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Cocktail Umbrellas

Maybe

Returns run at only 0.3% of orders. But prices span $2.17–$15.64, mostly outside the sweet spot, so Cocktail Umbrellas is a Maybe.

Filters Trending
Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£77K/yr88K searches / yr
90-day growth
+131.6%search demand this quarter
Competition
59%top-5 click share · 18 brands · 34 sellers

Flapen Score

Cocktail Umbrellas against its category

The dotted line is the Home & Garden average. Past it, Cocktail Umbrellas is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocktail Umbrellas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cocktail Umbrellas 88K times last year and spent an estimated £77K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved +131.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
+131.6%
Conversion, latest week
15.6%
Market size, estimated
£77Ka year
Peak month
July2.9× the quietest month
Top search term
cocktail umbrellas49K searches a year

02 · Price

A sale here is worth £5.63.

Listings sell for £5.63 on average, from £2.17 to £15.64. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £5.63 that is £3K to £4K a year per listing.

Average price
£5.63under the $15 to $100 sweet spot
Price range
£2.17–£15.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #54 within Barware. It carries 682 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
6.9%
Average rank
#54in Barware
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
682per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Cocktail Umbrellas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

34

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

33%

  • Guagua23%
  • Ailvor13%
  • Generic11%
  • TENTHPEO8%
  • Chef Aid7%
  • Yajesy6%

Demand

Cocktail Umbrellas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Prime Day '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Search terms

Top Cocktail Umbrellas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cocktail umbrellas49K/yr
  • cocktail umbrellas for drinks22K/yr
  • drink umbrellas6K/yr
  • cocktail umbrella7K/yr
  • coctail umbrella4K/yr

Reviews and returns

What reviews say buyers love and hate about Cocktail Umbrellas

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.06

low quality rubbish

no variety at all

Dishwasher Safe17%+0.51

Being wooden and material they aren't dishwasher safe, so not really re-usable,

Color14%−0.16

Colours aren't bright like the photo

All red apart from two of them

Size-Overall8%+0.35

These are small

Advertised Vs Actual Product6%−0.06

pictures are misleading

Love

Value For Money24%+2.56

Good value

Overall, they were great value for money and really helped elevate the party atmosphere without much effort

great value for money

Quality-Overall23%−0.06

Excellent product as described

Good well made product

Excellent quality

Color14%−0.16

Great vibrant colour

come in a range of different colours

There are a variety of colours and they look cute and fun

Advertised Vs Actual Product10%−0.06

Does the job

Does the job

as described

Ease Of Use9%+0.42

They are very easy to use

They were easy to open and use, and we had more than enough for all the guests with plenty left over for decorating other items like cupcakes and fruit platters

The umbrellas open easily

Return

0.3% Return rate 50% Fixable by listing

Quality-Overall44%▁▁█▁▆▃

low quality rubbish

no variety at all

Color38%▁█▁▁▁▃

Colours aren't bright like the photo

All red apart from two of them

Size-Overall13%▁▁▁▁▁█

These are small

Durability6%▁▁▁▁█▁

FAQ

Common Cocktail Umbrellas questions

Answered from the same tracked data.