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Colander

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -13.0% this quarter, so Colander is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£315K/yr469K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
47%top-5 click share · 28 brands · 70 sellers

Flapen Score

Colander against its category

The dotted line is the Home & Garden average. Past it, Colander is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Colander market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Colander 469K times last year and spent an estimated £315K. The top 5 brands take 53% of clicks. Demand peaks in Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.

Searches, last 12 months
469K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
7.8%
Market size, estimated
£315Ka year
Peak month
September1.7× the quietest month
Top search term
colander187K searches a year

02 · Price

A sale here is worth £8.56.

Listings sell for £8.56 on average, from £2.01 to £20.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £8.56 that is £6K to £9K a year per listing.

Average price
£8.56under the $15 to $100 sweet spot
Price range
£2.01–£20.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£9K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #35 within Colanders & Food Strainers. It carries 1,671 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
94%
Out of stock, average day
4.1%
Average rank
#35in Colanders & Food Strainers
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,671per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Colander products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£31K£47K£63K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

70

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

47%

Top 20: 84%

Open market

42%

  • ABRUS19%
  • Acense11%
  • Addis9%
  • HENDI8%
  • EVOKK7%
  • ZUOFENG5%

Demand

Colander search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.7×

Search terms

Top Colander search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • colander187K/yr
  • colander for kitchen60K/yr
  • colander stainless steel31K/yr
  • pasta strainer25K/yr
  • stainless steel colander22K/yr
  • small colander18K/yr
  • metal colander14K/yr
  • collinder13K/yr
  • pasta drainer13K/yr
  • collander12K/yr

Reviews and returns

What reviews say buyers love and hate about Colander

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%+0.88

Rubbish product

Poor quality

Total cheap rubbish

Strength15%−0.09

Quite flimsy

is not very robust

not strong

Rusts/Corrodes9%−0.07

I bought a similar colander from Tesco which began to rust within a week of purchaser

rusting already

Quickly corroding

Durability8%−0.05

Broke after 4 months

Doesnt last

functionally they don't hold up

Thickness5%−0.06

they are not as deep as we thought they would be

Its as thin as paper

The stainless steel that this is made from is rather thin and easily deformed

Love

Quality-Overall33%+0.88

The build quality is immediately noticeable

Great quality and easy to store

Decent quality

Strength10%−0.09

This, overall, is much more robust appearing

Excellent and very sturdy

Good sturdy colander

Size-Overall9%+0.96

Good size

It is useful that they are different sizes

found this one very good size bigger than my one

Value For Money8%+0.53

Good value

Great value for money

Worth buying

Advertised Vs Actual Product7%+0.31

Do their job properly

As described

More than met my expectations

Return

0.9% Return rate 72% Fixable by listing

Size-Overall63%▇▇████

it is very shallow

They look small

Only the large one was needed

Quality-Overall8%██▃▄▆▃

Rubbish product

Poor quality

Total cheap rubbish

Rusts/Corrodes4%▅▅█▄▅▆

I bought a similar colander from Tesco which began to rust within a week of purchaser

rusting already

Quickly corroding

Product Condition3%▅█▆▆▃▃
Handle Quality3%█▅▅█▅█

FAQ

Common Colander questions

Answered from the same tracked data.