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Cole Palmer

Fail

Prices span $3.08–$14.70, mostly outside the sweet spot, so Cole Palmer is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£8K/yr24K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
73%top-5 click share · 11 brands · 82 sellers

Flapen Score

Cole Palmer against its category

The dotted line is the Home & Garden average. Past it, Cole Palmer is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cole Palmer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cole Palmer 24K times last year and spent an estimated £8K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 4.1% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
4.1%
Market size, estimated
£8Ka year
Peak month
December5.1× the quietest month
Top search term
cole palmer18K searches a year

02 · Price

A sale here is worth £8.18.

Listings sell for £8.18 on average, from £3.08 to £14.70. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £8.18 that is £0 to £818 a year per listing.

Average price
£8.18under the $15 to $100 sweet spot
Price range
£3.08–£14.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£818
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #3,001 within Artwork. It carries 55 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
87%
Out of stock, average day
6.5%
Average rank
#3,001in Artwork
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
55per listing
Listings tracked
15

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cole Palmer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£821£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

82

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

15%

  • Generic26%
  • Funko21%
  • GIFTS 4 ALL15%
  • Win FC12%
  • HWC Trading6%
  • Mounted Gifts Trading5%
  • Open — no brand owns it (5 brands, 15%)

Demand

Cole Palmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Cole Palmer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cole palmer18K/yr
  • cole palmer poster2K/yr
  • cole palmer gifts3K/yr
  • cole palmer signed picture270/yr

Reviews and returns

What reviews say buyers love and hate about Cole Palmer

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gifting Purpose”
47%of negative reviews mention “Strength”
1.2%of orders come back
“flimsy”
A buyer, on “Strength”47% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Cole Palmer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data