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Cole Palmer

Fail

Prices span $3.08–$14.70, mostly outside the sweet spot, so Cole Palmer is a Fail.

Flapen Score
33
33 / 100
Ranks 5,433 of 5,777 Home & Garden niches · −18 vs the category median of 51
Market size
£8K/yr24K searches / yr
90-day growth
-21.2%search demand this quarter
Competition
73%top-5 click share · 11 brands · 82 sellers

Flapen Score

Cole Palmer against its category

The dotted line is the Home & Garden average. Past it, Cole Palmer is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cole Palmer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cole Palmer 24K times last year and spent an estimated £8K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-21.2%
Conversion, latest week
4.1%
Market size, estimated
£8Ka year
Peak month
December5.1× the quietest month
Top search term
cole palmer18K searches a year

02 · Price

A sale here is worth £8.18.

Listings sell for £8.18 on average, from £3.08 to £14.70. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £8.18 that is £0 to £818 a year per listing.

Average price
£8.18under the $15 to $100 sweet spot
Price range
£3.08–£14.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£818
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #3,001 within Artwork. It carries 55 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
87%
Out of stock, average day
6.5%
Average rank
#3,001in Artwork
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
55per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Cole Palmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£821£2K£2K£3K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

82

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

15%

  • Generic26%
  • Funko21%
  • GIFTS 4 ALL15%
  • Win FC12%
  • HWC Trading6%
  • Mounted Gifts Trading5%
  • Open — no brand owns it (5 brands, 15%)

Demand

Cole Palmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Cole Palmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cole palmer18K/yr
  • cole palmer poster2K/yr
  • cole palmer gifts3K/yr
  • cole palmer signed picture270/yr

Reviews and returns

What reviews say buyers love and hate about Cole Palmer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength47%−0.25

flimsy

Not very robust

Bit flimsy

Size-Overall20%+0.65

Big head

Quality-Overall20%−0.08

Poor quality

Love

Gifting Purpose32%+2.05

Great gift idea

Great present

Great birthday gift

Quality-Overall16%−0.08

Great quality

Great quality think card & vibrant colours

Great item

Fun/Entertainment Experience12%+0.61

Fun for all

Lots of fun

Great game

Print Quality8%+0.40

Good quality print

Order on time good print

Size-Overall7%+0.65

Sizing good my grandson loved his

size if perfect for a gift

Return

1.2% Return rate 3% Fixable by listing

Gifting Purpose55%▅█▅▃▅▅
Quality-Overall13%█▁▁▆▁▆

Poor quality

Defective Material/Parts6%▁▁█▁▁▃
Value For Money6%▅▁▁▁█▁
Functionality-Overall5%▁▁▁▁▅█

FAQ

Common Cole Palmer questions

Answered from the same tracked data.