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Collapsible Kettle

Maybe

The average product has only 257 reviews. But shoppers spend only $39K a year here, so Collapsible Kettle is a Maybe.

Flapen Score
59
59 / 100
Top 20% of 5,777 Home & Garden niches · +8 vs the category median of 51
Market size
£39K/yr78K searches / yr
90-day growth
+25.6%search demand this quarter
Competition
45%top-5 click share · 20 brands · 80 sellers

Flapen Score

Collapsible Kettle against its category

The dotted line is the Home & Garden average. Past it, Collapsible Kettle is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collapsible Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collapsible Kettle 78K times last year and spent an estimated £39K. The top 5 brands take 54% of clicks. Demand peaks in May. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +25.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+25.6%
Conversion, latest week
3.3%
Market size, estimated
£39Ka year
Peak month
May2.2× the quietest month
Top search term
collapsible kettle24K searches a year

02 · Price

A sale here is worth £15.06.

Listings sell for £15.06 on average, from £7.75 to £32.95. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £15.06 that is £2K to £4K a year per listing.

Average price
£15.06inside the $15 to $100 sweet spot
Price range
£7.75–£32.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #139 within Small Kitchen Appliances. It carries 257 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
80%
Out of stock, average day
1.0%
Average rank
#139in Small Kitchen Appliances
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
257per listing
Listings tracked
30

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Collapsible Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

80

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

45%

Top 20: 88%

Open market

40%

  • Taitus22%
  • AHDXKUE10%
  • YudouTech8%
  • UGXJAIO7%
  • Outwell7%
  • MKAEYYO6%

Demand

Collapsible Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 2.2×

Search terms

Top Collapsible Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collapsible kettle24K/yr
  • collapsible kettle travel14K/yr
  • foldable kettle11K/yr
  • folding kettle8K/yr
  • collapsible travel kettle8K/yr
  • collapsible kettle camping5K/yr
  • collapsible camping kettle4K/yr
  • foldable travel kettle4K/yr

Reviews and returns

What reviews say buyers love and hate about Collapsible Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating15%−0.16

boiling hot steam momentarily escapes onto your hand

Boiling speed is slow

it does get quite hot

Smell9%−0.10

However, it still smells really bad and the water is undrinkable

Smells of rubber/silicon very strongly

it does have a plasticky/silicone smell to it

Ease Of Use8%

I cant seem to open the lid at all

Pain to use

lid is fiddly to open

Quality-Overall8%

Cheap

very poor product if you buy be very careful

Rubbish

Strength7%−0.05

collapses far too easily

Too flimsy

plug can be a little bit flimsy to get in

Love

Portability17%+1.22

Portable kettle

Portable

Portable coffee maker

Quality-Overall14%

The kettle itself looks to be of good quality

Excellent well made product

Good quality

Size-Overall10%+1.08

Impressed with the size

Perfect size to pack in luggage

Size great for storing

Value For Money8%+0.64

Great buy

Good value

Great value for money

Compactness8%+0.42

compact when folded down

Compact for travrl excellent

Compact and handy,

Return

2.1% Return rate 18% Fixable by listing

Functionality-Overall21%▃▇▄█▆▅

it doesn't switch off

Not working

Didnt work, had to return

Size-Overall13%█▅▅▅▅▇

Smaller than expected

Folds down quite small

The lead is very short

Smell9%█▅█▇█▅

However, it still smells really bad and the water is undrinkable

Smells of rubber/silicon very strongly

it does have a plasticky/silicone smell to it

Heating7%▆▆▄▃▃█

boiling hot steam momentarily escapes onto your hand

Boiling speed is slow

it does get quite hot

Leak-Proof4%▅▃▅▅▂█

Leaks

Leaks from the base

Lid falls off half way through pouring if you havent pushed it down securely

FAQ

Common Collapsible Kettle questions

Answered from the same tracked data.