Collapsible Kettle

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months

78K

Growth, 90 days vs prior 90

+25.6%

Conversion, latest week

3.3%

Market size, estimated

£39Ka year

Peak month

May2.2× the quietest month

Top search term

collapsible kettle24K searches a year

Listings sell for £15.06 on average, from £7.75 to £32.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.06 that is £2K to £4K a year per listing.

Average price

£15.06inside the $15 to $100 sweet spot

Price range

£7.75–£32.95

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

2.1%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #139 within Small Kitchen Appliances. It carries 257 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

80%

Out of stock, average day

1.0%

Average rank

#139in Small Kitchen Appliances

Average rating

4.19 starsAmazon United Kingdom average 4.36 stars

Average reviews

257per listing

Listings tracked

30

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months