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Coffee Filter

a small market ($52K/yr) — Coffee Filter doesn't clear our bar today.

Flapen Score

47
Skip it
Market size 13Growth 19Conversion 67Competition 54Returns 99Price range 63Avg price 21Brand share 74Review moat 25Quality gap 52
This niche Category average

Is Coffee Filter profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coffee Filter is a £52K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 47/100.

Coffee Filter: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -12.4% over the last 90 days and 6.0% of searches end in a purchase.

£52K

revenue / yr

Units sold / yr8K
Search volume / yr-12.4%115K
Conversion rate6.0%
Avg price£7.47

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers22 · 102
Top-5 product click share53%
Open market39%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement55%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews4,243

Top Coffee Filter products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

102

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

53%

Top 20: 92%

Open market

34%

  • Melitta26%
  • Hongtellor13%
  • Vicloon9%
  • Kerry7%
  • HARIO6%
  • YunNasi6%

Coffee Filter demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume115KCVR6.0%Products29Brands22Top 5 Brands61%OOS Rate6.9%Rating4.4★Reviews4,243Avg BSR#156
4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top Coffee Filter search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coffee filter76K/yr
  • coffee filter cup15K/yr
  • coffee filter cone6K/yr
  • one cup coffee filter7K/yr
  • single cup coffee filter4K/yr
  • filter coffee cup4K/yr
  • coffe filter3K/yr

What reviews say buyers love and hate about Coffee Filter

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Filtration23%

Good quality filters

Quality-Overall18%

Good quality and value quick delivery

Value For Money18%

Best value

Advertised Vs Actual Product6%

Does the job

Ease Of Cleaning5%

Easy to clean

What buyers complain about

75% of reviews
Size-Overall41%

TOO SHORT

Value For Money8%

Doubled the price

Quality-Overall8%

I didnt expect such poor quality control

Filtration5%

this filters not good

Durability3%

The bags break extremely easily once coffee

Coffee Filter return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

82%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
76%
2Filtration
7%
3Functionality-Overall
3%
4Advertised Vs Actual Product
2%
5Compatibility-Overall
2%

Common Coffee Filter questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coffee Filter 47/100 on Amazon United Kingdom — Skip it. The niche generates £52K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -12.4% over the last 90 days.
Search demand for Coffee Filter on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.