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Coffee Whisk

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $74K a year here, so Coffee Whisk is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£74K/yr117K searches / yr
90-day growth
-3.2%search demand this quarter
Competition
52%top-5 click share · 17 brands · 46 sellers

Flapen Score

Coffee Whisk against its category

The dotted line is the Home & Garden average. Past it, Coffee Whisk is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Whisk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Whisk 117K times last year and spent an estimated £74K. The top 5 brands take 64% of clicks. Demand peaks in Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 117K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
117K
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
6.9%
Market size, estimated
£74Ka year
Peak month
November1.6× the quietest month
Top search term
rechargeable milk frother27K searches a year

02 · Price

A sale here is worth £9.14.

Listings sell for £9.14 on average, from £4.07 to £19.59. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.14 that is £914 to £2K a year per listing.

Average price
£9.14under the $15 to $100 sweet spot
Price range
£4.07–£19.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£914–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #23 within Coffee, Tea & Espresso. It carries 4,770 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#23in Coffee, Tea & Espresso
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,770per listing
Listings tracked
25

04 · Newcomers

Amazon counts 7 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
34 months

Products

Top Coffee Whisk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

46

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

30%

  • CIRCLE JOY22%
  • Mular13%
  • Bonsenkitchen11%
  • KEPLIN10%
  • New England Stories7%
  • FIOUSY6%

Demand

Coffee Whisk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Coffee Whisk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rechargeable milk frother27K/yr
  • coffee blender17K/yr
  • hand held whisk15K/yr
  • handheld milk frother rechargeable9K/yr
  • rechargeable whisk8K/yr
  • small mixer8K/yr
  • mini hand blender6K/yr
  • frother whisk rechargeable5K/yr
  • milk frother with stand6K/yr
  • rechargeable frother5K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Whisk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.30

Does not last

Broke after a week

Breaks easily

Functionality-Overall15%−0.19

Never worked

Didn't work

Doesnt turn on

Quality-Overall8%+0.75

Bad quality, breaks easily

Bad quality

Amazon is selling low-quality products

Charging8%−0.02

Not rechargable

does not even charge

Doesnt recharge

Strength6%

Too weak

Not robust

Not strong

Love

Quality-Overall15%+0.75

Excellent quality, has lasted for over 2 years

Amazing quality

The quality feels solid and reliable

Value For Money13%+0.86

Amazing value

Good for the price

Great value

Ease Of Use12%+0.90

Easy to operate

Ease of use

easy to control

Advertised Vs Actual Product8%+0.54

As described

Works as advertised

Just what I needed

Strength7%

tool is very powerfull

Very useful stand

seems sturdy

Return

0.8% Return rate 9% Fixable by listing

Functionality-Overall36%█▇▇▇▇▆

Never worked

Didn't work

Doesnt turn on

Charging12%▇▆▅▇▆█

Not rechargable

does not even charge

Doesnt recharge

Strength8%▅█▅██▇

Too weak

Not robust

Not strong

Durability6%▆▅▅█▆▇

Does not last

Broke after a week

Breaks easily

Quality-Overall5%▅▆█▆▆█

Bad quality, breaks easily

Bad quality

Amazon is selling low-quality products

FAQ

Common Coffee Whisk questions

Answered from the same tracked data.