Is colander profitable to sell on Amazon United Kingdom?

The niche generates £315K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (57/100).

How competitive is the colander niche?

28 brands and 70 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 53% of demand.

What do buyers complain about in colander?

Top complaints mined from reviews: Quality-Overall, Strength, Rusts/Corrodes. The return rate is 0.9%.

When does demand for colander peak?

Demand peaks in Sep; the busiest month runs 1.7× the quietest.

What does it cost to enter the colander niche?

Listings span £2.01–£20.61; the average listing price is £8.56 (sweet spot $15–$100). The average incumbent carries 1,671 reviews — the moat a new listing must climb.

colander

Worth a look

Shows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Brand share

Great53%

top-5 brand share — no brand owns this niche

Conversion

Great7.8%

search→purchase rate — share of searches ending in a sale

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£315K

£315K/yr · 469K searches

Review moat

Okay1,670.63

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.01–£20.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.56

avg listing price — sweet spot $15–$100

Growth

Bad-13.0%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, colander is a £315K/yr Amazon United Kingdom market (469K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep. Verdict: Worth a look — 57/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

colander market data

Units sold / yr: 30K–40K; avg 750–1,000/product
Revenue / yr: £257K–£342K; units × avg price
Conversion rate: 7.8%
Avg BSR: #35
Page quality: 0%
Prime: 94%
Sponsored: 75%
Out of stock: 4.1%
Avg brand age: 43 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

47%

Top 20: 84%

Open market

42%

ABRUS19%
Acense11%
Addis9%
HENDI8%
EVOKK7%
ZUOFENG5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.0% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.7×

Open Trend

Top colander search terms

colander187K/yr -16.0%5.6% conv.
colander for kitchen60K/yr -10.1%6.5% conv.
colander stainless steel31K/yr +6.6%6.7% conv.
pasta strainer25K/yr -5.2%4.1% conv.
stainless steel colander22K/yr -11.1%4.2% conv.
small colander18K/yr -8.0%1.1% conv.
metal colander14K/yr -2.8%6.0% conv.
collinder13K/yr -5.3%8.5% conv.
pasta drainer13K/yr -16.9%5.8% conv.
collander12K/yr -8.8%7.3% conv.

All search terms

Top colander products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ABRUS Stainless Steel Colander 24cm - Advanced Sturdy Base | Wide Handle | Dishwasher Safe (24CM)

ABRUS£7.504.2★989 rev

Acense Stainless Steel Colander 24cm (Silver)

Acense£6.514.3★524 rev

HENDI Colander Kitchen Line 240x(H)110 mm

HENDI£5.094.3★1,585 rev

Stainless Steel Colander 24cm with Handle Sturdy Base Dishwasher Safe Pasta Strainer Rice Sieve Metal Strainer for Cooking Kitchen Colanders and Food Strainers

EVOKK£7.204.3★77 rev

Anaeat Fine Mesh Strainers - Stainless Steel Colander Sieve Sifters with Durable Mesh and Sturdy Handle Excellent for Sifting Dry Ingredients Flour Pastas Rice Tea (8cm+14cm+20cm)

Anaeat£7.324.4★2,397 rev

Newest

by launch date

Greentainer Stainless Steel Colander Strainer Bowl - 3.3L Rust-Proof Fine Mesh with Handle Kitchen Food Strainer Basket for Washing Vegetables and Fruits Durable Pasta Strainer & Drain Basket

Greentainer£14.2940 rev

11mo ago

Defaun Colander & Mixing Bowl Set 28cm 2-Piece Stainless Steel Strainer with Handles for Draining Pasta Washing Vegetables Fruits Salad Dough & Food Prep Easy to Clean Space-Saving

Defaun£14.8857 rev

11mo ago

Stainless Steel Colander 24cm with Handle Sturdy Base Dishwasher Safe Pasta Strainer Rice Sieve Metal Strainer for Cooking Kitchen Colanders and Food Strainers

EVOKK£7.2077 rev

1y ago

ASelected Stainless Steel Colander 22CM Micro-Perforated Metal Colander With Handle Heavy Duty&Healthy Kitchen Strainer For Washing Draining Pasta Rice Vegetable Fruit Noodle Spaghetti Dishwasher Safe

ASelected£5.9763 rev

2y ago

Silicone Pasta Colander - Collapsible Colander with Handle Set Set of 2 Space-Saving Kitchen Strainers 1.5 Quart 2 Quart BPA Free Dishwasher Safe for Pasta Vegetables Fruits

ILOVYO£8.4246 rev

2y ago

What buyers say about colander

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall33%

“The build quality is immediately noticeable”

Strength10%

“This, overall, is much more robust appearing”

Size-Overall9%

“Good size”

Value For Money8%

“Good value”

Advertised Vs Actual Product7%

“Do their job properly”

Ease Of Use5%

“Easy to use”

Storage Capacity5%

“Convenient and easy to store”

Durability4%

“The material is durable and well made”

Ease Of Cleaning3%

“Easy to clean”

Efficiency2%

“Works well”

What buyers complain about

Quality-Overall22%

“Rubbish product”

Strength15%

“Quite flimsy”

Rusts/Corrodes9%

“I bought a similar colander from Tesco which began to rust within a week of purchaser”

Durability8%

“Broke after 4 months”

Thickness5%

“they are not as deep as we thought they would be”

Size-Overall4%

“it is very shallow”

Advertised Vs Actual Product4%

“Inaccurate description NOT suitable for rice”

Ease Of Cleaning4%

“Very dirty”

Adhesion/Stickiness3%

“Also covered in a sticky residue”

Cooking Experience2%

“Shallow dish”

Top return reasons

Size-Overall63%

Quality-Overall8%

Rusts/Corrodes4%

Product Condition3%

Handle Quality3%

Strength3%

Advertised Vs Actual Product2%

Thickness2%

Material Quality1%

Durability1%

Common questions

Is colander profitable to sell on Amazon United Kingdom?: The niche generates £315K/yr across 32 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.0%. Flapen's verdict: Worth a look (57/100).
How competitive is the colander niche?: 28 brands and 70 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 53% of demand.
What do buyers complain about in colander?: Top complaints mined from reviews: Quality-Overall, Strength, Rusts/Corrodes. The return rate is 0.9%.
When does demand for colander peak?: Demand peaks in Sep; the busiest month runs 1.7× the quietest.
What does it cost to enter the colander niche?: Listings span £2.01–£20.61; the average listing price is £8.56 (sweet spot $15–$100). The average incumbent carries 1,671 reviews — the moat a new listing must climb.