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Cocktail Glasses

Maybe

Returns run at only 0.9% of orders. But demand is soft, at +7.5% this quarter, so Cocktail Glasses is a Maybe.

Flapen Score
63
63 / 100
Top 12% of 5,777 Home & Garden niches · +12 vs the category median of 51
Market size
£439K/yr855K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
40%top-5 click share · 29 brands · 51 sellers

Flapen Score

Cocktail Glasses against its category

The dotted line is the Home & Garden average. Past it, Cocktail Glasses is stronger. Inside it, weaker.

63Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cocktail Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cocktail Glasses 855K times last year and spent an estimated £439K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 63 out of 100, a Maybe.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 855K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £439K a year.

Searches, last 12 months
855K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
3.3%
Market size, estimated
£439Ka year
Peak month
December4.9× the quietest month
Top search term
cocktail glasses392K searches a year

02 · Price

A sale here is worth £15.60.

Listings sell for £15.60 on average, from £6.10 to £36.24. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £15.60 that is £4K to £8K a year per listing.

Average price
£15.60inside the $15 to $100 sweet spot
Price range
£6.10–£36.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #54 within Glassware. It carries 632 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
81%
Out of stock, average day
7.9%
Average rank
#54in Glassware
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
632per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Cocktail Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£53K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

51

Top-5 brand share

59%

Top 20: 93%

Top-5 click share

40%

Top 20: 77%

Open market

35%

  • LAV23%
  • Rink Drink14%
  • Ravenhead8%
  • Acense8%
  • bar@drinkstuff6%
  • Vemacity6%

Demand

Cocktail Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Cocktail Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cocktail glasses392K/yr
  • martini glasses180K/yr
  • cocktail glass39K/yr
  • coupe glasses43K/yr
  • martini glass23K/yr
  • espresso martini glasses32K/yr
  • champagne coupe glasses36K/yr
  • coctail glasses13K/yr
  • cocktail glasses set of 216K/yr
  • coupe glasses cocktail10K/yr

Reviews and returns

What reviews say buyers love and hate about Cocktail Glasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.05

small

These glasses are tiny

Larger than expected

Quality-Overall18%−0.04

Poor quality flawed glass

Not good quality

glass/quality not strong enough

Durability8%−0.08

I managed to break one of the first 6 I bought

Don't think they'll last long

One of the glasses broke after the very first use while I was washing it

Thickness6%−0.02

Glass is a little thick

I do find the thickness of the 'bowl' to be a little on the thick side

Very thin

Strength5%−0.02

fragile

Flimsy and cheap

Very thin

Love

Quality-Overall29%−0.04

Excellent Quality

Really nice glasses

Nice quality glasses

Color14%+2.32

Bright colours

Gorgeous colours

Colours are lovely

Value For Money13%+0.75

Excellent value

Good value

Well worth the money

Size-Overall10%−0.05

Convenient size

a good size

These glasses are a good size

Advertised Vs Actual Product7%+0.31

As described

Exactly what I wanted

Just right

Return

0.9% Return rate 70% Fixable by listing

Size-Overall63%▆▆▇███

small

These glasses are tiny

Larger than expected

Quality-Overall8%▂█▆▅▄▄

Poor quality flawed glass

Not good quality

glass/quality not strong enough

Defective Material/Parts7%█▃▃▄▄▂
Material Quality4%▆█▃▃▂█
Weight Heavy3%▁▇█▁▅▃

FAQ

Common Cocktail Glasses questions

Answered from the same tracked data.