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Cocktail Umbrellas

Maybe

An estimated 0.3% of orders come back. But prices span $2.17–$15.64, mostly outside the sweet spot, so Cocktail Umbrellas is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£77K/yr88K searches / yr
90-day growth
+131.6%search demand this quarter
Competition
59%top-5 click share · 18 brands · 34 sellers

Flapen Score

Cocktail Umbrellas against its category

The dotted line is the Home & Garden average. Past it, Cocktail Umbrellas is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocktail Umbrellas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cocktail Umbrellas 88K times last year and spent an estimated £77K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +131.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+131.6%
Conversion, latest week
15.6%
Market size, estimated
£77Ka year
Peak month
July2.9× the quietest month
Top search term
cocktail umbrellas49K searches a year

02 · Price

A sale here is worth £5.63.

Listings sell for £5.63 on average, from £2.17 to £15.64. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.63 that is £3K to £4K a year per listing.

Average price
£5.63under the $15 to $100 sweet spot
Price range
£2.17–£15.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #54 within Barware. It carries 682 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#54in Barware
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
682per listing
Listings tracked
20

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cocktail Umbrellas products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

34

Est. top-5 brand share

61%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

33%

  • Guagua23%
  • Ailvor13%
  • Generic11%
  • TENTHPEO8%
  • Chef Aid7%
  • Yajesy6%

Demand

Cocktail Umbrellas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Search terms

Top Cocktail Umbrellas search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cocktail umbrellas49K/yr
  • cocktail umbrellas for drinks22K/yr
  • drink umbrellas6K/yr
  • cocktail umbrella7K/yr
  • coctail umbrella4K/yr

Reviews and returns

What reviews say buyers love and hate about Cocktail Umbrellas

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
22%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“low quality rubbish”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Cocktail Umbrellas questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data