collapsible laundry baskets
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Market size
Good£712K£712K/yr · 1.0M searches
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.69avg listing price — sweet spot $15–$100
Price range
Okay£4.92–£23.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,002.46avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, collapsible laundry baskets is a £712K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
collapsible laundry baskets market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £585K–£701K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #54
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 89%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
55
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
52%
Top 20: 93%
Open market
20%
- Addis31%
- SAMMART18%
- Klass Home Collection15%
- Aspect9%
- BARGAIN FACTORY4%
- DOKRVLOQ4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top collapsible laundry baskets search terms
- collapsible laundry baskets388K/yr
- collapsible laundry basket142K/yr
- foldable laundry basket132K/yr
- folding laundry basket51K/yr
- washing basket collapsible37K/yr
- collapsible washing basket34K/yr
- foldable washing basket35K/yr
- laundry basket collapsible34K/yr
- folding washing basket32K/yr
- ironing basket23K/yr
Top collapsible laundry baskets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Klass Home Collection 58L Large Collapsible Laundry Baskets Plastic Pop Up Foldable Washing Basket Laundry Hamper For Sorting & Drying Space Saving Folding Wash Bucket Tub (2-Handle Grey)
Klass Home Collection£11.154.3★461 rev
SAMMART 42L Collapsible Plastic Laundry Basket - Foldable Pop up Storage Container/Organizer - Portable Washing Tub - Space Saving Hamper/Basket - White/Grey
SAMMART£13.134.5★13,081 rev
Addis Fold Flat Collapsible Laundry Basket | 38L Washing Basket Grey Mint
Addis£9.604.3★8,905 rev
Aspect 68L Collapsible & Portable Laundry Basket | Convenient and Easy Space Saving Storage with Durable Plastic Handles | Preserve Hygiene | Perfect for Laundry Sorting Grey & White
Aspect£12.524.4★477 rev
Addis 45L Collapsible Laundry Basket | Space Saving White & Aqua
Addis£11.694.5★4,184 rev
Newest
by launch date
Collapsible Laundry Basket Washing Basket with Legs 43L Plastic Grey
VALPHILA£23.5839 rev
BARGAIN FACTORY 40L Collapsible Plastic Laundry Basket White & Grey Foldable Pop Up Storage Container Space Saving and Portable Organiser/Hamper
BARGAIN FACTORY£11.1838 rev
3 Pack Collapsible Laundry Baskets Mesh Pop Up Laundry Basket Hamper with Reinforced Handles & Side Pocket Foldable Clothes Basket for Bathroom Bedroom Dorm Travel
Tangjun£12.2493 rev
Collapsible Laundry Basket Folds Flat to 1.5 Lightweight Mesh Washing Basket with Reinforced Handles and Side Pocket Space Saving Laundry Hampers for Bedroom Bathroom & Travel
Generic£4.9222 rev
Klass Home Collection 58L Large Collapsible Laundry Baskets Plastic Pop Up Foldable Washing Basket Laundry Hamper For Sorting & Drying Space Saving Folding Wash Bucket Tub (2-Handle Grey)
Klass Home Collection£11.15461 rev
Trending
90-day click momentumCollapsible Laundry Basket Washing Basket with Legs 43L Plastic Grey
VALPHILA£23.584.5★
Homeshopa Collapsible Plastic Laundry Basket 27 Litre Foldable Pop Up Storage Container/Organiser Portable Washing Tub Strong & Durable Space Saving Washing/Clothes Bucket/Hamper White & Grey
homeshopa.com£9.013.7★
Addis 45L Collapsible Laundry Basket | Space Saving White & Grey
Addis£12.444.5★
BARGAIN FACTORY 40L Collapsible Plastic Laundry Basket White & Grey Foldable Pop Up Storage Container Space Saving and Portable Organiser/Hamper
BARGAIN FACTORY£11.184.1★
Addis Fold Flat Collapsible Laundry Basket | 38L Washing Basket Grey Mint
Addis£9.604.3★
What buyers say about collapsible laundry baskets
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good storage”
“Easy to open”
“Also sturdy enough to use for toy storage etc”
“Good size”
“As advertised”
“A good strong washing basket that can be folded away afterwards”
“Good for the price”
“Durable”
“A Lovely Lightweight Laundry Basket”
What buyers complain about
“Fell apart”
“Not very strong”
“Not good quality”
“I didn't think it would be big enough”
“Split plastic”
“very difficult to open”
“no change doesnt collapse properly so cant store how intended”
“only purchased the wash basket a month ago and already split”
“need help to put it together”
“Flimsy construction”
Top return reasons
Common questions
- Is collapsible laundry baskets profitable to sell on Amazon United Kingdom?
- The niche generates £712K/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the collapsible laundry baskets niche?
- 18 brands and 55 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in collapsible laundry baskets?
- Top complaints mined from reviews: Durability, Strength, Quality-Overall. The return rate is 0.7%.
- When does demand for collapsible laundry baskets peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the collapsible laundry baskets niche?
- Listings span £4.92–£23.58; the average listing price is £11.69 (sweet spot $15–$100). The average incumbent carries 3,002 reviews — the moat a new listing must climb.