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Coleman Event Shelter

Fail

The top 5 brands take 100% of clicks, so Coleman Event Shelter is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£115K/yr37K searches / yr
90-day growth
+481.3%search demand this quarter
Competition
70%top-5 click share · 4 brands · 50 sellers

Flapen Score

Coleman Event Shelter against its category

The dotted line is the Home & Garden average. Past it, Coleman Event Shelter is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coleman Event Shelter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coleman Event Shelter 37K times last year and spent an estimated £115K. All 4 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +481.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £115K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
+481.3%
Conversion, latest week
2.3%
Market size, estimated
£115Ka year
Peak month
July13.5× the quietest month
Top search term
coleman event shelter23K searches a year

02 · Price

A sale here is worth £134.41.

Listings sell for £134.41 on average, from £22.84 to £278.28. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £134.41 that is £0 to £13K a year per listing.

Average price
£134.41above the $15 to $100 sweet spot
Price range
£22.84–£278.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£13K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Garden Furniture & Accessories. It carries 591 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#82in Garden Furniture & Accessories
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
591per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Coleman Event Shelter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Coleman88%
  • trail outdoor leisure7%
  • Amazon Basics4%
  • Eurohike1%

Demand

Coleman Event Shelter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 13.5×

Search terms

Top Coleman Event Shelter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coleman event shelter23K/yr
  • coleman event shelter xl5K/yr
  • coleman shelter4K/yr
  • coleman gazebo5K/yr

Reviews and returns

What reviews say buyers love and hate about Coleman Event Shelter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation21%−0.07

initial assembly was 'OK' - could have been easier

Difficult to put up

the only thing that the instructions do not tell you

Strength12%−0.07

Very fragile Gazebo

But, the poles are easily. and dangerously

Durability11%−0.10

prone to falling apart when we put it up

Its a lot of money for it to last only 2 months

the fabric on the roof section fell apart while unfolding the dome

Size-Overall9%−0.04

Wrong size, otherwise would have done the job - had to return it

Color5%−0.01

the supplied guy ropes are a. inadequately coloured black

Love

Quality-Overall24%+2.91

Great product

really good quality gazebo

Overall good bit of kit, and good size

Ease Of Use14%+0.05

even easier with another helper

Pretty easy to erect

Easy to take down as I wouldn't suggest leaving out in any strong wind

Strength10%−0.07

is way stronger

It seems far sturdier than the average gazebo and is incredibly spacious in width and height

Sturdy construction too

Value For Money8%+0.70

Great product and good priced

So is a better buy for yours money

Size-Overall7%−0.04

good size

Overall good bit of kit, and good size

a good size

Return

2.4% Return rate 37% Fixable by listing

Size-Overall31%▁▁█▄▃▃

Wrong size, otherwise would have done the job - had to return it

Defective Material/Parts12%▁▁▁▄█▅
Durability8%▁▁▁█▁▃

prone to falling apart when we put it up

Its a lot of money for it to last only 2 months

the fabric on the roof section fell apart while unfolding the dome

Functionality-Overall6%▁▁▁█▅█
Quality-Overall5%▁█▁▁▂▂

Poor Quality Control

FAQ

Common Coleman Event Shelter questions

Answered from the same tracked data.