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51

collapsible colander

Worth a look

Shows low returns (0.9%), but prices mostly outside the sweet spot ($2.07–$15.10) keeps it on the watch list.

Market size 15Growth 18Conversion 83Competition 61Returns 96Price range 1Avg price 21Brand share 68Review moat 67Quality gap 76

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Conversion

Great9.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Review moat

Good831.29

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.73

avg listing price — sweet spot $15–$100

Growth

Bad-14.1%

90-day search growth — must beat 0% to launch

Market size

Bad£60K

£60K/yr · 86K searches

Price range

Bad£2.07–£15.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, collapsible colander is a £60K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

collapsible colander market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£46K–£62K
units × avg price
Conversion rate
9.0%
Avg BSR
#81
Page quality
0%
Prime
93%
Sponsored
79%
Out of stock
9.2%
Avg brand age
34 months
Avg seller age
179 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

54

Top-5 brand share

64%

Top 20: 98%

Top-5 click share

49%

Top 20: 91%

Open market

32%

  • ZUOFENG27%
  • Addis22%
  • Gevoli6%
  • Vexilon5%
  • SKERITO5%
  • Alimat PluS4%

Demand

Weekly Amazon search volume, last 45 weeks — -14.1% search growth over the last 90 days.
2K2KSpike '25Spike '26Sep '25Nov '25Dec '25Feb '26Mar '26May '26

Top collapsible colander search terms

  • collapsible colander60K/yr
  • collapsible strainer5K/yr
  • collapsible sieve6K/yr
  • silicone colander5K/yr
  • colander collapsible4K/yr
  • foldable colander4K/yr
  • collapsible colander sieve3K/yr
All search terms

Top collapsible colander products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£3K10%£6K15%£9K20%£12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about collapsible colander

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Handy kitchen tool to have, good quality”

Storage Capacity12%

“Good for storage”

Ease Of Use11%

“Easy to use”

Value For Money8%

“It is worth the price”

Advertised Vs Actual Product7%

“Do their job properly”

Size-Overall6%

“Good size”

Strength6%

“sturdy”

Ease Of Cleaning5%

“easy to clean”

Durability4%

“it holds up well”

Color2%

“Good colour”

What buyers complain about

Size-Overall32%

“Not fit for purpose”

Durability17%

“Broken”

Quality-Overall16%

“Total cheap rubbish”

Drainage5%

“It didn't have the drainage that they stand on”

Strength3%

“not strong enough”

Water Resistance1%

“wet, leaves a lot of water behind”

Advertised Vs Actual Product1%

“Far too small - pictures deceptive”

Material Quality1%

“Plastic must be the cheapest thing they could find”

Dishwasher Safe1%

“Do not clean in the dishwasher as the plastic latex holds the smell”

Smell1%

“Do not clean in the dishwasher as the plastic latex holds the smell”

Top return reasons

Size-Overall77%
Durability5%
Handle Quality4%
Quality-Overall3%
Strength2%
Advertised Vs Actual Product2%
Material Quality2%
Drainage1%
Smell1%
Storage Capacity0%

Common questions

Is collapsible colander profitable to sell on Amazon United Kingdom?
The niche generates £60K/yr across 28 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -14.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the collapsible colander niche?
22 brands and 54 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in collapsible colander?
Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 0.9%.
What does it cost to enter the collapsible colander niche?
Listings span £2.07–£15.10; the average listing price is £7.73 (sweet spot $15–$100). The average incumbent carries 831 reviews — the moat a new listing must climb.