Is clover seeds for lawn uk profitable to sell on Amazon United Kingdom?

The niche generates £103K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is +13.3%. Flapen's verdict: Worth a look (60/100).

How competitive is the clover seeds for lawn uk niche?

11 brands and 13 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in clover seeds for lawn uk?

Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.1%.

When does demand for clover seeds for lawn uk peak?

Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 20.5× the quietest.

What does it cost to enter the clover seeds for lawn uk niche?

Listings span £3.00–£39.95; the average listing price is £11.01 (sweet spot $15–$100). The average incumbent carries 515 reviews — the moat a new listing must climb.

clover seeds for lawn uk

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good514.94

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.00–£39.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+13.3%

90-day search growth — must beat 0% to launch

Avg price

Okay£11.01

avg listing price — sweet spot $15–$100

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay£103K

£103K/yr · 123K searches

According to Flapen's Amazon United Kingdom niche tracking, clover seeds for lawn uk is a £103K/yr Amazon United Kingdom market (123K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.

Data updated Jul 26, 2026 · scored weekly · How we score niches

clover seeds for lawn uk market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £110K–£138K; units × avg price
Conversion rate: 7.6%
Avg BSR: #174
Page quality: 0%
Prime: 97%
Sponsored: 71%
Out of stock: 4.4%
Avg brand age: 67 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

43%

Top 20: 88%

Open market

14%

Garden Lawncare Guy27%
GardenersDream26%
LERAVA10%
DAMAVAND PRO10%
pronto seed9%
R&R SHOP5%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.3% search growth over the last 90 days.

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 20.5×

Open Trend

Top clover seeds for lawn uk search terms

clover seeds34K/yr +8.9%7.3% conv.
clover seeds for lawn uk35K/yr +17.5%8.0% conv.
micro clover seeds for lawn uk11K/yr +6.2%6.9% conv.
micro clover9K/yr +18.4%5.5% conv.
clover seed9K/yr +14.0%6.6% conv.
white clover seeds5K/yr +63.5%9.0% conv.
micro clover seed5K/yr +6.5%5.2% conv.
clover lawn seed4K/yr +40.6%5.4% conv.
white clover seeds uk4K/yr -21.2%9.3% conv.
microclover3K/yr +29.1%7.0% conv.

All search terms

Top clover seeds for lawn uk products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Micro Clover Seed UK - Small Leaf White Clover Seed for Sowing Soil Improver and Ground Cover Crop (Trifolium Repens Pipolina)

Garden Lawncare Guy£11.794.1★295 rev

Clover Seed Mix 50/50 Red & White for Lawns and Gardens 100g

Garden Lawncare Guy£6.654.6★20 rev

LERAVA Clover Lawn Seeds (50 m) - No Mowing Required - Micro Clover Seeds for Green Lawn - Improves Soil Fertility & Walkable Ground Cover - White Flowers for Gardens - 200g

LERAVA£10.794.3★1,064 rev

Pronto Seed White Clover Seeds 500g - Ground Cover & Green Manure

pronto seed£18.464.2★145 rev

100g Premium Red Clover Grass Seed for Eco-Friendly Lawns - Drought Resistant Nitrogen Fixing Garden Ground Cover - for Low Maintenance Bee Friendly Gardens and Organic Farming (Covers 20m)

GardenersDream£7.014.0★231 rev

Newest

by launch date

LERAVA Clover Lawn Seeds (100 m) - No Mowing Required - Micro Clover Seeds for Green Lawn - Improves Soil Fertility & Walkable Ground Cover - White Flowers for Gardens - 400g

LERAVA£14.131,064 rev

3mo ago

Grassias White Clover Lawn Seed Small Leaf Micro Clover Ground Cover Bee Friendly Drought Resistant Low Maintenance Nitrogen Fixing Green Manure for Greener Gardens (250g)

Grassias£11.2226 rev

5mo ago

Purple Creeping Thyme Seeds Perennial Bee-Friendly Ground Cover for Rock Gardens Walkways & Lawns Fragrant Hardy Low-Maintenance

Simply Garden£3.44166 rev

7mo ago

Pronto Seed White Clover Seeds 100g - Fast Growing Winter Ground Cover & Green Manure - Low Maintenance Garden Soil Improver with Nitrogen Fixing Roots - Bird & Bee Friendly (100g)

pronto seed£9.85145 rev

10mo ago

Clover Seed Mix 50/50 Red & White for Lawns and Gardens 100g

Garden Lawncare Guy£6.6520 rev

1y ago

What buyers say about clover seeds for lawn uk

What buyers praise and complain about, mined from review topics.

What buyers love

Plant Growth48%

“Good germination”

Quality-Overall16%

“The seeds themselves seem fine quality”

Value For Money13%

“Great value”

Advertised Vs Actual Product5%

“Does the job”

Ease Of Use3%

“Easy to use”

Durability2%

“Durable and effective, I would potentially do a whole lawn in this”

Weather Proof2%

“Excellent and already caught with the rain we've had”

Instructions/User Manual/Troubleshooting2%

“following the instructions exactly”

Color2%

“lovely colour just what I wanted”

Recycle/Reuse1%

“Seed duly arrived in a zip loc plastic bag which was ok for recycling”

What buyers complain about

Plant Growth39%

“No signs of growth”

Size-Overall16%

“Small box”

Value For Money9%

“Too Expensive”

Quality-Overall6%

“Very poor quality”

Color5%

“Red Clover not White”

Instructions/User Manual/Troubleshooting5%

“No information about when or how to plant or how to maintain”

Advertised Vs Actual Product4%

“Dont trust the images”

Thickness3%

“The stems are so thick”

Leak-Proof2%

“Leaking and 0% germination”

Durability2%

“all disappeared in autumn”

Top return reasons

Advertised Vs Actual Product35%

Functionality-Overall13%

Instructions/User Manual/Troubleshooting13%

Leak-Proof11%

Size-Overall9%