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Coffee Station

Maybe

The top 5 brands take only 33% of clicks. But demand is soft, at -23.9% this quarter, so Coffee Station is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£241K/yr738K searches / yr
90-day growth
-23.9%search demand this quarter
Competition
28%top-5 click share · 70 brands · 81 sellers

Flapen Score

Coffee Station against its category

The dotted line is the Home & Garden average. Past it, Coffee Station is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Station market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Station 738K times last year and spent an estimated £241K. The top 5 brands take 33% of clicks. Demand peaks in Jan–Feb–Nov. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 738K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
738K
Growth, 90 days vs prior 90
-23.9%
Conversion, latest week
1.2%
Market size, estimated
£241Ka year
Peak month
January2.2× the quietest month
Top search term
coffee station221K searches a year

02 · Price

A sale here is worth £27.65.

Listings sell for £27.65 on average, from £3.38 to £306.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £27.65 that is £3K to £7K a year per listing.

Average price
£27.65inside the $15 to $100 sweet spot
Price range
£3.38–£306.79
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #119 within Coffee, Tea & Espresso. It carries 565 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
93%
Out of stock, average day
6.3%
Average rank
#119in Coffee, Tea & Espresso
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
565per listing
Listings tracked
87

04 · Newcomers

Amazon counts 7 of last year's 46 launches as successful.

46 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
46
Successful launches
7Amazon's first-year sales bar
Average brand age
22 months

Products

Top Coffee Station products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

£0£5K£10K£14K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

70 rising

Sellers

81

Top-5 brand share

33%

Top 20: 69%

Top-5 click share

28%

Top 20: 61%

Open market

63%

  • ANBOXIT8%
  • Eidoct7%
  • PopuLike6%
  • YMYNY6%
  • Wonthior5%
  • MHDCLY4%

Demand

Coffee Station search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Coffee Station search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee station221K/yr
  • coffee station organizer137K/yr
  • coffee bar57K/yr
  • coffee station accessories50K/yr
  • coffee bar accessories42K/yr
  • coffee stand25K/yr
  • coffee station cabinet29K/yr
  • tea station23K/yr
  • coffee organiser station23K/yr
  • tea and coffee station18K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Station

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.09

Too big

Bit small

Lid too small

Quality-Overall9%−0.06

the quality of the fridge is simply inferior

Cheap and nasty quality

Poor quality

Assembly/Installation9%+1.17

Assembly issues

assembly is frustrating

didn't assemble perfectly

Value For Money5%+0.44

A little expensive for what it was

looks more expensive than it costs

Looks more expensive than the price suggests

Strength4%+0.81

seems quite flimsy

not totally not strong enough

Not as strong as expected

Love

Assembly/Installation20%+1.17

Very easy to assemble

Easy to install

Very easy to put together

Quality-Overall15%−0.06

Overall build quality is solid

Great Build Quality

Excellent product

Strength12%+0.81

It's a sturdy piece

Nice and sturdy

Sturdy shelf

Storage Capacity8%+0.97

Good storage

It has a good capacity

Handy extra storage

Value For Money8%+0.44

Worth it

Excellent value

Good value

Return

1.5% Return rate 70% Fixable by listing

Size-Overall52%██▇█▇█

Too big

Bit small

Lid too small

Defective Material/Parts7%▆▅▅▅█▆

Broken part

Delivered and returned the same day when trying to fix the leg to the top the screws would not tighten

Quality-Overall6%▅▄█▃▅▄

the quality of the fridge is simply inferior

Cheap and nasty quality

Poor quality

Color5%█▆▆▇▅▅
Wood Quality3%█▄▆▅▆▅

There was damage to the wood

The finish of the wood is rough

screw through very weak wood

FAQ

Common Coffee Station questions

Answered from the same tracked data.