Cloth Napkins

Shoppers searched for this 323K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months

323K

Growth, 90 days vs prior 90

-22.5%

Conversion, latest week

3.3%

Market size, estimated

£120Ka year

Peak month

December7.3× the quietest month

Top search term

cloth napkins63K searches a year

Listings sell for £11.40 on average, from £4.50 to £22.43. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £11.40 that is £1K to £3K a year per listing.

Average price

£11.40under the $15 to $100 sweet spot

Price range

£4.50–£22.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£1K–£3K

Returns

1.5%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #30 within Home Textiles. It carries 2,082 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

89%

Out of stock, average day

10.5%

Average rank

#30in Home Textiles

Average rating

4.34 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,082per listing

Listings tracked

28

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

43 months