Skip to content

Cloche

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $88K a year here, so Cloche is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£88K/yr229K searches / yr
90-day growth
+13.4%search demand this quarter
Competition
40%top-5 click share · 27 brands · 53 sellers

Flapen Score

Cloche against its category

The dotted line is the Home & Garden average. Past it, Cloche is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cloche market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cloche 229K times last year and spent an estimated £88K. The top 5 brands take 58% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 229K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +13.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
229K
Growth, 90 days vs prior 90
+13.4%
Conversion, latest week
2.4%
Market size, estimated
£88Ka year
Peak month
April5.6× the quietest month
Top search term
cloches for growing vegetables36K searches a year

02 · Price

A sale here is worth £15.96.

Listings sell for £15.96 on average, from £4.36 to £36.00. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £15.96 that is £2K to £4K a year per listing.

Average price
£15.96inside the $15 to $100 sweet spot
Price range
£4.36–£36.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #74 within Greenhouses & Plant Germination Equipment. It carries 322 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
57%
Out of stock, average day
10.3%
Average rank
#74in Greenhouses & Plant Germination Equipment
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
322per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cloche products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 40% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

53

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

40%

Top 20: 77%

Open market

37%

  • CHRISTOW17%
  • Navoys15%
  • DIVCHI12%
  • Thompson & Morgan9%
  • LATERN6%
  • KAHEIGN4%

Demand

Cloche search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 5.6×

Search terms

Top Cloche search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cloches for growing vegetables36K/yr
  • cloche32K/yr
  • garden cloches and tunnels26K/yr
  • cloches for plants25K/yr
  • garden cloche19K/yr
  • grow tunnel13K/yr
  • cloches11K/yr
  • garden cloches9K/yr
  • garden tunnel10K/yr
  • plant cloche7K/yr

Reviews and returns

What reviews say buyers love and hate about Cloche

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength18%−0.21

Not very sturdy

Not very strong

too flimsy

Quality-Overall18%−0.07

the quality is shocking

Awful quality

flimsy and just very poor quality

Size-Overall15%−0.10

Not the size that was expected

Size small

Bigger than expected

Value For Money7%+0.83

Cheap not worth the price

a bit pricey

a bit expensive for what they are

Advertised Vs Actual Product4%

Misleading

Not as described

Not as shown

Love

Quality-Overall20%−0.07

Easy to construct and good quality

cover are of a good quality

Excellent product

Plant Growth15%+2.53

seems to work well for young plants

Pleased with product able to put my young plants out early

These are great for my young plants

Value For Money13%+0.83

Excellent value

Well worth the money

GOOD VALUE

Assembly/Installation9%+0.70

Easy to set up

Very easy to assemble

Easy to install

Strength8%−0.21

The netting seems strong

The fromes are also quite sturdy

Sturdy and well made

Return

0.5% Return rate 59% Fixable by listing

Size-Overall50%███▇▇█

Not the size that was expected

Size small

Bigger than expected

Strength11%█▆▄▄▆▃

Not very sturdy

Not very strong

too flimsy

Quality-Overall7%▁▆█▆▄▆

the quality is shocking

Awful quality

flimsy and just very poor quality

Flexibility5%▁█▃▄▃█
Defective Material/Parts5%▇▁▇▃█▂

FAQ

Common Cloche questions

Answered from the same tracked data.