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Coffee Mugs

Fail

Demand is soft, at -24.3% this quarter, so Coffee Mugs is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£66K/yr269K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
47%top-5 click share · 23 brands · 38 sellers

Flapen Score

Coffee Mugs against its category

The dotted line is the Home & Garden average. Past it, Coffee Mugs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Mugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Mugs 269K times last year and spent an estimated £66K. The top 5 brands take 77% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 269K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
269K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
1.8%
Market size, estimated
£66Ka year
Top search term
coffee mugs192K searches a year

02 · Price

A sale here is worth £14.03.

Listings sell for £14.03 on average, from £5.36 to £28.64. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £14.03 that is £0 to £1K a year per listing.

Average price
£14.03under the $15 to $100 sweet spot
Price range
£5.36–£28.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #108 within Vacuum Flasks. It carries 2,263 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
3.8%
Average rank
#108in Vacuum Flasks
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,263per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Coffee Mugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

38

Top-5 brand share

77%

Top 20: 98%

Top-5 click share

47%

Top 20: 83%

Open market

21%

  • Smash44%
  • Ava Nord11%
  • Argon Tableware10%
  • Dawsons Living8%
  • vancasso4%
  • Amazon Basics2%

Demand

Coffee Mugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Holiday '25OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 2.6× · 10 of 12 months tracked

Search terms

Top Coffee Mugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee mugs192K/yr
  • smash coffee cup49K/yr
  • reusable cup13K/yr
  • coffee cup reusable4K/yr
  • smash coffee cup travel8K/yr
  • takeaway coffee cups reusable4K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Mugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof18%

Leaks badly

Leaking

Not leakproof

Quality-Overall8%+1.36

poor quality lid

Awful quality

A rubbish product

Color7%+0.85

The colour is flaking off

Colours started to come off

Colour different

Size-Overall6%+0.31

Very small

Too big

Not fit for purpose

Durability6%−0.05

Terrible base broke straight away

one recently broke

Doesn't match their description of being durable as the paint is chipping off

Love

Quality-Overall20%+1.36

Excellent product

Good quality mugs

Good Quality mugs

Color16%+0.85

Colour is vibrant

Love the colour

Great colours

Size-Overall11%+0.31

Good size

the size is perfect for on the go travel

love the size

Value For Money9%+0.76

Best value

Excellent value

Good price

Leak-Proof7%

Totally leak proof

Does not leak

No leaks

Return

1.2% Return rate 58% Fixable by listing

Size-Overall36%▄▇█▆▇▇

Very small

Too big

Not fit for purpose

Leak-Proof15%█▇▃▆▅▅

Leaks badly

Leaking

Not leakproof

Color9%▃▄▄▅▅█

The colour is flaking off

Colours started to come off

Colour different

Defective Material/Parts5%█▆▅▆▄▃
Quality-Overall4%▅▆▃▄█▂

poor quality lid

Awful quality

A rubbish product

FAQ

Common Coffee Mugs questions

Answered from the same tracked data.