Cloth Napkins
soft demand (-22.5% this quarter) — Cloth Napkins doesn't clear our bar today.
Flapen Score
Is Cloth Napkins profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cloth Napkins is a £120K/yr Amazon United Kingdom market (323K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Cloth Napkins: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.5% over the last 90 days and 3.3% of searches end in a purchase.
£120K
revenue / yr
Who owns the niche?
The top 5 brands hold 66% of demand, so 34% of the market is open.
34%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 28 products
Top Cloth Napkins products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share![Utopia Kitchen Cloth Napkins [12 Pack] 46x46cm Cotton Blend Washable and Reusable Table Dinner Napkins for Hotel Lunch Restaurant Weddings Event and Parties (White)](https://m.media-amazon.com/images/I/41kyJ-J-GuL.jpg)
Utopia Kitchen Cloth Napkins [12 Pack] 46x46cm Cotton Blend Washable and Reusable Table Dinner Napkins for Hotel Lunch Restaurant Weddings Event and Parties (White)
- Price
- £9.23
- Rating
- 4.6/5
- Reviews
- 18,939
- Age
- 11y ago
Magna Collection Cotton Cloth Napkins Set of 12 (46cm x 46cm) 100% Cotton Hotel Quality Soft Durable and Reusable Ideal for Dining Weddings Events & Everyday Use (White)
- Price
- £10.66
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 1y ago
DIYANAIMPEX 10 Pc Cotton Cloth Napkins Hand Block Print Hand Made Size 16x16 Inch Printed Home Decor Indian Eco Friendly Mix Lot Dinner Napkins (Multicoloured)
- Price
- £13.63
- Rating
- 4.2/5
- Reviews
- 695
- Age
- 3y ago
Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 43 x 43 cm (Set of 12) White
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 11mo ago
KICHLY White Cloth Napkins 24 Pack (43x43cm) Washable Fabric Napkins for Weddings Parties Dining & Commercial Use Luxury Reusable Table Napkins Serviettes for Home & Restaurant
- Price
- £9.29
- Rating
- 4.4/5
- Reviews
- 1,737
- Age
- 6y ago
Trending
90-day click momentum
Cloth Napkins Cotton Napkins and Linen Napkins Set of Eight Hemmed Edge Design in Assorted Colours Fabric Napkins for Dining and Table Settings 32 X 32 Cm Dimensions
- Price
- £8.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
![Utopia Kitchen Cloth Napkins [12 Pack] 46x46cm Cotton Blend Washable and Reusable Table Dinner Napkins for Hotel Lunch Restaurant Weddings Event and Parties (Black)](https://m.media-amazon.com/images/I/41RM9TBGHUL.jpg)
Utopia Kitchen Cloth Napkins [12 Pack] 46x46cm Cotton Blend Washable and Reusable Table Dinner Napkins for Hotel Lunch Restaurant Weddings Event and Parties (Black)
- Price
- £10.17
- Rating
- 4.6/5
- Reviews
- 18,939
- Age
- 11y ago
6 PCS Cloth Napkins 42 X 42cm Dinner Table Cotton Napkins Cotton Meal Mat With Fringe Versatile Square Rustic Fringe Napkins for Dinner Wedding and Parties (Dark Green)
- Price
- £7.68
- Rating
- 4.3/5
- Reviews
- 67
- Age
- 1y ago
INFEI Plain Striped Cotton Linen Blended Dinner Cloth Napkins - Set of 12 (40 x 30 cm) - for Events & Home Use (Blue)
- Price
- £13.67
- Rating
- 4.4/5
- Reviews
- 1,151
- Age
- 8y ago
Fingercraft Dinner Napkin Cotton Linen 12 Pack Premium Quality Mitered Corners Napkin Cloth with Elegant Lace for Everyday Use are Pre Shrunk and Good Absorbency with Lace Ivory
- Price
- £18.90
- Rating
- 4.7/5
- Reviews
- 1,006
- Age
- 6y ago
Newest
by launch dateCloth Napkins Cotton Napkins and Linen Napkins Set of Eight Hemmed Edge Design in Assorted Colours Fabric Napkins for Dining and Table Settings 32 X 32 Cm Dimensions
- Price
- £8.65
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 4mo ago
Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 43 x 43 cm (Set of 12) White
- Price
- £5.75
- Rating
- 4.4/5
- Reviews
- 117
- Age
- 11mo ago
Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 43 x 43 cm (Set of 12) Beige
- Price
- £8.57
- Rating
- 4.4/5
- Reviews
- 232
- Age
- 11mo ago
Amazon Basics Reusable Stain and Wrinkle Resistant Cloth Napkins 43 x 43 cm (Set of 12) Blue
- Price
- £9.41
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 11mo ago
6PCS Cloth Napkins White Cloth Napkins 19.49x18.31 Inch Washable Dinner Napkin with Hemmed Edges Polyester Dinner Napkin for Party Wedding Lunch Dinners Banquet Festival and Event
- Price
- £5.30
- Rating
- 3.8/5
- Reviews
- 24
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
19 falling
Sellers
23
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
51%
Top 20: 88%
Open market
29%
- Utopia Kitchen24%
- MAGNA COLLECTION15%
- Amazon Basics11%
- SweetNeedle11%
- DIYANA IMPEX6%
- KICHLY5%
Cloth Napkins demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
Top Cloth Napkins search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cloth napkins63K/yr
- napkins cloth62K/yr
- linen napkins50K/yr
- cotton napkins26K/yr
- fabric napkins14K/yr
- napkins linen9K/yr
- linen napkins set of 128K/yr
- table napkins cloth11K/yr
- white linen napkins8K/yr
- linen napkins set of 66K/yr
What reviews say buyers love and hate about Cloth Napkins
What buyers mention most, as a share of all reviews.
What buyers love
90% of reviews“Good quality, fast delivery”
“Great for the price”
“Much better than I anticipated”
“Great size & value”
“they wash really well they have done in the machine filty”
What buyers complain about
79% of reviews“Slightly smaller than expected”
“Item defective dirty and used”
“colour isn't”
“not cloth like or linen feel”
“I needed softer”
Cloth Napkins return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
41%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cloth Napkins questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
