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Clearwater Chlorine Granules

Fail

The top 5 brands take 100% of clicks, so Clearwater Chlorine Granules is a Fail.

Filters Trending
Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£104K/yr49K searches / yr
90-day growth
+754.9%search demand this quarter
Competition
85%top-5 click share · 4 brands · 34 sellers

Flapen Score

Clearwater Chlorine Granules against its category

The dotted line is the Home & Garden average. Past it, Clearwater Chlorine Granules is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clearwater Chlorine Granules market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clearwater Chlorine Granules 49K times last year and spent an estimated £104K. All 4 brands take every click. Demand peaks in Jun–Jul. Flapen scores it 49 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved +754.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £104K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+754.9%
Conversion, latest week
16.7%
Market size, estimated
£104Ka year
Peak month
July27.0× the quietest month
Top search term
clearwater chlorine granules26K searches a year

02 · Price

A sale here is worth £12.91.

Listings sell for £12.91 on average, from £7.20 to £21.73. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £12.91 that is £6K to £10K a year per listing.

Average price
£12.91under the $15 to $100 sweet spot
Price range
£7.20–£21.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£6K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 44% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #6 within Pools, Hot Tubs & Supplies. It carries 6,922 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
44%
Out of stock, average day
3.9%
Average rank
#6in Pools, Hot Tubs & Supplies
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,922per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Clearwater Chlorine Granules products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£16K£31K£47K£63K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • Clearwater88%
  • SUDS-ONLINE5%
  • SHATCHI4%
  • JOVS3%

Demand

Clearwater Chlorine Granules search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 27.0×

Search terms

Top Clearwater Chlorine Granules search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clearwater chlorine granules26K/yr
  • clear water chlorine8K/yr
  • clearwater chlorine4K/yr
  • lazy spa chlorine granules4K/yr
  • clear water chlorine granules for hot tub3K/yr
  • clear water chlorine granules3K/yr

Reviews and returns

What reviews say buyers love and hate about Clearwater Chlorine Granules

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof17%

Good products from Clearwater however this was leaking

Put in a bag with no protection and bottle has broken and leaked out

Weak containers

Size-Overall13%−0.05

Only negative is bottle is only 3/4 full so could be smaller

Quite big grains

Value For Money9%+1.92

its cheap for a reason

Not the cheapest available

not the cheapest at this volume

Smell8%−0.03

I found it odd when it didn't have a chlorine smell

Water Resistance8%−0.02

if anything the water is cloudier than before putting in

It did nothing to the water

Love

Value For Money25%+1.92

Good price

fair price

Excellent value for money

Advertised Vs Actual Product23%+0.99

Just what I needed

Does what it says

As described

Quality-Overall21%+0.58

Excellent product

Good quality and always reliable

Perfect quality

Ease Of Use8%+0.59

Very easy to use with clear instructions

Very easy to use and dissolve quickly

Easy to use

Water Resistance4%−0.02

it keeps the water crystal clear

Works perfect keeps water clear

It keeps the water clean and safe

Return

0.1% Return rate 30% Fixable by listing

Leak-Proof24%▁▁█▄▃▃

Good products from Clearwater however this was leaking

Put in a bag with no protection and bottle has broken and leaked out

Weak containers

Advertised Vs Actual Product16%█▅▁▁▂▂
Functionality-Overall16%▁▁▁▁█▇

Didn't work

Didnt work for me

Size-Overall10%▁▁▁█▆▂

Only negative is bottle is only 3/4 full so could be smaller

Quite big grains

Filtration6%▁▁▁▁▅█

FAQ

Common Clearwater Chlorine Granules questions

Answered from the same tracked data.