Colander
MaybeReturns run at only 0.9% of orders. But demand is soft, at -13.0% this quarter, so Colander is a Maybe.
- Flapen Score
- 57 / 100Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 5157
- Market size
- £315K/yr469K searches / yr
- 90-day growth
- -13.0%search demand this quarter
- Competition
- 47%top-5 click share · 28 brands · 70 sellers
Flapen Score
Colander against its category
The dotted line is the Home & Garden average. Past it, Colander is stronger. Inside it, weaker.
Market
The Colander market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Colander 469K times last year and spent an estimated £315K. The top 5 brands take 53% of clicks. Demand peaks in Sep. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
7.8% of searches ended in a purchase last week.
Shoppers searched for this 469K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £315K a year.
- Searches, last 12 months
- 469K
- Growth, 90 days vs prior 90
- -13.0%
- Conversion, latest week
- 7.8%
- Market size, estimated
- £315Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- colander187K searches a year
02 · Price
A sale here is worth £8.56.
Listings sell for £8.56 on average, from £2.01 to £20.61. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £8.56 that is £6K to £9K a year per listing.
- Average price
- £8.56under the $15 to $100 sweet spot
- Price range
- £2.01–£20.61
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£9K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #35 within Colanders & Food Strainers. It carries 1,671 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 94%
- Out of stock, average day
- 4.1%
- Average rank
- #35in Colanders & Food Strainers
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,671per listing
- Listings tracked
- 32
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Colander products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ABRUS Stainless Steel Colander 24cm - Advanced Sturdy Base | Wide Handle | Dishwasher Safe (24CM)
- Price
- £7.50
- Rating
- 4.2/5
- Reviews
- 989
- Age
- 5y ago

Acense Stainless Steel Colander 24cm (Silver)
- Price
- £6.51
- Rating
- 4.3/5
- Reviews
- 524
- Age
- 5y ago

HENDI Colander Kitchen Line 240x(H)110 mm
- Price
- £5.09
- Rating
- 4.3/5
- Reviews
- 1,585
- Age
- 8y ago

Stainless Steel Colander 24cm with Handle Sturdy Base Dishwasher Safe Pasta Strainer Rice Sieve Metal Strainer for Cooking Kitchen Colanders and Food Strainers
- Price
- £7.20
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 1y ago

Anaeat Fine Mesh Strainers - Stainless Steel Colander Sieve Sifters with Durable Mesh and Sturdy Handle Excellent for Sifting Dry Ingredients Flour Pastas Rice Tea (8cm+14cm+20cm)
- Price
- £7.32
- Rating
- 4.4/5
- Reviews
- 2,397
- Age
- 4y ago
Trending
90-day click momentum
Addis 518404 Pop & Store 24cm Large Collapsible Food Colander with Handle 9.5 inch White and Grey Plastic
- Price
- £4.03
- Rating
- 4.7/5
- Reviews
- 293
- Age
- 6y ago

Greentainer Stainless Steel Colander Strainer Bowl - 3.3L Rust-Proof Fine Mesh with Handle Kitchen Food Strainer Basket for Washing Vegetables and Fruits Durable Pasta Strainer & Drain Basket
- Price
- £14.29
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 11mo ago

Addis 517522 Pop & Store Collapsible Food Colander with Handle White and Grey 34 x 20 x 3 cm
- Price
- £5.31
- Rating
- 4.7/5
- Reviews
- 3,307
- Age
- 9y ago

HENDI Colander Kitchen Line 240x(H)110 mm
- Price
- £5.09
- Rating
- 4.3/5
- Reviews
- 1,585
- Age
- 8y ago

Anaeat Fine Mesh Strainers - Stainless Steel Colander Sieve Sifters with Durable Mesh and Sturdy Handle Excellent for Sifting Dry Ingredients Flour Pastas Rice Tea (8cm+14cm+20cm)
- Price
- £7.32
- Rating
- 4.4/5
- Reviews
- 2,397
- Age
- 4y ago
Newest
by launch date
Greentainer Stainless Steel Colander Strainer Bowl - 3.3L Rust-Proof Fine Mesh with Handle Kitchen Food Strainer Basket for Washing Vegetables and Fruits Durable Pasta Strainer & Drain Basket
- Price
- £14.29
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 11mo ago

Defaun Colander & Mixing Bowl Set 28cm 2-Piece Stainless Steel Strainer with Handles for Draining Pasta Washing Vegetables Fruits Salad Dough & Food Prep Easy to Clean Space-Saving
- Price
- £14.88
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 11mo ago

Stainless Steel Colander 24cm with Handle Sturdy Base Dishwasher Safe Pasta Strainer Rice Sieve Metal Strainer for Cooking Kitchen Colanders and Food Strainers
- Price
- £7.20
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 1y ago

ASelected Stainless Steel Colander 22CM Micro-Perforated Metal Colander With Handle Heavy Duty&Healthy Kitchen Strainer For Washing Draining Pasta Rice Vegetable Fruit Noodle Spaghetti Dishwasher Safe
- Price
- £5.97
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 2y ago

Silicone Pasta Colander - Collapsible Colander with Handle Set Set of 2 Space-Saving Kitchen Strainers 1.5 Quart 2 Quart BPA Free Dishwasher Safe for Pasta Vegetables Fruits
- Price
- £8.42
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
28 falling
Sellers
70
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
47%
Top 20: 84%
Open market
42%
- ABRUS19%
- Acense11%
- Addis9%
- HENDI8%
- EVOKK7%
- ZUOFENG5%
Demand
Colander search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.7×
Search terms
Top Colander search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- colander187K/yr
- colander for kitchen60K/yr
- colander stainless steel31K/yr
- pasta strainer25K/yr
- stainless steel colander22K/yr
- small colander18K/yr
- metal colander14K/yr
- collinder13K/yr
- pasta drainer13K/yr
- collander12K/yr
Reviews and returns
What reviews say buyers love and hate about Colander
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Rubbish product
Poor quality
Total cheap rubbish
Quite flimsy
is not very robust
not strong
I bought a similar colander from Tesco which began to rust within a week of purchaser
rusting already
Quickly corroding
Broke after 4 months
Doesnt last
functionally they don't hold up
they are not as deep as we thought they would be
Its as thin as paper
The stainless steel that this is made from is rather thin and easily deformed
Love
The build quality is immediately noticeable
Great quality and easy to store
Decent quality
This, overall, is much more robust appearing
Excellent and very sturdy
Good sturdy colander
Good size
It is useful that they are different sizes
found this one very good size bigger than my one
Good value
Great value for money
Worth buying
Do their job properly
As described
More than met my expectations
Return
0.9% Return rate 72% Fixable by listing
it is very shallow
They look small
Only the large one was needed
Rubbish product
Poor quality
Total cheap rubbish
I bought a similar colander from Tesco which began to rust within a week of purchaser
rusting already
Quickly corroding
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Colander questions
Answered from the same tracked data.









