Skip to content

Collapsible Tupperware

Collapsible Tupperware shows low returns (1.3%), but a small market ($42K/yr) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 11Growth 22Conversion 50Competition 77Returns 88Price range 60Avg price 44Brand share 74Review moat 83Quality gap 75
This niche Category average

Is Collapsible Tupperware profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Collapsible Tupperware is a £42K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 61% of demand. Verdict: Worth a look — 54/100.

Collapsible Tupperware: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -6.6% over the last 90 days and 4.0% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr3K
Search volume / yr-6.6%92K
Conversion rate4.0%
Avg price£11.28

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers34 · 48
Top-5 product click share38%
Open market39%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 51 products

Sponsored placement92%
New entrants (1y)22· 1 succeeded
Avg rating4.3★
Avg reviews331

Top Collapsible Tupperware products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

34 rising

Sellers

48

Top-5 brand share

61%

Top 20: 90%

Top-5 click share

38%

Top 20: 74%

Open market

36%

  • Beeptrum19%
  • Alimat PluS19%
  • Zourglow9%
  • Rthynti7%
  • OITUGG6%
  • Hooolee4%

Collapsible Tupperware demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume92KCVR4.0%Products51Brands34Top 5 Brands61%OOS Rate10.0%Rating4.3★Reviews331Avg BSR#449
3K2KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Collapsible Tupperware search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • collapsible food containers22K/yr
  • collapsible tupperware14K/yr
  • collapsible lunch box13K/yr
  • silicone food containers11K/yr
  • silicone containers10K/yr
  • silicone lunch box8K/yr
  • silicone storage containers5K/yr
  • collapsible food storage6K/yr
  • silicone food storage containers3K/yr

What reviews say buyers love and hate about Collapsible Tupperware

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Storage Capacity27%

Excellent storage containers

Quality-Overall12%

the containers themselves feel well made

Size-Overall9%

Great selection of sizes

Ease Of Use7%

easy to use

Ease Of Cleaning5%

the silicone material cleans easily without holding on to smells or stains

What buyers complain about

76% of reviews
Quality-Overall23%

Garbage

Size-Overall14%

It does not cover much for the size

Ease Of Use10%

I couldnt even open the containers

Weight Heavy6%

just to bulky

Leak-Proof6%

Not very leak proof

Collapsible Tupperware return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
63%
2Quality-Overall
6%
3Leak-Proof
4%
4Ease Of Use
4%
5Weight Heavy
3%

Common Collapsible Tupperware questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Collapsible Tupperware 54/100 on Amazon United Kingdom — Worth a look. The niche generates £42K/yr across 51 tracked products. 1 of 22 products launched in the last 360 days are still selling. Search demand moved -6.6% over the last 90 days.
Search demand for Collapsible Tupperware on Amazon United Kingdom is steady year-round — the busiest month runs 1.9× the quietest.