Coffee Mat
FailPrices span $4.54–$15.88, mostly outside the sweet spot, so Coffee Mat is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £48K/yr189K searches / yr
- 90-day growth
- -28.7%search demand this quarter
- Competition
- 35%top-5 click share · 43 brands · 62 sellers
Flapen Score
Coffee Mat against its category
The dotted line is the Home & Garden average. Past it, Coffee Mat is stronger. Inside it, weaker.
Market
The Coffee Mat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coffee Mat 189K times last year and spent an estimated £48K. The top 5 brands take 47% of clicks. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 189K
- Growth, 90 days vs prior 90
- -28.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £48Ka year
- Top search term
- coffee mat73K searches a year
02 · Price
A sale here is worth £9.90.
Listings sell for £9.90 on average, from £4.54 to £15.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.90 that is £990 to £2K a year per listing.
- Average price
- £9.90under the $15 to $100 sweet spot
- Price range
- £4.54–£15.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £990–£2K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #158 within Coffee, Tea & Espresso. It carries 258 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #158in Coffee, Tea & Espresso
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 258per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 1 of last year's 21 launches as successful.
21 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 21
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Coffee Mat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Large Silicone Mat Under Coffee Machines 40.5x61cm with Raised Edges Stackable 19x40cm Multi-Functional Base Mat Nonstick Heat Resistant Coffee Bar Mat for Countertop Dish Drying Mat
- Price
- £13.32
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 2y ago

SARTNP Coffee Mat Coffee Machine Mat Rubber Backed Absorbent Dish Drying Pad for Kitchen Counter Bar Accessories (Black 30 x 40 cm)
- Price
- £8.59
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 1y ago

DK177 Coffee Mat Coffee Machine Mat Rubber Coffee Bar Mat Hide Stain Quick-Drying Waterproof Rubber Backing Fit Under Espresso Machine Coffee Machine Mat Counter Protector (24X16)
- Price
- £8.10
- Rating
- 4.6/5
- Reviews
- 3,142
- Age
- 3y ago

Hovoto Draining Mat Kitchen Super Absorbent Draining Mat Super Absorbent Kitchen Counter Mat Coffee Machine Mat Quick Dry Dish Drainer Mat Anti Slip Drainer Mat for Kitchen Counter Gray 30x50cm
- Price
- £6.77
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 3y ago

Inwee Silicone Mat Under Coffee Machines Automatic Coffee Machines Espresso Accessory Multifunctional Rubber Mat 48x30cm With Edge and Felt Barista Accessories (Gray)
- Price
- £12.21
- Rating
- 4.7/5
- Reviews
- 173
- Age
- 2y ago
Trending
90-day click momentum
Urban Nest Coffee Mat Absorbent PU Mat Linen-Look Brown 30x50cm
- Price
- £8.17
- Rating
- 4.0/5
- Reviews
- 50
- Age
- 6mo ago

Coffee Mat Coffee Maker Mat Non-Slip Coffee Mat with Waterproof Rubber Backing Super Absorbent Coffee Machine Coffee Bar Mat Quick-Drying Dish Drying Mat (Black 30x50cm)
- Price
- £9.93
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago

XIAPIA Silicone Coffee Machine Mat 60x40cm Kitchen Coffee Bar Mat Black
- Price
- £11.74
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 6mo ago

SARTNP Coffee Mat Coffee Machine Mat Rubber Backed Absorbent Dish Drying Pad for Kitchen Counter Espresso Accessories (Dark Grey 30 x 40 cm)
- Price
- £8.83
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 1y ago

SARTNP Coffee Mat Coffee Machine Mat Rubber Backed Absorbent Dish Drying Pad for Kitchen Counter Espresso Accessories (Black 40 x 50 cm)
- Price
- £11.17
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 1y ago
Newest
by launch date
Coffee Mat Coffee Maker Mat Non-Slip Coffee Mat with Waterproof Rubber Backing Super Absorbent Coffee Machine Coffee Bar Mat Quick-Drying Dish Drying Mat (Black 30x50cm)
- Price
- £9.93
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago

Urban Nest Coffee Mat Absorbent PU Mat Linen-Look Brown 30x50cm
- Price
- £8.17
- Rating
- 4.0/5
- Reviews
- 50
- Age
- 6mo ago

HQTS Silicone Coffee Machine Mat 50cm*40cm in Silicone Coffee Mat with Raised Edges Anti-Slip Accessories for Automatic Coffees Machines Kitchen Worktop Protector
- Price
- £11.50
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago

XIAPIA Silicone Coffee Machine Mat 60x40cm Kitchen Coffee Bar Mat Black
- Price
- £11.74
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 6mo ago

Laaorr Silicone Coffee Mat with 6 Coasters 61x40cm Large Coffee Machine Mat with Detachable Draining Mat for Countertop Coffee Bar Matt Non-Slip Heat Resistant Worktops Dish Drying Base Mat
- Price
- £9.83
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
43 rising
Sellers
62
Top-5 brand share
47%
Top 20: 84%
Top-5 click share
35%
Top 20: 73%
Open market
47%
- SARTNP16%
- NAYAHOSE10%
- Urban Nest8%
- DK1777%
- Inwee7%
- Hovoto6%
Demand
Coffee Mat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Dec · busiest ÷ quietest = 2.0× · 9 of 12 months tracked
Search terms
Top Coffee Mat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coffee mat73K/yr
- coffee machine mat52K/yr
- coffee machine mat counter protector10K/yr
- coffee matt10K/yr
- coffee station mat8K/yr
- silicone coffee machine mat8K/yr
- silicone coffee mat7K/yr
- coffee bar mat6K/yr
- coffee machine matt5K/yr
- coffee mats3K/yr
Reviews and returns
What reviews say buyers love and hate about Coffee Mat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not fit for purpose
ok. A lot bigger than expected
A bit small
bit expensive for what it is actually made from
It expensive for a bit of thin rubber
A bit overpriced for what it is
not thick enough to tamp
It's just thicker than black sacks and it's flimsy
Not thick enough
I found this awful to clean
it is a bit tough to clean/awkard
The texture on the top does make it a little hard to clean
Functional once flattened out
took a bit of time to flatten out
Love
Quality is very good, arrived promptly
Quality mat
Brilliant quality
Cleaning is straightforward
Easy clean
easy to clean up
Good fit
Fits in perfectly with my new kitchen
It is a great fit for the smallish. Pixie
Exactly as described
Exactly what I needed
Meets expectations
Good value for money
Excellent value
Great price
Return
1.6% Return rate 68% Fixable by listing
not fit for purpose
ok. A lot bigger than expected
A bit small
Build quality feels cheap and ineffective
not very nice quality wise
I wish I got a better quality solution
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coffee Mat questions
Answered from the same tracked data.









