Coffee Table
MaybeReturns run at only 0.7% of orders. But buyers convert on only 0.4% of searches, so Coffee Table is a Maybe.
- Flapen Score
- 64 / 100Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 5164
- Market size
- £1.3M/yr5.5M searches / yr
- 90-day growth
- -20.5%search demand this quarter
- Competition
- 23%top-5 click share · 50 brands · 58 sellers
Flapen Score
Coffee Table against its category
The dotted line is the Home & Garden average. Past it, Coffee Table is stronger. Inside it, weaker.
Market
The Coffee Table market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coffee Table 5.5M times last year and spent an estimated £1.3M. The top 5 brands take 48% of clicks. Demand peaks in Nov. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
0.4% of searches ended in a purchase last week.
Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 5.5M
- Growth, 90 days vs prior 90
- -20.5%
- Conversion, latest week
- 0.4%
- Market size, estimated
- £1.3Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- coffee table3.0M searches a year
02 · Price
A sale here is worth £54.63.
Listings sell for £54.63 on average, from £16.27 to £198.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £54.63 that is £5K to £14K a year per listing.
- Average price
- £54.63inside the $15 to $100 sweet spot
- Price range
- £16.27–£198.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £5K–£14K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #134 within Furniture. It carries 695 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 51%
- Out of stock, average day
- 17.2%
- Average rank
- #134in Furniture
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 695per listing
- Listings tracked
- 99
04 · Newcomers
Amazon counts 4 of last year's 29 launches as successful.
29 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 29
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Coffee Table products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yaheetech Lift Up Coffee Table Wooden Lifting Tea Table with Hidden Storage Drawer and Open Shelf for Living Room/Reception Rustic Brown 98x50x(42-56) cm
- Price
- £41.92
- Rating
- 4.6/5
- Reviews
- 2,491
- Age
- 4y ago

Hawthyhome Coffee Tables Round Nesting Tables Tet of 2 Modern Side Tables with Metal Frame Industrial Stacking End Tables for Living Room Bedroom Office 60 * 60 * 45cm Brown
- Price
- £45.05
- Rating
- 4.3/5
- Reviews
- 263
- Age
- 1y ago

VASAGLE Coffee Tables Set of 2 Side Tables Robust Steel Frame for Living Room Bedroom Rustic Brown and Black LET040B01
- Price
- £24.93
- Rating
- 4.7/5
- Reviews
- 7,630
- Age
- 5y ago

GreenForest 2-Tier Coffee Table 100cm Round Corner for Small Space Grey
- Price
- £45.94
- Rating
- 4.6/5
- Reviews
- 1,744
- Age
- 3y ago

URBNLIVING Coffee Sofa Side End Desk Table for Living Room Home Office Functional Accent Furniture Stylish Desk Table for Office or Living Room Modern Home Wooden Furniture - Cedar Grey
- Price
- £16.27
- Rating
- 4.3/5
- Reviews
- 229
- Age
- 1y ago
Trending
90-day click momentum
LYNCOHOME Lift Top Coffee Table with Storage Coffee Tables with Drawers Center Table with Hidden Compartment Wooden Coffee Tables for Living Room Home Office Walnut
- Price
- £75.68
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 6mo ago

VASAGLE Lift Top Coffee Table Lift Tabletop Dining Table Gas Spring Hidden Compartment Open Storage Shelf for Living Room Home Office Rustic Brown and Matte Black LCT267KD01
- Price
- £39.39
- Rating
- 4.4/5
- Reviews
- 248
- Age
- 5mo ago

Blisswood High Gloss Coffee Table for Living Room Rectangle Centre Table with 2 Drawer Storage Modern Wooden Tea Table with LED RGB Lights for Home Office & Living Room Furniture - Grey
- Price
- £77.24
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 1y ago

YITAHOME Lift Top Coffee Table with Drawers 4 in 1 Multi-Function Liftable Coffee Table with Storage and Hidden Compartment Converts to Dining Table for Living Room Rustic Brown
- Price
- £72.15
- Rating
- 4.4/5
- Reviews
- 206
- Age
- 2y ago

URBNLIVING Coffee Sofa Side End Desk Table for Living Room Home Office Functional Accent Furniture Stylish Desk Table for Office or Living Room Modern Home Wooden Furniture - Cedar Grey
- Price
- £16.27
- Rating
- 4.3/5
- Reviews
- 229
- Age
- 1y ago
Newest
by launch date
VASAGLE Lift Top Coffee Table Lift Tabletop Dining Table Gas Spring Hidden Compartment Open Storage Shelf for Living Room Home Office Rustic Brown and Matte Black LCT267KD01
- Price
- £39.39
- Rating
- 4.4/5
- Reviews
- 248
- Age
- 5mo ago

oneinmil Coffee Table Living Room Table with 2-Tier Storage Thick Tabletop & Base 108x50x45cm for Living Room Home Office Small Space Walnut
- Price
- £59.00
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 5mo ago

LYNCOHOME Lift Top Coffee Table with Storage Coffee Tables with Drawers Center Table with Hidden Compartment Wooden Coffee Tables for Living Room Home Office Walnut
- Price
- £75.68
- Rating
- 4.0/5
- Reviews
- 8
- Age
- 6mo ago

OHS Coffee Tables for Living Room Wooden Centre Table Madison Ribbed Wood Frame Decorative Small Coffee Table for Home Offices Natural Wood - 85 x 40 x 41cm
- Price
- £31.44
- Rating
- 3.5/5
- Reviews
- 55
- Age
- 1y ago

Blisswood High Gloss Coffee Table for Living Room Rectangle Centre Table with 2 Drawer Storage Modern Wooden Tea Table with LED RGB Lights for Home Office & Living Room Furniture - Grey
- Price
- £77.24
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 23% of clicks. An open shelf where new products get seen.
Brands
50 falling
Sellers
58
Top-5 brand share
48%
Top 20: 81%
Top-5 click share
23%
Top 20: 54%
Open market
46%
- Yaheetech15%
- VASAGLE9%
- URBNLIVING9%
- Blisswood8%
- YITAHOME8%
- Hawthyhome6%
Demand
Coffee Table search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Coffee Table search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coffee table3.0M/yr
- coffee tables for living room627K/yr
- round coffee table336K/yr
- coffee tables302K/yr
- coffee table with storage176K/yr
- living room table133K/yr
- black coffee table136K/yr
- white coffee table128K/yr
- oak coffee table79K/yr
- wooden coffee table77K/yr
Reviews and returns
What reviews say buyers love and hate about Coffee Table
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really difficult to put together
Too difficult to assemble
assembly a nightmare
Poor quality control
Extremely poor quality
Poor quality table
Very very small
not fit for purpose
it being so large
Instructions are terrible
Instructions confusing
instructions very vague
Already put it up so could not return - wood thin
Wood quality not great
Not exactly a strong wood though
Love
Assembly was easy
Easy assembly
Easy to assemble
Decent quality
pleasantly surprised as it's of good quality and are solid
This is pure quality for the price
Fair Price
Excellent value for money
Great value
The table is very sturdy
Good sturdy coffee table
Nice and sturdy
Perfect sized for the average living room
Great size
fits seller description
Return
0.7% Return rate 57% Fixable by listing
Very very small
not fit for purpose
it being so large
a screw broke inside while assembling
I did have an issue with one of the parts
The item is defective
Poor quality control
Extremely poor quality
Poor quality table
Really difficult to put together
Too difficult to assemble
assembly a nightmare
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coffee Table questions
Answered from the same tracked data.









