Coasters
MaybeReturns run at only 0.7% of orders. But prices span $3.68–$11.94, mostly outside the sweet spot, so Coasters is a Maybe.
- Flapen Score
- 53 / 100Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 5153
- Market size
- £427K/yr1.8M searches / yr
- 90-day growth
- -12.2%search demand this quarter
- Competition
- 33%top-5 click share · 38 brands · 93 sellers
Flapen Score
Coasters against its category
The dotted line is the Home & Garden average. Past it, Coasters is stronger. Inside it, weaker.
Market
The Coasters market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coasters 1.8M times last year and spent an estimated £427K. The top 5 brands take 44% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 1.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £427K a year.
- Searches, last 12 months
- 1.8M
- Growth, 90 days vs prior 90
- -12.2%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £427Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- coasters759K searches a year
02 · Price
A sale here is worth £7.36.
Listings sell for £7.36 on average, from £3.68 to £11.94. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 750 to 1,000 of them. At £7.36 that is £6K to £7K a year per listing.
- Average price
- £7.36under the $15 to $100 sweet spot
- Price range
- £3.68–£11.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £6K–£7K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #132 within Barware. It carries 1,809 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 98%
- Out of stock, average day
- 10.2%
- Average rank
- #132in Barware
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,809per listing
- Listings tracked
- 52
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Coasters products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
8 PCS Black Coasters Silicone Thick Design(0.2inch) Round Mugs Coasters Set of 8 for Drinks Coffee Pads Beer Bar Mat 10 * 10 * 0.5cm
- Price
- £4.91
- Rating
- 4.6/5
- Reviews
- 726
- Age
- 3y ago

Acacia Wood Coasters for Drinks with Lip WLWNWFT Round Drink Coasters with Holder for Coffee Table Dining Table Wooden Table Coasters for Farmhouse Desk Set of 6
- Price
- £11.34
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 2y ago

6 Pcs Black CD Record Coasters
- Price
- £4.01
- Rating
- 4.7/5
- Reviews
- 1,267
- Age
- 6y ago

WLWNWFT Acacia Wood Coasters Set of 6 with Holder Wooden Coasters for Glasses Drinkings Coffee Table Desk Round with Non-Slip Pad Cup Coasters for Home Office Christmas Decor 4 Inch
- Price
- £11.40
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 3y ago

TOOINKCV 8 Pcs Coasters for Drinks Absorbent Coasters Braided Cotton Woven Drink Coaster Heat-Resistant for Home Coffee Table Desk Cups Tabletop Protection (Yellow)
- Price
- £7.84
- Rating
- 4.6/5
- Reviews
- 1,115
- Age
- 2y ago
Trending
90-day click momentum
Sunflower Coasters with Holder Set Floral Drink Coasters for Tables Decorative Summer Coasters for Coffee Table Kitchen Patio Bar Cart Bright Yellow Flower Coaster Set
- Price
- £5.49
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago

MOXYOY Gray Coasters 8 Pcs Round Silicone Coasters for Drinks
- Price
- £4.17
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 2mo ago

HELIMIAO Coasters Set of 10 Non-Stick Silicone Round Drink Coasters for Wooden Table Protection Coffee Table Decorative Home Accessories for Bar & Kitchen Black
- Price
- £3.98
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 4mo ago

elzle 8 Black Coasters Silicone Coasters for Drinks Round Mugs Coasters
- Price
- £4.19
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 10mo ago
![Wingcases Silicone Coasters for Drinks[4 pcs No Holder]- Cup Mat for Tabletop Protection-Non-Slip Non-Stick Coffee Table Decor Great Gift for Any Occasion Sage Green](https://m.media-amazon.com/images/I/51NC5TtigOL.jpg)
Wingcases Silicone Coasters for Drinks[4 pcs No Holder]- Cup Mat for Tabletop Protection-Non-Slip Non-Stick Coffee Table Decor Great Gift for Any Occasion Sage Green
- Price
- £5.10
- Rating
- 4.5/5
- Reviews
- 1,461
- Age
- 1y ago
Newest
by launch date
MOXYOY Gray Coasters 8 Pcs Round Silicone Coasters for Drinks
- Price
- £4.17
- Rating
- 4.3/5
- Reviews
- 109
- Age
- 2mo ago

Sunflower Coasters with Holder Set Floral Drink Coasters for Tables Decorative Summer Coasters for Coffee Table Kitchen Patio Bar Cart Bright Yellow Flower Coaster Set
- Price
- £5.49
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 3mo ago

HELIMIAO Coasters Set of 10 Non-Stick Silicone Round Drink Coasters for Wooden Table Protection Coffee Table Decorative Home Accessories for Bar & Kitchen Black
- Price
- £3.98
- Rating
- 4.5/5
- Reviews
- 83
- Age
- 4mo ago

elzle 8 Black Coasters Silicone Coasters for Drinks Round Mugs Coasters
- Price
- £4.19
- Rating
- 4.3/5
- Reviews
- 102
- Age
- 10mo ago
![Wingcases Silicone Coasters for Drinks[4 pcs No Holder]- Cup Mat for Tabletop Protection-Non-Slip Non-Stick Coffee Table Decor Great Gift for Any Occasion Sage Green](https://m.media-amazon.com/images/I/51NC5TtigOL.jpg)
Wingcases Silicone Coasters for Drinks[4 pcs No Holder]- Cup Mat for Tabletop Protection-Non-Slip Non-Stick Coffee Table Decor Great Gift for Any Occasion Sage Green
- Price
- £5.10
- Rating
- 4.5/5
- Reviews
- 1,461
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 33% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
93
Top-5 brand share
44%
Top 20: 84%
Top-5 click share
33%
Top 20: 69%
Open market
51%
- Yafe15%
- WLWNWFT13%
- Wingcases5%
- Samhita5%
- Staruby5%
- ZHEZHE5%
Demand
Coasters search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.7×
Search terms
Top Coasters search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coasters759K/yr
- coasters set of 6222K/yr
- coaster170K/yr
- coasters set of 4165K/yr
- wooden coasters69K/yr
- coasters set of 853K/yr
- coasters with holder51K/yr
- coaster set44K/yr
- ceramic coasters40K/yr
- outdoor coasters for garden tables12K/yr
Reviews and returns
What reviews say buyers love and hate about Coasters
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality, felt like they would break in half easily
Bad quality
They are a bit cheaply made
a little flimsy
Wobbly wobbly
Flimsy
they are almost black
Dark
A lot darker than expected
Not stain proof
Stains unable to remove
I thought these were going to look more like theyd been stained with the grain pattern still showing like a tray I bought
They look more expensive
For the price they are not worth it
They're a bit expensive
Love
Really good quality excellent for the price really strong arrived on time
Excellent product
These coasters are excellent quality
Excellent value for money
Inexpensive too
Good value for money
Love the colours
They are the perfect neutral colour
Nice bright colours and well made
As described
Just like the pictures
Just what I needed
Non slip
No slip
Anti slip
Return
0.7% Return rate 54% Fixable by listing
they are almost black
Dark
A lot darker than expected
Poor quality, felt like they would break in half easily
Bad quality
They are a bit cheaply made
A lot darker than the picture unfortunately
These are not like the pictures
Not as in the photo
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coasters questions
Answered from the same tracked data.









