Coffee Mat
prices mostly outside the sweet spot ($4.54–$15.88) — Coffee Mat doesn't clear our bar today.
Flapen Score
Is Coffee Mat profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Coffee Mat is a £48K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 46/100.
Coffee Mat: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -28.7% over the last 90 days and 2.5% of searches end in a purchase.
£48K
revenue / yr
Who owns the niche?
The top 5 brands hold 47% of demand, so 53% of the market is open.
53%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 54 products
Top Coffee Mat products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Large Silicone Mat Under Coffee Machines 40.5x61cm with Raised Edges Stackable 19x40cm Multi-Functional Base Mat Nonstick Heat Resistant Coffee Bar Mat for Countertop Dish Drying Mat
- Price
- £13.32
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 2y ago
SARTNP Coffee Mat Coffee Machine Mat Rubber Backed Absorbent Dish Drying Pad for Kitchen Counter Bar Accessories (Black 30 x 40 cm)
- Price
- £8.59
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 1y ago
DK177 Coffee Mat Coffee Machine Mat Rubber Coffee Bar Mat Hide Stain Quick-Drying Waterproof Rubber Backing Fit Under Espresso Machine Coffee Machine Mat Counter Protector (24X16)
- Price
- £8.10
- Rating
- 4.6/5
- Reviews
- 3,142
- Age
- 3y ago
Hovoto Draining Mat Kitchen Super Absorbent Draining Mat Super Absorbent Kitchen Counter Mat Coffee Machine Mat Quick Dry Dish Drainer Mat Anti Slip Drainer Mat for Kitchen Counter Gray 30x50cm
- Price
- £6.77
- Rating
- 4.6/5
- Reviews
- 490
- Age
- 3y ago
Inwee Silicone Mat Under Coffee Machines Automatic Coffee Machines Espresso Accessory Multifunctional Rubber Mat 48x30cm With Edge and Felt Barista Accessories (Gray)
- Price
- £12.21
- Rating
- 4.7/5
- Reviews
- 173
- Age
- 2y ago
Trending
90-day click momentum
Urban Nest Coffee Mat Absorbent PU Mat Linen-Look Brown 30x50cm
- Price
- £8.17
- Rating
- 4.0/5
- Reviews
- 50
- Age
- 6mo ago
Coffee Mat Coffee Maker Mat Non-Slip Coffee Mat with Waterproof Rubber Backing Super Absorbent Coffee Machine Coffee Bar Mat Quick-Drying Dish Drying Mat (Black 30x50cm)
- Price
- £9.93
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago
XIAPIA Silicone Coffee Machine Mat 60x40cm Kitchen Coffee Bar Mat Black
- Price
- £11.74
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 6mo ago
SARTNP Coffee Mat Coffee Machine Mat Rubber Backed Absorbent Dish Drying Pad for Kitchen Counter Espresso Accessories (Dark Grey 30 x 40 cm)
- Price
- £8.83
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 1y ago
SARTNP Coffee Mat Coffee Machine Mat Rubber Backed Absorbent Dish Drying Pad for Kitchen Counter Espresso Accessories (Black 40 x 50 cm)
- Price
- £11.17
- Rating
- 4.4/5
- Reviews
- 216
- Age
- 1y ago
Newest
by launch dateCoffee Mat Coffee Maker Mat Non-Slip Coffee Mat with Waterproof Rubber Backing Super Absorbent Coffee Machine Coffee Bar Mat Quick-Drying Dish Drying Mat (Black 30x50cm)
- Price
- £9.93
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 3mo ago
Urban Nest Coffee Mat Absorbent PU Mat Linen-Look Brown 30x50cm
- Price
- £8.17
- Rating
- 4.0/5
- Reviews
- 50
- Age
- 6mo ago
HQTS Silicone Coffee Machine Mat 50cm*40cm in Silicone Coffee Mat with Raised Edges Anti-Slip Accessories for Automatic Coffees Machines Kitchen Worktop Protector
- Price
- £11.50
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 6mo ago
XIAPIA Silicone Coffee Machine Mat 60x40cm Kitchen Coffee Bar Mat Black
- Price
- £11.74
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 6mo ago
Laaorr Silicone Coffee Mat with 6 Coasters 61x40cm Large Coffee Machine Mat with Detachable Draining Mat for Countertop Coffee Bar Matt Non-Slip Heat Resistant Worktops Dish Drying Base Mat
- Price
- £9.83
- Rating
- 4.6/5
- Reviews
- 8
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
43 rising
Sellers
62
Top-5 brand share
47%
Top 20: 84%
Top-5 click share
35%
Top 20: 73%
Open market
47%
- SARTNP16%
- NAYAHOSE10%
- Urban Nest8%
- DK1777%
- Inwee7%
- Hovoto6%
Coffee Mat demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Coffee Mat search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- coffee mat73K/yr
- coffee machine mat52K/yr
- coffee machine mat counter protector10K/yr
- coffee matt10K/yr
- coffee station mat8K/yr
- silicone coffee machine mat8K/yr
- silicone coffee mat7K/yr
- coffee bar mat6K/yr
- coffee machine matt5K/yr
- coffee mats3K/yr
What reviews say buyers love and hate about Coffee Mat
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Quality is very good, arrived promptly”
“Cleaning is straightforward”
“Good fit”
“Exactly as described”
“Good value for money”
What buyers complain about
62% of reviews“not fit for purpose”
“bit expensive for what it is actually made from”
“not thick enough to tamp”
“I found this awful to clean”
“Functional once flattened out”
Coffee Mat return rate & reasons
Why buyers send it back, as a share of all return requests.
1.6%
Return rate
68%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Coffee Mat questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
