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Collapsible Laundry Baskets

Maybe

Returns run at only 0.7% of orders. But demand is soft, at +6.7% this quarter, so Collapsible Laundry Baskets is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£712K/yr1.0M searches / yr
90-day growth
+6.7%search demand this quarter
Competition
52%top-5 click share · 18 brands · 55 sellers

Flapen Score

Collapsible Laundry Baskets against its category

The dotted line is the Home & Garden average. Past it, Collapsible Laundry Baskets is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collapsible Laundry Baskets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collapsible Laundry Baskets 1.0M times last year and spent an estimated £712K. The top 5 brands take 76% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £712K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
5.9%
Market size, estimated
£712Ka year
Peak month
September1.6× the quietest month
Top search term
collapsible laundry baskets388K searches a year

02 · Price

A sale here is worth £11.69.

Listings sell for £11.69 on average, from £4.92 to £23.58. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £11.69 that is £23K to £29K a year per listing.

Average price
£11.69under the $15 to $100 sweet spot
Price range
£4.92–£23.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£23K–£29K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Storage & Organisation. It carries 3,002 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#54in Storage & Organisation
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,002per listing
Listings tracked
28

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
33 months

Products

Top Collapsible Laundry Baskets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£57K£85K£114K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

55

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

20%

  • Addis31%
  • SAMMART18%
  • Klass Home Collection15%
  • Aspect9%
  • BARGAIN FACTORY4%
  • DOKRVLOQ4%

Demand

Collapsible Laundry Baskets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Collapsible Laundry Baskets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collapsible laundry baskets388K/yr
  • collapsible laundry basket142K/yr
  • foldable laundry basket132K/yr
  • folding laundry basket51K/yr
  • washing basket collapsible37K/yr
  • collapsible washing basket34K/yr
  • foldable washing basket35K/yr
  • laundry basket collapsible34K/yr
  • folding washing basket32K/yr
  • ironing basket23K/yr

Reviews and returns

What reviews say buyers love and hate about Collapsible Laundry Baskets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability27%−0.33

Fell apart

Breaks easily

Doesnt last

Strength10%−0.02

Not very strong

Not sturdy at all

Very flimsy

Quality-Overall10%+0.21

Not good quality

Expensive for the quality

Rubbish quality - avoid

Size-Overall6%

I didn't think it would be big enough

Too big

Just not fit for purpose

Material Quality3%−0.02

Split plastic

Material is a hard plastic so a bit scratchy-catchy

It seems that the material itself is very bad

Love

Quality-Overall16%+0.21

Excellent product

Excellent product from Joseph and Joseph

Good quality, easy to store

Storage Capacity13%+1.35

Good storage

large capacity

Easy storage

Ease Of Use12%+0.84

Easy to open

Easy to use

Easy to store and use

Strength12%−0.02

Also sturdy enough to use for toy storage etc

Very sturdy

Good sturdy basket

Size-Overall8%

Good size

it fits everywhere

good size and movable

Return

0.7% Return rate 51% Fixable by listing

Size-Overall42%▇▇█▅▆█

I didn't think it would be big enough

Too big

Just not fit for purpose

Defective Material/Parts18%▃▄▄█▆▄
Strength5%█▆▃▃▅▆

Not very strong

Not sturdy at all

Very flimsy

Quality-Overall4%█▃▄▃▄▅

Not good quality

Expensive for the quality

Rubbish quality - avoid

Durability4%█▆▄▄▃▄

Fell apart

Breaks easily

Doesnt last

FAQ

Common Collapsible Laundry Baskets questions

Answered from the same tracked data.