Is collapsible cup profitable to sell on Amazon United Kingdom?

The niche generates £43K/yr across 36 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +10.0%. Flapen's verdict: Worth a look (51/100).

How competitive is the collapsible cup niche?

24 brands and 51 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in collapsible cup?

Top complaints mined from reviews: Leak-Proof, Size-Overall, Smell. The return rate is 1.1%.

When does demand for collapsible cup peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the collapsible cup niche?

Listings span £3.87–£14.43; the average listing price is £7.48 (sweet spot $15–$100). The average incumbent carries 813 reviews — the moat a new listing must climb.

collapsible cup

Worth a look

Shows low returns (1.1%), but prices mostly outside the sweet spot ($3.87–$14.43) keeps it on the watch list.

Returns

Great1.1%

return rate — above 5% kills the launch gate

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good813.11

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Growth

Okay+10.0%

90-day search growth — must beat 0% to launch

Avg price

Bad£7.48

avg listing price — sweet spot $15–$100

Market size

Bad£43K

£43K/yr · 122K searches

Price range

Bad£3.87–£14.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, collapsible cup is a £43K/yr Amazon United Kingdom market (122K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

collapsible cup market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £30K–£37K; units × avg price
Conversion rate: 4.8%
Avg BSR: #162
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 9.4%
Avg brand age: 35 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

42%

Top 20: 80%

Open market

34%

ddLUCK19%
Lifeventure16%
STOJO15%
LFBEST8%
Sea to Summit4%
Accmuzzy4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top collapsible cup search terms

collapsible cup44K/yr +26.9%3.5% conv.
foldable cup13K/yr +28.4%3.8% conv.
collapsible coffee cup20K/yr -32.8%2.0% conv.
folding cup8K/yr +19.3%3.3% conv.
collapsible cups7K/yr +21.8%2.2% conv.
collapsible cup running5K/yr +67.5%5.4% conv.
collapsible mug8K/yr +11.1%3.0% conv.
collapsible travel mug5K/yr -35.0%2.0% conv.
collapsible cups for travel2K/yr +101.7%3.8% conv.
foldable coffee cup3K/yr -19.6%1.9% conv.

All search terms

Top collapsible cup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ddLUCK Silicone Foldable Cup 2 Pack BPA Free Collapsible Travel Mugs Folding Silicone Cups with Plastic Sealing Lid Reusable Portable Cup Set for Picnic Camping Outdoor Hiking Travel

ddLUCK£5.414.5★2,043 rev

Lifeventure Silicon Ellipse Collapsible and Portable Mug for Camping Travel & Outdoor - Graphite

Lifeventure£6.234.6★416 rev

LFBEST Collapsible Cup 2 Pack Silicone Foldable Cup with Sealing Lid Carabiner BPA Free Portable Collapsible Travel Mugs Reusable Folding Silicone Cups for Outdoor Camping Hiking

LFBEST£5.164.1★61 rev

STOJO On-The-Go Collapsible Coffee Cup - 12oz / 355ml - Reusable & Foldable Silicone Travel Mug with Lid - Portable Pocket Size - Dishwasher Safe - Steel Blue

STOJO£12.264.4★3,057 rev

Accmuzzy 2 Pack Collapsible Cup with Lid Foldable Travel Mug for Hot Drinks Coffee Cup Personalised Mug for Picnic Camping Hiking Office (1 Grey 1 Green)

Accmuzzy£8.764.4★84 rev

Newest

by launch date

Solvio 2 Pack Collapsible Cup with Lids BPA Free Silicone Foldable Travel Mug 260ml Reusable Portable Camping Cup Set for Outdoor Hiking Picnic Office and Hot Drinks (Blue and Grey)

Solvio£5.173 rev

4mo ago

Collapsible Cup 200ml Grey Silicone Large Portable Foldable Cups Reusable Portable Camping Cup with Sealing Lid Leakproof Collapsible Coffee Cup for Outdoor Traveling Hiking Camping Picnic(Grey)

CEEGEWW£3.871 rev

5mo ago

MOMAHUA 600ml/20oz Collapsible Coffee Cup with Lids Black Silicone Portable Large Capacity Water Cups Reusable Coffee Mug Foldable Camping Travel Cup Fits in Your Pocket Folding Mug Collapses to 6cm

MOMAHUA£6.7738 rev

11mo ago

RGEVGER Silicone Collapsible Cup Large Portable Foldable Cup 200ml Collapsible Mug Free Dishwasher Safe Reusable Foldable Travel Mug with Plastic Sealing Lid for Picnic Hiking Travel Backpacking

RGEVGER£3.977 rev

1y ago

CYMYGS 2 Pack Silicone Foldable Cups 320ml Collapsible Cup Portable Collapsible Travel Mugs with Plastic Sealing Lid Reusable Retractable Cups for Outdoor Traveling Camping Picnic(Blue and Grey)

CYMYGS£5.5017 rev

1y ago

What buyers say about collapsible cup

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Impressed with the size”

Quality-Overall11%

“Excellent product”

Ease Of Use10%

“easy to use”

Value For Money9%

“great value for money”

Compactness8%

“so compact take no space in your suitcase”

Leak-Proof7%

“Doesnt leak much out of lid”

Portability6%

“Collapsible so super easy to transport”

Advertised Vs Actual Product5%

“Just as expected”

Weight Light4%

“Nice light weight cups”

Durability3%

“Clips work, collapsed fine, stood up no problem”

What buyers complain about

Leak-Proof27%

“Leaky”

Size-Overall17%

“Much smaller than expected”

Smell8%

“This has an awful smell of mint / plastic”

Strength7%

“it does feel very flimsy”

Thickness4%

“I think it would be harder unfolding the cup were they any thicker”

Value For Money2%

“Costs more than I'd like”

Weight Heavy2%

“a little bulkier than I'd hoped”

Adhesion/Stickiness1%

“drink anything sticky”

Color1%

“coloured that might stain”

Top return reasons

Size-Overall55%

Strength11%

Leak-Proof8%

Material Quality3%

Weight Heavy3%

Advertised Vs Actual Product2%