Clothes Folder
FailDemand is soft, at -2.1% this quarter, so Clothes Folder is a Fail.
- Flapen Score
- 46 / 100Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 5146
- Market size
- £119K/yr156K searches / yr
- 90-day growth
- -2.1%search demand this quarter
- Competition
- 67%top-5 click share · 11 brands · 21 sellers
Flapen Score
Clothes Folder against its category
The dotted line is the Home & Garden average. Past it, Clothes Folder is stronger. Inside it, weaker.
Market
The Clothes Folder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clothes Folder 156K times last year and spent an estimated £119K. The top 5 brands take 88% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.
- Searches, last 12 months
- 156K
- Growth, 90 days vs prior 90
- -2.1%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £119Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- t shirt folder15K searches a year
02 · Price
A sale here is worth £10.04.
Listings sell for £10.04 on average, from £4.60 to £24.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.04 that is £3K to £5K a year per listing.
- Average price
- £10.04under the $15 to $100 sweet spot
- Price range
- £4.60–£24.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #456 within Storage & Organisation. It carries 3,614 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 95%
- Out of stock, average day
- 2.3%
- Average rank
- #456in Storage & Organisation
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,614per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Clothes Folder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BoxLegend Clothes Folder T Shirt Folder Board Easy and Fast for Kid and Adult to Fold Clothes Organizer Black
- Price
- £12.93
- Rating
- 4.6/5
- Reviews
- 17,244
- Age
- 8y ago

Household Essentials 195 Shirt Folding Board for Laundry | Folds T-Shirts Polos and Dress Shirts Black
- Price
- £4.60
- Rating
- 4.1/5
- Reviews
- 5,489
- Age
- 11y ago

Magic Fast Speed Clothes Flip Folding Board Blue Organiser 31 x 23.5 cm for Adult Shirt T-Shirts and Laundry Easy and Quick Clothing Folding Tool for Home Wardrobe Storage and Travel Use
- Price
- £6.77
- Rating
- 3.9/5
- Reviews
- 1,557
- Age
- 13y ago

BoxLegend T Shirt Folder V1-plus Clothes Folder Durable Plastic Folding Board for Clothing Easy and Fast Folding for Adult and Kids Black
- Price
- £10.71
- Rating
- 4.6/5
- Reviews
- 3,416
- Age
- 3y ago

Babz Adult Magic Clothes Folder T Shirts Jumpers Organiser FOLD Laundry Suitcase
- Price
- £7.23
- Rating
- 4.3/5
- Reviews
- 1,405
- Age
- 11y ago
Trending
90-day click momentum
Elegance-go Laundry Folding Board Clothes Clothes Folding Board T Shirt Folder Adjustable Clothes Folder Plastic Laundry Folder Aid for Kid Adults Home Organization(Black)
- Price
- £7.20
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 6mo ago

BoxLegend T Shirt Folding Board for Clothes Children and Adults Folding Board Laundry Black
- Price
- £7.86
- Rating
- 3.5/5
- Reviews
- 31
- Age
- 7mo ago

T shirt Folding Board shirt Clothes Folder Easy and Fast for Kid and Adult to Fold Clothes Black
- Price
- £10.63
- Rating
- 4.3/5
- Reviews
- 5,322
- Age
- 5y ago

QWORK Clothes Folding Board T Shirt Folder Laundry Folders Plastic Black
- Price
- £8.19
- Rating
- 3.7/5
- Reviews
- 133
- Age
- 3y ago

Household Essentials 195 Shirt Folding Board for Laundry | Folds T-Shirts Polos and Dress Shirts Black
- Price
- £4.60
- Rating
- 4.1/5
- Reviews
- 5,489
- Age
- 11y ago
Newest
by launch date
Elegance-go Laundry Folding Board Clothes Clothes Folding Board T Shirt Folder Adjustable Clothes Folder Plastic Laundry Folder Aid for Kid Adults Home Organization(Black)
- Price
- £7.20
- Rating
- 4.4/5
- Reviews
- 12
- Age
- 6mo ago

BoxLegend T Shirt Folding Board for Clothes Children and Adults Folding Board Laundry Black
- Price
- £7.86
- Rating
- 3.5/5
- Reviews
- 31
- Age
- 7mo ago

BoxLegend V7 Fold Board for Clothes Laundry Folding Aid Metal Edges T-Shirt Sweater Trouser Folders
- Price
- £24.46
- Rating
- 4.5/5
- Reviews
- 264
- Age
- 1y ago

Laundry Folding Board Clothes Laundry Folding Aid Plastic Laundry Folding Boards T Shirt Folder Board Adult T Shirt folder Easy and Fast for Children and Adults to Fold Clothes of Various Sizes Black
- Price
- £7.11
- Rating
- 3.2/5
- Reviews
- 49
- Age
- 1y ago

Trimming Shop T Shirt Folder Fast Speed Adult Clothes Shirt Folder Black
- Price
- £6.19
- Rating
- 3.4/5
- Reviews
- 88
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
21
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
9%
- BoxLegend51%
- Household Essentials18%
- SHATCHI11%
- Babz4%
- Ginddy4%
- Trimming Shop3%
- Open — no brand owns it (5 brands, 9%)
Demand
Clothes Folder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Clothes Folder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- t shirt folder15K/yr
- clothes folder25K/yr
- clothes folding board18K/yr
- shirt folder13K/yr
- tshirt folder board adult10K/yr
- t shirt folder board adult13K/yr
- clothes folder board adult8K/yr
- folding board7K/yr
- shirt folder board adult6K/yr
- tshirt folder4K/yr
Reviews and returns
What reviews say buyers love and hate about Clothes Folder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not clearly A4 size
Too short for European size garments Avoid
To small
Not the cheapest folder
Not worth it
Waste of Money
I found it too flimsy
Bit flimsy
Very flimsy plastics
Cheap, Flimsy
not very well made
Poor quality
Virtually impossible to assemble without breaking
Difficult to put together
Works well, however the one I received was poorly constructed and was not correctly clipped together and attempted assembly broke it
Love
Ease of use
Very handy
Easy to use and store
Well made and easy to use
Really well made
Great quality
this is very sturdy and well made
Very sturdy construction
It's a very sturdy little bit of kit
Does the job perfectly
Exactly as described
It works as it should
Good purchase - saves a lot of space
Easy to use and store
I've got a lot more storage room now
Return
1.3% Return rate 24% Fixable by listing
1 piece is completely separate
Not clearly A4 size
Too short for European size garments Avoid
To small
Cheap, Flimsy
not very well made
Poor quality
I found it too flimsy
Bit flimsy
Very flimsy plastics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clothes Folder questions
Answered from the same tracked data.









