coffee filter
Skip itA small market ($52K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good£1.64–£37.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad4,243.21avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.47avg listing price — sweet spot $15–$100
Growth
Bad-12.4%90-day search growth — must beat 0% to launch
Market size
Bad£52K£52K/yr · 115K searches
According to Flapen's Amazon United Kingdom niche tracking, coffee filter is a £52K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
coffee filter market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £45K–£60K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #156
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 55%
- Out of stock
- 6.9%
- Avg brand age
- 35 months
- Avg seller age
- 170 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
22 falling
Sellers
102
Top-5 brand share
61%
Top 20: 98%
Top-5 click share
53%
Top 20: 92%
Open market
34%
- Melitta26%
- Hongtellor13%
- Vicloon9%
- Kerry7%
- HARIO6%
- YunNasi6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top coffee filter search terms
- coffee filter76K/yr
- coffee filter cup15K/yr
- coffee filter cone6K/yr
- one cup coffee filter7K/yr
- single cup coffee filter4K/yr
- filter coffee cup4K/yr
- coffe filter3K/yr
Top coffee filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Filterbags 1x4/80 Original
Melitta£2.244.7★13,001 rev
Pour Over Coffee Filter - Stainless Steel Reusable Dripper for Manual Production and Preparation - Easy to Clean
Hongtellor£7.554.2★97 rev
Vicloon Stainless Steel Pour Over Coffee Maker - Reusable Paperless Drip Coffee Filter for Single Cup Brew
Vicloon£6.844.2★1,765 rev
Kerry Reusable Coffee Filter Stainless Steel Pour Over Dripper 13 Cups
Kerry£10.614.4★202 rev
YunNasi Pour Over Coffee Maker Glass Hand Drip Coffee Brewer Set Coffee Filter Jug with Permanent Filter (400ml)
YunNasi£11.114.4★1,207 rev
Newest
by launch date
Reusable Pour Over Coffee Dripper Stainless Steel Coffee Filter Paperless
YONGIAGA£6.4543 rev
Pour Over Coffee Dripper Reusable Stainless Steel Filter Portable Manual Coffee Maker for Travel Camping and Home No Paper Needed Fits Most Mugs and Carafes
Krysel£4.2222 rev
Pour Over Coffee Dripper Reusable Coffee Filter for Cup Brewing Eco-Friendly Ideal for Home and Office Use
BRITECO£3.7816 rev
Pour Over Coffee Filter - Stainless Steel Reusable Dripper for Manual Production and Preparation - Easy to Clean
Hongtellor£7.5597 rev
Vicloon Stainless Steel Pour Over Coffee Maker - Reusable Paperless Drip Coffee Filter for Single Cup Brew
Vicloon£6.841,765 rev
Trending
90-day click momentumPour Over Coffee Dripper Reusable Stainless Steel Filter Portable Manual Coffee Maker for Travel Camping and Home No Paper Needed Fits Most Mugs and Carafes
Krysel£4.224.3★
Vietnamese Coffee Filter Set. Also Known as a Vietnamese Coffee Maker or Press 8oz Gravity Insert (Medium 1-Pack)
Thang Long£8.344.6★
Pour Over Coffee Filter - Stainless Steel Reusable Dripper for Manual Production and Preparation - Easy to Clean
Hongtellor£7.554.2★
Pour Over Coffee Dripper Reusable Coffee Filter for Cup Brewing Eco-Friendly Ideal for Home and Office Use
BRITECO£3.783.7★
Reusable Pour Over Coffee Dripper Stainless Steel Coffee Filter Paperless
YONGIAGA£6.454.6★
What buyers say about coffee filter
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality filters”
“Good quality and value quick delivery”
“Best value”
“Does the job”
“Easy to clean”
“Perfect fit”
“Easy to use”
“Effective”
“sturdy”
“Compatible with most automatic machines & pour overs”
What buyers complain about
“TOO SHORT”
“Doubled the price”
“I didnt expect such poor quality control”
“this filters not good”
“The bags break extremely easily once coffee”
“The handles just keep collapsing”
“These filters are pretty thin”
“Dripping for the V12 flats”
“The cup doesn't work”
“the colour is as in photo only problem I had if not empty. only just a drip durable under the cool filter”
Top return reasons
Common questions
- Is coffee filter profitable to sell on Amazon United Kingdom?
- The niche generates £52K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (47/100).
- How competitive is the coffee filter niche?
- 22 brands and 102 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in coffee filter?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.2%.
- When does demand for coffee filter peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the coffee filter niche?
- Listings span £1.64–£37.70; the average listing price is £7.47 (sweet spot $15–$100). The average incumbent carries 4,243 reviews — the moat a new listing must climb.