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Coco Coir

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -8.3% this quarter, so Coco Coir is a Maybe.

Flapen Score
62
62 / 100
Top 14% of 5,777 Home & Garden niches · +11 vs the category median of 51
Market size
£364K/yr338K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
37%top-5 click share · 24 brands · 62 sellers

Flapen Score

Coco Coir against its category

The dotted line is the Home & Garden average. Past it, Coco Coir is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coco Coir market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coco Coir 338K times last year and spent an estimated £364K. The top 5 brands take 61% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 338K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £364K a year.

Searches, last 12 months
338K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
9.7%
Market size, estimated
£364Ka year
Peak month
April2.9× the quietest month
Top search term
coco coir109K searches a year

02 · Price

A sale here is worth £11.12.

Listings sell for £11.12 on average, from £3.00 to £40.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.12 that is £8K to £11K a year per listing.

Average price
£11.12under the $15 to $100 sweet spot
Price range
£3.00–£40.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

74% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #227 within Soils, Mulches & Planting Media. It carries 1,065 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
74%
Out of stock, average day
10.3%
Average rank
#227in Soils, Mulches & Planting Media
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,065per listing
Listings tracked
43

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Coco Coir products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

62

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

37%

Top 20: 80%

Open market

32%

  • Legigo15%
  • bhomescent14%
  • Coco&Coir Everything in a nutshell13%
  • Exo Terra11%
  • CANNA8%
  • Riare7%

Demand

Coco Coir search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.9×

Search terms

Top Coco Coir search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coco coir109K/yr
  • coir compost42K/yr
  • coconut coir33K/yr
  • coir23K/yr
  • coco coir brick18K/yr
  • coco soil15K/yr
  • coir block10K/yr
  • coco fibre12K/yr
  • coconut fibre11K/yr
  • cocopeat7K/yr

Reviews and returns

What reviews say buyers love and hate about Coco Coir

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth16%−0.03

Waste of time and money- No growth

Absolutely nothing grew using this

This is no suitable for seed germination

Value For Money11%+0.18

Quite expensive and not worth the money

Expensive

just way overpriced

Absorbency6%−0.06

Does not absorb water

Hasnt absorbed the water after more than 12 hours, waterlogged and unusable

1 hour later the soil is still a rigid non absorbent block

Size-Overall5%

Had my doubts when this arrived as stupidly did not read blurb about size

Too loose and fine

So small

Smell5%−0.04

And it smells disgusting

that chemical stench is awful

It stinks of petrol or chemicals or something

Love

Quality-Overall22%+1.93

Excellent product

High quality coco fiber, well ground and easy to spread

Good quality potting compost

Plant Growth14%−0.03

plants are happy with it

so for growing houseplants it seems to work great

Some of my plants do really well in it

Value For Money13%+0.18

Great amount for money

Good value for money

Good value

Ease Of Use13%+0.71

Easy to use

Very handy

very easy to work with

Advertised Vs Actual Product7%+0.23

Just what I was looking for

As expected

Does what it says

Return

0.3% Return rate 64% Fixable by listing

Size-Overall40%█▄▅▂▃▄

Had my doubts when this arrived as stupidly did not read blurb about size

Too loose and fine

So small

Advertised Vs Actual Product15%▁▄▁█▇▆

this again totally misleading

I didn't get what was advertised

Not as described

Value For Money10%▁█▅▃▁▄

Quite expensive and not worth the money

Expensive

just way overpriced

Functionality-Overall7%▁▁▅▁█▄
Moist/Dry4%▁▁▃▅█▇

FAQ

Common Coco Coir questions

Answered from the same tracked data.