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Collapsible Cup

Maybe

An estimated 1.1% of orders come back. But prices span $3.87–$14.43, mostly outside the sweet spot, so Collapsible Cup is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£43K/yr122K searches / yr
90-day growth
+10.0%search demand this quarter
Competition
42%top-5 click share · 24 brands · 51 sellers

Flapen Score

Collapsible Cup against its category

The dotted line is the Home & Garden average. Past it, Collapsible Cup is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collapsible Cup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collapsible Cup 122K times last year and spent an estimated £43K. The top 5 brands take 62% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+10.0%
Conversion, latest week
4.8%
Market size, estimated
£43Ka year
Peak month
June1.3× the quietest month
Top search term
collapsible cup44K searches a year

02 · Price

A sale here is worth £7.48.

Listings sell for £7.48 on average, from £3.87 to £14.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £7.48 that is £748 to £2K a year per listing.

Average price
£7.48under the $15 to $100 sweet spot
Price range
£3.87–£14.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£748–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #162 within Vacuum Flasks. It carries 813 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
9.4%
Average rank
#162in Vacuum Flasks
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
813per listing
Listings tracked
36

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Collapsible Cup products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

51

Est. top-5 brand share

62%

Top 20: 96%

Est. top-5 click share

42%

Top 20: 80%

Open market

34%

  • ddLUCK19%
  • Lifeventure16%
  • STOJO15%
  • LFBEST8%
  • Sea to Summit4%
  • Accmuzzy4%

Demand

Collapsible Cup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Collapsible Cup search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • collapsible cup44K/yr
  • foldable cup13K/yr
  • collapsible coffee cup20K/yr
  • folding cup8K/yr
  • collapsible cups7K/yr
  • collapsible cup running5K/yr
  • collapsible mug8K/yr
  • collapsible travel mug5K/yr
  • collapsible cups for travel2K/yr
  • foldable coffee cup3K/yr

Reviews and returns

What reviews say buyers love and hate about Collapsible Cup

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Size-Overall”
27%of negative reviews mention “Leak-Proof”
1.1%of orders come back
“Leaky”
A buyer, on “Leak-Proof”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Collapsible Cup questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data