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Collapsible Cup

Maybe

Returns run at only 1.1% of orders. But prices span $3.87–$14.43, mostly outside the sweet spot, so Collapsible Cup is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£43K/yr122K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
42%top-5 click share · 24 brands · 51 sellers

Flapen Score

Collapsible Cup against its category

The dotted line is the Home & Garden average. Past it, Collapsible Cup is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collapsible Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collapsible Cup 122K times last year and spent an estimated £43K. The top 5 brands take 62% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
4.8%
Market size, estimated
£43Ka year
Peak month
June1.3× the quietest month
Top search term
collapsible cup44K searches a year

02 · Price

A sale here is worth £7.48.

Listings sell for £7.48 on average, from £3.87 to £14.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.48 that is £748 to £2K a year per listing.

Average price
£7.48under the $15 to $100 sweet spot
Price range
£3.87–£14.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£748–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #162 within Vacuum Flasks. It carries 813 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#162in Vacuum Flasks
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
813per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Collapsible Cup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

51

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

42%

Top 20: 80%

Open market

34%

  • ddLUCK19%
  • Lifeventure16%
  • STOJO15%
  • LFBEST8%
  • Sea to Summit4%
  • Accmuzzy4%

Demand

Collapsible Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Collapsible Cup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collapsible cup44K/yr
  • foldable cup13K/yr
  • collapsible coffee cup20K/yr
  • folding cup8K/yr
  • collapsible cups7K/yr
  • collapsible cup running5K/yr
  • collapsible mug8K/yr
  • collapsible travel mug5K/yr
  • collapsible cups for travel2K/yr
  • foldable coffee cup3K/yr

Reviews and returns

What reviews say buyers love and hate about Collapsible Cup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof27%

Leaky

meaning it leaks constantly

they leak everywhere constantly

Size-Overall17%−0.01

Much smaller than expected

Too small to accommodate the average drinks machine

I'm shocked how small these fold down into

Smell8%−0.07

This has an awful smell of mint / plastic

once youve used this for coffee the smell kind of lingers

Weird smell

Strength7%−0.05

it does feel very flimsy

flimsy

Could be sturdier

Thickness4%

I think it would be harder unfolding the cup were they any thicker

the top hard plastic section is a little thicker than I was hoping for this use case

Love

Size-Overall15%−0.01

Impressed with the size

Fitted into my small bad taking up very little room

Large really made well

Quality-Overall11%+1.23

Excellent product

Really good quality

Well made

Ease Of Use10%−0.03

easy to use

very handy to have for office

Easy to fold up too

Value For Money9%+0.98

great value for money

Good value

well worth the price

Compactness8%+0.81

so compact take no space in your suitcase

Amazing and compact

Folds small so don't take much room up

Return

1.1% Return rate 66% Fixable by listing

Size-Overall55%▆▇▇▇▄█

Much smaller than expected

Too small to accommodate the average drinks machine

I'm shocked how small these fold down into

Strength11%▄▁▅▄▇█

it does feel very flimsy

flimsy

Could be sturdier

Leak-Proof8%▁▇▃▆█▁

Leaky

meaning it leaks constantly

they leak everywhere constantly

Material Quality3%▄▁█▁▁▁
Weight Heavy3%▆█▁▇▅▁

a little bulkier than I'd hoped

FAQ

Common Collapsible Cup questions

Answered from the same tracked data.