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Clearwater Chlorine Tablets

Fail

The top 5 brands take 100% of clicks, so Clearwater Chlorine Tablets is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£71K/yr37K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
90%top-5 click share · 3 brands · 9 sellers

Flapen Score

Clearwater Chlorine Tablets against its category

The dotted line is the Home & Garden average. Past it, Clearwater Chlorine Tablets is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clearwater Chlorine Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clearwater Chlorine Tablets 37K times last year and spent an estimated £71K. All 3 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.5% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.5% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
13.5%
Market size, estimated
£71Ka year
Peak month
July26.7× the quietest month
Top search term
clearwater chlorine tablets31K searches a year

02 · Price

A sale here is worth £14.24.

Listings sell for £14.24 on average, from £11.17 to £21.03. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £14.24 that is £7K to £11K a year per listing.

Average price
£14.24under the $15 to $100 sweet spot
Price range
£11.17–£21.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #67 within Pools, Hot Tubs & Supplies. It carries 2,850 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
25%
Out of stock, average day
1.7%
Average rank
#67in Pools, Hot Tubs & Supplies
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,850per listing
Listings tracked
8

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Clearwater Chlorine Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

9

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Clearwater94%
  • YXtecd3%
  • CRYSTAL CLEAR3%

Demand

Clearwater Chlorine Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Jul · busiest ÷ quietest = 26.7×

Reviews and returns

What reviews say buyers love and hate about Clearwater Chlorine Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money25%+1.76

Excellent value for money

good price

well worth every penny

Advertised Vs Actual Product23%−0.31

Does its job

As described

Does what it says

Quality-Overall18%+1.18

Good quality

Excellent quality, highly reliable, would recommend

Great product

Ease Of Use14%+0.89

Easy to use

easy to work out just how much to put in at times

Does what it says - much easier than granular chemicals

Water Resistance9%+0.52

Best for swimming pools

Works perfect keeps water clear

it keeps the water crystal clear

Return

0.1% Return rate 25% Fixable by listing

Functionality-Overall42%▁▁█▁▅▅
Value For Money17%
Strength17%▁▁▁▁▁█
Size-Overall17%▁▁▁█▅▁
Advertised Vs Actual Product8%█▁▁▁▁▁

FAQ

Common Clearwater Chlorine Tablets questions

Answered from the same tracked data.