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Coffee Spoon

Fail

Prices span $3.01–$8.00, mostly outside the sweet spot, so Coffee Spoon is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£41K/yr121K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
46%top-5 click share · 27 brands · 48 sellers

Flapen Score

Coffee Spoon against its category

The dotted line is the Home & Garden average. Past it, Coffee Spoon is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Spoon market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Spoon 121K times last year and spent an estimated £41K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
7.8%
Market size, estimated
£41Ka year
Peak month
December2.3× the quietest month
Top search term
coffee scoop34K searches a year

02 · Price

A sale here is worth £4.36.

Listings sell for £4.36 on average, from £3.01 to £8.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £4.36 that is £1K to £2K a year per listing.

Average price
£4.36under the $15 to $100 sweet spot
Price range
£3.01–£8.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£1K–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #55 within Coffee, Tea & Espresso. It carries 897 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#55in Coffee, Tea & Espresso
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
897per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Coffee Spoon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

27 rising

Sellers

48

Top-5 brand share

50%

Top 20: 89%

Top-5 click share

46%

Top 20: 84%

Open market

46%

  • HouChanges24%
  • Houdian10%
  • De'Longhi7%
  • kuou5%
  • pobowlgarls4%
  • Tiyujonem4%

Demand

Coffee Spoon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Holiday '25FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Coffee Spoon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee scoop34K/yr
  • coffee spoon28K/yr
  • coffee spoons19K/yr
  • coffee scoop for ground coffee12K/yr
  • coffee measuring spoon10K/yr
  • coffee spoon measure7K/yr
  • coffee bean scoop5K/yr
  • coffee measure spoon3K/yr
  • coffee scoops3K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Spoon

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.06

smaller than expected

A little small for a coffee scoop

Slightly longer than normal teaspoons

Durability9%−0.05

Hardly used and end came off

Lasted 2 months, peeling and shedding into food when washed

unlikely to last long in regular use

Quality-Overall8%+2.59

These are not the best quality spoons

Cheap

Not best quality

Value For Money6%+1.00

Massively overpriced

A bit expensive for what it is to be honest

looks 10 times more expensive

Color6%

More black than silver looking

Spoon end is darker than in the photos

Looks and feels nice although it's not the stainless steel silver colour shown, it's actually black

Love

Quality-Overall45%+2.59

Beautiful quality

Good solid quality

The build quality stands out immediately

Value For Money15%+1.00

Fair price

Excellent value

Great deal

Advertised Vs Actual Product10%+0.31

As described

Better than expected

Just what I needed

Size-Overall8%−0.06

Good size

Good size little spoons

Perfect length

Strength4%

Sturdy Tea spoons

Sturdy

Nice sturdy spoons

Return

0.3% Return rate 77% Fixable by listing

Size-Overall73%▆▇█▆▇▇

smaller than expected

A little small for a coffee scoop

Slightly longer than normal teaspoons

Quality-Overall11%▃▄▁█▂▂

These are not the best quality spoons

Cheap

Not best quality

Weight Heavy3%▁▄▁█▄▁

These spoons are quite heavy

they are heavy

Handle Quality3%▁▆▇▁▁█

Handle not attached

Slightly longer handles than normal

Advertised Vs Actual Product2%█▁▁▁▄▅

Not 20g as Started in Description under Measurement

FAQ

Common Coffee Spoon questions

Answered from the same tracked data.