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Climbing Mug

Fail

The top 5 brands take 100% of clicks, so Climbing Mug is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£6K/yr17K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
76%top-5 click share · 3 brands · 5 sellers

Flapen Score

Climbing Mug against its category

The dotted line is the Home & Garden average. Past it, Climbing Mug is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Climbing Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Climbing Mug 17K times last year and spent an estimated £6K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
2.0%
Market size, estimated
£6Ka year
Peak month
December12.4× the quietest month
Top search term
climbing mug11K searches a year

02 · Price

A sale here is worth £17.82.

Listings sell for £17.82 on average, from £14.39 to £20.65. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £17.82 that is £0 to £2K a year per listing.

Average price
£17.82inside the $15 to $100 sweet spot
Price range
£14.39–£20.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #2,611 within Glassware. It carries 140 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#2,611in Glassware
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
140per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Climbing Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£610£1K£2K£2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • YY Vertical52%
  • TWO STONES38%
  • KAIZENINE10%
  • Open — no brand owns it (0%)

Demand

Climbing Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.4×

Reviews and returns

What reviews say buyers love and hate about Climbing Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gifting Purpose50%+2.97

Silly present, not actually usable

Ease Of Use50%−0.08

its impossible to carry until cooled

Love

Gifting Purpose50%+2.97

Bought as a gift for my friend

Good gift

Excellent gift for a climber

Strength18%−0.14

sturdy

Feels solid, good size for tea or coffee, and its become one of those mugs that always gets picked first

Quality-Overall18%+1.65

actually looks really well made in person

Great quality

Bought as a gift, excellent quality

Grip11%−0.06

The climbing hold style handle is a nice touch

the grip is very soft

Size-Overall4%+0.29

good size for tea or coffee

Return

0.8% Return rate 0% Fixable by listing

Design-Overall50%▁▁▁▁█▁
Ease Of Use50%

its impossible to carry until cooled

FAQ

Common Climbing Mug questions

Answered from the same tracked data.