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Cole Palmer

prices mostly outside the sweet spot ($3.08–$14.70) — Cole Palmer doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 2Growth 14Conversion 51Competition 22Returns 90Price range 0Avg price 23Brand share 41Review moat 97Quality gap 25
This niche Category average

Is Cole Palmer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cole Palmer is a £8K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Cole Palmer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.2% over the last 90 days and 4.1% of searches end in a purchase.

£8K

revenue / yr

Units sold / yr750
Search volume / yr-21.2%24K
Conversion rate4.1%
Avg price£8.18

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers11 · 82
Top-5 product click share73%
Open market20%
Avg brand age25 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement73%
New entrants (1y)7· 0 succeeded
Avg rating4.6★
Avg reviews55

Top Cole Palmer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

£0£821£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

82

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

15%

  • Generic26%
  • Funko21%
  • GIFTS 4 ALL15%
  • Win FC12%
  • HWC Trading6%
  • Mounted Gifts Trading5%
  • Open — no brand owns it (5 brands, 15%)

Cole Palmer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume24KCVR4.1%Products15Brands11Top 5 Brands80%OOS Rate6.5%Rating4.6★Reviews55Avg BSR#3,001
2K2KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Top Cole Palmer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cole palmer18K/yr
  • cole palmer poster2K/yr
  • cole palmer gifts3K/yr
  • cole palmer signed picture270/yr

What reviews say buyers love and hate about Cole Palmer

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Gifting Purpose32%

Great gift idea

Quality-Overall16%

Great quality

Fun/Entertainment Experience12%

Fun for all

Print Quality8%

Good quality print

Size-Overall7%

Sizing good my grandson loved his

What buyers complain about

87% of reviews
Strength47%

flimsy

Size-Overall20%

Big head

Quality-Overall20%

Poor quality

Cole Palmer return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

3%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gifting Purpose
55%
2Quality-Overall
13%
3Defective Material/Parts
6%
4Value For Money
6%
5Functionality-Overall
5%

Common Cole Palmer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cole Palmer 33/100 on Amazon United Kingdom — Skip it. The niche generates £8K/yr across 15 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -21.2% over the last 90 days.
Search demand for Cole Palmer on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.1× the quietest.