How competitive is the Coffee Mugs niche on Amazon United Kingdom?

23 brands and 38 sellers compete in Coffee Mugs on Amazon United Kingdom. The top 5 Coffee Mugs products take 47% of clicks and its top 5 brands hold 77% of demand.

What does it cost to enter the Coffee Mugs niche?

Coffee Mugs sells for £14.03 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.36–£28.64. The average incumbent carries 2,263 reviews — the moat a new listing must climb.

Coffee Mugs

soft demand (-24.3% this quarter) — Coffee Mugs doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Coffee Mugs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coffee Mugs is a £66K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 43/100.

Coffee Mugs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.3% over the last 90 days and 1.8% of searches end in a purchase.

£66K

revenue / yr

Units sold / yr5K

Search volume / yr-24.3%269K

Conversion rate1.8%

Avg price£14.03

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers23 · 38

Top-5 product click share47%

Open market23%

Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 35 products

Top Coffee Mugs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Smash Stainless Steel Twist & Lock Travel Coffee Mug 350ml/ 12 fl oz Sage

Price: £8.31
Rating: 4.2/5
Reviews: 223
Age: 1y ago

Dawsons Living Multi-Coloured Stoneware Mugs Set - Wide Tea Coffee and Hot Chocolate Cups - Set of 6-11 oz / 312ml

Price: £13.09
Rating: 4.7/5
Reviews: 2,590
Age: 6y ago

Smash Stainless Steel Twist & Lock Travel Coffee Mug 355ml/ 12 fl oz Navy

Price: £8.98
Rating: 4.2/5
Reviews: 223
Age: 7mo ago

Smash Stainless Steel Twist & Lock Travel Coffee Mug 350ml/ 12 fl oz Black

Price: £8.58
Rating: 4.2/5
Reviews: 223
Age: 2y ago

Smash Glass Coffee Cup 350ml / 8oz Sage | with Protective Silicone Sleeve

Price: £8.40
Rating: 4.8/5
Reviews: 22
Age: 7mo ago

Newest

by launch date

Smash Stainless Steel Twist & Lock Travel Coffee Mug 355ml/ 12 fl oz Navy

Price: £8.98
Rating: 4.2/5
Reviews: 223
Age: 7mo ago

Smash Glass Coffee Cup 350ml / 8oz Sage | with Protective Silicone Sleeve

Price: £8.40
Rating: 4.8/5
Reviews: 22
Age: 7mo ago

Smash Stainless Steel Twist & Lock Brew Travel Coffee Mug with Handle 475ml/ 16 fl oz Black

Price: £12.37
Rating: 5.0/5
Reviews: 8
Age: 8mo ago

CUQOO Colourful Stoneware Mugs Set of 6 Ceramic Coffee and Tea Cup Set | Durable Everyday Mugs for Hot Drinks Dishwasher and Microwave Safe 350ml

Price: £12.33
Rating: 4.8/5
Reviews: 125
Age: 9mo ago

Ava Nord Large Ceramic Coffee Mugs Set of 4 | 470 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Nordic Design for Tea Cocoa Latte | Sage Ash

Price: £24.46
Rating: 4.7/5
Reviews: 518
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

Top-5 brand share

77%

Top 20: 98%

Top-5 click share

47%

Top 20: 83%

Open market

21%

Smash44%
Ava Nord11%
Argon Tableware10%
Dawsons Living8%
vancasso4%
Amazon Basics2%

Coffee Mugs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume269KCVR1.8%Products35Brands23Top 5 Brands77%OOS Rate3.8%Rating4.5★Reviews2,263Avg BSR#108

Top Coffee Mugs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coffee mugs192K/yr -22.0%0.8% conv.
smash coffee cup49K/yr -37.4%2.7% conv.
reusable cup13K/yr -5.3%0.2% conv.
coffee cup reusable4K/yr -5.8%0.1% conv.
smash coffee cup travel8K/yr -36.2%2.8% conv.
takeaway coffee cups reusable4K/yr -4.1%0.3% conv.

What reviews say buyers love and hate about Coffee Mugs

What buyers mention most, as a share of all reviews.

What buyers love

80% of reviews

Quality-Overall20%

“Excellent product”

Color16%

“Colour is vibrant”

Size-Overall11%

“Good size”

Value For Money9%

“Best value”

Leak-Proof7%

“Totally leak proof”

What buyers complain about

63% of reviews

Leak-Proof18%

“Leaks badly”

Quality-Overall8%

“poor quality lid”

Color7%

“The colour is flaking off”

Size-Overall6%

“Very small”

Durability6%

“Terrible base broke straight away”

Coffee Mugs return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

58%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

36%

2Leak-Proof

15%

3Color

4Defective Material/Parts

5Quality-Overall

Common Coffee Mugs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coffee Mugs 43/100 on Amazon United Kingdom — Skip it. The niche generates £66K/yr across 35 tracked products. 2 of 9 products launched in the last 360 days are still selling. Search demand moved -24.3% over the last 90 days.

Coffee Mugs buyers on Amazon United Kingdom complain most about Leak-Proof, Quality-Overall, Color, the themes mined from the niche's reviews. Its return rate is 1.2%.