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Collapsible Tupperware

Maybe

Returns run at only 1.3% of orders. But shoppers spend only $42K a year here, so Collapsible Tupperware is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£42K/yr92K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
38%top-5 click share · 34 brands · 48 sellers

Flapen Score

Collapsible Tupperware against its category

The dotted line is the Home & Garden average. Past it, Collapsible Tupperware is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collapsible Tupperware market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collapsible Tupperware 92K times last year and spent an estimated £42K. The top 5 brands take 61% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
4.0%
Market size, estimated
£42Ka year
Peak month
September1.9× the quietest month
Top search term
collapsible food containers22K searches a year

02 · Price

A sale here is worth £11.28.

Listings sell for £11.28 on average, from £5.58 to £29.20. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.28 that is £0 to £1K a year per listing.

Average price
£11.28under the $15 to $100 sweet spot
Price range
£5.58–£29.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #449 within Food Storage. It carries 331 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
94%
Out of stock, average day
10.0%
Average rank
#449in Food Storage
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
331per listing
Listings tracked
51

04 · Newcomers

Amazon counts 1 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
22
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Collapsible Tupperware products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

34 rising

Sellers

48

Top-5 brand share

61%

Top 20: 90%

Top-5 click share

38%

Top 20: 74%

Open market

36%

  • Beeptrum19%
  • Alimat PluS19%
  • Zourglow9%
  • Rthynti7%
  • OITUGG6%
  • Hooolee4%

Demand

Collapsible Tupperware search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Collapsible Tupperware search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collapsible food containers22K/yr
  • collapsible tupperware14K/yr
  • collapsible lunch box13K/yr
  • silicone food containers11K/yr
  • silicone containers10K/yr
  • silicone lunch box8K/yr
  • silicone storage containers5K/yr
  • collapsible food storage6K/yr
  • silicone food storage containers3K/yr

Reviews and returns

What reviews say buyers love and hate about Collapsible Tupperware

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall23%−0.12

Garbage

Poor quality

not as good as expected

Size-Overall14%+0.24

It does not cover much for the size

Really small

Smaller than expected

Ease Of Use10%−0.05

I couldnt even open the containers

Very hard to try

Difficult to open

Weight Heavy6%+0.12

just to bulky

a little too heavy

Leak-Proof6%

Not very leak proof

unfortunately they have started to leak

then cause whatever is inside to leak

Love

Storage Capacity27%+2.36

Excellent storage containers

Easy storage

Great for storage

Quality-Overall12%−0.12

the containers themselves feel well made

The containers feel well-made, durable, and thoughtfully designed for everyday use at home and on the go

Good quality

Size-Overall9%+0.24

Great selection of sizes

Good variety of sizes

lid fits well

Ease Of Use7%−0.05

easy to use

Very handy for work lunches

easy to collapse and open

Ease Of Cleaning5%

the silicone material cleans easily without holding on to smells or stains

easy to clean

easy to clean in the dishwasher

Return

1.3% Return rate 74% Fixable by listing

Size-Overall63%▆▇▇▇██

It does not cover much for the size

Really small

Smaller than expected

Quality-Overall6%█▅▃▁▂▃

Garbage

Poor quality

not as good as expected

Leak-Proof4%▇▁▃█▁▆

Not very leak proof

unfortunately they have started to leak

then cause whatever is inside to leak

Ease Of Use4%▁█▄▂▂▂

I couldnt even open the containers

Very hard to try

Difficult to open

Weight Heavy3%█▁▃▃▅▃

just to bulky

a little too heavy

FAQ

Common Collapsible Tupperware questions

Answered from the same tracked data.