone Collapsible Bowls & Bento Lunch Box for Camping Travel Kitchen Space Saving Microwave Dishwasher Freezer Safe Pink & Sky Blue
JIESHEPR£6.440.0★
Sayudar 3 PCS Collapsible Food Containers - 1200ml Silicone Food Storage Containers Lunch Box with Lids Collapsible Food Boxes Designed 4 Snap-on Buckles BPA Free Microwaveable Green
Sayudar£10.410.0★
STOJO On The Go Collapsible Lunch Box - 24oz / 700ml - Reusable Travel Bento Boxes - Folding Silicone Storage Container - Nestable & Stackable - Dishwasher & Microwave Safe - Cashmere
STOJO£15.834.3★
Hooolee Silicone Food Storage Container Set With Lids 3 Pack 550ml Collapsible Lunch Box for Outdoor Picnic Microwave Dishwasher and Freezer Safe
Hooolee£11.254.5★
What buyers say about collapsible tupperware
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent storage containers”
“the containers themselves feel well made”
“Great selection of sizes”
“easy to use”
“the silicone material cleans easily without holding on to smells or stains”
“Well worth buying”
“works exactly as advertised”
“Sturdy”
“it hasnt leaked a single drop”
“Lovely colours, strong enough to hold lunch, and I love how they can collapse to fit in the cupboards”
What buyers complain about
“Garbage”
“It does not cover much for the size”
“I couldnt even open the containers”
“just to bulky”
“Not very leak proof”
“as they just go down very thin when your finished with them”
“It was my error for not reading the entire info”
“They dont open up enough to put things in leaving a very messy top”
“No instructions do difficult to work how to use”
“One of them broke on first use”
Top return reasons
Common questions
- Is collapsible tupperware profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 51 tracked products. 1 of 22 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (54/100).
- How competitive is the collapsible tupperware niche?
- 34 brands and 48 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in collapsible tupperware?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Ease Of Use. The return rate is 1.3%.
- When does demand for collapsible tupperware peak?
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- What does it cost to enter the collapsible tupperware niche?
- Listings span £5.58–£29.20; the average listing price is £11.28 (sweet spot $15–$100). The average incumbent carries 331 reviews — the moat a new listing must climb.