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Coffee Table

Maybe

Returns run at only 0.7% of orders. But buyers convert on only 0.4% of searches, so Coffee Table is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£1.3M/yr5.5M searches / yr
90-day growth
-20.5%search demand this quarter
Competition
23%top-5 click share · 50 brands · 58 sellers

Flapen Score

Coffee Table against its category

The dotted line is the Home & Garden average. Past it, Coffee Table is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Table 5.5M times last year and spent an estimated £1.3M. The top 5 brands take 48% of clicks. Demand peaks in Nov. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
5.5M
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
0.4%
Market size, estimated
£1.3Ma year
Peak month
November1.7× the quietest month
Top search term
coffee table3.0M searches a year

02 · Price

A sale here is worth £54.63.

Listings sell for £54.63 on average, from £16.27 to £198.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £54.63 that is £5K to £14K a year per listing.

Average price
£54.63inside the $15 to $100 sweet spot
Price range
£16.27–£198.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£5K–£14K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #134 within Furniture. It carries 695 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
51%
Out of stock, average day
17.2%
Average rank
#134in Furniture
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
695per listing
Listings tracked
99

04 · Newcomers

Amazon counts 4 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Coffee Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 falling

Sellers

58

Top-5 brand share

48%

Top 20: 81%

Top-5 click share

23%

Top 20: 54%

Open market

46%

  • Yaheetech15%
  • VASAGLE9%
  • URBNLIVING9%
  • Blisswood8%
  • YITAHOME8%
  • Hawthyhome6%

Demand

Coffee Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Coffee Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee table3.0M/yr
  • coffee tables for living room627K/yr
  • round coffee table336K/yr
  • coffee tables302K/yr
  • coffee table with storage176K/yr
  • living room table133K/yr
  • black coffee table136K/yr
  • white coffee table128K/yr
  • oak coffee table79K/yr
  • wooden coffee table77K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Table

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation17%+2.23

Really difficult to put together

Too difficult to assemble

assembly a nightmare

Quality-Overall9%

Poor quality control

Extremely poor quality

Poor quality table

Size-Overall8%−0.04

Very very small

not fit for purpose

it being so large

Instructions/User Manual/Troubleshooting5%−0.02

Instructions are terrible

Instructions confusing

instructions very vague

Wood Quality5%−0.08

Already put it up so could not return - wood thin

Wood quality not great

Not exactly a strong wood though

Love

Assembly/Installation24%+2.23

Assembly was easy

Easy assembly

Easy to assemble

Quality-Overall17%

Decent quality

pleasantly surprised as it's of good quality and are solid

This is pure quality for the price

Value For Money13%+1.11

Fair Price

Excellent value for money

Great value

Strength11%+0.37

The table is very sturdy

Good sturdy coffee table

Nice and sturdy

Size-Overall6%−0.04

Perfect sized for the average living room

Great size

fits seller description

Return

0.7% Return rate 57% Fixable by listing

Size-Overall25%▆▄▆▇█▆

Very very small

not fit for purpose

it being so large

Color16%▆▇█▇▃█
Defective Material/Parts9%▄█▅▃▇▆

a screw broke inside while assembling

I did have an issue with one of the parts

The item is defective

Quality-Overall9%▅▆█▇▆█

Poor quality control

Extremely poor quality

Poor quality table

Assembly/Installation5%█▅▅▇▇▅

Really difficult to put together

Too difficult to assemble

assembly a nightmare

FAQ

Common Coffee Table questions

Answered from the same tracked data.