Skip to content

Coffee Table

Maybe

An estimated 0.7% of orders come back. But buyers convert on only 0.4% of searches, so Coffee Table is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£1.3M/yr5.5M searches / yr
90-day growth
-20.5%search demand this quarter
Competition
23%top-5 click share · 50 brands · 58 sellers

Flapen Score

Coffee Table against its category

The dotted line is the Home & Garden average. Past it, Coffee Table is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Table 5.5M times last year and spent an estimated £1.3M. The top 5 brands take 48% of clicks. Demand peaks in Nov. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 5.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
5.5M
Growth, 90 days vs prior 90
-20.5%
Conversion, latest week
0.4%
Market size, estimated
£1.3Ma year
Peak month
November1.7× the quietest month
Top search term
coffee table3.0M searches a year

02 · Price

A sale here is worth £54.63.

Listings sell for £54.63 on average, from £16.27 to £198.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £54.63 that is £5K to £14K a year per listing.

Average price
£54.63inside the $15 to $100 sweet spot
Price range
£16.27–£198.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£5K–£14K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 51% ship with Prime. On an average day, 17.2% of listings are out of stock. The average listing ranks #134 within Furniture. It carries 695 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
51%
Out of stock, average day
17.2%
Average rank
#134in Furniture
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
695per listing
Listings tracked
99

04 · Newcomers

4 of last year's 29 launches cleared the first-year sales bar.

29 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
29
Successful launches
4Amazon's first-year sales bar
Average brand age
35 months

Products

Top Coffee Table products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

50 falling

Sellers

58

Est. top-5 brand share

48%

Top 20: 81%

Est. top-5 click share

23%

Top 20: 54%

Open market

46%

  • Yaheetech15%
  • VASAGLE9%
  • URBNLIVING9%
  • Blisswood8%
  • YITAHOME8%
  • Hawthyhome6%

Demand

Coffee Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Coffee Table search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coffee table3.0M/yr
  • coffee tables for living room627K/yr
  • round coffee table336K/yr
  • coffee tables302K/yr
  • coffee table with storage176K/yr
  • living room table133K/yr
  • black coffee table136K/yr
  • white coffee table128K/yr
  • oak coffee table79K/yr
  • wooden coffee table77K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Table

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Assembly/Installation”
17%of negative reviews mention “Assembly/Installation”
0.7%of orders come back
“Really difficult to put together”
A buyer, on “Assembly/Installation”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Coffee Table questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data