Cloth Napkins
FailDemand is soft, at -22.5% this quarter, so Cloth Napkins is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £120K/yr323K searches / yr
- 90-day growth
- -22.5%search demand this quarter
- Competition
- 51%top-5 click share · 19 brands · 23 sellers
Flapen Score
Cloth Napkins against its category
The dotted line is the Home & Garden average. Past it, Cloth Napkins is stronger. Inside it, weaker.
Market
The Cloth Napkins market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cloth Napkins 323K times last year and spent an estimated £120K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.
- Searches, last 12 months
- 323K
- Growth, 90 days vs prior 90
- -22.5%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £120Ka year
- Peak month
- December7.3× the quietest month
- Top search term
- cloth napkins63K searches a year
02 · Price
A sale here is worth £11.40.
Listings sell for £11.40 on average, from £4.50 to £22.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.40 that is £1K to £3K a year per listing.
- Average price
- £11.40under the $15 to $100 sweet spot
- Price range
- £4.50–£22.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 2,082 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 89%
- Out of stock, average day
- 10.5%
- Average rank
- #30in Home Textiles
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,082per listing
- Listings tracked
- 28
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Cloth Napkins products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share![Utopia Kitchen Cloth Napkins [12 Pack] 46x46cm Cotton Blend Washable and Reusable Table Dinner Napkins for Hotel Lunch Restaurant Weddings Event and Parties (White)](https://m.media-amazon.com/images/I/41kyJ-J-GuL.jpg)
Utopia Kitchen Cloth Napkins [12 Pack] 46x46cm Cotton Blend Washable and Reusable Table Dinner Napkins for Hotel Lunch Restaurant Weddings Event and Parties (White)
- Price
- £9.23
- Rating
- 4.6/5
- Reviews
- 18,939
- Age
- 11y ago

Magna Collection Cotton Cloth Napkins Set of 12 (46cm x 46cm) 100% Cotton Hotel Quality Soft Durable and Reusable Ideal for Dining Weddings Events & Everyday Use (White)
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 1y ago

DIYANAIMPEX 10 Pc Cotton Cloth Napkins Hand Block Print Hand Made Size 16x16 Inch Printed Home Decor Indian Eco Friendly Mix Lot Dinner Napkins (Multicoloured)
- Price
- £13.63
- Rating
- 4.2/5
- Reviews
- 695
- Age
- 3y ago

Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 43 x 43 cm (Set of 12) White
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 11mo ago

KICHLY White Cloth Napkins 24 Pack (43x43cm) Washable Fabric Napkins for Weddings Parties Dining & Commercial Use Luxury Reusable Table Napkins Serviettes for Home & Restaurant
- Price
- £9.29
- Rating
- 4.4/5
- Reviews
- 1,737
- Age
- 6y ago
Trending
90-day click momentum
Cloth Napkins Cotton Napkins and Linen Napkins Set of Eight Hemmed Edge Design in Assorted Colours Fabric Napkins for Dining and Table Settings 32 X 32 Cm Dimensions
- Price
- £8.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
![Utopia Kitchen Cloth Napkins [12 Pack] 46x46cm Cotton Blend Washable and Reusable Table Dinner Napkins for Hotel Lunch Restaurant Weddings Event and Parties (Black)](https://m.media-amazon.com/images/I/41RM9TBGHUL.jpg)
Utopia Kitchen Cloth Napkins [12 Pack] 46x46cm Cotton Blend Washable and Reusable Table Dinner Napkins for Hotel Lunch Restaurant Weddings Event and Parties (Black)
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 18,939
- Age
- 11y ago

6 PCS Cloth Napkins 42 X 42cm Dinner Table Cotton Napkins Cotton Meal Mat With Fringe Versatile Square Rustic Fringe Napkins for Dinner Wedding and Parties (Dark Green)
- Price
- £7.68
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 1y ago

INFEI Plain Striped Cotton Linen Blended Dinner Cloth Napkins - Set of 12 (40 x 30 cm) - for Events & Home Use (Blue)
- Price
- £13.67
- Rating
- 4.4/5
- Reviews
- 1,151
- Age
- 8y ago

Fingercraft Dinner Napkin Cotton Linen 12 Pack Premium Quality Mitered Corners Napkin Cloth with Elegant Lace for Everyday Use are Pre Shrunk and Good Absorbency with Lace Ivory
- Price
- £18.90
- Rating
- 4.7/5
- Reviews
- 1,006
- Age
- 6y ago
Newest
by launch date
Cloth Napkins Cotton Napkins and Linen Napkins Set of Eight Hemmed Edge Design in Assorted Colours Fabric Napkins for Dining and Table Settings 32 X 32 Cm Dimensions
- Price
- £8.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago

Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 43 x 43 cm (Set of 12) White
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 11mo ago

Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 43 x 43 cm (Set of 12) Beige
- Price
- £8.57
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 11mo ago

Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 43 x 43 cm (Set of 12) Blue
- Price
- £9.41
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 11mo ago

6PCS Cloth Napkins White Cloth Napkins 19.49x18.31 Inch Washable Dinner Napkin with Hemmed Edges Polyester Dinner Napkin for Party Wedding Lunch Dinners Banquet Festival and Event
- Price
- £5.30
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
19 falling
Sellers
23
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
51%
Top 20: 88%
Open market
29%
- Utopia Kitchen24%
- MAGNA COLLECTION15%
- Amazon Basics11%
- SweetNeedle11%
- DIYANA IMPEX6%
- KICHLY5%
Demand
Cloth Napkins search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
Search terms
Top Cloth Napkins search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cloth napkins63K/yr
- napkins cloth62K/yr
- linen napkins50K/yr
- cotton napkins26K/yr
- fabric napkins14K/yr
- napkins linen9K/yr
- linen napkins set of 128K/yr
- table napkins cloth11K/yr
- white linen napkins8K/yr
- linen napkins set of 66K/yr
Reviews and returns
What reviews say buyers love and hate about Cloth Napkins
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Slightly smaller than expected
Not the right size
these were bigger than I wanted
Item defective dirty and used
colour isn't
the white colour is a little dull
not cloth like or linen feel
though material tricky to iron
I needed softer
Love
Good quality, fast delivery
Great quality, perfect for dinner party
Excellent quality
Great for the price
Great value
Excellent value
Much better than I anticipated
As pictured
They do exactly as described
Great size & value
As expected good size, white and decent feel
Large size, good quality
they wash really well they have done in the machine filty
can be washed
Washed lovely and exactly as pictured
Return
1.5% Return rate 41% Fixable by listing
AVOID. Poor quality. random stitching., none of the napkins are square, and some have faint coloured marks and stains on them.
colour isn't
the white colour is a little dull
Slightly smaller than expected
Not the right size
these were bigger than I wanted
not cloth like or linen feel
though material tricky to iron
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cloth Napkins questions
Answered from the same tracked data.









