Collapsible Kettle
MaybeThe average product has only 257 reviews. But shoppers spend only $39K a year here, so Collapsible Kettle is a Maybe.
- Flapen Score
- 59 / 100Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 5159
- Market size
- £39K/yr78K searches / yr
- 90-day growth
- +25.6%search demand this quarter
- Competition
- 45%top-5 click share · 20 brands · 80 sellers
Flapen Score
Collapsible Kettle against its category
The dotted line is the Home & Garden average. Past it, Collapsible Kettle is stronger. Inside it, weaker.
Market
The Collapsible Kettle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Collapsible Kettle 78K times last year and spent an estimated £39K. The top 5 brands take 54% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.
- Searches, last 12 months
- 78K
- Growth, 90 days vs prior 90
- +25.6%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £39Ka year
- Peak month
- May2.2× the quietest month
- Top search term
- collapsible kettle24K searches a year
02 · Price
A sale here is worth £15.06.
Listings sell for £15.06 on average, from £7.75 to £32.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.06 that is £2K to £4K a year per listing.
- Average price
- £15.06inside the $15 to $100 sweet spot
- Price range
- £7.75–£32.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 2.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #139 within Small Kitchen Appliances. It carries 257 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 80%
- Out of stock, average day
- 1.0%
- Average rank
- #139in Small Kitchen Appliances
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 257per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Collapsible Kettle products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mini Foldable Electric Kettle Collapsible Kettle Portable Suitable for Home Travel and Camping (Blue)
- Price
- £9.21
- Rating
- 4.4/5
- Reviews
- 367
- Age
- 2y ago

YudouTech Foldable Electric Kettle Camping Kettle Mini Travel Silicone Electric Water Boiler Tea Coffee Maker Portable Coffee Kettle with Separable Power Cord for Outdoor Hiking Camping
- Price
- £10.90
- Rating
- 4.1/5
- Reviews
- 932
- Age
- 3y ago

UGXJAIO Foldable Electric Kettle Mini Travel Kettle Portable Fast Boiling 600 ML Collapsible Camping Kettle with Separable Power Cord for Outdoor Hiking Camping Traveling White
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 1y ago

MKAEYYO Travel Kettle - Travel Kettles Electric Small Portable Collapsible Kettle with Detachable Power Cord for Outdoor Hiking and Camping (Blue)
- Price
- £10.93
- Rating
- 4.1/5
- Reviews
- 102
- Age
- 1y ago

Outwell Collaps Collapsible Camping Kettle 1.5L Foldable Travel Water Kettle Compact Portable Camp Tea Kettle Stainless Steel & Premium Silicone - for Outdoor Camping Travel (Shadow Green)
- Price
- £32.06
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 3y ago
Trending
90-day click momentum
Collapsible Silicone Travel Kettle Portable Mini Electric Water Boiler with Auto Shut Off Food-Grade Small Foldable Hot Water Kettle for Travel Camping Hotel
- Price
- £11.07
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 2mo ago

Mini Foldable Electric Kettle Collapsible Kettle Portable Suitable for Home Travel and Camping (Pink)
- Price
- £8.80
- Rating
- 4.4/5
- Reviews
- 367
- Age
- 2y ago

EZYSTOW 1L Collapsible Kettle Travel | Silicone Foldable Kettle
- Price
- £20.39
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Outwell Collaps Collapsible Camping Kettle 1.5L Foldable Travel Water Kettle Compact Portable Camp Tea Kettle Stainless Steel & Premium Silicone - for Outdoor Camping Travel (Shadow Green)
- Price
- £32.06
- Rating
- 4.6/5
- Reviews
- 668
- Age
- 3y ago

Foldable Electric Kettle Mini Travel Kettle Portable Collapsible Kettle for Camping with Separable Power Cord Fast Boiling 600ML (Blue)
- Price
- £9.56
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 10mo ago
Newest
by launch date
Collapsible Silicone Travel Kettle Portable Mini Electric Water Boiler with Auto Shut Off Food-Grade Small Foldable Hot Water Kettle for Travel Camping Hotel
- Price
- £11.07
- Rating
- 3.4/5
- Reviews
- 3
- Age
- 2mo ago

EZYSTOW 1L Collapsible Kettle Travel | Silicone Foldable Kettle
- Price
- £20.39
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Foldable Electric Kettle Mini Travel Kettle Portable Collapsible Kettle for Camping with Separable Power Cord Fast Boiling 600ML (Blue)
- Price
- £9.56
- Rating
- 4.1/5
- Reviews
- 37
- Age
- 10mo ago

UGXJAIO Foldable Electric Kettle Mini Travel Kettle Portable Fast Boiling 600 ML Collapsible Camping Kettle with Separable Power Cord for Outdoor Hiking Camping Traveling White
- Price
- £11.24
- Rating
- 4.5/5
- Reviews
- 82
- Age
- 1y ago

Collapsible Travel Kettle To Take On Holiday | Foldable Camping Kettle Fast Boiling Silicone Material | Compact Mini for Backpacking Hotels & Outdoors (Blue)
- Price
- £7.84
- Rating
- 4.0/5
- Reviews
- 175
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 falling
Sellers
80
Top-5 brand share
54%
Top 20: 100%
Top-5 click share
45%
Top 20: 88%
Open market
40%
- Taitus22%
- AHDXKUE10%
- YudouTech8%
- UGXJAIO7%
- Outwell7%
- MKAEYYO6%
Demand
Collapsible Kettle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May · busiest ÷ quietest = 2.2×
Search terms
Top Collapsible Kettle search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- collapsible kettle24K/yr
- collapsible kettle travel14K/yr
- foldable kettle11K/yr
- folding kettle8K/yr
- collapsible travel kettle8K/yr
- collapsible kettle camping5K/yr
- collapsible camping kettle4K/yr
- foldable travel kettle4K/yr
Reviews and returns
What reviews say buyers love and hate about Collapsible Kettle
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
boiling hot steam momentarily escapes onto your hand
Boiling speed is slow
it does get quite hot
However, it still smells really bad and the water is undrinkable
Smells of rubber/silicon very strongly
it does have a plasticky/silicone smell to it
I cant seem to open the lid at all
Pain to use
lid is fiddly to open
Cheap
very poor product if you buy be very careful
Rubbish
collapses far too easily
Too flimsy
plug can be a little bit flimsy to get in
Love
Portable kettle
Portable
Portable coffee maker
The kettle itself looks to be of good quality
Excellent well made product
Good quality
Impressed with the size
Perfect size to pack in luggage
Size great for storing
Great buy
Good value
Great value for money
compact when folded down
Compact for travrl excellent
Compact and handy,
Return
2.1% Return rate 18% Fixable by listing
it doesn't switch off
Not working
Didnt work, had to return
Smaller than expected
Folds down quite small
The lead is very short
However, it still smells really bad and the water is undrinkable
Smells of rubber/silicon very strongly
it does have a plasticky/silicone smell to it
boiling hot steam momentarily escapes onto your hand
Boiling speed is slow
it does get quite hot
Leaks
Leaks from the base
Lid falls off half way through pouring if you havent pushed it down securely
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Collapsible Kettle questions
Answered from the same tracked data.









