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Clothing & Wardrobe Storage

Maybe

Returns run at only 1.0% of orders. But the average product has 13,322 reviews to catch up to, so Clothing & Wardrobe Storage is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£161K/yr503K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
31%top-5 click share · 32 brands · 52 sellers

Flapen Score

Clothing & Wardrobe Storage against its category

The dotted line is the Home & Garden average. Past it, Clothing & Wardrobe Storage is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clothing & Wardrobe Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clothing & Wardrobe Storage 503K times last year and spent an estimated £161K. The top 5 brands take 50% of clicks. Demand peaks in Jan–Sep. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 503K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £161K a year.

Searches, last 12 months
503K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
2.1%
Market size, estimated
£161Ka year
Peak month
September2.4× the quietest month
Top search term
clothes storage boxes122K searches a year

02 · Price

A sale here is worth £15.27.

Listings sell for £15.27 on average, from £4.94 to £29.69. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £15.27 that is £2K to £4K a year per listing.

Average price
£15.27inside the $15 to $100 sweet spot
Price range
£4.94–£29.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #101 within Storage & Organisation. It carries 13,322 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
98%
Out of stock, average day
2.0%
Average rank
#101in Storage & Organisation
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,322per listing
Listings tracked
46

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Clothing & Wardrobe Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£5K£10K£15K£19K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

52

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

31%

Top 20: 76%

Open market

45%

  • Lifewit23%
  • SONGMICS7%
  • Boic7%
  • Homsorout7%
  • Amazon Basics6%
  • TidyTrove5%

Demand

Clothing & Wardrobe Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Sep · busiest ÷ quietest = 2.4×

Search terms

Top Clothing & Wardrobe Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clothes storage boxes122K/yr
  • storage boxes for clothes73K/yr
  • fabric storage boxes with lids82K/yr
  • clothes boxes22K/yr
  • cloth storage boxes24K/yr
  • foldable storage box with lid20K/yr
  • clothes storage box19K/yr
  • collapsible storage box with lid15K/yr
  • clothes box13K/yr
  • bedroom storage box14K/yr

Reviews and returns

What reviews say buyers love and hate about Clothing & Wardrobe Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength18%−0.10

Too flimsy

Not sturdy

Not strong enough

Size-Overall16%−0.04

Very large

Did not fit

Quite small

Quality-Overall16%−0.08

Lacking in quality

rubbish quality

Not good quality as expected

Durability5%−0.04

These dont last

Break easily

it just fell apart

Material Quality3%−0.04

thin material

Flimsy material

Bad quality material

Love

Storage Capacity26%+2.15

Good capacity

Easy storage

Excellent storage

Quality-Overall13%−0.08

The quality of the bags is good

Brilliant quality

Good quality boxes

Strength10%−0.10

Heavy duty

Nice bags - sturdy

Nice sturdy boxes

Size-Overall9%−0.04

Perfect fit

Perfect fit for shoes

the lids fit well

Value For Money9%+0.58

Great value for money

Not expensive

Decent price

Return

1.0% Return rate 57% Fixable by listing

Size-Overall47%██▇▇▇▇

Very large

Did not fit

Quite small

Strength14%▇▇▇███

Too flimsy

Not sturdy

Not strong enough

Quality-Overall11%▇▄▆█▆▇

Lacking in quality

rubbish quality

Not good quality as expected

Material Quality5%▆▄▆▆█▅

thin material

Flimsy material

Bad quality material

Thin2%▄▂▆▇▇█

FAQ

Common Clothing & Wardrobe Storage questions

Answered from the same tracked data.