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Cocktail Strainer

Maybe

Buyers convert on 18.2% of searches. But prices span $1.65–$13.63, mostly outside the sweet spot, so Cocktail Strainer is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£39K/yr32K searches / yr
90-day growth
+12.2%search demand this quarter
Competition
48%top-5 click share · 27 brands · 47 sellers

Flapen Score

Cocktail Strainer against its category

The dotted line is the Home & Garden average. Past it, Cocktail Strainer is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocktail Strainer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cocktail Strainer 32K times last year and spent an estimated £39K. The top 5 brands take 50% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

18.2% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.2% of those searches ended in a purchase. Searches in the last 90 days moved +12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
+12.2%
Conversion, latest week
18.2%
Market size, estimated
£39Ka year
Peak month
December3.3× the quietest month
Top search term
cocktail strainer21K searches a year

02 · Price

A sale here is worth £6.78.

Listings sell for £6.78 on average, from £1.65 to £13.63. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £6.78 that is £678 to £2K a year per listing.

Average price
£6.78under the $15 to $100 sweet spot
Price range
£1.65–£13.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£678–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

66% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #49 within Coffee, Tea & Espresso. It carries 240 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
66%
Prime listings
93%
Out of stock, average day
10.3%
Average rank
#49in Coffee, Tea & Espresso
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
240per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Cocktail Strainer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

27 falling

Sellers

47

Top-5 brand share

50%

Top 20: 93%

Top-5 click share

48%

Top 20: 92%

Open market

45%

  • Beaumont20%
  • RongLeDAI12%
  • PSFXBM7%
  • Hongtellor5%
  • KSVFTB5%
  • Etens5%

Demand

Cocktail Strainer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 3.3×

Search terms

Top Cocktail Strainer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cocktail strainer21K/yr
  • hawthorne strainer4K/yr
  • cocktail sieve4K/yr
  • cocktail strainers2K/yr

Reviews and returns

What reviews say buyers love and hate about Cocktail Strainer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.15

Broke

Broken in a month

lasted 2 weeks before breaking in 2

Rusts/Corrodes14%−0.06

This item went rusty straight away

Really rusty

which was sold as stainless had gone rusty

Size-Overall14%+1.30

Bigger than I thought

wish I got the bigger size because I use it for sooo many things around the kitchen

Bigger than it seems

Quality-Overall14%−0.14

Not the best

Bad quality

Ease Of Cleaning9%+0.22

They don't clean very easy apart from that they are ok

Love

Quality-Overall40%−0.14

Good Quality Items

Solidly made and has a good mesh

Overall, a practical, good-quality bar accessory that's ideal for making cocktails at home

Value For Money10%+0.73

Good value for money and highly recommended

Good value for money

Value for money

Strength9%+0.87

solid and sturdy

Good strong tea strainer

This cocktail strainer feels sturdy and well made, with a comfortable handle that's easy to hold while pouring

Ease Of Cleaning8%+0.22

Cleaning is quick with a rinse or dishwasher cycle

Easy to clean too

It has quite a fine mesh which traps all

Size-Overall8%+1.30

still fits nicely

The wire spring fits neatly inside standard shaker tins

Perfect fit for my Boston shaker

Return

0.3% Return rate 74% Fixable by listing

Size-Overall59%▅█▅▆▅▇

Bigger than I thought

wish I got the bigger size because I use it for sooo many things around the kitchen

Bigger than it seems

Balance/Stability8%▁▁▂▁█▁

Because of bad balance

Advertised Vs Actual Product5%▁▁▅▁█▁
Defective Material/Parts3%▁▁█▇▁▁
Compatibility-Overall3%▁▄▁▁▁█

FAQ

Common Cocktail Strainer questions

Answered from the same tracked data.