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Clothes Steamer Stand

Pass

Clothes Steamer Stand scores 65 out of 100, a Pass. Shoppers spend $42K a year here, search demand grew +52.3% this quarter, and returns run at 2.0% of orders.

Flapen Score
65
65 / 100
Top 9% of 5,777 Home & Garden niches · +14 vs the category median of 51
Market size
£42K/yr52K searches / yr
90-day growth
+52.3%search demand this quarter
Competition
45%top-5 click share · 24 brands · 46 sellers

Flapen Score

Clothes Steamer Stand against its category

The dotted line is the Home & Garden average. Past it, Clothes Steamer Stand is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clothes Steamer Stand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clothes Steamer Stand 52K times last year and spent an estimated £42K. The top 5 brands take 60% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +52.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+52.3%
Conversion, latest week
3.6%
Market size, estimated
£42Ka year
Top search term
clothes steamer stand22K searches a year

02 · Price

A sale here is worth £22.43.

Listings sell for £22.43 on average, from £10.06 to £107.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £22.43 that is £0 to £2K a year per listing.

Average price
£22.43inside the $15 to $100 sweet spot
Price range
£10.06–£107.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 14.0% of listings are out of stock. The average listing ranks #160 within Irons, Steamers & Accessories. It carries 95 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
82%
Out of stock, average day
14.0%
Average rank
#160in Irons, Steamers & Accessories
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
95per listing
Listings tracked
34

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Clothes Steamer Stand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

46

Top-5 brand share

60%

Top 20: 97%

Top-5 click share

45%

Top 20: 85%

Open market

36%

  • Brabantia18%
  • RHAIQBVC16%
  • TONINT16%
  • Ostlttyn6%
  • QINGLANG5%
  • TOEVE4%

Demand

Clothes Steamer Stand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.7× · 10 of 12 months tracked

Search terms

Top Clothes Steamer Stand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clothes steamer stand22K/yr
  • steamer stand19K/yr
  • steamer hanger5K/yr
  • steam iron stand5K/yr

Reviews and returns

What reviews say buyers love and hate about Clothes Steamer Stand

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength37%−0.47

Bit flimsy

Not strong enough for the purpose

flimsy

Durability10%−0.13

I think they'd break quite quickly

Handle broke off within a couple of months

Stopped working after 6 months

Storage Capacity4%+0.16

I don't have much storage space at home

less storage

Touch/Button Controls4%−0.05

Front button snapped off when tried to turn the machine on

Functionality-Overall4%−0.07

Not effective

Love

Ease Of Use19%+0.92

Easy to use

Very handy

Folds up easily

Value For Money10%+0.65

Value for money

Good value for money

Good value

Quality-Overall10%+1.34

The overall build quality is satisfactory

Good quality

Its build quality feels solid enough

Strength8%−0.47

the stand feels sturdy enough for daily use

sturdy

sturdy with 2 clips to hang trousers/skirts on

Efficiency7%+0.69

what I have steamed with it had turned out perfect

Works really well

Works fine,

Return

2.0% Return rate 12% Fixable by listing

Functionality-Overall20%▁█▇▅▅▅

Not effective

Strength18%▆▆▅██▅

Bit flimsy

Not strong enough for the purpose

flimsy

Quality-Overall12%▁█▇▃▇▅
Size-Overall10%█▂▂▄▂▆
Defective Material/Parts5%▁▃█▃▄▂

FAQ

Common Clothes Steamer Stand questions

Answered from the same tracked data.