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Collapsible Colander

Maybe

Returns run at only 0.9% of orders. But prices span $2.07–$15.10, mostly outside the sweet spot, so Collapsible Colander is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£60K/yr86K searches / yr
90-day growth
-14.1%search demand this quarter
Competition
49%top-5 click share · 22 brands · 54 sellers

Flapen Score

Collapsible Colander against its category

The dotted line is the Home & Garden average. Past it, Collapsible Colander is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collapsible Colander market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collapsible Colander 86K times last year and spent an estimated £60K. The top 5 brands take 64% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

9.0% of searches ended in a purchase last week.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-14.1%
Conversion, latest week
9.0%
Market size, estimated
£60Ka year
Top search term
collapsible colander60K searches a year

02 · Price

A sale here is worth £7.73.

Listings sell for £7.73 on average, from £2.07 to £15.10. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.73 that is £773 to £2K a year per listing.

Average price
£7.73under the $15 to $100 sweet spot
Price range
£2.07–£15.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£773–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.2% of listings are out of stock. The average listing ranks #81 within Colanders & Food Strainers. It carries 831 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
93%
Out of stock, average day
9.2%
Average rank
#81in Colanders & Food Strainers
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
831per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Collapsible Colander products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 falling

Sellers

54

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

49%

Top 20: 91%

Open market

32%

  • ZUOFENG27%
  • Addis22%
  • Gevoli6%
  • Vexilon5%
  • SKERITO5%
  • Alimat PluS4%

Demand

Collapsible Colander search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 11 of 12 months tracked

Search terms

Top Collapsible Colander search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collapsible colander60K/yr
  • collapsible strainer5K/yr
  • collapsible sieve6K/yr
  • silicone colander5K/yr
  • colander collapsible4K/yr
  • foldable colander4K/yr
  • collapsible colander sieve3K/yr

Reviews and returns

What reviews say buyers love and hate about Collapsible Colander

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.15

Not fit for purpose

These are small

Small collenders

Durability17%−0.11

Broken

Broken after about 3 uses

unsure about durability

Quality-Overall16%+0.61

Total cheap rubbish

Garbage

Poor quality

Drainage5%−0.02

It didn't have the drainage that they stand on

Drainer was missing

quite flimsy when draining items into them

Strength3%+0.50

not strong enough

Quite flimsy

It is weak

Love

Quality-Overall22%+0.61

Handy kitchen tool to have, good quality

Great quality and easy to store

Good quality

Storage Capacity12%+1.26

Good for storage

Folds up neatly for storage

easy to store

Ease Of Use11%+0.50

Easy to use

Easy to get on with

Very handy

Value For Money8%+0.39

It is worth the price

Good for price

Great value for money

Advertised Vs Actual Product7%−0.02

Do their job properly

works as expected

Does exactly what you need

Return

0.9% Return rate 81% Fixable by listing

Size-Overall77%▆█▆▇██

Not fit for purpose

These are small

Small collenders

Durability5%█▃▃▂▂▁

Broken

Broken after about 3 uses

unsure about durability

Handle Quality4%▁▃▁▆▁█
Quality-Overall3%▅▄▃▆█▁

Total cheap rubbish

Garbage

Poor quality

Strength2%▅▁█▃▁▁

not strong enough

Quite flimsy

It is weak

FAQ

Common Collapsible Colander questions

Answered from the same tracked data.