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33

cole palmer

Skip it

Prices mostly outside the sweet spot ($3.08–$14.70) — this niche doesn't clear our bar today.

Market size 2Growth 14Conversion 51Competition 22Returns 90Price range 0Avg price 23Brand share 41Review moat 97Quality gap 25

Review moat

Incredible55.07

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.2%

return rate — above 5% kills the launch gate

Conversion

Good4.1%

search→purchase rate — share of searches ending in a sale

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Avg price

Bad£8.18

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Growth

Bad-21.2%

90-day search growth — must beat 0% to launch

Market size

Bad£8K

£8K/yr · 24K searches

Price range

Bad£3.08–£14.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, cole palmer is a £8K/yr Amazon United Kingdom market (24K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cole palmer market data

Units sold / yr
500–750
avg 0–100/product
Revenue / yr
£4K–£6K
units × avg price
Conversion rate
4.1%
Avg BSR
#3,001
Page quality
0%
Prime
87%
Sponsored
73%
Out of stock
6.5%
Avg brand age
25 months
Avg seller age
213 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

82

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

15%

  • Generic26%
  • Funko21%
  • GIFTS 4 ALL15%
  • Win FC12%
  • HWC Trading6%
  • Mounted Gifts Trading5%
  • Open — no brand owns it (5 brands, 15%)

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -21.2% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Top cole palmer search terms

  • cole palmer18K/yr
  • cole palmer poster2K/yr
  • cole palmer gifts3K/yr
  • cole palmer signed picture270/yr
All search terms

Top cole palmer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£82120%£2K30%£2K40%£3K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about cole palmer

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose32%

“Great gift idea”

Quality-Overall16%

“Great quality”

Fun/Entertainment Experience12%

“Fun for all”

Print Quality8%

“Good quality print”

Size-Overall7%

“Sizing good my grandson loved his”

Value For Money5%

“Value for money”

Ease Of Use5%

“easy to use”

Advertised Vs Actual Product5%

“Perfect, just as pictured”

Frame Quality3%

“We bought a frame for it and it looked really good”

Color3%

“vibrant colours”

What buyers complain about

Strength47%

“flimsy”

Size-Overall20%

“Big head”

Quality-Overall20%

“Poor quality”

Top return reasons

Gifting Purpose55%
Quality-Overall13%
Defective Material/Parts6%
Value For Money6%
Functionality-Overall5%
Advertised Vs Actual Product3%
Design-Overall3%
Print Quality3%
Frame Quality3%
Adhesion/Stickiness2%

Common questions

Is cole palmer profitable to sell on Amazon United Kingdom?
The niche generates £8K/yr across 15 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -21.2%. Flapen's verdict: Skip it (33/100).
How competitive is the cole palmer niche?
11 brands and 82 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in cole palmer?
Top complaints mined from reviews: Strength, Size-Overall, Quality-Overall. The return rate is 1.2%.
When does demand for cole palmer peak?
Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
What does it cost to enter the cole palmer niche?
Listings span £3.08–£14.70; the average listing price is £8.18 (sweet spot $15–$100). The average incumbent carries 55 reviews — the moat a new listing must climb.