coffee mat
Skip itPrices mostly outside the sweet spot ($4.54–$15.88) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Review moat
Great258.06avg incumbent reviews — the moat a new listing must climb
Returns
Great1.6%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.90avg listing price — sweet spot $15–$100
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad£48K£48K/yr · 189K searches
Growth
Bad-28.7%90-day search growth — must beat 0% to launch
Price range
Bad£4.54–£15.88cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coffee mat is a £48K/yr Amazon United Kingdom market (189K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
coffee mat market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £40K–£50K
- units × avg price
- Conversion rate
- 2.5%
- Avg BSR
- #158
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 4.1%
- Avg brand age
- 19 months
- Avg seller age
- 236 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
43 rising
Sellers
62
Top-5 brand share
47%
Top 20: 84%
Top-5 click share
35%
Top 20: 73%
Open market
47%
- SARTNP16%
- NAYAHOSE10%
- Urban Nest8%
- DK1777%
- Inwee7%
- Hovoto6%
Demand
Weekly Amazon search volume, last 39 weeks — -28.7% search growth over the last 90 days.Top coffee mat search terms
- coffee mat73K/yr
- coffee machine mat52K/yr
- coffee machine mat counter protector10K/yr
- coffee matt10K/yr
- coffee station mat8K/yr
- silicone coffee machine mat8K/yr
- silicone coffee mat7K/yr
- coffee bar mat6K/yr
- coffee machine matt5K/yr
- coffee mats3K/yr
Top coffee mat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Large Silicone Mat Under Coffee Machines 40.5x61cm with Raised Edges Stackable 19x40cm Multi-Functional Base Mat Nonstick Heat Resistant Coffee Bar Mat for Countertop Dish Drying Mat
NAYAHOSE£13.324.5★214 rev
SARTNP Coffee Mat Coffee Machine Mat Rubber Backed Absorbent Dish Drying Pad for Kitchen Counter Bar Accessories (Black 30 x 40 cm)
SARTNP£8.594.4★216 rev
DK177 Coffee Mat Coffee Machine Mat Rubber Coffee Bar Mat Hide Stain Quick-Drying Waterproof Rubber Backing Fit Under Espresso Machine Coffee Machine Mat Counter Protector (24X16)
DK177£8.104.6★3,142 rev
Hovoto Draining Mat Kitchen Super Absorbent Draining Mat Super Absorbent Kitchen Counter Mat Coffee Machine Mat Quick Dry Dish Drainer Mat Anti Slip Drainer Mat for Kitchen Counter Gray 30x50cm
Hovoto£6.774.6★490 rev
Inwee Silicone Mat Under Coffee Machines Automatic Coffee Machines Espresso Accessory Multifunctional Rubber Mat 48x30cm With Edge and Felt Barista Accessories (Gray)
Inwee£12.214.7★173 rev
Newest
by launch date
Coffee Mat Coffee Maker Mat Non-Slip Coffee Mat with Waterproof Rubber Backing Super Absorbent Coffee Machine Coffee Bar Mat Quick-Drying Dish Drying Mat (Black 30x50cm)
ZEAVOLA£9.9311 rev
Urban Nest Coffee Mat Absorbent PU Mat Linen-Look Brown 30x50cm
Urban Nest£8.1750 rev
HQTS Silicone Coffee Machine Mat 50cm*40cm in Silicone Coffee Mat with Raised Edges Anti-Slip Accessories for Automatic Coffees Machines Kitchen Worktop Protector
HQTS£11.507 rev
XIAPIA Silicone Coffee Machine Mat 60x40cm Kitchen Coffee Bar Mat Black
XIAPIA£11.7430 rev
Laaorr Silicone Coffee Mat with 6 Coasters 61x40cm Large Coffee Machine Mat with Detachable Draining Mat for Countertop Coffee Bar Matt Non-Slip Heat Resistant Worktops Dish Drying Base Mat
Laaorr£9.838 rev
Trending
90-day click momentumUrban Nest Coffee Mat Absorbent PU Mat Linen-Look Brown 30x50cm
Urban Nest£8.174.0★
Coffee Mat Coffee Maker Mat Non-Slip Coffee Mat with Waterproof Rubber Backing Super Absorbent Coffee Machine Coffee Bar Mat Quick-Drying Dish Drying Mat (Black 30x50cm)
ZEAVOLA£9.934.6★
XIAPIA Silicone Coffee Machine Mat 60x40cm Kitchen Coffee Bar Mat Black
XIAPIA£11.744.5★
SARTNP Coffee Mat Coffee Machine Mat Rubber Backed Absorbent Dish Drying Pad for Kitchen Counter Espresso Accessories (Dark Grey 30 x 40 cm)
SARTNP£8.834.4★
SARTNP Coffee Mat Coffee Machine Mat Rubber Backed Absorbent Dish Drying Pad for Kitchen Counter Espresso Accessories (Black 40 x 50 cm)
SARTNP£11.174.4★
What buyers say about coffee mat
What buyers praise and complain about, mined from review topics.What buyers love
“Quality is very good, arrived promptly”
“Cleaning is straightforward”
“Good fit”
“Exactly as described”
“Good value for money”
“it is stylish, stays in place and protects worktops”
“The new coffee machine never leaked”
“The mat is made of silicone which is nice and grippy and measures 60x40cm, which is a nice generous size, big enough to comfortably put our Gaggia Classic Pro espresso machine on it with room to spare for additional bits”
“Absorbs well”
“Works great with my Sage Coffee machine in my new kitchen”
What buyers complain about
“not fit for purpose”
“bit expensive for what it is actually made from”
“not thick enough to tamp”
“I found this awful to clean”
“Functional once flattened out”
“normally end up spilling ground beans everywhere”
“Build quality feels cheap and ineffective”
“The mat has a noticeable rubbery smell when new”
“Not as advertised”
“Doesn't hold water”
Top return reasons
Common questions
- Is coffee mat profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 54 tracked products. 1 of 21 products launched in the last 360 days are still selling. 90-day search growth is -28.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the coffee mat niche?
- 43 brands and 62 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 47% of demand.
- What do buyers complain about in coffee mat?
- Top complaints mined from reviews: Size-Overall, Value For Money, Thickness. The return rate is 1.6%.
- What does it cost to enter the coffee mat niche?
- Listings span £4.54–£15.88; the average listing price is £9.90 (sweet spot $15–$100). The average incumbent carries 258 reviews — the moat a new listing must climb.