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Coffee Flask

a small market ($30K/yr) — Coffee Flask doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 8Growth 19Conversion 30Competition 85Returns 91Price range 68Avg price 49Brand share 71Review moat 21Quality gap 53
This niche Category average

Is Coffee Flask profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coffee Flask is a £30K/yr Amazon United Kingdom market (106K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Coffee Flask: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.7% over the last 90 days and 2.4% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr3K
Search volume / yr-11.7%106K
Conversion rate2.4%
Avg price£11.93

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers35 · 105
Top-5 product click share30%
Open market38%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 62 products

Sponsored placement81%
New entrants (1y)3· 2 succeeded
Avg rating4.4★
Avg reviews11,345

Top Coffee Flask products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

£0£914£2K£3K£4K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

35 falling

Sellers

105

Top-5 brand share

62%

Top 20: 90%

Top-5 click share

30%

Top 20: 64%

Open market

34%

  • Thermos32%
  • Contigo10%
  • Otto Koning7%
  • MILTON7%
  • Mont-Clair6%
  • SUNWILL4%

Coffee Flask demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume106KCVR2.4%Products62Brands35Top 5 Brands62%OOS Rate1.1%Rating4.4★Reviews11,345Avg BSR#69
6K4KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.8×

Top Coffee Flask search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • drinking flask12K/yr
  • metal flask12K/yr
  • drink flask12K/yr
  • tea thermos16K/yr
  • 500ml flask9K/yr
  • travel flask for hot drink13K/yr
  • hot and cold flask5K/yr
  • flask 500ml5K/yr
  • drink flasks3K/yr
  • 500ml flask for hot drinks5K/yr

What reviews say buyers love and hate about Coffee Flask

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Quality-Overall20%

Good quality bottle

Temperature Retention18%

Keeps hot

Value For Money9%

Decent price

Leak-Proof8%

Totally leak proof

Size-Overall6%

Good size

What buyers complain about

69% of reviews
Leak-Proof24%

Leaks everywhere

Heating11%

doesn't retain heat well

Durability9%

Breaks easy

Quality-Overall7%

isn't made super well

Size-Overall5%

Not fit for purpose

Coffee Flask return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
52%
2Leak-Proof
14%
3Color
4%
4Weight Heavy
3%
5Quality-Overall
3%

Common Coffee Flask questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coffee Flask 48/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 62 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -11.7% over the last 90 days.
Search demand for Coffee Flask on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 2.8× the quietest.