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Coleman Event Shelter

brand-locked demand (top 5 brands take 100% of clicks) — Coleman Event Shelter doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 27Growth 100Conversion 29Competition 25Returns 65Price range 30Avg price 64Brand share 0Review moat 73Quality gap 72
This niche Category average

Is Coleman Event Shelter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coleman Event Shelter is a £115K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Skip it — 48/100.

Coleman Event Shelter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +481.3% over the last 90 days and 2.3% of searches end in a purchase.

£115K

revenue / yr

Units sold / yr750
Search volume / yr+481.3%37K
Conversion rate2.3%
Avg price£134.41

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 50
Top-5 product click share70%
Open market0%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement75%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews591

Top Coleman Event Shelter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

£0£12K£23K£35K£46K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

50

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Coleman88%
  • trail outdoor leisure7%
  • Amazon Basics4%
  • Eurohike1%

Coleman Event Shelter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume37KCVR2.3%Products16Brands4Top 5 Brands100%OOS Rate0.0%Rating4.3★Reviews591Avg BSR#82
3K2KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 13.5×

Top Coleman Event Shelter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coleman event shelter23K/yr
  • coleman event shelter xl5K/yr
  • coleman shelter4K/yr
  • coleman gazebo5K/yr

What reviews say buyers love and hate about Coleman Event Shelter

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall24%

Great product

Ease Of Use14%

even easier with another helper

Strength10%

is way stronger

Value For Money8%

Great product and good priced

Size-Overall7%

good size

What buyers complain about

75% of reviews
Assembly/Installation21%

initial assembly was 'OK' - could have been easier

Strength12%

Very fragile Gazebo

Durability11%

prone to falling apart when we put it up

Size-Overall9%

Wrong size, otherwise would have done the job - had to return it

Color5%

the supplied guy ropes are a. inadequately coloured black

Coleman Event Shelter return rate & reasons

Why buyers send it back, as a share of all return requests.

2.4%

Return rate

37%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
31%
2Defective Material/Parts
12%
3Durability
8%
4Functionality-Overall
6%
5Quality-Overall
5%

Common Coleman Event Shelter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coleman Event Shelter 48/100 on Amazon United Kingdom — Skip it. The niche generates £115K/yr across 16 tracked products. Search demand moved +481.3% over the last 90 days.
Search demand for Coleman Event Shelter on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 13.5× the quietest.