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Coasters

Coasters shows low returns (0.7%), but prices mostly outside the sweet spot ($3.68–$11.94) keeps it on the watch list.

Flapen Score

53
Worth a look
Market size 57Growth 19Conversion 40Competition 82Returns 97Price range 0Avg price 20Brand share 91Review moat 47Quality gap 33
This niche Category average

Is Coasters profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coasters is a £427K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Coasters: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.2% over the last 90 days and 3.2% of searches end in a purchase.

£427K

revenue / yr

Units sold / yr60K
Search volume / yr-12.2%1.8M
Conversion rate3.2%
Avg price£7.36

Who owns the niche?

The top 5 brands hold 44% of demand, so 56% of the market is open.

56%

open market share

Brands · sellers38 · 93
Top-5 product click share33%
Open market56%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 52 products

Sponsored placement77%
New entrants (1y)9· 0 succeeded
Avg rating4.5★
Avg reviews1,809

Top Coasters products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£17K£34K£51K£68K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

93

Top-5 brand share

44%

Top 20: 84%

Top-5 click share

33%

Top 20: 69%

Open market

51%

  • Yafe15%
  • WLWNWFT13%
  • Wingcases5%
  • Samhita5%
  • Staruby5%
  • ZHEZHE5%

Coasters demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR3.2%Products52Brands38Top 5 Brands44%OOS Rate10.2%Rating4.5★Reviews1,809Avg BSR#132
50K30KHoliday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Top Coasters search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coasters759K/yr
  • coasters set of 6222K/yr
  • coaster170K/yr
  • coasters set of 4165K/yr
  • wooden coasters69K/yr
  • coasters set of 853K/yr
  • coasters with holder51K/yr
  • coaster set44K/yr
  • ceramic coasters40K/yr
  • outdoor coasters for garden tables12K/yr

What reviews say buyers love and hate about Coasters

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Quality-Overall29%

Really good quality excellent for the price really strong arrived on time

Value For Money12%

Excellent value for money

Color8%

Love the colours

Advertised Vs Actual Product7%

As described

Grip6%

Non slip

What buyers complain about

74% of reviews
Quality-Overall16%

Poor quality, felt like they would break in half easily

Strength8%

a little flimsy

Color8%

they are almost black

Stain Resistance8%

Not stain proof

Value For Money7%

They look more expensive

Coasters return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
29%
2Quality-Overall
16%
3Size-Overall
9%
4Material Quality
6%
5Advertised Vs Actual Product
6%

Common Coasters questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coasters 53/100 on Amazon United Kingdom — Worth a look. The niche generates £427K/yr across 52 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -12.2% over the last 90 days.
Search demand for Coasters on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.7× the quietest.