coleman event shelter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Growth
Incredible+481.3%90-day search growth — must beat 0% to launch
Review moat
Good591.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Returns
Good2.4%return rate — above 5% kills the launch gate
Avg price
Good£134.41avg listing price — sweet spot $15–$100
Price range
Okay£22.84–£278.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£115K£115K/yr · 37K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, coleman event shelter is a £115K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 48/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
coleman event shelter market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £67K–£101K
- units × avg price
- Conversion rate
- 2.3%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 193 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
50
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Coleman88%
- trail outdoor leisure7%
- Amazon Basics4%
- Eurohike1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +481.3% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 13.5×
Top coleman event shelter search terms
- coleman event shelter23K/yr
- coleman event shelter xl5K/yr
- coleman shelter4K/yr
- coleman gazebo5K/yr
Top coleman event shelter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Coleman Gazebo Event Shelter M | 3 x 3 m | for Festivals| Garden| Camping | Sturdy Steel Poles | Large Event Tent | Shelter with Sun Protection SPF 50+
Coleman£120.484.6★760 rev
Coleman Gazebo Event Shelter XL | 4.5 x 4.5 m | for Festivals| Garden| Camping | Sturdy Steel Poles | Large Event Tent | Shelter with Sun Protection SPF 50+
Coleman£156.754.4★2,604 rev
Coleman Event Shelter L | Gazebo for Garden Party & Camping Open Sides & Steel Frame | 3.65 x 3.65 m
Coleman£130.954.5★1,651 rev
Coleman Gazebo Fast Pitch Shelter | 5 min Setup | Event Shelter for Festivals Garden and Camping | Sturdy Steel Poles Construction | Large Event Tent | Portable Sun Shelter with SPF 50+ M
Coleman£158.424.4★271 rev
Trail Dome Gazebo with Zip-Away Sides Carry Bag 3.5m x 3.5m
trail outdoor leisure£111.674.3★205 rev
Newest
by launch date
Trail Dome Gazebo with Sides Portable Steel Pole Shelter Outdoor Event Camping Garden 4 Walls 2 with Doors & Windows UPF50+ Sun Protection 4000mm Waterproof Vent Bag (4.5m x 4.5m x 2.25m)
trail outdoor leisure£193.0052 rev
Trail Dome Gazebo with Zip-Away Sides Carry Bag 3.5m x 3.5m
trail outdoor leisure£111.67205 rev
Coleman Performance Event Shelter L Bundle
Coleman£233.978 rev
Coleman Event Shelter Performance XL Bundle Green
Coleman£278.2814 rev
Coleman Event Shelter Peformance M Bundle
Coleman£215.7616 rev
Trending
90-day click momentum
Coleman Sunwall for Event Shelter L and Event Shelter Pro L| Gazebo Side Panel| Sun Protection with Coleman UV Guard| Water Resistant (Shelter not included)
Coleman£23.254.2★
Eurohike 3.5m x 3.5m Dome Shelter with 4 Side Panels/Doors & Mesh Windows Portable & Waterproof Large Gazebo Ideal for Camping Garden Parties Festivals & Outdoor Events 1500mm HH Grey
Eurohike£94.273.9★
Coleman Performance Event Shelter L Bundle
Coleman£233.974.2★
Coleman Gazebo Fast Pitch Shelter | 5 min Setup | Event Shelter for Festivals Garden and Camping | Sturdy Steel Poles Construction | Large Event Tent | Portable Sun Shelter with SPF 50+ M
Coleman£158.424.4★
Coleman Gazebo Event Shelter XL | 4.5 x 4.5 m | for Festivals| Garden| Camping | Sturdy Steel Poles | Large Event Tent | Shelter with Sun Protection SPF 50+
Coleman£156.754.4★
What buyers say about coleman event shelter
What buyers praise and complain about, mined from review topics.What buyers love
“Great product”
“even easier with another helper”
“is way stronger”
“Great product and good priced”
“good size”
“Perfect and does what its designed to do”
“it proved to be very waterproof”
“It is quite lightweight”
“Nice colours and super features - Well Pleased”
“Once up it's great - spacious, stable and easily configurable with the four doors”
What buyers complain about
“initial assembly was 'OK' - could have been easier”
“Very fragile Gazebo”
“prone to falling apart when we put it up”
“Wrong size, otherwise would have done the job - had to return it”
“the supplied guy ropes are a. inadequately coloured black”
“Instructions poor ie put the pole above the door on first”
“The material used for the dome is not fit for purpose as clearly very quickly degrades”
“this meant it was less stable”
“Poor Quality Control”
“Its a lot of money for it to last only 2 months”
Top return reasons
Common questions
- Is coleman event shelter profitable to sell on Amazon United Kingdom?
- The niche generates £115K/yr across 16 tracked products. 90-day search growth is +481.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the coleman event shelter niche?
- 4 brands and 50 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coleman event shelter?
- Top complaints mined from reviews: Assembly/Installation, Strength, Durability. The return rate is 2.4%.
- When does demand for coleman event shelter peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 13.5× the quietest.
- What does it cost to enter the coleman event shelter niche?
- Listings span £22.84–£278.28; the average listing price is £134.41 (sweet spot $15–$100). The average incumbent carries 591 reviews — the moat a new listing must climb.