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Coffee Filter Papers

Fail

Prices span $2.24–$10.89, mostly outside the sweet spot, so Coffee Filter Papers is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£440K/yr500K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
83%top-5 click share · 9 brands · 42 sellers

Flapen Score

Coffee Filter Papers against its category

The dotted line is the Home & Garden average. Past it, Coffee Filter Papers is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Filter Papers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Filter Papers 500K times last year and spent an estimated £440K. The top 5 brands take 89% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

15.5% of searches ended in a purchase last week.

Shoppers searched for this 500K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £440K a year.

Searches, last 12 months
500K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
15.5%
Market size, estimated
£440Ka year
Peak month
November1.5× the quietest month
Top search term
coffee filter papers166K searches a year

02 · Price

A sale here is worth £5.70.

Listings sell for £5.70 on average, from £2.24 to £10.89. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 8,000 to 10,000 of them. At £5.70 that is £46K to £57K a year per listing.

Average price
£5.70under the $15 to $100 sweet spot
Price range
£2.24–£10.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
8,000–10,000
Revenue per listing a year
£46K–£57K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #17 within Coffee, Tea & Espresso. It carries 5,832 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
91%
Out of stock, average day
6.2%
Average rank
#17in Coffee, Tea & Espresso
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,832per listing
Listings tracked
11

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Coffee Filter Papers products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£66K£132K£198K£264K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

42

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

8%

  • Melitta53%
  • ZHIYE18%
  • Yafe9%
  • delisupplies5%
  • Quailitas4%
  • Edesia Espress3%
  • Open — no brand owns it (3 brands, 8%)

Demand

Coffee Filter Papers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Coffee Filter Papers search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee filter papers166K/yr
  • coffee filters128K/yr
  • coffee filter76K/yr
  • coffee filters size 426K/yr
  • coffee filter paper16K/yr
  • coffee paper filters11K/yr
  • coffee filter papers size 414K/yr
  • size 4 coffee filter papers13K/yr
  • paper coffee filters10K/yr
  • filter coffee papers8K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Filter Papers

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall44%−0.13

Big

Quite small

TOO SHORT

Value For Money10%+1.12

Doubled the price

item could have been expensive

Expensive for whai it does

Filtration10%+0.91

this filters not good

this completely defeats the purpose of having a filter in the first place

The filter simply doesn't do its job

Quality-Overall6%+1.54

I didnt expect such poor quality control

Utter rubbish

Very Poor Quality

Leak-Proof3%

Dripping for the V12 flats

Leaks right through when boiled water poured on

Love

Value For Money24%+1.12

Best value

Decent price

Good price

Filtration23%+0.91

Good quality filters

Great filter

Perfect coffee filters

Quality-Overall20%+1.54

Great quality and fast delivery

produce some nice quality filter coffees

Excellent product

Advertised Vs Actual Product7%+0.41

Do the job

As described

Just what I needed

Size-Overall5%−0.13

Perfect fit

Perfect size for my machine

It is just right for one or two small cups of coffee

Return

0.2% Return rate 82% Fixable by listing

Size-Overall79%▇▇▇█▆▇

Big

Quite small

TOO SHORT

Filtration9%▅▂▅▂█▄

this filters not good

this completely defeats the purpose of having a filter in the first place

The filter simply doesn't do its job

Functionality-Overall2%▁▆▁▅█▅
Compatibility-Overall2%█▄▁▄▁▄
Quality-Overall1%█▇▇▁▁▁

I didnt expect such poor quality control

Utter rubbish

Very Poor Quality

FAQ

Common Coffee Filter Papers questions

Answered from the same tracked data.