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Coffee Mat

Fail

Prices span $4.54–$15.88, mostly outside the sweet spot, so Coffee Mat is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£48K/yr189K searches / yr
90-day growth
-28.7%search demand this quarter
Competition
35%top-5 click share · 43 brands · 62 sellers

Flapen Score

Coffee Mat against its category

The dotted line is the Home & Garden average. Past it, Coffee Mat is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Mat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Mat 189K times last year and spent an estimated £48K. The top 5 brands take 47% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 189K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -28.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
189K
Growth, 90 days vs prior 90
-28.7%
Conversion, latest week
2.5%
Market size, estimated
£48Ka year
Top search term
coffee mat73K searches a year

02 · Price

A sale here is worth £9.90.

Listings sell for £9.90 on average, from £4.54 to £15.88. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.90 that is £990 to £2K a year per listing.

Average price
£9.90under the $15 to $100 sweet spot
Price range
£4.54–£15.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£990–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #158 within Coffee, Tea & Espresso. It carries 258 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#158in Coffee, Tea & Espresso
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
258per listing
Listings tracked
54

04 · Newcomers

Amazon counts 1 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
21
Successful launches
1Amazon's first-year sales bar
Average brand age
19 months

Products

Top Coffee Mat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

62

Top-5 brand share

47%

Top 20: 84%

Top-5 click share

35%

Top 20: 73%

Open market

47%

  • SARTNP16%
  • NAYAHOSE10%
  • Urban Nest8%
  • DK1777%
  • Inwee7%
  • Hovoto6%

Demand

Coffee Mat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KBlack Friday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 2.0× · 9 of 12 months tracked

Search terms

Top Coffee Mat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee mat73K/yr
  • coffee machine mat52K/yr
  • coffee machine mat counter protector10K/yr
  • coffee matt10K/yr
  • coffee station mat8K/yr
  • silicone coffee machine mat8K/yr
  • silicone coffee mat7K/yr
  • coffee bar mat6K/yr
  • coffee machine matt5K/yr
  • coffee mats3K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Mat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall11%+0.37

not fit for purpose

ok. A lot bigger than expected

A bit small

Value For Money8%−0.01

bit expensive for what it is actually made from

It expensive for a bit of thin rubber

A bit overpriced for what it is

Thickness8%−0.07

not thick enough to tamp

It's just thicker than black sacks and it's flimsy

Not thick enough

Ease Of Cleaning7%+1.34

I found this awful to clean

it is a bit tough to clean/awkard

The texture on the top does make it a little hard to clean

Flatness7%−0.05

Functional once flattened out

took a bit of time to flatten out

Love

Quality-Overall21%+0.94

Quality is very good, arrived promptly

Quality mat

Brilliant quality

Ease Of Cleaning18%+1.34

Cleaning is straightforward

Easy clean

easy to clean up

Size-Overall14%+0.37

Good fit

Fits in perfectly with my new kitchen

It is a great fit for the smallish. Pixie

Advertised Vs Actual Product11%−0.06

Exactly as described

Exactly what I needed

Meets expectations

Value For Money6%−0.01

Good value for money

Excellent value

Great price

Return

1.6% Return rate 68% Fixable by listing

Size-Overall51%▅▅█▆▅▇

not fit for purpose

ok. A lot bigger than expected

A bit small

Quality-Overall10%█▅▂▅▄▃

Build quality feels cheap and ineffective

not very nice quality wise

I wish I got a better quality solution

Color7%█▃▅▄▇▃
Material Quality4%▅▃▄█▂▆
Compatibility-Overall4%▁▃▆█▄▆

FAQ

Common Coffee Mat questions

Answered from the same tracked data.