Is coasters profitable to sell on Amazon United Kingdom?

The niche generates £427K/yr across 52 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (53/100).

How competitive is the coasters niche?

38 brands and 93 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in coasters?

Top complaints mined from reviews: Quality-Overall, Strength, Color. The return rate is 0.7%.

When does demand for coasters peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the coasters niche?

Listings span £3.68–£11.94; the average listing price is £7.36 (sweet spot $15–$100). The average incumbent carries 1,809 reviews — the moat a new listing must climb.

coasters

Worth a look

Shows low returns (0.7%), but prices mostly outside the sweet spot ($3.68–$11.94) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great44%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Market size

Good£427K

£427K/yr · 1.8M searches

Review moat

Okay1,809.15

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Bad£7.36

avg listing price — sweet spot $15–$100

Growth

Bad-12.2%

90-day search growth — must beat 0% to launch

Price range

Bad£3.68–£11.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, coasters is a £427K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

coasters market data

Units sold / yr: 50K–60K; avg 750–1,000/product
Revenue / yr: £368K–£442K; units × avg price
Conversion rate: 3.2%
Avg BSR: #132
Page quality: 0%
Prime: 98%
Sponsored: 77%
Out of stock: 10.2%
Avg brand age: 33 months
Avg seller age: 177 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

Top-5 brand share

44%

Top 20: 84%

Top-5 click share

33%

Top 20: 69%

Open market

51%

Yafe15%
WLWNWFT13%
Wingcases5%
Samhita5%
Staruby5%
ZHEZHE5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top coasters search terms

coasters759K/yr -15.3%1.9% conv.
coasters set of 6222K/yr -19.1%1.9% conv.
coaster170K/yr -16.1%1.2% conv.
coasters set of 4165K/yr -21.6%1.7% conv.
wooden coasters69K/yr -10.2%1.7% conv.
coasters set of 853K/yr -10.4%1.9% conv.
coasters with holder51K/yr -29.9%0.7% conv.
coaster set44K/yr -7.0%1.4% conv.
ceramic coasters40K/yr -13.8%0.4% conv.
outdoor coasters for garden tables12K/yr +403.8%3.1% conv.

All search terms

Top coasters products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

8 PCS Black Coasters Silicone Thick Design(0.2inch) Round Mugs Coasters Set of 8 for Drinks Coffee Pads Beer Bar Mat 10 * 10 * 0.5cm

Yafe£4.914.6★726 rev

Acacia Wood Coasters for Drinks with Lip WLWNWFT Round Drink Coasters with Holder for Coffee Table Dining Table Wooden Table Coasters for Farmhouse Desk Set of 6

WLWNWFT£11.344.7★176 rev

6 Pcs Black CD Record Coasters

ZHEZHE£4.014.7★1,267 rev

WLWNWFT Acacia Wood Coasters Set of 6 with Holder Wooden Coasters for Glasses Drinkings Coffee Table Desk Round with Non-Slip Pad Cup Coasters for Home Office Christmas Decor 4 Inch

WLWNWFT£11.404.6★297 rev

TOOINKCV 8 Pcs Coasters for Drinks Absorbent Coasters Braided Cotton Woven Drink Coaster Heat-Resistant for Home Coffee Table Desk Cups Tabletop Protection (Yellow)

TOOINKCV£7.844.6★1,115 rev

Newest

by launch date

MOXYOY Gray Coasters 8 Pcs Round Silicone Coasters for Drinks

MOXYOY£4.17109 rev

2mo ago

Sunflower Coasters with Holder Set Floral Drink Coasters for Tables Decorative Summer Coasters for Coffee Table Kitchen Patio Bar Cart Bright Yellow Flower Coaster Set

Generic£5.496 rev

3mo ago

HELIMIAO Coasters Set of 10 Non-Stick Silicone Round Drink Coasters for Wooden Table Protection Coffee Table Decorative Home Accessories for Bar & Kitchen Black

HELI MIAO£3.9883 rev

4mo ago

elzle 8 Black Coasters Silicone Coasters for Drinks Round Mugs Coasters

elzle£4.19102 rev

10mo ago

Wingcases Silicone Coasters for Drinks[4 pcs No Holder]- Cup Mat for Tabletop Protection-Non-Slip Non-Stick Coffee Table Decor Great Gift for Any Occasion Sage Green

Wingcases£5.101,461 rev

1y ago

What buyers say about coasters

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Really good quality excellent for the price really strong arrived on time”

Value For Money12%

“Excellent value for money”

Color8%

“Love the colours”

Advertised Vs Actual Product7%

“As described”

Grip6%

“Non slip”

Ease Of Cleaning5%

“Easy to clean”

Design-Overall5%

“Beautifully made”

Size-Overall5%

“Fits purpose”

Strength3%

“Very sturdy”

Durability3%

“Very durable”

What buyers complain about

Quality-Overall16%

“Poor quality, felt like they would break in half easily”

Strength8%

“a little flimsy”

Color8%

“they are almost black”

Stain Resistance8%

“Not stain proof”

Value For Money7%

“They look more expensive”

Thickness6%

“Not as thick”

Adhesion/Stickiness6%

“They dont stick to the table”

Balance/Stability5%

“therefore doesn't balance too well”

Advertised Vs Actual Product5%

“A lot darker than the picture unfortunately”

Durability3%

“It got a little wet, cleaned it and it broke into 3 pieces”

Top return reasons

Color29%

Quality-Overall16%

Size-Overall9%

Material Quality6%

Advertised Vs Actual Product6%

Thin4%

Defective Material/Parts3%

Compatibility-Overall2%

Wood Quality2%

Stain Resistance2%

Common questions

Is coasters profitable to sell on Amazon United Kingdom?: The niche generates £427K/yr across 52 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -12.2%. Flapen's verdict: Worth a look (53/100).
How competitive is the coasters niche?: 38 brands and 93 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in coasters?: Top complaints mined from reviews: Quality-Overall, Strength, Color. The return rate is 0.7%.
When does demand for coasters peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the coasters niche?: Listings span £3.68–£11.94; the average listing price is £7.36 (sweet spot $15–$100). The average incumbent carries 1,809 reviews — the moat a new listing must climb.