Skip to content

Climbing Mug

brand-locked demand (top 5 brands take 100% of clicks) — Climbing Mug doesn't clear our bar today.

Flapen Score

34
Skip it
Market size 2Growth 20Conversion 25Competition 20Returns 96Price range 87Avg price 82Brand share 0Review moat 93Quality gap 21
This niche Category average

Is Climbing Mug profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Climbing Mug is a £6K/yr Amazon United Kingdom market (17K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Climbing Mug: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.2% over the last 90 days and 2.0% of searches end in a purchase.

£6K

revenue / yr

Units sold / yr1K
Search volume / yr-10.2%17K
Conversion rate2.0%
Avg price£17.82

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 5
Top-5 product click share76%
Open market0%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement73%
New entrants (1y)0· 0 succeeded
Avg rating4.7★
Avg reviews140

Top Climbing Mug products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.

£0£610£1K£2K£2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • YY Vertical52%
  • TWO STONES38%
  • KAIZENINE10%
  • Open — no brand owns it (0%)

Climbing Mug demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume17KCVR2.0%Products11Brands3Top 5 Brands100%OOS Rate5.3%Rating4.7★Reviews140Avg BSR#2,611
2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.4×

What reviews say buyers love and hate about Climbing Mug

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Gifting Purpose50%

Bought as a gift for my friend

Strength18%

sturdy

Quality-Overall18%

actually looks really well made in person

Grip11%

The climbing hold style handle is a nice touch

Size-Overall4%

good size for tea or coffee

What buyers complain about

100% of reviews
Gifting Purpose50%

Silly present, not actually usable

Ease Of Use50%

its impossible to carry until cooled

Climbing Mug return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Design-Overall
50%
2Ease Of Use
50%

Common Climbing Mug questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Climbing Mug 34/100 on Amazon United Kingdom — Skip it. The niche generates £6K/yr across 11 tracked products. Search demand moved -10.2% over the last 90 days.
Search demand for Climbing Mug on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 12.4× the quietest.