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Cluster Fly Killer

Fail

Demand is soft, at -56.0% this quarter, so Cluster Fly Killer is a Fail.

Flapen Score
40
40 / 100
Ranks 4,839 of 5,777 Home & Garden niches · −11 vs the category median of 51
Market size
£25K/yr8K searches / yr
90-day growth
-56.0%search demand this quarter
Competition
86%top-5 click share · 5 brands · 5 sellers

Flapen Score

Cluster Fly Killer against its category

The dotted line is the Home & Garden average. Past it, Cluster Fly Killer is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cluster Fly Killer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cluster Fly Killer 8K times last year and spent an estimated £25K. All 5 brands take every click. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

18.9% of searches ended in a purchase last week.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.9% of those searches ended in a purchase. Searches in the last 90 days moved -56.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
-56.0%
Conversion, latest week
18.9%
Market size, estimated
£25Ka year
Peak month
October7.0× the quietest month
Top search term
cluster fly smoke bombs5K searches a year

02 · Price

A sale here is worth £17.38.

Listings sell for £17.38 on average, from £7.52 to £29.68. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 100 to 250 of them. At £17.38 that is £2K to £4K a year per listing.

Average price
£17.38inside the $15 to $100 sweet spot
Price range
£7.52–£29.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #125 within Plant Protection & Pest Control. It carries 1,939 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
75%
Out of stock, average day
1.4%
Average rank
#125in Plant Protection & Pest Control
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,939per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cluster Fly Killer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Pest Expert67%
  • Ratkil15%
  • Xterminate7%
  • WOOTONG6%
  • NOPE!5%
  • Open — no brand owns it (0%)

Demand

Cluster Fly Killer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

450350Spike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 7.0×

Search terms

Top Cluster Fly Killer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cluster fly smoke bombs5K/yr
  • cluster fly treatment3K/yr
  • cluster fly smoke bombs for lofts254/yr

Reviews and returns

What reviews say buyers love and hate about Cluster Fly Killer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall28%−0.41

Did not work

dosent work

Not effective

Quality-Overall20%−0.18

Product lacks consistent results

Not sure of the quality very hard to tell

Absolute rubbish

Value For Money14%−0.13

Not worth the money

Overpriced

Poor value

Pest/Insect Control9%+0.69

Avoid for flying ants

This product did not neutralise fleas

Didnt work not even a dent used to tackle fleas the room smells like its done something

Size-Overall5%+0.24

They are quite small

Its not as big as it looks

A bit smaller than it looks

Love

Advertised Vs Actual Product23%+1.33

As advertised

It did the job

Very Effective – Did Exactly What It Promised

Ease Of Use18%+0.97

Easy to use

They were easy to use – just light the wick

This product was straight forward, easy to use and very smoky, so you think its going to work

Pest/Insect Control14%+0.69

Got rid of the flys

no more flies

Pest spray

Quality-Overall10%−0.18

Very good quality

AMAZING PRODUCT

Very good product

Strength10%+0.82

Great and effective

Very effective

effective

Return

0.7% Return rate 26% Fixable by listing

Functionality-Overall30%▇▄▆█▅▇

Did not work

dosent work

Not effective

Advertised Vs Actual Product12%▁▃▃▅█▂
Size-Overall11%▁▆█▂▃▄

They are quite small

Its not as big as it looks

A bit smaller than it looks

Defective Material/Parts9%▆▅▁▅▃█
Pest/Insect Control7%▁▁▁▁▇█

Avoid for flying ants

This product did not neutralise fleas

Didnt work not even a dent used to tackle fleas the room smells like its done something

FAQ

Common Cluster Fly Killer questions

Answered from the same tracked data.