Coffee Mugs
FailDemand is soft, at -24.3% this quarter, so Coffee Mugs is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £66K/yr269K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 47%top-5 click share · 23 brands · 38 sellers
Flapen Score
Coffee Mugs against its category
The dotted line is the Home & Garden average. Past it, Coffee Mugs is stronger. Inside it, weaker.
Market
The Coffee Mugs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coffee Mugs 269K times last year and spent an estimated £66K. The top 5 brands take 77% of clicks. Flapen scores it 43 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.
- Searches, last 12 months
- 269K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £66Ka year
- Top search term
- coffee mugs192K searches a year
02 · Price
A sale here is worth £14.03.
Listings sell for £14.03 on average, from £5.36 to £28.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.03 that is £0 to £1K a year per listing.
- Average price
- £14.03under the $15 to $100 sweet spot
- Price range
- £5.36–£28.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #108 within Vacuum Flasks. It carries 2,263 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 91%
- Out of stock, average day
- 3.8%
- Average rank
- #108in Vacuum Flasks
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,263per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 2 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Coffee Mugs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Smash Stainless Steel Twist & Lock Travel Coffee Mug 350ml/ 12 fl oz Sage
- Price
- £8.31
- Rating
- 4.2/5
- Reviews
- 223
- Age
- 1y ago

Dawsons Living Multi-Coloured Stoneware Mugs Set - Wide Tea Coffee and Hot Chocolate Cups - Set of 6-11 oz / 312ml
- Price
- £13.09
- Rating
- 4.7/5
- Reviews
- 2,590
- Age
- 6y ago

Smash Stainless Steel Twist & Lock Travel Coffee Mug 355ml/ 12 fl oz Navy
- Price
- £8.98
- Rating
- 4.2/5
- Reviews
- 223
- Age
- 7mo ago

Smash Stainless Steel Twist & Lock Travel Coffee Mug 350ml/ 12 fl oz Black
- Price
- £8.58
- Rating
- 4.2/5
- Reviews
- 223
- Age
- 2y ago

Smash Glass Coffee Cup 350ml / 8oz Sage | with Protective Silicone Sleeve
- Price
- £8.40
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 7mo ago
Trending
90-day click momentum
Argon Tableware Coloured Coffee Mugs - Navy - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
- Price
- £12.43
- Rating
- 4.6/5
- Reviews
- 4,519
- Age
- 7y ago

Ava Nord 400 ml Coffee Mugs Set of 4 Ceramic Coffee Mugs with Handle Reactive Glaze Stoneware Coffee Mug Set for Tea Latte Cappuccino Cocoa Hot Chocolate Microwave & Dishwasher Safe - Green
- Price
- £22.21
- Rating
- 4.7/5
- Reviews
- 149
- Age
- 10mo ago

Ava Nord Ceramic Coffee Mugs Set of 4 | 340 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Aesthetic Nordic Design for Tea and Latte | Sage Ash
- Price
- £21.00
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 1y ago

Smash Stainless Steel Twist & Lock Travel Coffee Mug 355ml/ 12 fl oz Navy
- Price
- £8.98
- Rating
- 4.2/5
- Reviews
- 223
- Age
- 7mo ago

LE CREUSET Stoneware Coffee Mug 350 ml Volcanic 70302350900002
- Price
- £11.48
- Rating
- 4.7/5
- Reviews
- 5,172
- Age
- 7y ago
Newest
by launch date
Smash Stainless Steel Twist & Lock Travel Coffee Mug 355ml/ 12 fl oz Navy
- Price
- £8.98
- Rating
- 4.2/5
- Reviews
- 223
- Age
- 7mo ago

Smash Glass Coffee Cup 350ml / 8oz Sage | with Protective Silicone Sleeve
- Price
- £8.40
- Rating
- 4.8/5
- Reviews
- 22
- Age
- 7mo ago

Smash Stainless Steel Twist & Lock Brew Travel Coffee Mug with Handle 475ml/ 16 fl oz Black
- Price
- £12.37
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 8mo ago

CUQOO Colourful Stoneware Mugs Set of 6 Ceramic Coffee and Tea Cup Set | Durable Everyday Mugs for Hot Drinks Dishwasher and Microwave Safe 350ml
- Price
- £12.33
- Rating
- 4.8/5
- Reviews
- 125
- Age
- 9mo ago

Ava Nord Large Ceramic Coffee Mugs Set of 4 | 470 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Nordic Design for Tea Cocoa Latte | Sage Ash
- Price
- £24.46
- Rating
- 4.7/5
- Reviews
- 518
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 falling
Sellers
38
Top-5 brand share
77%
Top 20: 98%
Top-5 click share
47%
Top 20: 83%
Open market
21%
- Smash44%
- Ava Nord11%
- Argon Tableware10%
- Dawsons Living8%
- vancasso4%
- Amazon Basics2%
Demand
Coffee Mugs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6× · 10 of 12 months tracked
Search terms
Top Coffee Mugs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coffee mugs192K/yr
- smash coffee cup49K/yr
- reusable cup13K/yr
- coffee cup reusable4K/yr
- smash coffee cup travel8K/yr
- takeaway coffee cups reusable4K/yr
Reviews and returns
What reviews say buyers love and hate about Coffee Mugs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Leaks badly
Leaking
Not leakproof
poor quality lid
Awful quality
A rubbish product
The colour is flaking off
Colours started to come off
Colour different
Very small
Too big
Not fit for purpose
Terrible base broke straight away
one recently broke
Doesn't match their description of being durable as the paint is chipping off
Love
Excellent product
Good quality mugs
Good Quality mugs
Colour is vibrant
Love the colour
Great colours
Good size
the size is perfect for on the go travel
love the size
Best value
Excellent value
Good price
Totally leak proof
Does not leak
No leaks
Return
1.2% Return rate 58% Fixable by listing
Very small
Too big
Not fit for purpose
Leaks badly
Leaking
Not leakproof
The colour is flaking off
Colours started to come off
Colour different
poor quality lid
Awful quality
A rubbish product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coffee Mugs questions
Answered from the same tracked data.









