Is collapsible storage box profitable to sell on Amazon United Kingdom?

The niche generates £65K/yr across 48 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (64/100).

How competitive is the collapsible storage box niche?

33 brands and 49 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in collapsible storage box?

Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.7%.

When does demand for collapsible storage box peak?

Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.

What does it cost to enter the collapsible storage box niche?

Listings span £4.92–£45.32; the average listing price is £14.94 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.

collapsible storage box

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Great343.38

avg incumbent reviews — the moat a new listing must climb

Competition

Great38%

top-5 click share — an open shelf

Avg price

Great£14.94

avg listing price — sweet spot $15–$100

Price range

Great£4.92–£45.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+20.2%

90-day search growth — must beat 0% to launch

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£65K

£65K/yr · 141K searches

According to Flapen's Amazon United Kingdom niche tracking, collapsible storage box is a £65K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 64/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

collapsible storage box market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: £60K–£75K; units × avg price
Conversion rate: 3.1%
Avg BSR: #499
Page quality: 0%
Prime: 67%
Sponsored: 77%
Out of stock: 6.6%
Avg brand age: 37 months
Avg seller age: 186 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

33 rising

Sellers

Top-5 brand share

52%

Top 20: 89%

Top-5 click share

38%

Top 20: 75%

Open market

42%

Optimal Products24%
Spesh11%
Gitany6%
Bossjoy6%
Tuevob5%
Mavs Store5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +20.2% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.3×

Open Trend

Top collapsible storage box search terms

collapsible crate25K/yr +17.8%2.1% conv.
folding crate18K/yr +7.0%1.8% conv.
foldable crate14K/yr +19.5%2.1% conv.
collapsible storage crate9K/yr +16.7%1.8% conv.
collapsible box9K/yr +40.6%1.6% conv.
collapsible crates8K/yr +41.7%2.0% conv.
collapsible crates storage boxes7K/yr +41.4%3.0% conv.
folding box6K/yr +13.3%1.6% conv.
folding crates plastic7K/yr -7.8%2.8% conv.
folding storage5K/yr +50.1%0.0% conv.

All search terms

Top collapsible storage box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Optimal Products Strong Folding Collapsible Plastic Storage Crates Boxes Stackable Basket 32L (PACK OF 3)

Optimal Products£12.073.7★828 rev

Spesh 2 Pcs Collapsible Crates Storage Boxes 3L Foldable Storage Baskets Small Plastic Folding Crate Boxes for Kitchen Living Room Office(22*15*9cm Blue+Dark Green)

Spesh£10.163.8★534 rev

Optimal Products Strong Folding Collapsible Plastic Storage Crates Boxes Stackable Basket 32L (PACK OF 1)

Optimal Products£7.203.7★828 rev

Gitany 3-Pack Collapsible Crates For Storage Foldable Plastic Crate Basket

Gitany£26.004.5★70 rev

Bossjoy 4 Pack Plastic Storage Crates Foldable Shelf Storage Basket Bins for Food Fruit Vegetables Snacks Toys Toiletries Home Kitchen Office Storage Box Pantry Organization Cabinet Organizer

Bossjoy£19.154.5★236 rev

Newest

by launch date

PIANKEKE 4 Pcs Collapsible Storage Boxes Stackable Storage Baskets Folding Crates Collapsible Crate Box Foldable Basket Plastic Foldable Crates for Office Kitchen Bathroom Cupboard Organiser

PIANKEKE£10.66253 rev

7mo ago

Monal Homion 32L Foldable Plastic Storage Crate Collapsible Stackable Basket with Handles for Home Garage & Car Boot Grey Pack Size Selection (1)

Monal£5.2420 rev

9mo ago

Vivikivi 2-Pack Collapsible Crates Storage Boxes 22x15x9cm Pink

Vivikivi£10.1833 rev

9mo ago

DIVCHI 45L Foldable Crate Plastic Storage Box Basket Collapsible Organizer Bin with Handles Multi-Use Crates for Kitchen Clothes Books & More (Pack Of 1 Grey)

DIVCHI£12.5918 rev

1y ago

Spesh 2 Pcs Collapsible Storage Crates Stackable Folding Crates Storage Boxes Plastic Foldable Baskets for Office Home(Blue 22*15*9cm)

Spesh£9.9318 rev

1y ago

What buyers say about collapsible storage box

What buyers praise and complain about, mined from review topics.

What buyers love

Storage Capacity19%

“Excellent storage”

Assembly/Installation16%

“Easily assembled”

Strength15%

“Sturdy drawers”

Quality-Overall12%

“Fair quality for price to be honest”

Value For Money8%

“Good value for money”

Size-Overall5%

“Fits well”

Ease Of Use4%

“Easy to use”

Advertised Vs Actual Product4%

“Better than I expected”

Portability2%

“easy to carry”

Design-Overall1%

“Good value well built”

What buyers complain about

Strength25%

“Not sturdy”

Size-Overall19%

“This crate is smaller than expected”

Quality-Overall15%

“Low quality product”

Durability6%

“Broke after 2nd use”

Value For Money5%

“Just be weary of the price here”

Material Quality2%

“The material seems quite brittle”

Weight Heavy2%

“Too bulky”

Thickness2%

“Slightly thicker than an ikea bag”

Locking Mechanism1%

“Don't lock shut properly”

Advertised Vs Actual Product1%

“Picture is somewhat misleading”

Top return reasons

Size-Overall55%

Strength11%

Quality-Overall8%

Defective Material/Parts6%

Functionality-Overall4%

Advertised Vs Actual Product3%

Durability3%

Value For Money1%

Material Quality1%

Smell1%

Common questions

Is collapsible storage box profitable to sell on Amazon United Kingdom?: The niche generates £65K/yr across 48 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +20.2%. Flapen's verdict: Worth a look (64/100).
How competitive is the collapsible storage box niche?: 33 brands and 49 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in collapsible storage box?: Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 0.7%.
When does demand for collapsible storage box peak?: Demand peaks in Aug–Sep; the busiest month runs 2.3× the quietest.
What does it cost to enter the collapsible storage box niche?: Listings span £4.92–£45.32; the average listing price is £14.94 (sweet spot $15–$100). The average incumbent carries 343 reviews — the moat a new listing must climb.