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Cloche

Cloche shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 22Growth 42Conversion 30Competition 75Returns 98Price range 66Avg price 77Brand share 77Review moat 84Quality gap 80
This niche Category average

Is Cloche profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cloche is a £88K/yr Amazon United Kingdom market (229K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 61/100.

Cloche: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +13.4% over the last 90 days and 2.4% of searches end in a purchase.

£88K

revenue / yr

Units sold / yr8K
Search volume / yr+13.4%229K
Conversion rate2.4%
Avg price£15.96

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers27 · 53
Top-5 product click share40%
Open market42%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement80%
New entrants (1y)5· 1 succeeded
Avg rating4.2★
Avg reviews322

Top Cloche products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

53

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

40%

Top 20: 77%

Open market

37%

  • CHRISTOW17%
  • Navoys15%
  • DIVCHI12%
  • Thompson & Morgan9%
  • LATERN6%
  • KAHEIGN4%

Cloche demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume229KCVR2.4%Products44Brands27Top 5 Brands58%OOS Rate10.3%Rating4.2★Reviews322Avg BSR#74
13K8KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.6×

Top Cloche search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cloches for growing vegetables36K/yr
  • cloche32K/yr
  • garden cloches and tunnels26K/yr
  • cloches for plants25K/yr
  • garden cloche19K/yr
  • grow tunnel13K/yr
  • cloches11K/yr
  • garden cloches9K/yr
  • garden tunnel10K/yr
  • plant cloche7K/yr

What reviews say buyers love and hate about Cloche

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Quality-Overall20%

Easy to construct and good quality

Plant Growth15%

seems to work well for young plants

Value For Money13%

Excellent value

Assembly/Installation9%

Easy to set up

Strength8%

The netting seems strong

What buyers complain about

75% of reviews
Strength18%

Not very sturdy

Quality-Overall18%

the quality is shocking

Size-Overall15%

Not the size that was expected

Value For Money7%

Cheap not worth the price

Advertised Vs Actual Product4%

Misleading

Cloche return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

59%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
50%
2Strength
11%
3Quality-Overall
7%
4Flexibility
5%
5Defective Material/Parts
5%

Common Cloche questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cloche 61/100 on Amazon United Kingdom — Worth a look. The niche generates £88K/yr across 44 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +13.4% over the last 90 days.
Search demand for Cloche on Amazon United Kingdom peaks in Mar–Apr–May, where the busiest month runs 5.6× the quietest.