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Coffee Filter

Fail

Shoppers spend only $52K a year here, so Coffee Filter is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£52K/yr115K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
53%top-5 click share · 22 brands · 102 sellers

Flapen Score

Coffee Filter against its category

The dotted line is the Home & Garden average. Past it, Coffee Filter is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Filter 115K times last year and spent an estimated £52K. The top 5 brands take 61% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
6.0%
Market size, estimated
£52Ka year
Peak month
December1.6× the quietest month
Top search term
coffee filter76K searches a year

02 · Price

A sale here is worth £7.47.

Listings sell for £7.47 on average, from £1.64 to £37.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.47 that is £747 to £2K a year per listing.

Average price
£7.47under the $15 to $100 sweet spot
Price range
£1.64–£37.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£747–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

55% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #156 within Coffee, Tea & Espresso. It carries 4,243 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
97%
Out of stock, average day
6.9%
Average rank
#156in Coffee, Tea & Espresso
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,243per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Coffee Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

102

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

53%

Top 20: 92%

Open market

34%

  • Melitta26%
  • Hongtellor13%
  • Vicloon9%
  • Kerry7%
  • HARIO6%
  • YunNasi6%

Demand

Coffee Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Coffee Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee filter76K/yr
  • coffee filter cup15K/yr
  • coffee filter cone6K/yr
  • one cup coffee filter7K/yr
  • single cup coffee filter4K/yr
  • filter coffee cup4K/yr
  • coffe filter3K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Filter

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall41%−0.13

TOO SHORT

Quite small

Big

Value For Money8%+0.98

Doubled the price

A bit overpriced

Expensive for whai it does

Quality-Overall8%+0.99

I didnt expect such poor quality control

Poor quality

Quality is good only complaint is size is a little small

Filtration5%+1.39

this filters not good

Filters are very small and slow flowing

The ring around the filter is on wonky

Durability3%−0.01

The bags break extremely easily once coffee

come apart on the last 4 I have used

Fell apart after 6 months

Love

Filtration23%+1.39

Good quality filters

Great filter

Perfect coffee filters

Quality-Overall18%+0.99

Good quality and value quick delivery

Excellent product

produce some nice quality filter coffees

Value For Money18%+0.98

Best value

Good price

Decent price

Advertised Vs Actual Product6%+0.27

Does the job

As described

Exactly what I needed

Ease Of Cleaning5%+0.49

Easy to clean

Easy to use and no mess

It is also remarkably easy to clean—a quick rinse

Return

0.2% Return rate 82% Fixable by listing

Size-Overall76%▇█▇█▇▇

TOO SHORT

Quite small

Big

Filtration7%▃▂▅▁█▄

this filters not good

Filters are very small and slow flowing

The ring around the filter is on wonky

Functionality-Overall3%▁▃▃█▄▅

The cup doesn't work

which I cant figure out if at root is good

Could be improved but ok!! Wasnt sure what to expect but it does the job!! Plastic is thick!! Only complaint is the speed coffee come out is slow, would be better if a little bigger.

Advertised Vs Actual Product2%█▁▄▁▂▄
Compatibility-Overall2%█▂▁▂▁▃

FAQ

Common Coffee Filter questions

Answered from the same tracked data.