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Coffee Flask

Fail

Shoppers spend only $30K a year here, so Coffee Flask is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£30K/yr106K searches / yr
90-day growth
-11.7%search demand this quarter
Competition
30%top-5 click share · 35 brands · 105 sellers

Flapen Score

Coffee Flask against its category

The dotted line is the Home & Garden average. Past it, Coffee Flask is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Flask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Flask 106K times last year and spent an estimated £30K. The top 5 brands take 62% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-11.7%
Conversion, latest week
2.4%
Market size, estimated
£30Ka year
Peak month
December2.8× the quietest month
Top search term
drinking flask12K searches a year

02 · Price

A sale here is worth £11.93.

Listings sell for £11.93 on average, from £6.11 to £34.26. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.93 that is £0 to £1K a year per listing.

Average price
£11.93under the $15 to $100 sweet spot
Price range
£6.11–£34.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #69 within Vacuum Flasks. It carries 11,345 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
1.1%
Average rank
#69in Vacuum Flasks
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
11,345per listing
Listings tracked
62

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Coffee Flask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

£0£914£2K£3K£4K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

105

Top-5 brand share

62%

Top 20: 90%

Top-5 click share

30%

Top 20: 64%

Open market

34%

  • Thermos32%
  • Contigo10%
  • Otto Koning7%
  • MILTON7%
  • Mont-Clair6%
  • SUNWILL4%

Demand

Coffee Flask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Coffee Flask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • drinking flask12K/yr
  • metal flask12K/yr
  • drink flask12K/yr
  • tea thermos16K/yr
  • 500ml flask9K/yr
  • travel flask for hot drink13K/yr
  • hot and cold flask5K/yr
  • flask 500ml5K/yr
  • drink flasks3K/yr
  • 500ml flask for hot drinks5K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Flask

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof24%

Leaks everywhere

It leaks

Leaks badly

Heating11%−0.06

doesn't retain heat well

Doesn't hold heat well

Doesn't hold the heat

Durability9%−0.07

Breaks easy

Broke after a few uses

Doesn't last

Quality-Overall7%+1.20

isn't made super well

So disappointing for a normally good quality make

Bad quality

Size-Overall5%+0.65

Not fit for purpose

Very large

Small

Love

Quality-Overall20%+1.20

Good quality bottle

Solid build quality

Amazing quality

Temperature Retention18%+1.40

Keeps hot

Keeps drinks cold

Retains temperature

Value For Money9%+0.49

Decent price

Great value for money

Excellent value

Leak-Proof8%

Totally leak proof

Does not leak

No leaks

Size-Overall6%+0.65

Good size

Handy size

i loved the size of it

Return

1.2% Return rate 66% Fixable by listing

Size-Overall52%▆▇███▇

Not fit for purpose

Very large

Small

Leak-Proof14%█▆▅▆▆▆

Leaks everywhere

It leaks

Leaks badly

Color4%▆▇▇▆▅█
Weight Heavy3%▃▇▅█▆▃
Quality-Overall3%▅▅▆▇█▆

isn't made super well

So disappointing for a normally good quality make

Bad quality

FAQ

Common Coffee Flask questions

Answered from the same tracked data.