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Climbing Mug

Fail

The top 5 brands take 100% of clicks, so Climbing Mug is a Fail.

Flapen Score
34
34 / 100
Ranks 5,377 of 5,777 Home & Garden niches · −17 vs the category median of 51
Market size
£6K/yr17K searches / yr
90-day growth
-10.2%search demand this quarter
Competition
76%top-5 click share · 3 brands · 5 sellers

Flapen Score

Climbing Mug against its category

The dotted line is the Home & Garden average. Past it, Climbing Mug is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Climbing Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Climbing Mug 17K times last year and spent an estimated £6K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 17K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
17K
Growth, 90 days vs prior 90
-10.2%
Conversion, latest week
2.0%
Market size, estimated
£6Ka year
Peak month
December12.4× the quietest month
Top search term
climbing mug11K searches a year

02 · Price

A sale here is worth £17.82.

Listings sell for £17.82 on average, from £14.39 to £20.65. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £17.82 that is £0 to £2K a year per listing.

Average price
£17.82inside the $15 to $100 sweet spot
Price range
£14.39–£20.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #2,611 within Glassware. It carries 140 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#2,611in Glassware
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
140per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Climbing Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.

£0£610£1K£2K£2K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

76%

Top 20: 100%

Open market

0%

  • YY Vertical52%
  • TWO STONES38%
  • KAIZENINE10%
  • Open — no brand owns it (0%)

Demand

Climbing Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 12.4×

Reviews and returns

What reviews say buyers love and hate about Climbing Mug

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Gifting Purpose”
0.8%of orders come back
“Silly present, not actually usable”
A buyer, on “Gifting Purpose”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Climbing Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data