Colander
Colander shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Colander profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Colander is a £315K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep. Verdict: Worth a look — 57/100.
Colander: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.0% over the last 90 days and 7.8% of searches end in a purchase.
£315K
revenue / yr
Who owns the niche?
The top 5 brands hold 53% of demand, so 47% of the market is open.
47%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 32 products
Top Colander products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ABRUS Stainless Steel Colander 24cm - Advanced Sturdy Base | Wide Handle | Dishwasher Safe (24CM)
- Price
- £7.50
- Rating
- 4.2/5
- Reviews
- 989
- Age
- 5y ago
Acense Stainless Steel Colander 24cm (Silver)
- Price
- £6.51
- Rating
- 4.3/5
- Reviews
- 524
- Age
- 5y ago
HENDI Colander Kitchen Line 240x(H)110 mm
- Price
- £5.09
- Rating
- 4.3/5
- Reviews
- 1,585
- Age
- 8y ago
Stainless Steel Colander 24cm with Handle Sturdy Base Dishwasher Safe Pasta Strainer Rice Sieve Metal Strainer for Cooking Kitchen Colanders and Food Strainers
- Price
- £7.20
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 1y ago
Anaeat Fine Mesh Strainers - Stainless Steel Colander Sieve Sifters with Durable Mesh and Sturdy Handle Excellent for Sifting Dry Ingredients Flour Pastas Rice Tea (8cm+14cm+20cm)
- Price
- £7.32
- Rating
- 4.4/5
- Reviews
- 2,397
- Age
- 4y ago
Trending
90-day click momentum
Addis 518404 Pop & Store 24cm Large Collapsible Food Colander with Handle 9.5 inch White and Grey Plastic
- Price
- £4.03
- Rating
- 4.7/5
- Reviews
- 293
- Age
- 6y ago
Greentainer Stainless Steel Colander Strainer Bowl - 3.3L Rust-Proof Fine Mesh with Handle Kitchen Food Strainer Basket for Washing Vegetables and Fruits Durable Pasta Strainer & Drain Basket
- Price
- £14.29
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 11mo ago
Addis 517522 Pop & Store Collapsible Food Colander with Handle White and Grey 34 x 20 x 3 cm
- Price
- £5.31
- Rating
- 4.7/5
- Reviews
- 3,307
- Age
- 9y ago
HENDI Colander Kitchen Line 240x(H)110 mm
- Price
- £5.09
- Rating
- 4.3/5
- Reviews
- 1,585
- Age
- 8y ago
Anaeat Fine Mesh Strainers - Stainless Steel Colander Sieve Sifters with Durable Mesh and Sturdy Handle Excellent for Sifting Dry Ingredients Flour Pastas Rice Tea (8cm+14cm+20cm)
- Price
- £7.32
- Rating
- 4.4/5
- Reviews
- 2,397
- Age
- 4y ago
Newest
by launch dateGreentainer Stainless Steel Colander Strainer Bowl - 3.3L Rust-Proof Fine Mesh with Handle Kitchen Food Strainer Basket for Washing Vegetables and Fruits Durable Pasta Strainer & Drain Basket
- Price
- £14.29
- Rating
- 4.5/5
- Reviews
- 40
- Age
- 11mo ago
Defaun Colander & Mixing Bowl Set 28cm 2-Piece Stainless Steel Strainer with Handles for Draining Pasta Washing Vegetables Fruits Salad Dough & Food Prep Easy to Clean Space-Saving
- Price
- £14.88
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 11mo ago
Stainless Steel Colander 24cm with Handle Sturdy Base Dishwasher Safe Pasta Strainer Rice Sieve Metal Strainer for Cooking Kitchen Colanders and Food Strainers
- Price
- £7.20
- Rating
- 4.3/5
- Reviews
- 77
- Age
- 1y ago
ASelected Stainless Steel Colander 22CM Micro-Perforated Metal Colander With Handle Heavy Duty&Healthy Kitchen Strainer For Washing Draining Pasta Rice Vegetable Fruit Noodle Spaghetti Dishwasher Safe
- Price
- £5.97
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 2y ago
Silicone Pasta Colander - Collapsible Colander with Handle Set Set of 2 Space-Saving Kitchen Strainers 1.5 Quart 2 Quart BPA Free Dishwasher Safe for Pasta Vegetables Fruits
- Price
- £8.42
- Rating
- 4.0/5
- Reviews
- 46
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
28 falling
Sellers
70
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
47%
Top 20: 84%
Open market
42%
- ABRUS19%
- Acense11%
- Addis9%
- HENDI8%
- EVOKK7%
- ZUOFENG5%
Colander demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Sep · busiest ÷ quietest = 1.7×
Top Colander search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- colander187K/yr
- colander for kitchen60K/yr
- colander stainless steel31K/yr
- pasta strainer25K/yr
- stainless steel colander22K/yr
- small colander18K/yr
- metal colander14K/yr
- collinder13K/yr
- pasta drainer13K/yr
- collander12K/yr
What reviews say buyers love and hate about Colander
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“The build quality is immediately noticeable”
“This, overall, is much more robust appearing”
“Good size”
“Good value”
“Do their job properly”
What buyers complain about
75% of reviews“Rubbish product”
“Quite flimsy”
“I bought a similar colander from Tesco which began to rust within a week of purchaser”
“Broke after 4 months”
“they are not as deep as we thought they would be”
Colander return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
72%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Colander questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
