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Cocktail Umbrellas

Cocktail Umbrellas shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Signals Trending

Flapen Score

58
Worth a look
Market size 19Growth 96Conversion 97Competition 43Returns 98Price range 5Avg price 16Brand share 73Review moat 70Quality gap 27
This niche Category average

Is Cocktail Umbrellas profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cocktail Umbrellas is a £77K/yr Amazon United Kingdom market (88K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 58/100.

Cocktail Umbrellas: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +131.6% over the last 90 days and 15.6% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr15K
Search volume / yr+131.6%88K
Conversion rate15.6%
Avg price£5.63

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers18 · 34
Top-5 product click share59%
Open market39%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement80%
New entrants (1y)7· 0 succeeded
Avg rating4.6★
Avg reviews682

Top Cocktail Umbrellas products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

34

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

33%

  • Guagua23%
  • Ailvor13%
  • Generic11%
  • TENTHPEO8%
  • Chef Aid7%
  • Yajesy6%

Cocktail Umbrellas demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume88KCVR15.6%Products20Brands18Top 5 Brands61%OOS Rate6.9%Rating4.6★Reviews682Avg BSR#54
4K3KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Top Cocktail Umbrellas search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cocktail umbrellas49K/yr
  • cocktail umbrellas for drinks22K/yr
  • drink umbrellas6K/yr
  • cocktail umbrella7K/yr
  • coctail umbrella4K/yr

What reviews say buyers love and hate about Cocktail Umbrellas

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Value For Money24%

Good value

Quality-Overall23%

Excellent product as described

Color14%

Great vibrant colour

Advertised Vs Actual Product10%

Does the job

Ease Of Use9%

They are very easy to use

What buyers complain about

71% of reviews
Quality-Overall22%

low quality rubbish

Dishwasher Safe17%

Being wooden and material they aren't dishwasher safe, so not really re-usable,

Color14%

Colours aren't bright like the photo

Size-Overall8%

These are small

Advertised Vs Actual Product6%

pictures are misleading

Cocktail Umbrellas return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
44%
2Color
38%
3Size-Overall
13%
4Durability
6%

Common Cocktail Umbrellas questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cocktail Umbrellas 58/100 on Amazon United Kingdom — Worth a look. The niche generates £77K/yr across 20 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved +131.6% over the last 90 days.
Search demand for Cocktail Umbrellas on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 2.9× the quietest.