coffee mugs
Skip itSoft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Good£14.03avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.36–£28.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay2,262.63avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£66K£66K/yr · 269K searches
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, coffee mugs is a £66K/yr Amazon United Kingdom market (269K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 43/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
coffee mugs market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £56K–£70K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 91%
- Out of stock
- 3.8%
- Avg brand age
- 37 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
23 falling
Sellers
38
Top-5 brand share
77%
Top 20: 98%
Top-5 click share
47%
Top 20: 83%
Open market
21%
- Smash44%
- Ava Nord11%
- Argon Tableware10%
- Dawsons Living8%
- vancasso4%
- Amazon Basics2%
Demand
Weekly Amazon search volume, last 43 weeks — -24.3% search growth over the last 90 days.Top coffee mugs search terms
- coffee mugs192K/yr
- smash coffee cup49K/yr
- reusable cup13K/yr
- coffee cup reusable4K/yr
- smash coffee cup travel8K/yr
- takeaway coffee cups reusable4K/yr
Top coffee mugs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Smash Stainless Steel Twist & Lock Travel Coffee Mug 350ml/ 12 fl oz Sage
Smash£8.314.2★223 rev
Dawsons Living Multi-Coloured Stoneware Mugs Set - Wide Tea Coffee and Hot Chocolate Cups - Set of 6-11 oz / 312ml
Dawsons Living£13.094.7★2,590 rev
Smash Stainless Steel Twist & Lock Travel Coffee Mug 355ml/ 12 fl oz Navy
Smash£8.984.2★223 rev
Smash Stainless Steel Twist & Lock Travel Coffee Mug 350ml/ 12 fl oz Black
Smash£8.584.2★223 rev
Smash Glass Coffee Cup 350ml / 8oz Sage | with Protective Silicone Sleeve
Smash£8.404.8★22 rev
Newest
by launch dateSmash Stainless Steel Twist & Lock Travel Coffee Mug 355ml/ 12 fl oz Navy
Smash£8.98223 rev
Smash Glass Coffee Cup 350ml / 8oz Sage | with Protective Silicone Sleeve
Smash£8.4022 rev
Smash Stainless Steel Twist & Lock Brew Travel Coffee Mug with Handle 475ml/ 16 fl oz Black
Smash£12.378 rev
CUQOO Colourful Stoneware Mugs Set of 6 Ceramic Coffee and Tea Cup Set | Durable Everyday Mugs for Hot Drinks Dishwasher and Microwave Safe 350ml
CUQOO£12.33125 rev
Ava Nord Large Ceramic Coffee Mugs Set of 4 | 470 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Nordic Design for Tea Cocoa Latte | Sage Ash
Ava Nord£24.46518 rev
Trending
90-day click momentum
Argon Tableware Coloured Coffee Mugs - Navy - 350ml - Pack of 6 - Gloss Ceramic Stoneware Latte Cappuccino Cups Hot Chocolate Cups Colourful Mug Set with Handle
Argon Tableware£12.434.6★
Ava Nord 400 ml Coffee Mugs Set of 4 Ceramic Coffee Mugs with Handle Reactive Glaze Stoneware Coffee Mug Set for Tea Latte Cappuccino Cocoa Hot Chocolate Microwave & Dishwasher Safe - Green
Ava Nord£22.214.7★
Ava Nord Ceramic Coffee Mugs Set of 4 | 340 ml Stoneware Coffee Cups | Lead-Free Non-Toxic | Microwave and Dishwasher Safe | Comfortable Handle | Aesthetic Nordic Design for Tea and Latte | Sage Ash
Ava Nord£21.004.7★
Smash Stainless Steel Twist & Lock Travel Coffee Mug 355ml/ 12 fl oz Navy
Smash£8.984.2★
LE CREUSET Stoneware Coffee Mug 350 ml Volcanic 70302350900002
LE CREUSET£11.484.7★
What buyers say about coffee mugs
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Colour is vibrant”
“Good size”
“Best value”
“Totally leak proof”
“Keeps drinks hot or cold”
“Item as advertised”
“Good design”
“Good solid cups”
“easy to handle”
What buyers complain about
“Leaks badly”
“poor quality lid”
“The colour is flaking off”
“Very small”
“Terrible base broke straight away”
“doesn't retain heat well”
“The paint has peeled off most of them- dont buy”
“Not great for price”
“you dont get whats advertised”
“when full they are quite heavy”
Top return reasons
Common questions
- Is coffee mugs profitable to sell on Amazon United Kingdom?
- The niche generates £66K/yr across 35 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Skip it (43/100).
- How competitive is the coffee mugs niche?
- 23 brands and 38 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in coffee mugs?
- Top complaints mined from reviews: Leak-Proof, Quality-Overall, Color. The return rate is 1.2%.
- What does it cost to enter the coffee mugs niche?
- Listings span £5.36–£28.64; the average listing price is £14.03 (sweet spot $15–$100). The average incumbent carries 2,263 reviews — the moat a new listing must climb.