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Clothes Folder

Fail

Demand is soft, at -2.1% this quarter, so Clothes Folder is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£119K/yr156K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
67%top-5 click share · 11 brands · 21 sellers

Flapen Score

Clothes Folder against its category

The dotted line is the Home & Garden average. Past it, Clothes Folder is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clothes Folder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clothes Folder 156K times last year and spent an estimated £119K. The top 5 brands take 88% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £119K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
7.6%
Market size, estimated
£119Ka year
Peak month
October1.7× the quietest month
Top search term
t shirt folder15K searches a year

02 · Price

A sale here is worth £10.04.

Listings sell for £10.04 on average, from £4.60 to £24.46. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.04 that is £3K to £5K a year per listing.

Average price
£10.04under the $15 to $100 sweet spot
Price range
£4.60–£24.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #456 within Storage & Organisation. It carries 3,614 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
2.3%
Average rank
#456in Storage & Organisation
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,614per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Clothes Folder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

21

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

9%

  • BoxLegend51%
  • Household Essentials18%
  • SHATCHI11%
  • Babz4%
  • Ginddy4%
  • Trimming Shop3%
  • Open — no brand owns it (5 brands, 9%)

Demand

Clothes Folder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Clothes Folder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • t shirt folder15K/yr
  • clothes folder25K/yr
  • clothes folding board18K/yr
  • shirt folder13K/yr
  • tshirt folder board adult10K/yr
  • t shirt folder board adult13K/yr
  • clothes folder board adult8K/yr
  • folding board7K/yr
  • shirt folder board adult6K/yr
  • tshirt folder4K/yr

Reviews and returns

What reviews say buyers love and hate about Clothes Folder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.10

Not clearly A4 size

Too short for European size garments Avoid

To small

Value For Money12%−0.09

Not the cheapest folder

Not worth it

Waste of Money

Strength11%

I found it too flimsy

Bit flimsy

Very flimsy plastics

Quality-Overall10%−0.05

Cheap, Flimsy

not very well made

Poor quality

Assembly/Installation8%−0.07

Virtually impossible to assemble without breaking

Difficult to put together

Works well, however the one I received was poorly constructed and was not correctly clipped together and attempted assembly broke it

Love

Ease Of Use39%+2.86

Ease of use

Very handy

Easy to use and store

Quality-Overall10%−0.05

Well made and easy to use

Really well made

Great quality

Strength8%

this is very sturdy and well made

Very sturdy construction

It's a very sturdy little bit of kit

Advertised Vs Actual Product6%+0.27

Does the job perfectly

Exactly as described

It works as it should

Storage Capacity4%+0.35

Good purchase - saves a lot of space

Easy to use and store

I've got a lot more storage room now

Return

1.3% Return rate 24% Fixable by listing

Defective Material/Parts20%▄█▇▂▅▂

1 piece is completely separate

Functionality-Overall20%█▆▂▄▂▂
Size-Overall19%▁▂▂▃▅█

Not clearly A4 size

Too short for European size garments Avoid

To small

Quality-Overall9%▆▃▄█▄▆

Cheap, Flimsy

not very well made

Poor quality

Strength9%▂▁█▄█▆

I found it too flimsy

Bit flimsy

Very flimsy plastics

FAQ

Common Clothes Folder questions

Answered from the same tracked data.