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Cold Frame

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -33.4% this quarter, so Cold Frame is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£254K/yr368K searches / yr
90-day growth
-33.4%search demand this quarter
Competition
37%top-5 click share · 26 brands · 38 sellers

Flapen Score

Cold Frame against its category

The dotted line is the Home & Garden average. Past it, Cold Frame is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cold Frame market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cold Frame 368K times last year and spent an estimated £254K. The top 5 brands take 56% of clicks. Demand peaks in Mar–Apr. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -33.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £254K a year.

Searches, last 12 months
368K
Growth, 90 days vs prior 90
-33.4%
Conversion, latest week
1.0%
Market size, estimated
£254Ka year
Peak month
March3.8× the quietest month
Top search term
cold frame93K searches a year

02 · Price

A sale here is worth £71.88.

Listings sell for £71.88 on average, from £12.05 to £497.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £71.88 that is £0 to £7K a year per listing.

Average price
£71.88inside the $15 to $100 sweet spot
Price range
£12.05–£497.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 20% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #142 within Greenhouses & Plant Germination Equipment. It carries 189 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
20%
Out of stock, average day
14.4%
Average rank
#142in Greenhouses & Plant Germination Equipment
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
189per listing
Listings tracked
46

04 · Newcomers

0 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Cold Frame products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£10K£20K£30K£41K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

38

Est. top-5 brand share

56%

Top 20: 95%

Est. top-5 click share

37%

Top 20: 75%

Open market

38%

  • CHRISTOW22%
  • Neo11%
  • Woodside9%
  • Outsunny8%
  • Selections6%
  • Garden Mile6%

Demand

Cold Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr · busiest ÷ quietest = 3.8×

Search terms

Top Cold Frame search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cold frame93K/yr
  • wooden greenhouse61K/yr
  • cold frames for garden67K/yr
  • small wooden greenhouse16K/yr
  • wooden mini greenhouse17K/yr
  • small glass greenhouse11K/yr
  • wooden green house for garden8K/yr
  • cold frames13K/yr
  • cold frames for garden clearance sale items12K/yr
  • greenhouse wooden10K/yr

Reviews and returns

What reviews say buyers love and hate about Cold Frame

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cold Frame questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data